100 books like The Catalyst

Inspired by the brilliant Silicon Valley technologists that I worked with in the early 90s and the pioneering design work of my husband’s grandfather, Leroy Grumman, I believe that design thinking is one of the most important reasons to believe that teams can achieve extraordinary results. It increases the likelihood of implementation of ideas by enhancing any companies’ abilities to align, learn, and change together. I have made it my mission to build creative capacity in individuals, organizations, and cities using the language of design thinking so that everyone can make positive change within their sphere of influence.

After a career that took me from designer to design professor, I’ve spent the past decade leading user research practices for growing product organizations. I’m excited about user research because it positions us closer to the people we design for, and challenges us to capture and explain complex scenarios in service to them. Though there are many books that teach user research, my list of recommendations is meant to demonstrate why we research, how we make sense of what we learn, and where research might take us.

Inspired by the brilliant Silicon Valley technologists that I worked with in the early 90s and the pioneering design work of my husband’s grandfather, Leroy Grumman, I believe that design thinking is one of the most important reasons to believe that teams can achieve extraordinary results. It increases the likelihood of implementation of ideas by enhancing any companies’ abilities to align, learn, and change together. I have made it my mission to build creative capacity in individuals, organizations, and cities using the language of design thinking so that everyone can make positive change within their sphere of influence.

Inspired by the brilliant Silicon Valley technologists that I worked with in the early 90s and the pioneering design work of my husband’s grandfather, Leroy Grumman, I believe that design thinking is one of the most important reasons to believe that teams can achieve extraordinary results. It increases the likelihood of implementation of ideas by enhancing any companies’ abilities to align, learn, and change together. I have made it my mission to build creative capacity in individuals, organizations, and cities using the language of design thinking so that everyone can make positive change within their sphere of influence.

I've been driving innovation in various capacities with world’s leading companies and start-ups for the last 23 years in Silicon Valley. I've been granted six US patents, won two prestigious design awards including the Red Dot award, and published a book on transforming an idea into a business using Design Thinking. What I've learnt is that at the core of any successful business lies the value to the end user who uses the solutions. As I got exposed to Design Thinking earlier on in my career, I realized its immense power in delivering human-centered innovations. I regularly speak at several industry & entrepreneurial events and various business schools around the world. 

I blame my mother. She took us to the public library every week and let us check out as many books as we could carry. Consequently, reading was a joy rather than a burden. The writing came after I got over my false assumptions about English Lit and Modern Poetry. As a screenwriter, I craft silly stories to make audiences laugh. That’s why I watch movies after an exhausting week. As an author, I gravitate towards non-fiction–trying to reconcile my artistry with my faith. I’ve written about movies, music, video games, technology, and art–with an eye toward lifting our spirits and comforting our aching souls.

Though my two doctorates and experience landed me in the arenas of education and data-sharing, I soon realized that merely sharing information was not the way to get people to embrace fact. My books and speaking (I’ve lectured at Cambridge, Columbia, Oxford, Comic-Con, etc.) now focus on how to persuade people to absorb, remember, care about, and act on new information. I teach everyone from scientists to parents about how to share information in ways that get around people’s mental blockades. I’m also a Mensan and Fulbright Specialist who writes for Psychology Today and was honored by the White House.

I am the recognized expert on work-life balance, harmony, and integrative issues, and since 2009, hold the registered trademark from the USPTO as the “Work-Life Balance Expert®." My books have been featured in 68 of the top 75 American newspapers and, in two instances, advertised in Time Magazine and The Wall Street Journal. In all, 16 of my books are published in Chinese, among them Simpler Living, appearing as a 3-volume set, Everyday Project Management, The 60 Second Innovator, The 60 Second Organizer, The 60 Second Self-Starter, Ten Minute Guide to Time Management, and Ten Minute Guide to Project Management. I also have 13 books published in Arabic.

As a journalist who explores the intersection of human health and planet health, I've long been fascinated by how stepping outside into a healthy environment can boost our well-being. I also believe that we are more likely to take positive climate actions when we have a rich connection to the natural world around us, so a lot of my work focuses on helping people get out into nature—whatever that looks like for them.

I began exploring the topic of creativity after my mother’s death in 2010. Mom was an extremely creative woman. The mother of ten children, living in poverty, she was a self-taught artist who managed to beautify her simple home with her art, building a home business selling paintings, woodcarvings, wall hangings, and quilts she created. When I began speaking to groups of women about creativity, I was shocked to discover just how few of them saw themselves as creative. Thus began my odyssey into creativity research and therapeutic art, and the resulting book and workshops that inspire and encourage others to discover their creative self.