100 books like How To Get Your Prospect's Attention and Keep It!

By Keith Schreiter, Tom Schreiter,

Here are 100 books that How To Get Your Prospect's Attention and Keep It! fans have personally recommended if you like How To Get Your Prospect's Attention and Keep It!. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of How to Win Friends and Influence People

Alex Edmans Author Of Grow the Pie: How Great Companies Deliver Both Purpose and Profit

From my list on living with purpose.

Why am I passionate about this?

I'm a Professor of Finance who specialises in purposeful business and purposeful living. My work on the former shows how companies driven by purpose are ultimately more successful than those driven by profit alone. My interest in the latter stems partly from the former, but also from 20 years of teaching MBA students at MIT, Wharton, and London Business School. While my day job is to teach finance equations, often even more important to my students’ career success and life happiness is living with purpose. There are many self-proclaimed gurus on this topic who shoot from the hip, so I am particularly interested in books based on scientific research.

Alex's book list on living with purpose

Alex Edmans Why did Alex love this book?

Originally published in 1937, this was the original self-improvement book. Carnegie described it as a “practical, working handbook on human relations”.

After reading it, you might think that none of his tips are earth-shatteringly surprising, but you may not have thought of them before reading the book. This is indeed the mark of a great book – something that makes lots of sense after you read it (and so you’re most likely to put it into practice) but you wouldn’t have guessed yourself; and certainly would not have framed it in as clear and convincing manner as Carnegie.

By Dale Carnegie,

Why should I read it?

17 authors picked How to Win Friends and Influence People as one of their favorite books, and they share why you should read it.

What is this book about?

Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.

His advice has stood the test of time and will teach you how to:
- make friends quickly and easily
- increase your popularity
- win people to your way of thinking
- enable you to win new clients and customers
- become a…


Book cover of Pre-Closing for Network Marketing: "Yes" Decisions before the Presentation

Bernie De Souza Author Of Getting "Yes" Decisions: What insurance agents and financial advisors can say to clients.

From my list on closing skills for insurance agents and network marketers.

Why am I passionate about this?

I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.

Bernie's book list on closing skills for insurance agents and network marketers

Bernie De Souza Why did Bernie love this book?

Most salespeople believe the closing happens at the end of the presentation. It doesn’t. It happens in the first few seconds.

The biggest change in the selling process has happened over the last 25 years. Brain science has proven that the subconscious minds of our prospects make snap decisions about us. This book shows us what to say during those first critical seconds. Prospects and clients judge us harshly, and they do it in the first few seconds.

The case studies and proof will change how we look at selling forever.

By Keith Schreiter, Tom Schreiter,

Why should I read it?

1 author picked Pre-Closing for Network Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

Get our prospects to make a "yes" decision immediately ... even before our presentation begins!

Pre-closing is natural. We make a final decision to go to a movie before we see the movie. We make a final decision to go to a restaurant before we see the menu. It is the same with sales presentations. Prospects decide first if they want our business or product, before they see our facts, features and benefits.

Closing at the end of our presentations creates stress for us and our prospects. We hate the feeling of pushing for a final decision at the end…


Book cover of Unlimited Selling Power: How to Master Hypnotic Selling Skills

Bernie De Souza Author Of Getting "Yes" Decisions: What insurance agents and financial advisors can say to clients.

From my list on closing skills for insurance agents and network marketers.

Why am I passionate about this?

I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.

Bernie's book list on closing skills for insurance agents and network marketers

Bernie De Souza Why did Bernie love this book?

Focus and controlling our prospects’ attention is the first step. Add some conversational hypnosis and we will have more influence over the outcome.

The authors believe in carefully crafted sales scripts to talk to the unconscious mind of our prospects. While these structure sentences seem challenging at first, we gradually become aware of their power as we progress through this book.

By Donald Moine, Kenneth Lloyd,

Why should I read it?

1 author picked Unlimited Selling Power as one of their favorite books, and they share why you should read it.

What is this book about?

Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.


Book cover of TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks

Bernie De Souza Author Of Getting "Yes" Decisions: What insurance agents and financial advisors can say to clients.

From my list on closing skills for insurance agents and network marketers.

Why am I passionate about this?

I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.

Bernie's book list on closing skills for insurance agents and network marketers

Bernie De Souza Why did Bernie love this book?

Simple lessons on storytelling structure. Plus the book is short and entertaining because of the stories and the backgrounds.

We don’t need a complicated 12-step Hero’s Journey story structure for selling. Our prospects won’t have the time for our prose, and we can’t command the attention like a hundred dollar movie production. Instead, we have to engage our prospects’ imagination fast.

