Why am I passionate about this?

After a career that took me from designer to design professor, I’ve spent the past decade leading user research practices for growing product organizations. I’m excited about user research because it positions us closer to the people we design for, and challenges us to capture and explain complex scenarios in service to them. Though there are many books that teach user research, my list of recommendations is meant to demonstrate why we research, how we make sense of what we learn, and where research might take us.


I wrote

Research Practice: Perspectives from UX researchers in a changing field

By Gregg Bernstein,

Book cover of Research Practice: Perspectives from UX researchers in a changing field

What is my book about?

This book is not an argument for doing user research. Nor is it a tutorial or toolkit for common methodologies.…

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The books I picked & why

Book cover of Just Enough Research

Gregg Bernstein Why did I love this book?

In Just Enough Research, Erika Hall masterfully explains the value of user research and how to do it both practically and effectively. I love this book for many reasons, primarily because it’s a timeless and accessible introduction to user research concepts. I also lean on Just Enough Research when my own words fail me and I need a concise and compelling argument for including research in a product or design effort.

By Erika Hall,

Why should I read it?

1 author picked Just Enough Research as one of their favorite books, and they share why you should read it.

What is this book about?

Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. Good research is about asking more and better questions, and thinking critically about the answers. It’s something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of…


Book cover of Interviewing Users: How to Uncover Compelling Insights

Gregg Bernstein Why did I love this book?

Listening to users is essential to product design and development, full stop. Interviews allow us to understand who uses our products and the contexts our products fit into, and Steve Portigal demonstrates how to do it like a pro in Interviewing Users. Steve breaks down every angle of the interview process, from planning to conducting to documentation. (I particularly love Steve’s approach to the interview field guide in chapter 3!)

By Steve Portigal,

Why should I read it?

1 author picked Interviewing Users as one of their favorite books, and they share why you should read it.

What is this book about?

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.


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Book cover of The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

The Coaching Habit By Michael Bungay Stanier,

The coaching book that's for all of us, not just coaches.

It's the best-selling book on coaching this century, with 15k+ online reviews. Brené Brown calls it "a classic". Dan Pink said it was "essential".

It is practical, funny, and short, and "unweirds" coaching. Whether you're a parent, a teacher,…

Book cover of The Field Study Handbook

Gregg Bernstein Why did I love this book?

The Field Study Handbook is both a guide to international field research and a beautiful work of art. Jan Chipchase comprehensively covers every possible consideration for the planning and execution of global field research, including such topics as travel logistics, lodging guidance, division of labor, and working with local guides. Jan’s deep experience from the front lines of field research comes across on every beautifully illustrated page.

By Jan Chipchase,

Why should I read it?

2 authors picked The Field Study Handbook as one of their favorite books, and they share why you should read it.


Book cover of The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems

Gregg Bernstein Why did I love this book?

Authors Christian Madsbjerg and Mikkel Rasmussen run consulting company ReD, where they put ​​anthropologists, sociologists, economists, journalists, and designers together to deeply understand humans in service of their clients. In The Moment of Clarity, the authors share their methods and approach via rich case studies, including their impactful work supporting LEGO in better aligning its products to its customers.

By Christian Madsbjerg, Mikkel B. Rasmussen,

Why should I read it?

1 author picked The Moment of Clarity as one of their favorite books, and they share why you should read it.

What is this book about?

Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning. In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the…


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Book cover of The Chomsky Effect: A Radical Works Beyond the Ivory Tower

The Chomsky Effect By Robert F. Barsky,

Noam Chomsky has been praised by the likes of Bono and Hugo Chávez and attacked by the likes of Tom Wolfe and Alan Dershowitz. Groundbreaking linguist and outspoken political dissenter—voted “most important public intellectual in the world today” in a 2005 magazine poll—Chomsky inspires fanatical devotion and fierce vituperation.

In…

Book cover of How to Make Sense of Any Mess: Information Architecture for Everybody

Gregg Bernstein Why did I love this book?

If you're a researcher, designer, content strategist, writer, developer, etc., you work with information. And while that information might be understandable to you, it likely isn't clear to your audience or users. That's where this book comes in. Abby Covert transforms the scary, frustrating process of bringing order to information and makes it feel achievable in this enjoyable read.

By Abby Covert,

Why should I read it?

1 author picked How to Make Sense of Any Mess as one of their favorite books, and they share why you should read it.

What is this book about?

Everything is getting more complex. It is easy to be overwhelmed by the amount of information we encounter each day. Whether at work, at school, or in our personal endeavors, there’s a deepening (and inescapable) need for people to work with and understand information.

Information architecture is the way that we arrange the parts of something to make it understandable as a whole. When we make things for others to use, the architecture of information that we choose greatly affects our ability to deliver our intended message to our users.We all face messes made of information and people.

This book…


Explore my book 😀

Research Practice: Perspectives from UX researchers in a changing field

By Gregg Bernstein,

Book cover of Research Practice: Perspectives from UX researchers in a changing field

What is my book about?

This book is not an argument for doing user research. Nor is it a tutorial or toolkit for common methodologies. It won’t show you how to run a usability session or recruit users remotely. Research Practice captures the day-to-day of the practice itself—what it looks like to work with peers and stakeholders, to raise awareness of research, to make tradeoffs, and to build a larger team.

Research Practice takes you inside the field of applied user research through the stories and experiences of the people doing the work.

Book cover of Just Enough Research
Book cover of Interviewing Users: How to Uncover Compelling Insights
Book cover of The Field Study Handbook

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