Here are 100 books that Awaken the Giant Within fans have personally recommended if you like
Awaken the Giant Within.
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I’m the author of a deeply introspective book about the difference between chasing success and truly living a successful life, told from deep within the startup trenches. I’ve spent decades navigating those trenches myself, which is why I’m so passionate about this theme. These books echo the questions I’ve lived, and continue to live, about meaning, purpose, and what truly matters. I picked these five books because they have shaped my understanding of success—and the deep, often messy, work it takes to redefine it from within. Together, they have shaped my belief that entrepreneurial success isn’t just about what we build, but who we become in the process.
A timeless meditation on purpose, suffering, and the human spirit. While not about entrepreneurship, this book is essential for anyone seeking to understand the deeper meaning behind their work. Frankl’s insight—that we can find meaning even in suffering—is profoundly relevant for founders navigating hardship and uncertainty.
What struck me most about it was how Frankl captured the Holocaust not just as a historical event, but as a raw, existential landscape. I’ve seen many films and documentaries about that era, but Frankl’s account stands apart. His lens is philosophical, not just historical. His insight that meaning, not pleasure or power, is the primary driver of human life resonated deeply.
I've focused on the idea myself that many entrepreneurs pursue ventures not for wealth or control, but as a way to fill a deeper existential hole. Frankl’s writing felt honest, profound, and necessary. This is a serious and enduring book I’ll return…
One of the outstanding classics to emerge from the Holocaust, Man's Search for Meaning is Viktor Frankl's story of his struggle for survival in Auschwitz and other Nazi concentration camps. Today, this remarkable tribute to hope offers us an avenue to finding greater meaning and purpose in our own lives.
Thought Snob is Paula Swope’s groundbreaking, trademarked concept that transforms self-empowerment into an entertaining, eye-opening experience. Told as a child, “Girl, ye’ gettin’ above ye’ raisin’,” she flipped the script, coining SNOB—See New Objective Beliefs—to clear out the mental junk holding her back. Once a landfill of limiting thoughts, her…
I was born into a family and community of hardworking, service-oriented people with attraction to abundance, entertaining friends, and giving gifts. To earn money, I started selling gift wrap and greeting cards around eight years old, babysitting most of the kids in my small Iowa town at some point, and working summers in the fields at age 12.
As my career unfolded, I had a great seat at the table in multinational corporations, global business teams, private-equity-sponsored growth companies, and a disruptive innovation venture. My effectiveness as a colleague and a leader has been dramatically enhanced by the stories great writers share, and I only hope someone else is helped by the stories I’ve captured in Love Works.
This book literally changed my life and my relationships with myself and others forever. Before this book, I was living my life through the filters of my stories of right and wrong, how things ‘should’ be done, and doing my best to trust my instincts and intuition. I underestimated the power of words, including my words. I made assumptions about people and situations, and autopilot guided my path through the best and worst of challenges and opportunities.
This book, along with the Fifth Agreement, opened my mind to the human condition of subconscious programming. I read the book, listened to the book, and listened to the book while reading the book to deeply embrace the truths presented.
Thanks to all books published by the Ruiz family, which share the Toltec traditions with the world, I have found grace and compassion for the weight and impact of my own stories,…
In The Four Agreements, bestselling author don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love.
• A New York Times bestseller for over a decade • Translated into 46 languages worldwide
“This book by don Miguel Ruiz, simple yet so powerful, has made a tremendous difference in how I think and act in every encounter.” — Oprah Winfrey
From a young age, I was captivated by art, music, film, and literature—constantly craving more from these creative mediums. Growing up in a lower-income, working-class home, I was surrounded by blue-collar workers, many of whom couldn’t attend college due to financial limitations. I learned early on that the richest education comes not just from books but from the stories of others and the world around us. Always feeling I had my own story to tell, I transitioned from steel worker to talent agent in Hollywood. But despite my success promoting others, something was missing—my own narrative. After a tragic loss, I reevaluated my path and chose to become a psychotherapist and author.
When I finished this book, I finally felt like a grown-up. It felt like I had just read a business classic—and I had. This book taught me more than any other about the vital role communication plays in relationships and the profound impact it can have.
