Fans pick 72 books like Liftoff

By Eric Berger,

Here are 72 books that Liftoff fans have personally recommended if you like Liftoff. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of No Rules Rules: Netflix and the Culture of Reinvention

Tom Gilb Author Of Competitive Engineering: A Handbook For Systems Engineering, Requirements Engineering, and Software Engineering Using Planguage

From my list on learning successful invention and business methods.

Why am I passionate about this?

I am a self-taught guy, having started in my first job at IBM Oslo, when I was 18 years old, as punched card machine operator, and plug-board ‘programmer'. I did night studies in sociology/philosophy for 10 years at University of Oslo. I read about 30 books a year, and I’m 82 in 2023. I have spent most of my career as an independent international consultant to corporations and governments, while building up my ideas of useful methods to solve problems. In retirement, I love to spread my ideas, and learn more. I also write about 5 new books a year, when at my Oslofjord Summer cabin. They're all digital and free or free samples. 

Tom's book list on learning successful invention and business methods

Tom Gilb Why did Tom love this book?

From my notes after I read it, “Great content and organization. Triggered me to write and plan a 2022 Book.”

There was specific practical content like removing vacation policy, removing travel and expenses policy. An opening the books, which showed the practices behind the no rules idea, and their consequent results in the business. As a consultant, these give me a tool for discussion with clients. What if you did the same?

Again a great leader, and successful businessperson, using persistence and imagination to deal with the forces against change.

By Erin Meyer, Reed Hastings,

Why should I read it?

5 authors picked No Rules Rules as one of their favorite books, and they share why you should read it.

What is this book about?

Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss.

These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney.

Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin…


Book cover of Invention: A Life

Tom Gilb Author Of Competitive Engineering: A Handbook For Systems Engineering, Requirements Engineering, and Software Engineering Using Planguage

From my list on learning successful invention and business methods.

Why am I passionate about this?

I am a self-taught guy, having started in my first job at IBM Oslo, when I was 18 years old, as punched card machine operator, and plug-board ‘programmer'. I did night studies in sociology/philosophy for 10 years at University of Oslo. I read about 30 books a year, and I’m 82 in 2023. I have spent most of my career as an independent international consultant to corporations and governments, while building up my ideas of useful methods to solve problems. In retirement, I love to spread my ideas, and learn more. I also write about 5 new books a year, when at my Oslofjord Summer cabin. They're all digital and free or free samples. 

Tom's book list on learning successful invention and business methods

Tom Gilb Why did Tom love this book?

My father was an inventor. That is what is says on his tombstone. Over 100 patents.

His products today in building supply shops and in real buildings. And some crazy inventions that did not make him famous, but he had fun with.

So I guess I have a born sympathy for the lone inventor, who against many odds, manages to do interesting useful work and industrialise it successfully. This is not about Dyson, but written by himHopefully he will inspire the next generation of inventors.

By James Dyson,

Why should I read it?

1 author picked Invention as one of their favorite books, and they share why you should read it.

What is this book about?

Dyson has become a byword for great design, brilliant invention and global success. Now, James Dyson, the entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life of Learning through Failure.

'By continually challenging ourselves, investing in the future and experimenting, we can continue to make the future. We must never stop. Never, for one second become comfortable.' James Dyson

In this spirited autobiography, James Dyson interweaves his own life story with a wider exploration of the importance of invention. On the way, the reader encounters challenging and inspirational characters, radical inventions, adventurous engineering,…


Book cover of Principles: Your Guided Journal (Create Your Own Principles to Get the Work and Life You Want)

Somi Arian Author Of Career Fear (and how to beat it): Get the Perspective, Mindset and Skills You Need to Futureproof your Work Life

From my list on preparing you for the digital era.

Why am I passionate about this?

