Why am I passionate about this?
As a professor and scientist, using my Intentional Change Theory (ICT), I have studied sustained desired change of individuals, teams, organizations, communities, and countries since 1967. I have authored more than 200 articles and 9 books on leadership, competencies, emotional intelligence, competency development, coaching, neuroscience, and management education (including the international best-seller, Primal Leadership with Daniel Goleman and Annie McKee and the recent Helping People Change with Melvin Smith and Ellen Van Oosten). I run several Coursera MOOCs, including Inspiring Leadership Through Emotional Intelligence which has over a million enrolled from 215 countries.
Richard's book list on building leadership skills through models
Why did Richard love this book?
To me, an important book should: (1) help us to understand and see things differently; (2) be based on careful research and empirically based; and (3) stand the test of time.
Motivating others is the primary purpose if leaders. McClelland led research into the unconscious processes that motivate people. Using projective techniques and latent coding of myths, folklore, music, prayers, literature and such, he and his colleagues unlocked the deeper messages socialized into people. In this book, McClelland reveals a rich 50 year history of rigorous research from psychology, anthropology, sociology, and history. His theory of motivation is the most liberating and useful, as well as validated through voluminous research. He compiled and updated his many books, articles and those of colleagues in this, his last magnum opus. If you wish to learn about Needs for Achievement, Affiliation and Power and how they explain everything from effectiveness to relationships to…
1 author picked Human Motivation as one of their favorite books, and they share why you should read it.
Human Motivation, originally published in 1987, offers a broad overview of theory and research from the perspective of a distinguished psychologist whose creative empirical studies of human motives span forty years. David McClelland describes methods for measuring motives, the development of motives out of natural incentives and the relationship of motives to emotions, to values and to performance under a variety of conditions. He examines four major motive systems - achievement, power, affiliation and avoidance - reviewing and evaluating research on how these motive systems affect behaviour. Scientific understanding of motives and their interaction, he argues, contributes to understanding of…
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