It was the first time I truly understood how to build rapport and cultivate meaningful connections. I learned that it’s not about manipulating people but about influencing them, resolving conflicts, and earning their trust through kindness, respect, and integrity.
Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.
His advice has stood the test of time and will teach you how to: - make friends quickly and easily - increase your popularity - win people to your way of thinking - enable you to win new clients and customers - become a…
I’m passionate about Sales with Soul because being sold to is awful. I’m passionate about leaders, by title, actually leading and it bugs me when the balance between getting work done and caring for the human is out of balance. There’s an elegant way to do both, and as someone who struggles with that concept, I have embraced my struggle and put frameworks and systems around the concept and teach it. We host clients, colleagues, and peers on our Rev Shots show to bring our content and discussions to life and share with our audience. I hope you enjoy the books and content as much as I have!
I love this book because it started my journey of Sales with Soul. It taught me that sales isn’t a numbers game, it’s a people game.
This book gave me the courage to take my business to the next level by coming out of my shell and into the light with my keynotes, workshops, and training offerings.
'This terrific book wonderfully illuminates the principles of contribution, abundance, service and success' Stephen Covey, bestselling author of The 7 Habits of Highly Effective People
'Most people don't have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And I'm certain that you'll be glad you did' Seth Godin, bestselling author of This is Marketing
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if…
I’m Michael Cupps, author of Time Bandit and creator of a framework that helps people take back their time through prioritization, habit building, and aligning their actions with what matters most. I’ve spent decades leading sales and operations teams in high-pressure environments, and I’ve seen how time either slips away or gets owned. I’m passionate about helping people cut through the noise, focus on what really matters, and build lives filled with purpose, not just productivity.
This book drills down into the power of clarity. By continually asking, “What’s the ONE thing I can do such that by doing it everything else will be easier or unnecessary?”, it teaches ruthless prioritization.
I’ve found this question to be one of the most powerful tools in my daily practice—and in coaching others.
YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions-and lots of stress. AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. NOW YOU CAN HAVE BOTH-LESS AND MORE. In The ONE Thing, you'll learn…
At the very beginning of my studies, I asked myself a question that still accompanies me today: “Why are some people successful and others not?” I've always been interested in people who are successful through their own efforts instead of building on the success of previous generations through their heritage. In my search for what distinguishes successful from less successful people, I began to read a variety of relevant books and attend seminars. These books and seminars dealt with the topics of success, personality development, marketing and sales, rhetoric, psychology, and management as well as self-management and personal productivity. To date, I've read several hundred books on these topics and attended a number of seminars.
Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer.
Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions.
Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right.
I have heard Gerd Gigerenzer lecture and read several of his books. If you want to use your gut feeling and your mind, this book tells you how.
Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink.
Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior…
We all want peace. We all want a life of joy and meaning. We want to feel blissfully comfortable in our own skin, moving through the world with grace and ease. But how many of us are actively taking the steps to create such a life?
At the very beginning of my studies, I asked myself a question that still accompanies me today: “Why are some people successful and others not?” I've always been interested in people who are successful through their own efforts instead of building on the success of previous generations through their heritage. In my search for what distinguishes successful from less successful people, I began to read a variety of relevant books and attend seminars. These books and seminars dealt with the topics of success, personality development, marketing and sales, rhetoric, psychology, and management as well as self-management and personal productivity. To date, I've read several hundred books on these topics and attended a number of seminars.
Brian Tracy stands for professional and personal success.
I have read many of his books and listened to his lectures. In his book Goals, he shows you how to set goals and achieve them. Goal clarity is a prerequisite for all success.
In this book you will learn everything about goal setting and how to achieve goals.
Based on more than 20 years of experience and 40 years of research, this book presents a practical, proven strategy for creating and meeting goals that has been used by more than 1 million people to achieve extraordinary things in life. Author Brian Tracy explains the seven key elements of goal setting and the 12 steps necessary to set and accomplish goals of any size. Using simple language and real-life examples, Tracy shows how to do the crucial work of determining one's strengths, values, and true goals. He explains how to build the self-esteem and confidence necessary for achievement; how…
At the very beginning of my studies, I asked myself a question that still accompanies me today: “Why are some people successful and others not?” I've always been interested in people who are successful through their own efforts instead of building on the success of previous generations through their heritage. In my search for what distinguishes successful from less successful people, I began to read a variety of relevant books and attend seminars. These books and seminars dealt with the topics of success, personality development, marketing and sales, rhetoric, psychology, and management as well as self-management and personal productivity. To date, I've read several hundred books on these topics and attended a number of seminars.