I'm Somi Arian, a tech philosopher, award-winning filmmaker, author, LinkedIn-Top-Voice, and the founder of InPeak, a Web3 education and professional networking platform. My background in Philosophy of Science and Technology informs my role in society as a 'Transition Architect.' My documentary, The Millennial Disruption, featuring industry leaders, won three international awards. My book, Career Fear (and how to beat it), addresses the future of work and the skills we all need to survive and thrive in the age of Artificial Intelligence and Blockchain. As a speaker, I give talks and workshops internationally on the impact of technology on society, the business landscape, the future of work, Web3, NFTs, the Metaverse, and blockchain technology.

Somi's book list on preparing you for the digital era

Somi Arian Why did Somi love this book?

In this book, Ray Dalio shares the invaluable knowledge he has gathered throughout his career.

He believes that principles of life, management, economics, and investing can all be systematized and understood like machines. With hundreds of practical lessons that revolve around his principles of "radical truth" and "radical transparency," Dalio highlights the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams.

He also describes the innovative tools that his firm uses to bring idea meritocracy to life, including "baseball cards" for employees that distill their strengths and weaknesses and computerized decision-making systems that make believability-weighted decisions.

While the book provides novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter their goal.

By Ray Dalio,

Why should I read it?

2 authors picked Principles as one of their favorite books, and they share why you should read it.

What is this book about?

From Ray Dalio, the legendary investor and #1 New York Times bestselling author of Principles—whose books have sold more than five million copies worldwide—comes a guided reflection journal that empowers readers everywhere to develop their own principles for success in work and life.

“Principles are fundamental truths that serve as the foundations for behavior that gets you what you want out of life.” —Ray Dalio

In his #1 New York Times bestseller Principles, legendary investor Ray Dalio introduced millions of readers around the world to the unconventional approach he developed as the founder and builder of Bridgewater Associates, the largest…


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Book cover of Tap Dancing on Everest: A Young Doctor's Unlikely Adventure

Tap Dancing on Everest By Mimi Zieman,

Tap Dancing on Everest, part coming-of-age memoir, part true-survival adventure story, is about a young medical student, the daughter of a Holocaust survivor raised in N.Y.C., who battles self-doubt to serve as the doctor—and only woman—on a remote Everest climb in Tibet.

The team attempts a new route up…

Book cover of Invent and Wander: The Collected Writings of Jeff Bezos

Tom Gilb Author Of Competitive Engineering: A Handbook For Systems Engineering, Requirements Engineering, and Software Engineering Using Planguage

From my list on learning successful invention and business methods.

Why am I passionate about this?

I am a self-taught guy, having started in my first job at IBM Oslo, when I was 18 years old, as punched card machine operator, and plug-board ‘programmer'. I did night studies in sociology/philosophy for 10 years at University of Oslo. I read about 30 books a year, and I’m 82 in 2023. I have spent most of my career as an independent international consultant to corporations and governments, while building up my ideas of useful methods to solve problems. In retirement, I love to spread my ideas, and learn more. I also write about 5 new books a year, when at my Oslofjord Summer cabin. They're all digital and free or free samples. 

Tom's book list on learning successful invention and business methods

Tom Gilb Why did Tom love this book?

No surprises. Self-made businessperson, with persistence and imagination.

This book is unusual. It is literally written by Bezos over decades of developing Amazon. It is mainly his annual reports to the shareholders! So it gives a continuous picture of the growth of the empire.

My favourite practical tip, is his executive meeting process. Meeting begins with a 6-page (with a 1-page summary) briefing, to reread for the first 20 minutes of as meeting in silence, then discussed. No presentation with slides and pretty pictures, and soothing ambiguous words.

The briefing is the result of hard work, in advance, crafting it to be useful. Wow! 

By Jeff Bezos,

Why should I read it?

1 author picked Invent and Wander as one of their favorite books, and they share why you should read it.

What is this book about?

In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.

In this collection of Jeff Bezos's writings&#8212his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas&#8212you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about…


Book cover of Elon Musk: Tesla, Spacex, and the Quest for a Fantastic Future

Rebekah Lyn Author Of Undaunted

From my list on on space exploration.

Why am I passionate about this?

