100 books like The 10x Rule

By Grant Cardone,

Here are 100 books that The 10x Rule fans have personally recommended if you like The 10x Rule. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Rich Dad Poor Dad

David Pere Author Of The No B.S. Guide to Military Life: How to build wealth, get promoted, and achieve greatness

From my list on service members who want to achieve financial freedom.

Why am I passionate about this?

I joined the U.S. Marine Corps in 2008 and by 2015 I was a Sergeant who had made all the same financial decisions most service members make…tattoos, alcohol, cars, chasing tail, etc., and had a negative net worth to show for it. Then I read Rich Dad Poor Dad and the light came on. I started buying houses, and by 2021 I exited the military as a financially free millionaire and spend my time helping service members and veterans learn how to build wealth. The military is one of the best places to set yourself up for success, and these books will help you get started on that journey!

David's book list on service members who want to achieve financial freedom

David Pere Why did David love this book?

Rich Dad Poor Dad is the book that changed the trajectory of my life forever.

It is a parable that explains the difference between the traditional way of thinking “Go to school, get a good job, work hard, retire” with the entrepreneur mentality, and the concepts of utilizing passive income to replace your job at an earlier age.

I love this book because it takes the normally boring subject of finance and investing and breaks it down in a fun and easy way to learn so that you will actually finish the book and have the ability to experience that light-switch moment! 

Without a doubt this is the most commonly mentioned book that I hear referenced on podcasts as “the book that started it all”.

By Robert T. Kiyosaki,

Why should I read it?

11 authors picked Rich Dad Poor Dad as one of their favorite books, and they share why you should read it.

What is this book about?

It's been nearly 25 years since Robert Kiyosaki's Rich Dad Poor Dad first made waves in the Personal Finance arena.
It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.

Rich Dad Poor Dad is Robert's story of growing up with two dads his real father and the father of his best friend, his rich dad and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains…


Book cover of Can't Hurt Me: Master Your Mind and Defy the Odds

Stephanie Lincoln Author Of Born to be Brave: My 56 hour battle for my life in the Olympic National Forest

From my list on badass people who overcame crazy odds.

Why am I passionate about this?

Ever since I can remember, I have been fascinated with people’s stories. I think this came from my grandfather, who, whether we liked it or not, would gather his grandkids in his study and wax poetically about his life. He was a writer and a teacher, so he knew how to spin a tale and keep even the most inattentive grandchildren captivated. I have for many years referred to myself as a “memoir junkie,” consuming life after life like a starving drifter. Memoirs are a great way to continue to remind ourselves that life is guaranteed to provide us with struggle, but we are equipped to overcome it. We must endure, explore, and prevail. 

Stephanie's book list on badass people who overcame crazy odds

Stephanie Lincoln Why did Stephanie love this book?

If you want a FIRE lit under your ass, read this book!

I love this book so much and have reread this one a couple of times because of the sheer injection of motivation I get straight into my veins when I read it. What I love about this first memoir from David is his brutal honesty about his childhood and his subsequent journey to become “the baddest motherfucker on the planet.”

This guy is the quintessential story of polishing a terd long enough, you will get a diamond. Whenever I am feeling sorry for myself, my mind goes back to this book. I think, “If David can do it, I can too. This is nothing compared to the odds he faced, and look at him now!” 

By David Goggins,

Why should I read it?

7 authors picked Can't Hurt Me as one of their favorite books, and they share why you should read it.

What is this book about?

New York Times Best Seller

Over 4 million copies sold

For David Goggins, childhood was a nightmare -- poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name…


Book cover of The Millionaire Real Estate Investor

Michael Zuber Author Of One Rental at a Time: The Journey to Financial Independence Through Real Estate

From my list on to escape the rat race and earn financial freedom.

Why am I passionate about this?

Leaving the Rat Race behind was not easy and it took 15 years but it is so worth it. Unfortunately, many people are just like me in that they don’t even know they are trapped in the Rat Race running faster and faster. I want to highlight the Rat Race and What it takes to get out as life is so much better when you are not trapped.

Michael's book list on to escape the rat race and earn financial freedom

Michael Zuber Why did Michael love this book?

I needed to find a book that got down to the process of becoming an investor. Gary does an excellent job of breaking down the components of becoming a good real estate investor. In addition to the blocking and tackling Gary included a bonus section that I simple loved because I was hungry for stories of success. At the end of Gary’s book, Gary included a list of investors who successfully completed the journey. Those pages kept me engaged as the first few years of real estate investing are slow and those stories got me through.

