Here are 100 books that Pre-Closing for Network Marketing fans have personally recommended if you like
Pre-Closing for Network Marketing.
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I'm a Professor of Finance who specialises in purposeful business and purposeful living. My work on the former shows how companies driven by purpose are ultimately more successful than those driven by profit alone. My interest in the latter stems partly from the former, but also from 20 years of teaching MBA students at MIT, Wharton, and London Business School. While my day job is to teach finance equations, often even more important to my students’ career success and life happiness is living with purpose. There are many self-proclaimed gurus on this topic who shoot from the hip, so I am particularly interested in books based on scientific research.
Originally published in 1937, this was the original self-improvement book. Carnegie described it as a “practical, working handbook on human relations”.
After reading it, you might think that none of his tips are earth-shatteringly surprising, but you may not have thought of them before reading the book. This is indeed the mark of a great book – something that makes lots of sense after you read it (and so you’re most likely to put it into practice) but you wouldn’t have guessed yourself; and certainly would not have framed it in as clear and convincing manner as Carnegie.
Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.
His advice has stood the test of time and will teach you how to: - make friends quickly and easily - increase your popularity - win people to your way of thinking - enable you to win new clients and customers - become a…
I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.
Getting attention is the easy part. Keeping that attention requires using these magic phrases to ward off distractions.
Through sound bites, word pictures, and great hooks, we can actually get prospects to listen to us, and internalize our message. With today’s micro-attention span, we need to up our game and capture our prospects’ minds. The word phrases to command attention are as easy as, “I have some good news and some bad news.” Instant attention to what we will say next.
One distributor gains a new team member. The other walks away empty-handed.
What was the difference?
The words they used.
Certain phrases hold our prospects’ attention long enough for us to deliver our sales message. Prospects have one focused thought at a time. We want that thought to be about us.
The most important currency of this century? Attention. Everyone is fighting for our prospects’ attention. Intrusive ads, notifications, shiny objects, constant messaging and more combine to pull our prospects’ attention away from our offer.
I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.
Focus and controlling our prospects’ attention is the first step. Add some conversational hypnosis and we will have more influence over the outcome.
The authors believe in carefully crafted sales scripts to talk to the unconscious mind of our prospects. While these structure sentences seem challenging at first, we gradually become aware of their power as we progress through this book.
Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.
I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.
Simple lessons on storytelling structure. Plus the book is short and entertaining because of the stories and the backgrounds.
We don’t need a complicated 12-step Hero’s Journey story structure for selling. Our prospects won’t have the time for our prose, and we can’t command the attention like a hundred dollar movie production. Instead, we have to engage our prospects’ imagination fast.
Storytelling is a great way to sell to our prospects.
I have studied creativity for 40 years and, along with the textbook I wrote, I am continually teaching my marketing students how to become more creative. I have unequivocally demonstrated that everyone who wants to become more creative can do so with the appropriate tutelage. This is why I get so much satisfaction from teaching creativity and it is why I wrote my book that I am highlighting here.
This book is a compilation of chapters written by (mostly) psychology professors who have dealt with creativity extensively throughout their careers, and I highly recommend it. The topics cover psychometric approaches to creativity, experimental studies in creativity, the history of creativity, biological bases of creativity, the development of creativity, relationships between creativity and intelligence, the types of motivation necessary to produce creative outputs, cultural aspects of creativity, computer modeling in creativity, the development of prodigies, and significant research into creative processes. I gained valuable insights into domains and areas that I never would have considered otherwise.
This second edition of the renowned Cambridge Handbook of Creativity expands on the first edition with over two thirds new material reaching across psychology, business, entrepreneurship, education, and neuroscience. It introduces creativity scholarship by summarising its history, major theories and assessments, how creativity develops across the lifespan, and suggestions for improving creativity. It also illustrates cutting-edge work on genetics and the neuroscience of creativity, alongside creativity's potential for both benevolence and malevolence. The chapters cover the related areas of imagination, genius, play, and aesthetics and tackle questions about how cultural differences, one's physical environment, mood, and self-belief can impact creativity.…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
“If someone believes that their shoes make them jump higher or run faster…who is to say they don’t?”
This is one of the many quotes and insights from Blindsight that will help you understand how brands and the brain overlap and can create a virtuous cycle when they are allowed to influence each other. The brain gets what it expects, and when you apply this to your branding while layering in personal identity, amazing things can happen.
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?
You may not be aware of these details, yet they've been influencing you all along.
Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into…
I realised in my twenties that there were millions of people who desperately needed advice about their money but could not afford an accountant or an adviser. Since then my passion has been to simplify the deliberately complex financial world, explain the obscure and often unintelligible rules about tax, childcare, benefits, investment, savings, and borrowing. Recently as the tsunami of fraud has swept across the UK I have devoted more time to help people avoid losing money to scammers – both criminal and respectable. Most people can’t afford professional advice, but they can afford me – I’m freely available in print, on air, and online.
It does what it says on the cover. Don’t just shrug your shoulders if an airline refuses to refund your money, your insurer won’t pay up, or the jeans you bought online don’t fit. Challenge the firm! Complain! Get your money back – and then some. Helen – who calls herself the Complaining Cow – is a master at all of this and herself a serial complainer. The book explains who to write to, what to say, and what to demand – and the laws to quote to make sure you get what you’re entitled to.
*UPDATED 2019* Here is the result of over 30 years of experience from the campaigner Helen Dewdney, who sports the online persona, The Complaining Cow. Including tips, real-life examples, anecdotes and handy template letters, you are provided with the knowledge and confidence to assert your legal rights, overcome any consumer complaint hurdles and always gain redress. Discover what kind of complainer you are, how you can gain better results and how to deal with the common fob offs companies use. Get comprehensive advice on the most up to date consumer laws you could ever need, how to complain effectively, how…
Kevin Davis is the author of three non-fiction books about the criminal
justice system, The Wrong Man,Defending the Damned and The Brain Defense. Davis has also authored eight
nonfiction children’s books. He’s an award-winning journalist and magazine
writer based in Chicago.
Is the brain a separate, independent entity from who we are? Do our
brains control us, or do we control our brains? Or is it something in between?
In an often lyrical, easy-to-understand narrative, neuroscientist David
Eagleman argues that it’s the unconscious that influences most of what we do,
even before we’re aware that we’ve decided to do something.
If the conscious mind--the part you consider to be you--is just the tip of the iceberg, what is the rest doing?
In this sparkling and provocative book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate its surprising mysteries. Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Is there a true Mel Gibson? How is your brain like a conflicted democracy engaged in civil war? What do Odysseus and the subprime mortgage meltdown have in common? Why are people whose names begin with J more like…
I read broadly across many genres and know what it's like to get stuck in a rut and need to find something different to keep my interest. The books I've suggested all have a broad appeal and any one of them could break the dreaded slump. Even those that fall into a genre you don't normally read are likely to draw you into their own special magic.
This one's a fast-moving mystery story that takes you behind the scenes of the circus! An insurance investigator, John Nieves, has to determine whether a lion tamer's death was an accident or murder, but the circus people play practical jokes on him, especially after they discover he has a childhood fear of clowns! The big cats feature in this but are well treated and John develops an affinity with a panther who had been refusing to eat. This one has tension, suspense, and a lot of laughs along with the glamour of the circus!
A fatal accident at the circus sparks an insurance investigation that leads John Nieves, a former New York cop, to a list of murder suspects. It seems that The Great Rollo, beloved of millions, had enemies... both at the circus and among his own family. All that is surreal and magical about the circus brings out Nieves' deepest fears, blinding him to the very real danger that is closer at hand. A bizarre series of revelations and coincidences keep Nieves' suspicions of the circus people high, even after the actual evidence suggests that the incident really was only an unfortunate…
My passion and expertise related to African American business history began years ago when I searched for a Ph.D. dissertation topic. After mulling over a variety of options, I ultimately decided to examine the history of an African American insurance company in my hometown of Chicago, Illinois. While working on this project, I began to formulate ideas for future research in the realm of African American business history. I subsequently developed into one of the acknowledged experts in this field. Based upon my track record, I served as a historical consultant and appeared in the documentary Boss: The Black Experience in Businesswhich premiered on PBS in April 2019.
This classic work, originally published in 1940, provides a panoramic examination of African American insurance companies (including a detailed overview of individual firms).
Although An Economic Detourfocuses on black insurers, its’ broader analysis encompassed all black-owned enterprises during this period. Specifically, Stuart declared that, under the dictates of Jim Crow racial segregation,African American entrepreneurs were relegated to only serving African American consumers.
This, necessarily, had an inhibiting impact on their profitability. Especially since non-African American entrepreneurs also had access to the African American consumer market.
As someone who has written extensively on black-owned insurance companies, An Economic Detourhas been a long-standing “go-to” resource for me.