Growing up on the Space Coast, with my dad working on the Space Shuttle, and launches a regular occurrence, over time I took the program for granted. When the last Shutte launched, though, it left a hole in my heart. Gradually a desire to write about my hometown and its place in space history gave birth to the Jessie Cole trilogy. A combination of stories from my dad’s childhood in Titusville, conversations with docents at our historical society, and scores of books, magazine articles, and archived news footage helped reshape my view of space exploration. It was hard to choose just five books to highlight. More are noted in the Research Library section of my website.

Rebekah's book list on on space exploration

Rebekah Lyn Why did Rebekah love this book?

People either love or hate Elon Musk. I fall into the camp of deeply admiring all he has accomplished and the brillance of the way his mind works. Before reading this book, I knew he was driven and has accomplished things others have spent years struggling with. As I read, I learned just how smart and determined he is. Failure isn’t an option for him, nor is focusing on one project enough to keep him content. His life has been messy in several respects, and much of that is captured in this book. To be sure, his lack of a filter when dealing with people as well as his overly optimistic timelines on just about every project have rubbed people the wrong way, but this insight into the way his mind works and the out-of-the-box way he’s gone about building his companies just might change the opinions of some haters.…

By Ashlee Vance,

Why should I read it?

2 authors picked Elon Musk as one of their favorite books, and they share why you should read it.

What is this book about?

South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these things; and he wants us all to know about it. He is the real-life inspiration for the Iron Man series of films starring Robert Downey Junior.

The personal tale of Musk's life comes with all the trappings one associates with a great, drama-filled story. He was a freakishly bright kid who was bullied brutally at school,…


Book cover of Set My Heart to Five

Lucie Britsch Author Of Sad Janet

From my list on when having an existential crisis to feel better.

Why am I passionate about this?

Hi there, I’m Lucie and I’m a writer (allegedly) but before that I’m a human and I know how hard it is to be a human. It’s a constant battle with yourself, the people around you, the world, and it’s exhausting and sometimes it can be too much but we find ways to keep going and books help me do that (as well as crying, screaming, potatoes). I find life absurd most of the time so I have to laugh about it or I’d go insane. And I’m still alive, despite constantly being in a fight with my brain, so I think I’ve got this.

Lucie's book list on when having an existential crisis to feel better

Lucie Britsch Why did Lucie love this book?

This book got me out of a funk when I couldn’t feel like reading anything. It’s a book about a robot that wants to write a movie to save humanity after he becomes self-aware. It’s funny and sweet and will make you laugh and cry maybe not worry so much about the imminent robot uprising.

By Simon Stephenson,

Why should I read it?

1 author picked Set My Heart to Five as one of their favorite books, and they share why you should read it.

What is this book about?

“Science fiction satire in the Vonnegut mold.”—Cory Doctorow

*SET TO BE A MAJOR MOTION PICTURE DIRECTED BY EDGAR WRIGHT (SCOTT PILGRIM VS. THE WORLD)*

‘A beautiful, funny, heartfelt analysis of what it means to be human.’—Simon Pegg

‘One of the most unique books ever crafted.’—Mike Chen, author of A Beginning at the End

Set in a 2054 where humans have locked themselves out of the internet and Elon Musk has incinerated the moon, Set My Heart to Five is the hilarious yet profoundly moving story of one android’s emotional awakening.

One day at a screening of a classic movie, Jared…


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Book cover of The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

The Coaching Habit By Michael Bungay Stanier,

The coaching book that's for all of us, not just coaches.

It's the best-selling book on coaching this century, with 15k+ online reviews. Brené Brown calls it "a classic". Dan Pink said it was "essential".

It is practical, funny, and short, and "unweirds" coaching. Whether you're a parent, a teacher,…

Book cover of Satisfaction: Sensation Seeking, Novelty, and the Science of Finding True Fulfillment

Fumio Sasaki Author Of Hello, Habits: A Minimalist's Guide to a Better Life

From my list on harnessing the power of habits.

Why am I passionate about this?