By Gary Keller, Dave Jenks, Jay Papasan

Why should I read it?

1 author picked The Millionaire Real Estate Investor as one of their favorite books, and they share why you should read it.

What is this book about?

"This book is not just a bargain, it's a steal. It's filled with practical, workable advice for anyone wanting to build wealth."-Mike Summey, co-author of the bestselling The Weekend Millionaire's Secrets to Investing in Real Estate

Anyone who seeks financial wealth must first learn the fundamental truths and models that drive it. The Millionaire Real Estate Investor represents the collected wisdom and experience of over 100 millionaire investors from all walks of life who pursued financial wealth and achieved the life-changing freedom it delivers. This book--in straightforward, no nonsense, easy-to-read style--reveals their proven strategies.

The Millionaire Real Estate Investor is…


Book cover of Extreme Ownership: How U.S. Navy Seals Lead and Win

Scott Greenberg Author Of Stop the Shift Show: How to Turn Your Struggling Hourly Workers Into a Top-Performing Team

From my list on managing employees and building teams.

Why am I passionate about this?

I’m fascinated with the relationship between personal growth and professional performance. Why is it in the same environment, doing the same work, some people can excel while others struggle? Most chalk it up to external circumstances that can’t be controlled. Others focus on tactics. But I’ve learned top-performers are masters at the human side of their work–the way they think, lead and serve–and that’s what gives them their edge. All of my work centers around infusing hard skills with improved soft skills, and getting better results in the process. That’s the stuff I find delicious, and it’s what I speak and write about.

Scott's book list on managing employees and building teams

Scott Greenberg Why did Scott love this book?

I like tools and tactics, but when reading, I also like engaging stories. This book is loaded with them, offering a raw and authentic approach to leadership.

I liked how Willink and Babin pull valuable business takeaways from intense experiences on the battlefield. And I liked that a major takeaway is the importance of accepting absolute responsibility for what you do. No one’s going to argue with these guys.

I found the book totally empowering. 

By Jocko Willink, Leif Babin,

Why should I read it?

6 authors picked Extreme Ownership as one of their favorite books, and they share why you should read it.

What is this book about?

Highly decorated Navy SEALs, now successful businessmen, show readers how to lead and win in business and in life with principles learned on the battlefield. In Extreme Ownership, Jocko Willink and Leif Babin share hard-hitting, Navy SEAL combat stories that translate into lessons for business and life. With riveting first-hand accounts of making high-pressure decisions as Navy SEAL battlefield leaders, this book is equally gripping for leaders who seek to dominate other arenas. Jocko and Leif served together in SEAL Task Unit Bruiser, the most highly decorated Special Operations unit from the war in Iraq. Their efforts contributed to the…


Book cover of Winning: The Unforgiving Race to Greatness

Steve Mastroianni Author Of Hobby Boss: Turn Your Passion Into Profits Online

From my list on to kick you into high gear.

Why am I passionate about this?

I have been interested in motivation, productivity, and growth my whole life. I find it fascinating how we all have 24 hours; however, some people can maximize that time to create success while others let it go to waste. It all comes down to mindset. As an entrepreneur, I’ve consumed countless books, courses, and coaching programs to create what I call the “Rockstar Mind.” It has helped me tour the world opening for bands like KISS, write two best-selling books and 3 hit songs, and run two online businesses while supporting my young family during a global pandemic. I’m always looking for the edge to create more impact in my day.

Steve's book list on to kick you into high gear

Steve Mastroianni Why did Steve love this book?

Tim’s stories about Michael Jordan are worth the price of admission alone. What I really love about this book is how Tim breaks down the mindset of a champion – what it takes to overcome the daily challenges that come your way and thrive when the odds are working against you. The audiobook version also has great chapter intros by Tim.

By Tim S. Grover, Shari Wenk,

Why should I read it?

1 author picked Winning as one of their favorite books, and they share why you should read it.

What is this book about?

'Tim Grover's teachings completely changed how I approached my professional career, helping me navigate the constant ups and downs that sport at the highest level brings.' Marcus Rashford, MBE
From the elite performance coach for Michael Jordan, Kobe Bryant, Dwyane Wade and many others - and the author of the powerful bestseller Relentless - a no-holds-barred formula for winning that is ideal for business people, athletes and anybody wanting to achieve success.

