100 books like Winning

I have been interested in motivation, productivity, and growth my whole life. I find it fascinating how we all have 24 hours; however, some people can maximize that time to create success while others let it go to waste. It all comes down to mindset. As an entrepreneur, I’ve consumed countless books, courses, and coaching programs to create what I call the “Rockstar Mind.” It has helped me tour the world opening for bands like KISS, write two best-selling books and 3 hit songs, and run two online businesses while supporting my young family during a global pandemic. I’m always looking for the edge to create more impact in my day.

In life my motto has always been “The buck stops with me.” There is no room in life for excuses, blame, and victimhood. You need to build your own strength and resilience and not rely on others when it comes to your own successes. I have spent my life putting this mindset into practice and have surrounded myself with people, and books that keep me winning. 

I used to hate lifestyle businesses, looking down my nose at them, saying (as many others do!) that they weren’t real businesses. After a “lightbulb moment,” I now proudly describe myself as an ambitious lifestyle business owner – someone who designs their business around their lifestyle, rather than the other way around. Work to live, not live to work! As well as Big Ideas... for Small Businesses, a bestselling book about how to build a lifestyle business, I also host the Ambitious Lifestyle Business podcast, where I interview other lifestyle business owners, discovering how what an ambitious, lifestyle business looks like for them.

I have been interested in motivation, productivity, and growth my whole life. I find it fascinating how we all have 24 hours; however, some people can maximize that time to create success while others let it go to waste. It all comes down to mindset. As an entrepreneur, I’ve consumed countless books, courses, and coaching programs to create what I call the “Rockstar Mind.” It has helped me tour the world opening for bands like KISS, write two best-selling books and 3 hit songs, and run two online businesses while supporting my young family during a global pandemic. I’m always looking for the edge to create more impact in my day.

I’m a TedX and keynote speaker, leadership expert, and corporate facilitator. I’m also a repeat software founder and CEO. I work extensively with Fortune 1000 and hyperscale organizations to connect leadership and culture directly to organizational outcomes, as well as diversifying C-suites and corporate boardrooms. I’m passionate about guiding leaders to measurable outcomes and helping others learn from failure (yes, it happens to all of us!) Over the years, I’ve learned the key is understanding and embodying your own values so you can build resilience for yourself as an individual, your team, and your organization as a whole. I hope my list of recommended books helps you do just that!

At the very beginning of my studies, I asked myself a question that still accompanies me today: “Why are some people successful and others not?” I've always been interested in people who are successful through their own efforts instead of building on the success of previous generations through their heritage. In my search for what distinguishes successful from less successful people, I began to read a variety of relevant books and attend seminars. These books and seminars dealt with the topics of success, personality development, marketing and sales, rhetoric, psychology, and management as well as self-management and personal productivity. To date, I've read several hundred books on these topics and attended a number of seminars.

I joined the U.S. Marine Corps in 2008 and by 2015 I was a Sergeant who had made all the same financial decisions most service members make…tattoos, alcohol, cars, chasing tail, etc., and had a negative net worth to show for it. Then I read Rich Dad Poor Dad and the light came on. I started buying houses, and by 2021 I exited the military as a financially free millionaire and spend my time helping service members and veterans learn how to build wealth. The military is one of the best places to set yourself up for success, and these books will help you get started on that journey!

Do you know you will spend 80,000 hours at work in your lifetime? And yet we get so little guidance on how to make choices about the work we do. I am fascinated by the world of work and how we navigate it, and thrive in it. I’ve always wondered how people made decisions about how to live and how to approach finding the right kind of livelihood that fits their skills and interests. I’ve made it my job to design a method to help people get specific and clear and help them not only find the work that best utilises their skills and passions but also identifies the environment that works best for us.

Growing up in Brazil facing poverty and adversity, I was helped by my grandmother, who instilled in me a profound lesson: be the water, not the rock. She taught me the significance of adaptability in confronting uncertainty, stress, and discomfort. Later in life, while pursuing my PhD in clinical psychology, I discovered her teachings aligned with leading mental health practices. Today, I'm an associate professor at Harvard, a renowned global speaker, and an author, ardently committed to empowering individuals globally with evidence-based techniques to transform anxiety into power. Every book in this list resonates with my grandmother's wisdom about boldly navigating life and underscores the transformative potential of embracing discomfort. 

These are the books that changed my life and were the catalyst for a change in career from litigation attorney to life coach. I am also a Friendship expert who is currently traveling the US, meeting a stranger in every state to share a meal with. These books align with the way I live and the energy and lessons that I hope to share with everyone I meet. These are not just books to entertain but also books that have helped me get through some difficult times in life and have helped me find real purpose and meaning in the way I move through life.