100 books like The 10x Rule

By Grant Cardone,

Here are 100 books that The 10x Rule fans have personally recommended if you like The 10x Rule. Shepherd is a community of 9,000+ authors and super readers sharing their favorite books with the world.

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Rich Dad Poor Dad

By Robert T. Kiyosaki,

Book cover of Rich Dad Poor Dad

David Pere Author Of The No B.S. Guide to Military Life: How to build wealth, get promoted, and achieve greatness

From the list on service members who want to achieve financial freedom.

Who am I?

I joined the U.S. Marine Corps in 2008 and by 2015 I was a Sergeant who had made all the same financial decisions most service members make…tattoos, alcohol, cars, chasing tail, etc., and had a negative net worth to show for it. Then I read Rich Dad Poor Dad and the light came on. I started buying houses, and by 2021 I exited the military as a financially free millionaire and spend my time helping service members and veterans learn how to build wealth. The military is one of the best places to set yourself up for success, and these books will help you get started on that journey!

David's book list on service members who want to achieve financial freedom

Why did David love this book?

Rich Dad Poor Dad is the book that changed the trajectory of my life forever.

It is a parable that explains the difference between the traditional way of thinking “Go to school, get a good job, work hard, retire” with the entrepreneur mentality, and the concepts of utilizing passive income to replace your job at an earlier age.

I love this book because it takes the normally boring subject of finance and investing and breaks it down in a fun and easy way to learn so that you will actually finish the book and have the ability to experience that light-switch moment! 

Without a doubt this is the most commonly mentioned book that I hear referenced on podcasts as “the book that started it all”.

By Robert T. Kiyosaki,

Why should I read it?

10 authors picked Rich Dad Poor Dad as one of their favorite books, and they share why you should read it.

What is this book about?

It's been nearly 25 years since Robert Kiyosaki's Rich Dad Poor Dad first made waves in the Personal Finance arena.
It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.

Rich Dad Poor Dad is Robert's story of growing up with two dads his real father and the father of his best friend, his rich dad and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains…


Can't Hurt Me

By David Goggins,

Book cover of Can't Hurt Me: Master Your Mind and Defy the Odds

Robert Pagliarini Author Of Badass Retirement: Shatter the Retirement Myth & Live with More Meaning, Money, and Adventure

From the list on retirement to help you create more meaning.

Who am I?

If my early childhood was any indication, I would be the last person you would want to take financial and retirement advice from. Why? Growing up, we never had any money! Every day was a struggle for my single mom of five. At an early age, I knew I didn’t want to be poor and struggle for everything. I knew I wanted to enjoy life and experience it to the fullest. I’d watch adventure movies such as Raiders of the Lost Ark and dream of going to exotic countries and on adventures like Indiana Jones. From those early years, I’ve been committed to creating and living the best life possible for myself and my clients.

Robert's book list on retirement to help you create more meaning

Why did Robert love this book?

I’ve always been someone with big goals and driven to do more, but after listening to this book, I realized that I was setting my sights too low.

What I love about his story and message is that no matter where you start, there is always an opportunity for greatness. I think this is especially important to remember in retirement – it’s not the finish line. You’re just getting started.

If you are looking for that something more and want to be inspired, this book is an absolute must. The story is about retired Navy SEAL David Goggins, and holds no punches. He dishes about his abusive childhood, his struggles as a young adult, and his decision to want something more from life and from himself.

Listen to the audiobook if you can. The author and the narrator engage in a free-form spirited discussion at the end of each…

By David Goggins,

Why should I read it?

6 authors picked Can't Hurt Me as one of their favorite books, and they share why you should read it.

What is this book about?

New York Times Best Seller

Over 4 million copies sold

For David Goggins, childhood was a nightmare -- poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name…


The Millionaire Real Estate Investor

By Gary Keller, Dave Jenks, Jay Papasan

Book cover of The Millionaire Real Estate Investor

Michael Zuber Author Of One Rental at a Time: The Journey to Financial Independence Through Real Estate

From the list on to escape the rat race and earn financial freedom.

Who am I?

Leaving the Rat Race behind was not easy and it took 15 years but it is so worth it. Unfortunately, many people are just like me in that they don’t even know they are trapped in the Rat Race running faster and faster. I want to highlight the Rat Race and What it takes to get out as life is so much better when you are not trapped.

Michael's book list on to escape the rat race and earn financial freedom

Why did Michael love this book?

