Here are 100 books that How Real is Real? fans have personally recommended if you like
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My father was a NASA scientist during the Mercury, Gemini, and Apollo programs, so while most people knew the Space Race as a spectacle of thundering rockets and grainy lunar footage, I remember the very human costs and excitement of scientific progress. My space-cadet years come in snippets–the emotional break in my dad’s voice when Neil Armstrong hopped around the Moon; the strange peace I felt as I bobbed on a surfboard and watched another Saturn 1b flame into the sky. Later, as a journalist and author, I would see that such moments are couched in societal waves as profound and mysterious as the wheeling of hundreds of starlings overhead.
On the surface, this seems a dry treatise on the process of scientific change, but as you get into it, you encounter again and again the stories of hardheaded researchers convinced that the world explained by current theory just doesn’t make sense and shows how they were driven, often reluctantly, to make sense of things. Priestley’s and Lavoisier’s experiments are included with many others but always set within the framework of a discipline in a “crisis” that needs to be resolved.
The personal costs are not neglected–ridicule, isolation from the accepted “establishment,” sometimes far worse. Scientific progress is often portrayed as a triumph of individual imagination confirmed by wider testing and collaboration. Kuhn’s work took that self-serving myth and tossed it out the window.
A good book may have the power to change the way we see the world, but a great book actually becomes part of our daily consciousness, pervading our thinking to the point that we take it for granted, and we forget how provocative and challenging its ideas once were-and still are. "The Structure of Scientific Revolutions" is that kind of book. When it was first published in 1962, it was a landmark event in the history and philosophy of science. And fifty years later, it still has many lessons to teach. With "The Structure of Scientific Revolutions", Kuhn challenged long-standing…
I am a scientist and biologist. Learning about evolution changed my life and put me on a path to studying it as a career. As a child, I was a voracious reader, and as an undergraduate, I read every popular science book on biology I could get my hands on. In retrospect, those books were almost as important to my education as anything I learned in a lab or lecture theatre. When writing for a general audience, I try to convey the same sense of wonder and enthusiasm for science that drives me to this day.
Less about biology specifically and more about the general value of the scientific method and rationalism; I think that this book should be read by everyone. Never smug or condescending, Sagan and Druyan show how easily one can be misled by mystical thinking and illustrate the many dangers of credulity.
From cargo cults to baloney detectors, this book is a primer for life in the modern world and how to recognize and protect against disinformation and one’s own biases. I have more than once bought copies of this book for people who are overly enthused about crystals.
A prescient warning of a future we now inhabit, where fake news stories and Internet conspiracy theories play to a disaffected American populace
“A glorious book . . . A spirited defense of science . . . From the first page to the last, this book is a manifesto for clear thought.”—Los Angeles Times
How can we make intelligent decisions about our increasingly technology-driven lives if we don’t understand the difference between the myths of pseudoscience and the testable hypotheses of science? Pulitzer Prize-winning author and distinguished astronomer Carl Sagan argues that scientific thinking is critical not only to the…
I’ve been interested in philosophy ever since I heard the album Poitier Meets Plato, a product of the 60’s coffee house culture, in which Sidney Poitier reads Plato to jazz music. As a professional philosopher, I investigate the nature of knowledge and reality, and if paranormal claims turn out to be true, many of our beliefs about knowledge and reality may turn out to be false. In an attempt to distinguish the justified from the unjustified—the believable from the unbelievable—I’ve tried to identify the principles of good thinking and sound reasoning that can be used to help us make those distinctions.
I learned from Gilovich the psychological mechanisms that drive us to believe things that aren’t true. We are pattern-recognizing machines, he tells us, designed to make sense of the data we perceive. But when that data is incomplete, ambiguous, or inconsistent, the mechanisms that normally yield correct inferences can lead us astray.
Thomas Gilovich offers a wise and readable guide to the fallacy of the obvious in everyday life.
When can we trust what we believe-that "teams and players have winning streaks," that "flattery works," or that "the more people who agree, the more likely they are to be right"-and when are such beliefs suspect? Thomas Gilovich offers a guide to the fallacy of the obvious in everyday life. Illustrating his points with examples, and supporting them with the latest research findings, he documents the cognitive, social, and motivational processes that distort our thoughts, beliefs, judgments and decisions. In a rapidly changing…
I’ve been interested in philosophy ever since I heard the album Poitier Meets Plato, a product of the 60’s coffee house culture, in which Sidney Poitier reads Plato to jazz music. As a professional philosopher, I investigate the nature of knowledge and reality, and if paranormal claims turn out to be true, many of our beliefs about knowledge and reality may turn out to be false. In an attempt to distinguish the justified from the unjustified—the believable from the unbelievable—I’ve tried to identify the principles of good thinking and sound reasoning that can be used to help us make those distinctions.