When I became a minimalist, I found that having less made my household chores so much easier. Before then, I thought I was a loser who lets dirty dishes and laundry pile up. But when my environment changed, what I had believed was my personality also shifted. Once my apartment was tidy, it became a habit to do the dishes right away and vacuum the floor before going out, and my life became consistently enjoyable. But other habits were harder nuts to crack, like quitting drinking or exercising regularly. In Hello, Habits I write about my journey of acquiring these habits through a process of trial and error.

Fumio's book list on harnessing the power of habits

Fumio Sasaki Why did Fumio love this book?

Why do we need to acquire good habits to begin with? One reason is we can’t feel a sense of fulfillment or achievement where there’s no stress. People like Elon Musk and Bill Gates surely have enough wealth to spend the rest of their lives lying on the beach, but that’s not what they do. Eating sweets is all it takes for the neurotransmitter dopamine to be released and give us a dose of happiness, but that doesn’t satisfy us for very long. In this book, author Gregory Berns focuses on the stress hormone cortisol. He shows us, in an approachable and entertaining manner, that a reasonable amount of stress is what actually helps us experience a deep sense of satisfaction.

By Gregory Berns,

Why should I read it?

1 author picked Satisfaction as one of their favorite books, and they share why you should read it.

What is this book about?



“A discussion that is meaty, contemporary and expansive . . . Berns artfully blends social critique with technical expertise.”—The Washington Post Book World

In a riveting narrative look at the brain and the power of novelty to satisfy it, Dr. Gregory Berns plumbs fields as diverse as neuroscience, economics, and evolutionary psychology to find answers to the fundamental question of how we can find a more satisfying way to think and live.

We join Berns as he follows ultramarathoners across the Sierra Nevadas, enters a suburban S&M club to explore the deeper connection between pleasure and pain, partakes of a…


Book cover of Burn Book: A Tech Love Story

Ann Nocenti Author Of The Seeds

From my list on books that sweep you into another person’s delightful mind.

Why am I passionate about this?

I’m a storyteller. I’ve told stories through journalism, theater, film, and comics. When I was the editor of a film magazine, Scenario: “The Magazine of the Art of Screenwriting” I interviewed filmmakers about the craft of telling a great story. As a journalist, I love original sources and voices, for the way they tell a personal version of history. They say history is told by the winners. I prefer the reverse angle—history told, not by the “losers” but by true, strong, authentic voices. I somehow want to read, reveal, recommend, and illuminate marginalized voices.

Ann's book list on books that sweep you into another person’s delightful mind

Ann Nocenti Why did Ann love this book?

Kara Swisher has spent decades writing about and reporting on the tech kings of the world, including Elon Musk, Bill Gates, and others. Her insights into the rise of tech giants from the early 1990s to the present illuminate the forces that have shaped our world

I loved Swisher’s insight into these powerful men. She’s blunt, funny, and direct in how she exposes their flaws, and the book feels like it’s written by someone who understands and is fed up with these white, controlling male demigods of tech. I imagine the book’s title refers to how she’s burning all bridges by telling all.

As a journalist who was raised pre-internet, I could deeply relate to Swisher’s outrage in lines such as “What struck me was how easily people could be manipulated by fear and rage, and how facts could be destroyed without repercussions.”

By Kara Swisher,

Why should I read it?

3 authors picked Burn Book as one of their favorite books, and they share why you should read it.

What is this book about?

Instant New York Times Bestseller

From award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting of the tech industry and its founders who wanted to change the world but broke it instead.

“Swisher, the bad-ass journalist and OG chronicler of Silicon Valley…takes no prisoners in this highly readable look at the evolution of the digital world…Bawdy, brash, and compulsively thought-provoking, just like its author, Burn Book sizzles” (Booklist, starred review).

Part memoir, part history, Burn Book is a necessary chronicle of tech’s most powerful players. From “the queen of all media” (Walt Mossberg, The Wall Street Journal), this…


Book cover of Be More Pirate: Or How to Take On the World and Win

Julie Walker Author Of Bonny & Read

From my list on female pirates and their inspiration.

Why am I passionate about this?