I needed to find a book that got down to the process of becoming an investor. Gary does an excellent job of breaking down the components of becoming a good real estate investor. In addition to the blocking and tackling Gary included a bonus section that I simple loved because I was hungry for stories of success. At the end of Gary’s book, Gary included a list of investors who successfully completed the journey. Those pages kept me engaged as the first few years of real estate investing are slow and those stories got me through.

By Gary Keller, Dave Jenks, Jay Papasan

Why should I read it?

1 author picked The Millionaire Real Estate Investor as one of their favorite books, and they share why you should read it.

What is this book about?

"This book is not just a bargain, it's a steal. It's filled with practical, workable advice for anyone wanting to build wealth."-Mike Summey, co-author of the bestselling The Weekend Millionaire's Secrets to Investing in Real Estate

Anyone who seeks financial wealth must first learn the fundamental truths and models that drive it. The Millionaire Real Estate Investor represents the collected wisdom and experience of over 100 millionaire investors from all walks of life who pursued financial wealth and achieved the life-changing freedom it delivers. This book--in straightforward, no nonsense, easy-to-read style--reveals their proven strategies.

The Millionaire Real Estate Investor is…


Extreme Ownership

By Jocko Willink, Leif Babin,

Book cover of Extreme Ownership: How U.S. Navy Seals Lead and Win

Bruno Hilgart Author Of French Fry Leadership: How to Attain Profits Through Serving People

From the list on creating highly motivated, self-sufficient teams.

Who am I?

I've been blessed in my career, beginning as a 16-year-old, being an assistant manager at 17, a general manager at 20, and the face of the franchise at the age of 30 for over 16 years. This has led to me learning how to get people more motivated to perform their work than they ever thought possible when they accepted the position. I spent over 30 years literally “growing up” with this company and in this business, having been exposed to some of the best companies within their respective industries, learning how they source, on-board, train, and retain their team members, as well as some of the most influential motivational speakers throughout the world.

Bruno's book list on creating highly motivated, self-sufficient teams

Why did Bruno love this book?

This book is powerful and moving. As leaders, we must never “pass the buck” and blame others. We need to step up, take accountability, especially when things don’t go as planned as they invariably will at times.

In this book, these principles are put to the test in the most challenging environment known to man: wartime. Jocko and Leif describe in heart-pounding details why this approach had to be taken in some of the most extreme, life-and-death situations. They explain why it is important to learn why our superiors (bosses) sometimes question us or want/need more clarity and for us not to take it personally or always consider it “micromanaging”.

In their cases, it came down to a matter of life or death being on the battlefield in Iraq in the early and mid 2000s. As leaders, we truly need to “own it” no matter how “extreme” our individual situations…

By Jocko Willink, Leif Babin,

Why should I read it?

5 authors picked Extreme Ownership as one of their favorite books, and they share why you should read it.

What is this book about?

Highly decorated Navy SEALs, now successful businessmen, show readers how to lead and win in business and in life with principles learned on the battlefield. In Extreme Ownership, Jocko Willink and Leif Babin share hard-hitting, Navy SEAL combat stories that translate into lessons for business and life. With riveting first-hand accounts of making high-pressure decisions as Navy SEAL battlefield leaders, this book is equally gripping for leaders who seek to dominate other arenas. Jocko and Leif served together in SEAL Task Unit Bruiser, the most highly decorated Special Operations unit from the war in Iraq. Their efforts contributed to the…


Winning

By Tim S. Grover, Shari Wenk,

Book cover of Winning: The Unforgiving Race to Greatness

Steve Mastroianni Author Of Hobby Boss: Turn Your Passion Into Profits Online

From the list on to kick you into high gear.

Who am I?

I have been interested in motivation, productivity, and growth my whole life. I find it fascinating how we all have 24 hours; however, some people can maximize that time to create success while others let it go to waste. It all comes down to mindset. As an entrepreneur, I’ve consumed countless books, courses, and coaching programs to create what I call the “Rockstar Mind.” It has helped me tour the world opening for bands like KISS, write two best-selling books and 3 hit songs, and run two online businesses while supporting my young family during a global pandemic. I’m always looking for the edge to create more impact in my day.

Steve's book list on to kick you into high gear

Why did Steve love this book?

Tim’s stories about Michael Jordan are worth the price of admission alone. What I really love about this book is how Tim breaks down the mindset of a champion – what it takes to overcome the daily challenges that come your way and thrive when the odds are working against you. The audiobook version also has great chapter intros by Tim.

By Tim S. Grover, Shari Wenk,

Why should I read it?

1 author picked Winning as one of their favorite books, and they share why you should read it.

What is this book about?