This is the original and still the best compendium of cranks, kooks, and charlatans ever compiled. You’ll be amazed, as I was, at the breadth of human hucksterism.
Gardner, a long-time columnist for Scientific American, does more than merely examine strange beliefs; he makes those beliefs come alive by presenting short biographies of the people behind them.
"Although we are amused, we may also be embarrassed to find our friends or even ourselves among the gullible advocates of plausible-sounding doubletalk." — Saturday Review "A very able and even-tempered presentation." — New Yorker This witty and engaging book examines the various fads, fallacies, strange cults, and curious panaceas which at one time or another have masqueraded as science. Not just a collection of anecdotes but a fair, reasoned appraisal of eccentric theory, it is unique in recognizing the scientific, philosophic, and sociological-psychological implications of the wave of pseudoscientific theories which periodically besets the world. To this second revised…
As a 25-year business coach, I have often assigned clients the task of wandering through a book store and acting like a heat-guided missile, letting themselves notice what topics and books they are naturally drawn to. For me, even as a liberal arts major with no entrepreneurial experience when I started my consulting business 25 years ago, I was always drawn to the business, psychology, and entrepreneur section. The world of work is my playground, and I am fascinated by how to help people build a powerful body of work while sustaining themselves financially and having a deep quality of life.
When your business begins to gain momentum and scale, you need to build both communication infrastructure and process to motivate your employees, partners, and customers. Drawing from decades of award-winning work at their firm Duarte, Nancy and Patti give creative, specific advice about how to be an inspiring and effective leader.
'Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly' ROBERT B. CIALDINI, author of Influence
To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you can turn your idea into a movement.
In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Steve Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people.
My career and life were changed by Robert Cialdini’s work on influence. There are only a dozen people in the world who have been personally trained, certified, and endorsed by Cialdini to teach his methodology on influence and persuasion. I’m fortunate to be in that very select group. I’ve authored three books and given a TED Talk on influence. My LinkedIn Learning courses around influence in sales and coaching have been viewed by more than 500,00 across the globe. I take Cialdini’s influence concepts and marry them with my 35+ years of business experience to give organizations practical ways to ethically influence people.
Robert Cialdini’s work on influence changed how I go about trying to influence people. Gallo’s revelations radically changed how I present to audiences.
Throughout the book Gallo shows why Steve Jobs was such a masterful influencer from the stage. As I read, I found myself continually taking notes on how I would change my presentations. By the time I was done, I’d taken seven pages of type-written notes!
The change in audience reaction was immediate! If you’re serious about improving your presentation style, there’s no better resource than The Presentation Secrets of Steve Jobs.
"The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard-and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo…
I’m an executive coach, personal branding consultant, and reputation management expert helping global executives, entrepreneurs, and thought leaders manage how they’re perceived and drive towards ideal opportunities. A long-time passionate supporter of the military, I volunteer to help veterans transitioning to civilian careers. My work with veterans comes from gratitude for their sacrifice. I regularly speak at military installations, podcasts, and events on veteran transition and hiring, teach in the TAP program at the US Air Force Academy, and serve on the Board of Directors at Project Sanctuary, which focuses on healing military families. Since 2012, I’ve also been a writer for Military.com.
There are so many books written about active listening and communications, but not many that focus on what the other person really needs: Validation.
As veterans re-integrate into the civilian workforce and lifestyle, the way they communicate is different from when they were serving in the military, and becoming mindful of how they communicate with others is important. This book will guide them through a key skill (validation) that will help them not only in their career, but also in their personal life.
What if making one tweak to your day-to-day conversations could immediately improve every relationship in your life?
In this 3-hour, conversational read, you’ll discover the whats, whys, and hows of one of the most valuable (yet surprisingly little-known) communication skills available—validation.
Whether you’re looking to improve your relationship with your spouse, navigate difficult conversations at work, or connect on a deeper level with friends and family, this book delivers simple, practical, proven techniques for improving any relationship in your life.