I’ve been obsessed by the story of Anne Bonny and Mary Read since I heard about them in an Adam Ant song "Five Guns West". I know more than is good for me about pirates and wanted to share some of the fantastic books that inspired me when I wrote the novel Bonny & Read. Eighty years before Pride and Prejudice was written there were women armed with cutlasses roaming the Caribbean looking for ships to plunder – I want to give everyone the opportunity to learn more about this incredible hidden history.

Julie's book list on female pirates and their inspiration

Julie Walker Why did Julie love this book?

A pirate ship was a place where the whole crew got an equal share of plunder, and where every man (or woman) had a voice.

They tore up the rulebook and made a better one that served them better. These two truths form the foundation of a business movement – Be More Pirate – which uses the theme of ‘making good trouble’ as the basis for better work/life satisfaction and building successful businesses.

It also makes the case that Anne Bonny via Delacroix’s Liberty Leading the Masses is actually the model for The Statue of Liberty. How great is that?!

By Sam Conniff Allende,

Why should I read it?

1 author picked Be More Pirate as one of their favorite books, and they share why you should read it.

What is this book about?

Whatever your ambitions, ideas and challenges, this book will revolutionize the way you live, think and work today, and tomorrow.

Pirates didn't just break the rules, they rewrote them. They didn't just reject society, they reinvented it. Pirates didn't just challenge the status-quo, they changed everyfuckingthing. Pirates faced a self-interested establishment, a broken system, industrial scale disruption and an uncertain future. Sound familiar?

Pirates stood for MISCHIEF, PURPOSE and POWER. And you can too.

In Be More Pirate, Sam Conniff Allende unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry…


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Book cover of Who Is a Worthy Mother?: An Intimate History of Adoption

Who Is a Worthy Mother? By Rebecca Wellington,

I grew up thinking that being adopted didn’t matter. I was wrong. This book is my journey uncovering the significance and true history of adoption practices in America. Now, in the wake of the U.S. Supreme Court’s overturning of Roe v. Wade, the renewed debate over women’s reproductive rights places…

Book cover of Utopia for Realists: How We Can Build the Ideal World

Ethan Turer Author Of The Next Gold Rush: The Future of Investing in People

From my list on how past events will impact our future.

Why am I passionate about this?

Ever since I can remember I’ve been curious about history and how past events connect to our present; And how challenging it is to predict the future, even with all our advanced technologies. In the internet era, everything seems to be changing faster than ever before. I’m no expert, but I do know that if we don’t try to understand all the pieces of this complex puzzle, we’ll never be able to build the future we want. I don’t want to be left behind, so my book is an attempt at understanding the past and outlining a future of investing in people, the most undervalued asset class.

Ethan's book list on how past events will impact our future

Ethan Turer Why did Ethan love this book?

I love this book on many levels. Utopia is always just out of reach but with the scale of time, one could argue that we’re currently living in a utopia.

Even if we don’t have flying cars, more people have opportunities and access to resources than ever before in recorded history.

This book is for optimists and pessimists alike, as the author does a great job addressing the current issues we face and outlining a future worth building. A future of Universal Basic Income (UBI) and no national borders, where opportunities are shared more equitably.

If everyone read this book I know we’d be one step closer to reaching utopia.

By Rutger Bregman,

Why should I read it?

2 authors picked Utopia for Realists as one of their favorite books, and they share why you should read it.

What is this book about?

Universal basic income. A 15-hour workweek. Open borders. Does it sound too good to be true? One of Europe's leading young thinkers shows how we can build an ideal world today.

"A more politically radical Malcolm Gladwell." -- New York Times

After working all day at jobs we often dislike, we buy things we don't need. Rutger Bregman, a Dutch historian, reminds us it needn't be this way -- and in some places it isn't. Rutger Bregman's TED Talk about universal basic income seemed impossibly radical when he delivered it in 2014. A quarter of a million views later, the…


Book cover of No Rules Rules: Netflix and the Culture of Reinvention
Book cover of Invention: A Life
Book cover of Principles: Your Guided Journal (Create Your Own Principles to Get the Work and Life You Want)

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