'Tim Grover's teachings completely changed how I approached my professional career, helping me navigate the constant ups and downs that sport at the highest level brings.' Marcus Rashford, MBE
From the elite performance coach for Michael Jordan, Kobe Bryant, Dwyane Wade and many others - and the author of the powerful bestseller Relentless - a no-holds-barred formula for winning that is ideal for business people, athletes and anybody wanting to achieve success.

In Relentless, Tim Grover showed that you need to be tough and ruthless - towards others and yourself - to achieve your goals. Now, in Winning he takes…


Book cover of The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

Alana Stott Author Of She Who Dares

From the list on helping you escape victimhood and keep you winning.

Who am I?

In life my motto has always been “The buck stops with me.” There is no room in life for excuses, blame, and victimhood. You need to build your own strength and resilience and not rely on others when it comes to your own successes. I have spent my life putting this mindset into practice and have surrounded myself with people, and books that keep me winning. 

Alana's book list on helping you escape victimhood and keep you winning

Why did Alana love this book?

Mark's book is not all fluffy and positive, it breaks through the BS and over-exaggerated talk and tells it like it really is. Sh*t happens! Deal with it!

This book will make you laugh and it's full of ah-ha moments. Warning, if you are stuck in the victim, blame everyone, poor me mentality, this book will offend you! 

By Mark Manson,

Why should I read it?

6 authors picked The Subtle Art of Not Giving a F*ck as one of their favorite books, and they share why you should read it.

What is this book about?

New York Times Bestseller In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we've been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let's be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn't sugarcoat or equivocate. He tells it like it is-a dose of raw, refreshing, honest truth that is sorely lacking today.…


Work Less, Make More

By James Schramko,

Book cover of Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

John Lamerton Author Of Big Ideas... For Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow

From the list on ambitious, lifestyle business owners.

Who am I?

I used to hate lifestyle businesses, looking down my nose at them, saying (as many others do!) that they weren’t real businesses. After a “lightbulb moment,” I now proudly describe myself as an ambitious lifestyle business owner – someone who designs their business around their lifestyle, rather than the other way around. Work to live, not live to work! As well as Big Ideas... for Small Businesses, a bestselling book about how to build a lifestyle business, I also host the Ambitious Lifestyle Business podcast, where I interview other lifestyle business owners, discovering how what an ambitious, lifestyle business looks like for them.

John's book list on ambitious, lifestyle business owners

Why did John love this book?

Who wouldn't want to work less and make more?

James Schramko feels like an Australian version of me: he's started, built and sold multiple successful businesses over a couple of decades. He's been there, done that, and sold the T-shirt – but prefers to spend his days surfing rather than working.

This book shows you how he achieves that work/life balance – by working less and making more.

By James Schramko,

Why should I read it?

2 authors picked Work Less, Make More as one of their favorite books, and they share why you should read it.

What is this book about?

Work Less, Make More is a dense delivery of solid systems and sane advice. It's not 80/20, it's 80/20 squared. Every few pages, James punches you in the face with an instantly actionable hack.
~ Perry Marshall, Author of 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Evolution 2.0

James gives massive value in a fun and easy-to-read book. Real, actionable ways to cut your hours while increasing your income. Want to know how to do it in your own business? Get this and find out!
~ Jonathan Mizel

In Work Less, Make More, James proves that keeping…


How the Best Get Better

By Dan Sullivan,

Book cover of How the Best Get Better

Steve Mastroianni Author Of Hobby Boss: Turn Your Passion Into Profits Online

From the list on to kick you into high gear.

Who am I?

I have been interested in motivation, productivity, and growth my whole life. I find it fascinating how we all have 24 hours; however, some people can maximize that time to create success while others let it go to waste. It all comes down to mindset. As an entrepreneur, I’ve consumed countless books, courses, and coaching programs to create what I call the “Rockstar Mind.” It has helped me tour the world opening for bands like KISS, write two best-selling books and 3 hit songs, and run two online businesses while supporting my young family during a global pandemic. I’m always looking for the edge to create more impact in my day.

Steve's book list on to kick you into high gear

Why did Steve love this book?

This is a pretty rare recommendation and I only heard of this gem through my first ever business coach Alex Jeffreys who was being coached by Dan Sullivan at the time. When he mentioned the title How the Best Get Better I knew it would be perfect for a high-achiever like me and it was love at first listen. Dan is a master of creating innovative technology for the mind that helps entrepreneurs navigate the inherent challenges of their market and operate their business with 100% clarity and confidence. This is a once-a-year listen for me and I highly recommend you track down a copy and check it out.

By Dan Sullivan,

Why should I read it?