Storytelling is a great way to sell to our prospects.

By Akash Karia,

Why should I read it?

1 author picked TED Talks Storytelling as one of their favorite books, and they share why you should read it.

What is this book about?

"Every speaker can put these ideas into practice immediately -- and they should!" ~ Dr. Richard C. Harris, Certified World Class Speaking Coach

"An insightful read" ~Dennis Waller, Top 500 Reviewer

"Superb communication advice" ~ Larry Nocella


MASTER THE ONE THING ALL GREAT TED TALKS HAVE IN COMMON

What is the secret to delivering a great TED talk?

What is the magic ingredient that makes a TED talk captivating?

And more importantly, how can you use those secrets to make your presentations more powerful, dynamic and engaging?

To try to answer these questions, I studied over 200 of the best…


Book cover of How to Complain: The Essential Consumer Guide to Getting Refunds, Redress and Results!

Paul Lewis Author Of Money Box: Your Toolkit for Balancing Your Budget, Growing Your Bank Balance and Living a Better Financial Life

From my list on money and your life.

Why am I passionate about this?

I realised in my twenties that there were millions of people who desperately needed advice about their money but could not afford an accountant or an adviser. Since then my passion has been to simplify the deliberately complex financial world, explain the obscure and often unintelligible rules about tax, childcare, benefits, investment, savings, and borrowing. Recently as the tsunami of fraud has swept across the UK I have devoted more time to help people avoid losing money to scammers – both criminal and respectable. Most people can’t afford professional advice, but they can afford me – I’m freely available in print, on air, and online. 

Paul's book list on money and your life

Paul Lewis Why did Paul love this book?

It does what it says on the cover. Don’t just shrug your shoulders if an airline refuses to refund your money, your insurer won’t pay up, or the jeans you bought online don’t fit. Challenge the firm! Complain! Get your money back – and then some. Helen – who calls herself the Complaining Cow – is a master at all of this and herself a serial complainer. The book explains who to write to, what to say, and what to demand – and the laws to quote to make sure you get what you’re entitled to. 

By Helen Dewdney,

Why should I read it?

1 author picked How to Complain as one of their favorite books, and they share why you should read it.

What is this book about?

*UPDATED 2019* Here is the result of over 30 years of experience from the campaigner Helen Dewdney, who sports the online persona, The Complaining Cow. Including tips, real-life examples, anecdotes and handy template letters, you are provided with the knowledge and confidence to assert your legal rights, overcome any consumer complaint hurdles and always gain redress. Discover what kind of complainer you are, how you can gain better results and how to deal with the common fob offs companies use. Get comprehensive advice on the most up to date consumer laws you could ever need, how to complain effectively, how…


Book cover of A Spark of Justice

Lin Senchaid Author Of Force of Chaos: The Coming of Age of the Antichrist

From my list on fast action stories to break a reading slump.

Why am I passionate about this?

I read broadly across many genres and know what it's like to get stuck in a rut and need to find something different to keep my interest. The books I've suggested all have a broad appeal and any one of them could break the dreaded slump. Even those that fall into a genre you don't normally read are likely to draw you into their own special magic.

Lin's book list on fast action stories to break a reading slump

Lin Senchaid Why did Lin love this book?

This one's a fast-moving mystery story that takes you behind the scenes of the circus! An insurance investigator, John Nieves, has to determine whether a lion tamer's death was an accident or murder, but the circus people play practical jokes on him, especially after they discover he has a childhood fear of clowns! The big cats feature in this but are well treated and John develops an affinity with a panther who had been refusing to eat. This one has tension, suspense, and a lot of laughs along with the glamour of the circus!

By J.D. Hawkins,

Why should I read it?

1 author picked A Spark of Justice as one of their favorite books, and they share why you should read it.

What is this book about?

A fatal accident at the circus sparks an insurance investigation that leads John Nieves, a former New York cop, to a list of murder suspects. It seems that The Great Rollo, beloved of millions, had enemies... both at the circus and among his own family. All that is surreal and magical about the circus brings out Nieves' deepest fears, blinding him to the very real danger that is closer at hand. A bizarre series of revelations and coincidences keep Nieves' suspicions of the circus people high, even after the actual evidence suggests that the incident really was only an unfortunate…


Book cover of An Economic Detour: A History of Insurance in the Lives of American Negroes

Robert E. Weems, Jr. Author Of Business in Black and White: American Presidents and Black Entrepreneurs in the Twentieth Century

From my list on African American business history.

Why am I passionate about this?