Mastery of this simple skill will enable you to:
Calm (and sometimes even eliminate) the concerns, fears, and uncertainties of…
I am a professor of psychology at the University of Toronto who studies the social neuroscience of the self and human emotion, with a focus on how biases in self-representation shape emotional reactions that determine well-being. I am particularly interested in how cognitive training practices such as mindfulness meditation and yoga foster resilience against stress, reducing vulnerability to disorders such as depression. I’ve always wished we had better ways of communicating fascinating and important discoveries in neuroscience and mental health to a wider audience, so we combined our teaching experience in the fields of mindfulness, yoga, sports, and clinical psychology to write this book.
Prof. Ethan Kross already had a strong reputation in the world of academic psychology for his work on that little voice inside our head and how it both gives us a sense of purpose but also drives us to despair at times. This book is essential reading for those interested in how to better understand the connection between mental habits and one’s state of well-being.
We so often forget when the voice inside our head recites criticisms and worries; we can easily be in the driver’s seat and direct these conversations. The voice inside our head is part of us, even if it seems deeply informed by the collection of critics we have met in the past. Our challenge, then, is to be a bit more intentional about how we cultivate this inner voice, when do we give it our attention, and how do we respond to the inevitable negative…
NATIONAL BESTSELLER • An award-winning psychologist reveals the hidden power of our inner voice and shows how to harness it to combat anxiety, improve physical and mental health, and deepen our relationships with others.
LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A masterpiece.”—Angela Duckworth, bestselling author of Grit • Malcolm Gladwell, Susan Cain, Adam Grant, and Daniel H. Pink’s Next Big Idea Club Winter 2021 Winning Selection
One of the best new books of the year—The Washington Post, BBC, USA Today, CNN Underscored, Shape, Behavioral Scientist, PopSugar • Kirkus Reviews, Publishers Weekly, and Shelf Awareness starred reviews
I’m passionate about customer experience because it’s the number-one reason businesses succeed or fail. Regardless of the size (or budget!) of your company, you can set yourself apart—and create superfan customers!—by focusing on being exceptional in the areas that really matter. I grew up watching my dad prioritize customer service, first as a fast-food restaurant manager and then at a car dealership, and I know firsthand that how you treat your employees and your customers makes all the difference!
Human-Centered Communicationhas had a huge impact on my speaking career and business strategies.Among many lessons in this book, authors Ethan Beute and Stephen Pacinelli drive home the power of video to connect in a more personal and intentional way. Since becoming friends with Ethan, I’ve started incorporating videos at strategic moments along my client journey: I respond to leads with personalized videos, I embed video messages in proposals, and I record custom videos for companies to promote the event on their social platforms. The tactics outlined in Human-Centered Communicationhave helped me break through the digital noise and convert more leads, while improving my presentation skills on stage.
We're spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue.
The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your…
I'm a writer, lecturer, biologist, ecologist, and two-time Fulbright Scholar (to India and Malaysia). I'm now a fiction writer, but I’ve always been a storyteller who writes in a historical framework. While I feel an almost compulsive obligation to keep faith with the facts, my main objective is to tell a story—as dramatically, suspensefully, and entertainingly as I can. My first non-fiction book, Papyrus: the Plant that Changed the World was featured as a clue on Jeopardy. It tells the story of a plant that still evokes the mysteries of the ancient world.My most recent book, The Pharaoh's Treasure is about the origin of paper and the rise of Western civilization.
This book by Standage is less about papermaking and more about gossip, sharing social media, and how papyrus paper allowed for the emergence of the first social media ecosystem in the world. It also serves as a justification for the Kingdom of Paper.
Almost three thousand years after the beginning of which came ‘Cicero’s Web’ which served as a social medium. Cicero, the Roman orator and insatiable letter writer, in the 1st Cent BC created a papyrus paper web that provided an example later used by the early Christians, and with the advent of pulp paper would serve the world until the time of Gutenberg in 1450, after which paper reigned for over a half-century until 1969 when Internet traffic began.
It follows the use of letters. pamphlets, books, and newspapers as paper fueled the growth of social media during the evolution of Western civilization.
From the bestselling author of A History of the World in 6 Glasses, the story of social media from ancient Rome to the Arab Spring and beyond.
Social media is anything but a new phenomenon. From the papyrus letters that Cicero and other Roman statesmen used to exchange news, to the hand-printed tracts of the Reformation and the pamphlets that spread propaganda during the American and French revolutions, the ways people shared information with their peers in the past are echoed in the present.
Standage reminds us how historical social networks have much in common with modern social media. The…