1 author picked How the Best Get Better as one of their favorite books, and they share why you should read it.

What is this book about?

Global forces, unleashed by the application of the microchip, have caused an entrepreneurial revolution in every society on the planet. The most successful entrepreneurs are taking advantage of new capabilities to create greater wealth and autonomy for themselves, while providing new income and employment opportunities for millions of others. The best entrepreneurs are also role models and teachers for countless others. Entrepreneurs have a results-oriented concept of how the world works. By focusing strategically on their most important abilities, relationships, and opportunities with a passionate, long-term commitment, they are able to create value for others, which assures their continued success.…


The Success Principles

By Jack Canfield, Janet Switzer,

Book cover of The Success Principles: How to Get from Where You Are to Where You Want to Be

Tereill Peay Author Of My Broken Stiletto: A Woman's Guide to Up Leveling Your Faith, Finances, and Fashion

From the list on to improve style, increase cash, illuminate confidence.

Who am I?

Throughout my journey, I’ve had to endure many challenges coming from humble beginnings so I wrote my book based on my experiences of being the 1st generational college graduate to overcoming many obstacles that affected my self-esteem while running a multimillion-dollar branch in the banking industry. Writing My Broken Stiletto allowed me to showcase that being resilient is a mindset that can be challenging but worth the reward when you get out of your own way.

Tereill's book list on to improve style, increase cash, illuminate confidence

Why did Tereill love this book?

I was introduced to this book by a business mastermind which we all read together and discussed chapters on video.

Imagine twenty women from different countries trying to not only understand each other and implement at the same time. I’m not sure what was more entertaining our language barrier or our interpretations. Nevertheless, I was blown away by the amount of structure and stretches that this book presents.

We all agreed to do the stretches as they relate to our lives. One of the many to-do’s was making a list of things that are unfinished and getting to it no matter how big or small. Now I must warn you this is a pretty thick book and I use it as a reference whenever I need a pick-me-up when life seems chaotic.

Mostly I reference the chapters that I feel are in alignment with where I am struggling in day-to-day…

By Jack Canfield, Janet Switzer,

Why should I read it?

5 authors picked The Success Principles as one of their favorite books, and they share why you should read it.

What is this book about?

In celebration of its 10th anniversary, a revised and updated edition of Jack Canfield’s classic bestseller with a brand new foreword and an afterword for succeeding in the digital age.

Since its publication a decade ago, Jack Canfield’s practical and inspiring guide has helped thousands of people transform themselves for success. Now, he has revised and updated his essential guidebook to reflect our changing times.

In The Success Principles, the cocreator of the phenomenal bestselling Chicken Soup for the Soul series, helps you get from where you are to where you want to be, teaching you how to increase your…


Book cover of Own Your Career Own Your Life: Stop Drifting and Take Control of Your Future

Zakiya Akerele Author Of Dump Your Degree: How to Repurpose Your Education, Control Your Career, and Gain Financial Freedom

From the list on managing your career and finances after college.

Who am I?

Many degree holders experience career and financial challenges they aren't prepared to handle. I know this first hand because after completing my Ph.D., I faced joblessness and massive student loan debt, and after becoming a professor, I saw my students encounter similar situations. This prompted me to write, Dump Your Degree: How to Repurpose Your Education, Control Your Career, and Gain Financial Freedom. My mission is to provide tangible solutions to students and early career professionals so that they stop solely relying on their degrees but instead learn how to use the sum of their knowledge, skills, and talents in unique ways to create meaningful, viable careers.

Zakiya's book list on managing your career and finances after college

Why did Zakiya love this book?

If you want to create a career that is entirely in your hands, then Own Your Career Own Your Life is an excellent resource in helping you have complete control. I like how this book enables readers to develop a career vision that positions them for success in any industry. It causes you to reflect on the challenges holding you back, how you make decisions, and discover your purpose. Readers will come out on the other side feeling more confident about having a career that makes sense for their life and knowing how to evolve it when necessary. 

By Andy Storch,

Why should I read it?

1 author picked Own Your Career Own Your Life as one of their favorite books, and they share why you should read it.

What is this book about?

Are you searching for a fulfilling career and a life that feels meaningful?

Do you want to wake up every morning feeling excited to start the day and confident that you are truly reaching your potential?

Own Your Career Own Your Life was written for you.

Andy Storch spent years stuck in the wrong career and drifting aimlessly through life. Now, he is a professional coach, consultant, speaker, and author whose life mission is to equip others to live intentionally, love the life they live, and fulfill their true potential.

In his eagerly-anticipated book Own Your Career Own Your Life,…


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