This book is built on a simple premise: Most companies don't know what creativity really is, so they can't benefit from it. They lack creative clarity. Creative clarity requires you to do four things: 1. Choreograph a creative strategy, describing a clear future even among the blurry business landscape.
Why read it?
1 author picked Creative Clarity as one of their favorite books. Why do they recommend it?
It is hard to pick just one Jon Kolko book to recommend because all of his books are brilliant. My copy of Creative Clarity is dog-eared and heavily underlined which is an indicator of just how much I rely on it over and over again. I like it because Kolko articulates the specific conditions necessary to achieve creative cultures and most importantly details how to do it. Mastering design thinking is much more than learning new tools and building the mindsets and behaviors to deepen your experience, it is about solving more problems and ultimately creating more impact. This book…
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