My passion and expertise related to African American business history began years ago when I searched for a Ph.D. dissertation topic. After mulling over a variety of options, I ultimately decided to examine the history of an African American insurance company in my hometown of Chicago, Illinois. While working on this project, I began to formulate ideas for future research in the realm of African American business history. I subsequently developed into one of the acknowledged experts in this field. Based upon my track record, I served as a historical consultant and appeared in the documentary Boss: The Black Experience in Business which premiered on PBS in April 2019.

Robert's book list on African American business history

Robert E. Weems, Jr. Why did Robert love this book?

This classic work, originally published in 1940, provides a panoramic examination of African American insurance companies (including a detailed overview of individual firms).

Although An Economic Detour focuses on black insurers, its’ broader analysis encompassed all black-owned enterprises during this period. Specifically, Stuart declared that, under the dictates of Jim Crow racial segregation, African American entrepreneurs were relegated to only serving African American consumers.

This, necessarily, had an inhibiting impact on their profitability. Especially since non-African American entrepreneurs also had access to the African American consumer market.

As someone who has written extensively on black-owned insurance companies, An Economic Detour has been a long-standing “go-to” resource for me.

By M.S. Stuart,

Why should I read it?

1 author picked An Economic Detour as one of their favorite books, and they share why you should read it.

What is this book about?

as described


Book cover of Marketing Rebellion: The Most Human Company Wins

Keith A. Quesenberry Author Of Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

From my list on understanding how marketing has changed.

Why am I passionate about this?

After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.

Keith's book list on understanding how marketing has changed

Keith A. Quesenberry Why did Keith love this book?

Marketing the old way took for granted that the company was in control. Now the consumer is in control. Mark Schaefer’s book will help you see the end of control and give you a manifesto for human-centered marketing. You’ll learn to see how your customers are part of your marketing department and how that is at the heart of success today. The good news for smaller brands is that winning in the rebellion doesn’t hinge on ad impressions, and big budgets, alone. Schaefer’s book helped me to see this new human-centered marketing from a more direct perspective. Instead of an evolution of the Four P’s he simply connects constant human truths to business success in “A Manifesto for Human-Centered Marketing” that ultimately leads to the new reality that your customers are your marketers.

By Mark W. Schaefer,

Why should I read it?

1 author picked Marketing Rebellion as one of their favorite books, and they share why you should read it.

What is this book about?

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: • How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. • Why businesses must be built on human impressions instead of advertising…


Book cover of The Right Story

Elena Mutonono Author Of Grounded Growth: Sustainable and Profitable Online Teaching Business On Your Own Terms

From my list on online language teachers building their own businesses.

Why am I passionate about this?

The start of my own online teaching business in 2010 felt both liberating and frustrating. I enjoyed working for myself but struggled to make my offers unique, attractive, sustainable, and successful. I had no idea how to make my voice heard in the highly-saturated and fast-growing online teaching industry. Following the advice of famous online business gurus, I lost track of what I wanted my business to accomplish and burned out following every online teaching trend there was. The books I’ve selected helped me align with my own vision and values, inspired me to overcome my limitations and succeed on my own terms.

Elena's book list on online language teachers building their own businesses

Elena Mutonono Why did Elena love this book?

Most online teachers I’ve worked with detest the idea of marketing, and yet this is something we cannot avoid especially when running our own business. Bernadette Jiwa defines marketing as a story you tell that has the capacity to change the world. In the book she shares multiple purposeful stories of people who shared their message in the most authentic way and how their courage moved others to action and brought about change. This is a guide into marketing that will make you excited about the change you seek to make and how your small online teaching business can transform the world. 

By Bernadette Jiwa,

Why should I read it?

1 author picked The Right Story as one of their favorite books, and they share why you should read it.

What is this book about?

"Every Jiwa book is a special event, and this one is no exception. Memorable stories about stories, practical, hard-won insights about how people change and why. Short and powerful.—"SETH GODIN

What makes some bad ideas successful, and why do many good ideas fail?

It turns out that there’s no such thing as a bad idea or a good idea. There is only the wrong story or the right story. The right story is one that is trusted. It is believed because it is told by the right person, for the right reasons, in the right way, at the right time,…


Book cover of This Is Marketing: You Can't Be Seen Until You Learn to See

Cheryl Kaye Tardif Author Of How I Made Over $42,000 in 1 Month Selling My Kindle eBooks

From my list on for authors who want to increase book sales.

Why am I passionate about this?

I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.

Cheryl's book list on for authors who want to increase book sales

Cheryl Kaye Tardif Why did Cheryl love this book?

As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.

By Seth Godin,

Why should I read it?

3 authors picked This Is Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…


5 book lists we think you will like!

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