From Richard's list on building leadership skills through models.
To me, an important book should: (1) help us to understand and see things differently; (2) be based on careful research and empirically based; and (3) stand the test of time.
Motivating others is the primary purpose if leaders. McClelland led research into the unconscious processes that motivate people. Using projective techniques and latent coding of myths, folklore, music, prayers, literature and such, he and his colleagues unlocked the deeper messages socialized into people. In this book, McClelland reveals a rich 50 year history of rigorous research from psychology, anthropology, sociology, and history. His theory of motivation is the most liberating and useful, as well as validated through voluminous research. He compiled and updated his many books, articles and those of colleagues in this, his last magnum opus. If you wish to learn about Needs for Achievement, Affiliation and Power and how they explain everything from effectiveness to relationships to…
Why should I read it?
1 author picked Human Motivation as one of their favorite books, and they share why you should read it.
What is this book about?
Human Motivation, originally published in 1987, offers a broad overview of theory and research from the perspective of a distinguished psychologist whose creative empirical studies of human motives span forty years. David McClelland describes methods for measuring motives, the development of motives out of natural incentives and the relationship of motives to emotions, to values and to performance under a variety of conditions. He examines four major motive systems - achievement, power, affiliation and avoidance - reviewing and evaluating research on how these motive systems affect behaviour. Scientific understanding of motives and their interaction, he argues, contributes to understanding of…
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