In Relentless, Tim Grover showed that you need to be tough and ruthless - towards others and yourself - to achieve your goals. Now, in Winning he takes…


Book cover of The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

Dr. CI Author Of DEI-ing: A Guide to Navigating the Gotdamn Mess They’ve Made of Diversity, Equity, and Inclusion

From my list on pushing you into badassery.

Why am I passionate about this?

I’ve been in the DEI trenches for over 20 years, and let me tell you, it's been one hell of a ride. As a Black woman navigating this shit show, I've seen it all—from clueless executives to well-meaning “allies” who can't get out of their own way. My passion? Calling out the bullshit and actually making DEI work. I've gone toe-to-toe with tech giants, founded Inclusology, and now I'm tackling a second PhD because I believe in the work, even at is most discouraging. DEI-ing is my no-holds-barred guide to creating real change. I’m all about busting AI bias and building DEI that sticks, not just some feel-good fluff. 

Dr.'s book list on pushing you into badassery

Dr. CI Why did Dr. love this book?

This book had me saying, “Finally!” It taught me to let go of the nonsense and focus on what really matters. Mark Manson doesn’t hold back, and I appreciate that. This book is a reality check on how limited our time is—death is coming whether we like it or not—so we better start living right.

It’s not just a book; it’s a guide to cutting the crap and enjoying life before it’s too late.

By Mark Manson,

Why should I read it?

8 authors picked The Subtle Art of Not Giving a F*ck as one of their favorite books, and they share why you should read it.

What is this book about?

New York Times Bestseller In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we've been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let's be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn't sugarcoat or equivocate. He tells it like it is-a dose of raw, refreshing, honest truth that is sorely lacking today.…


Book cover of Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

John Lamerton Author Of Big Ideas... For Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow

From my list on ambitious, lifestyle business owners.

Why am I passionate about this?

I used to hate lifestyle businesses, looking down my nose at them, saying (as many others do!) that they weren’t real businesses. After a “lightbulb moment,” I now proudly describe myself as an ambitious lifestyle business owner – someone who designs their business around their lifestyle, rather than the other way around. Work to live, not live to work! As well as Big Ideas... for Small Businesses, a bestselling book about how to build a lifestyle business, I also host the Ambitious Lifestyle Business podcast, where I interview other lifestyle business owners, discovering how what an ambitious, lifestyle business looks like for them.

John's book list on ambitious, lifestyle business owners

John Lamerton Why did John love this book?

Who wouldn't want to work less and make more?

James Schramko feels like an Australian version of me: he's started, built and sold multiple successful businesses over a couple of decades. He's been there, done that, and sold the T-shirt – but prefers to spend his days surfing rather than working.

This book shows you how he achieves that work/life balance – by working less and making more.

By James Schramko,

Why should I read it?

2 authors picked Work Less, Make More as one of their favorite books, and they share why you should read it.

What is this book about?

Work Less, Make More is a dense delivery of solid systems and sane advice. It's not 80/20, it's 80/20 squared. Every few pages, James punches you in the face with an instantly actionable hack.
~ Perry Marshall, Author of 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Evolution 2.0

James gives massive value in a fun and easy-to-read book. Real, actionable ways to cut your hours while increasing your income. Want to know how to do it in your own business? Get this and find out!
~ Jonathan Mizel

In Work Less, Make More, James proves that keeping…


Book cover of How the Best Get Better

Steve Mastroianni Author Of Hobby Boss: Turn Your Passion Into Profits Online

From my list on to kick you into high gear.

Why am I passionate about this?

I have been interested in motivation, productivity, and growth my whole life. I find it fascinating how we all have 24 hours; however, some people can maximize that time to create success while others let it go to waste. It all comes down to mindset. As an entrepreneur, I’ve consumed countless books, courses, and coaching programs to create what I call the “Rockstar Mind.” It has helped me tour the world opening for bands like KISS, write two best-selling books and 3 hit songs, and run two online businesses while supporting my young family during a global pandemic. I’m always looking for the edge to create more impact in my day.

Steve's book list on to kick you into high gear

Steve Mastroianni Why did Steve love this book?

This is a pretty rare recommendation and I only heard of this gem through my first ever business coach Alex Jeffreys who was being coached by Dan Sullivan at the time. When he mentioned the title How the Best Get Better I knew it would be perfect for a high-achiever like me and it was love at first listen. Dan is a master of creating innovative technology for the mind that helps entrepreneurs navigate the inherent challenges of their market and operate their business with 100% clarity and confidence. This is a once-a-year listen for me and I highly recommend you track down a copy and check it out.

