Obliquity

By John Kay,

Book cover of Obliquity: Why Our Goals Are Best Achieved Indirectly

Book description

"John Kay tells a fast-paced detective story as he searches for the surprising secret to success...Brilliant."
-Tim Harford, author of The Logic of Life

In this revolutionary book, economist John Kay proves a notion that feels at once paradoxical and deeply commonsensical: the best way to achieve any complex or…

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Why read it?

1 author picked Obliquity as one of their favorite books. Why do they recommend it?

When we put our ideas out there in the real world, we take a risk.

It is an element of being entrepreneurial. But sometimes we can do something in service to others that creates value way beyond what we imagined. Something that has a good impact for those we serve. But this something may have been unpredicted, unseen in the planning stages.

Obliquity teaches us we can focus on the features or the benefits of what we do. This may not result in wealth for the founder, it may not mean a mega exit for the company in a few…

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Book cover of Free Your Joy: The Twelve Keys to Sustainable Happiness

Free Your Joy By Lisa McCourt,

We all want peace. We all want a life of joy and meaning. We want to feel blissfully comfortable in our own skin, moving through the world with grace and ease. But how many of us are actively taking the steps to create such a life? 

In Free Your Joy…

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