Why am I passionate about this?
I’m a professor of cognitive psychology at UCLA, and also a poet. Growing up on a dairy farm in British Columbia, I immersed myself in the world of books. My mother showed me her well-worn copy of a poetry book written by her Scottish great-great-aunt, and I longed to create my own arrangements of words. Later, as a student at the University of British Columbia and then Stanford, my interest in creativity was channeled into research on how people think. I’ve studied how people use analogies and metaphors to create new ideas. In addition to books on the psychology of thinking and reasoning, I’ve written several volumes of poetry.
Keith's book list on the creative mind
Why did Keith love this book?
Did you ever have a sudden insight, a new idea—something that made you go, “Aha!”? It’s as if your brain had been doing unconscious work, then suddenly “reported up” to your conscious mind. This book by two prominent cognitive neuroscientists gives a clear picture of what scientists have learned about how brain networks connecting the two hemispheres give rise to creative insights. Their book helped me think about how new metaphors might be discovered—just one example of what the creative mind can do.
1 author picked The Eureka Factor as one of their favorite books, and they share why you should read it.
Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? And how can we have more of them?
It has been two millenia since Archimedes supposedly first shouted 'Eureka!' as he sat in his bath. The word - Greek for 'I have found it' - captures the feeling we have all experienced during moments of sudden insight. Despite a century of scientific inquiry into the nature of these particular moments, their origin has remained a mystery.
Mark Beeman and John Kounios, leading experts on the neural bases of insight and creative thinking, have conducted…