By Dan Sullivan,

Why should I read it?

1 author picked How the Best Get Better as one of their favorite books, and they share why you should read it.

What is this book about?

Global forces, unleashed by the application of the microchip, have caused an entrepreneurial revolution in every society on the planet. The most successful entrepreneurs are taking advantage of new capabilities to create greater wealth and autonomy for themselves, while providing new income and employment opportunities for millions of others. The best entrepreneurs are also role models and teachers for countless others. Entrepreneurs have a results-oriented concept of how the world works. By focusing strategically on their most important abilities, relationships, and opportunities with a passionate, long-term commitment, they are able to create value for others, which assures their continued success.…


Book cover of The Go-Giver

Dionne Mejer Author Of The Stepped Approach: Onboard Better, Systemize Smarter, and Bring Out the Best in Your Sales Team

From my list on learning how to sell with soul.

Why am I passionate about this?

I’m passionate about Sales with Soul because being sold to is awful. I’m passionate about leaders, by title, actually leading and it bugs me when the balance between getting work done and caring for the human is out of balance. There’s an elegant way to do both, and as someone who struggles with that concept, I have embraced my struggle and put frameworks and systems around the concept and teach it. We host clients, colleagues, and peers on our Rev Shots show to bring our content and discussions to life and share with our audience. I hope you enjoy the books and content as much as I have!

Dionne's book list on learning how to sell with soul

Dionne Mejer Why did Dionne love this book?

I love this book because it started my journey of Sales with Soul. It taught me that sales isn’t a numbers game, it’s a people game.

This book gave me the courage to take my business to the next level by coming out of my shell and into the light with my keynotes, workshops, and training offerings.

By Bob Burg, John David Mann,

Why should I read it?

3 authors picked The Go-Giver as one of their favorite books, and they share why you should read it.

What is this book about?

Now with a foreword by Arianna Huffington

'This terrific book wonderfully illuminates the principles of contribution, abundance, service and success' Stephen Covey, bestselling author of The 7 Habits of Highly Effective People

'Most people don't have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And I'm certain that you'll be glad you did' Seth Godin, bestselling author of This is Marketing

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if…


Book cover of Zero Limits: The Secret Hawaiian System for Wealth, Health, Peace, and More

Ivan Nossa Author Of The Power and Magic of Gratitude: Expand the vibration of your life and put wings to your journey

From my list on the power of gratitude.

Why am I passionate about this?

My journey of being an author has been a magical ride. I wrote my first book at 47 when nobody gave me credit about becoming a real author and later I left my good job to fulfill this dream and changed my life completely with a bit of thoughtlessness behavior, I must admit now if I look back. But it has been worthwhile. I wrote books on gratitude, forgiveness and love but my most famous book is The Power and Magic of Gratitude that became a bestseller in Italy. Since then I have been known for spreading the powerful message of Gratitude with countless meeting, conferences and events.

Ivan's book list on the power of gratitude

Ivan Nossa Why did Ivan love this book?

This book has opened many doors for me. It talks about ho’oponopono, an ancient Hawaian prayer/mantra. The story is about the author meeting this old doctor who healed an entire ward of a mental hospital by using this practice. He teaches the author about ho’oponopono and later this book has had the power to spread this wonderful tool around the world to millions of people.

The author's writing is so fluid and fascinating that is like reading a romance. Ho’oponopono is based on gratitude, forgiveness, and love. Since then I use ho’oponopono every day to find peace and healing.

By Joe Vitale, Ihaleakala Hew Len,

Why should I read it?

1 author picked Zero Limits as one of their favorite books, and they share why you should read it.

What is this book about?

Praise For Zero Limits "This riveting book can awaken humanity. It reveals the simple power of four phrases to transform your life. It's all based in love by an author spreading love. You should get ten copies of it----one for you and nine to give away. It's that good." ---- Debbie Ford, New York Times bestselling author of The Dark Side of the Light Chasers "I love this book! I feel it will be the definitive personal-change/self-help book for at least a generation and viewed as a watershed event by historians. There is real potential for this book to start…


Book cover of Rich Dad Poor Dad
Book cover of Can't Hurt Me: Master Your Mind and Defy the Odds
Book cover of The Millionaire Real Estate Investor

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5 book lists we think you will like!

Interested in success in life, the rat race, and entrepreneurs?

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The Rat Race 5 books
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