Like Malik, I have divided my book into principles, tasks, and tools.
My principles, tasks and tools are partly based on management thinkers such as Peter F. Drucker and Fredmund Malik. However, especially for the tools, but also for individual principles and tasks, these have been supplemented, expanded, and adapted based on my experience.
Malik's book is inspiring for all who see management as a profession. In the book you will learn how effective and efficient management works.
In this completely revised and enlarged edition of his classic book, management expert Fredmund Malik offers managers sound professional advice for improving skills in organization, decision-making, supervising, budgeting, and numerous other management-related tasks. Tailored to a new generation of managers for whom effectiveness is the key to success, this volume reveals everything that all executives and leaders need to know to turn knowledge, personal strengths, talent, creativity, and innovative thinking into concrete results. By providing readers with the universal principles, tasks, and tools of effective management, Malik helps them to cope with the ongoing centennial change in business and society…
I was driven to become a veterinarian for as long as I could remember. Then, in high school, I developed a love of performance. I felt stuck. Should I choose art or science? I chose science, and despite a great career, I felt like something was missing. When I reconnected with my creativity through stand-up comedy, entrepreneurship and other non-artistic creative outlets, I found out what I had been missing. Why do we drop creativity for science? It was a common story. I dove into the research on creativity, and was blown away by how a bit of creativity can make us happier, more resilient, and make workplaces more effective.
This book gave me the confidence to follow a dream that I thought was frivolous and silly: to be a professional speaker. As I read this book, I realized that following my heart was difficult for me, as I am a veterinarian and driven by science. As a result, I lost touch with my intuition and my confidence in doing what was true to myself, not what others expected of me.
When I read the part where she talks about thinking that your dream couldn’t be that because it seems too big and following that little voice that says, “What if?” It put me on the path of taking a chance on a dream, regardless of what it looked like to other people.
A groundbreaking women’s leadership expert and popular conference speaker gives women the practical skills to voice and implement the changes they want to see—in themselves and in the world
In her coaching and programs for women, Tara Mohr saw how women were "playing small" in their lives and careers, were frustrated by it, and wanted to "play bigger." She has devised a proven way for them to achieve their dreams by playing big from the inside out. Mohr’s work helping women play bigger has earned acclaim from the likes of Maria Shriver and Jillian Michaels, and has been featured on…
The Connector's Advantage: : 7 Mindsets to Grow your Influence and Impact
by
Michelle Tillis Lederman,
Connecting matters. Your relationships make the difference in the results you achieve, the impact you have, and the speed with which you make things happen. On top of all that, connections make you happier and healthier.
With the remote, hybrid, and global workplace as the new normal, connections―particularly diverse and…
The origin story on my blog reflects some of my story best. After a period of reflection several years ago, I realised I was accumulating more in my life. More things that didn’t matter. More commitments I wasn’t truly passionate about keeping. More friction! So, I started to take some action. That action has meant: I have made good on long-term threats to write and for the last 10 years I have been writing at my blog and authored an expanding list of short books full of big ideas (all under the umbrella of simplifying life). I have accumulated less material possessions but enjoyed more (travel and holidays, events, life experiences).
We come more up-to-date with my third book recommendation. However, this book was no less transformative for me. Richard Koch’s books around the 80/20 principle were a paradigm-shifting fork in the road for me personally. They came at a time in my life when I was feeling somewhat overwhelmed and really needed them. I credit them with being one of the main reasons I became invested in my own simplicity journey.
This book (and others by the same author on 80/20) had such a profound effect on me that they influenced the name of my own company when I set it up 10 years ago. 80/20 is a concept I return to often in my own writing and I believe it is a close relative to simplicity. A powerful tool we can all learn to leverage.
If you knew that you could always get more of the great things that life has to offer, with less effort and cost, would you be interested? If you could find a simple solution to your problems by following a way that always works, would you be interested? If you could work a two-day week, and yet get much better results and pay than you do for a full week now, would you be interested? If that way applied not just to making a living, to money, or success, but also to the even more important areas of life -…