Fall in Love with the Problem, Not the Solution

By Uri Levine,

Book cover of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs

Book description

Unicorns—companies that reach a valuation of more than $1 billion—are rare. Uri Levine has built two.

And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.

As the cofounder of Waze—the world’s leading commuting and navigation app with more than 700…

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Why read it?

2 authors picked Fall in Love with the Problem, Not the Solution as one of their favorite books. Why do they recommend it?

Uri Levine founded Waze, the GPS traffic navigation service, which he subsequently sold to Google for over $1 billion. He went on to launch Moovit (“Waze for public transportation”), which was sold to Intel—also for over $1 billion. He’s now founded a dozen companies.

I found Uri’s recommendations about how to be a better entrepreneur to be highly relevant. I wish I’d been able to read this book when I was CEO of my own startup!

Uri Levine is an amazing serial entrepreneur.

He founded numerous successful startups, and Waze is probably the most famous one. Uri shares his vast entrepreneurial experience, in a practical, straight forward and smart manner. He touches upon every aspect of building and running a startup - all the way from addressing the problem you want to solve, recruiting the right people, fund raising, scaling globally and more.  

From Uri's list on startup entrepreneurs.

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