13 books like The Challenger Sale

By Matthew Dixon, Brent Adamson,

Here are 13 books that The Challenger Sale fans have personally recommended if you like The Challenger Sale. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

Book cover of Influence: The Psychology of Persuasion

Melina Palmer Author Of What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics

From my list on brainy branding that results in buying.

Why am I passionate about this?

The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand. 

Melina's book list on brainy branding that results in buying

Melina Palmer Why did Melina love this book?

No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.

If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!

By Robert B. Cialdini,

Why should I read it?

24 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…


Book cover of Spin Selling

Nico D'Alessandro Author Of People Buy from Me: A Comprehensive Guide to Growing Sales by Building Lasting Connections with your Customers

From my list on sales fundamentals.

Why am I passionate about this?

As a youth, I was very athletic and always aspired to be the captain of the team. I worked hard and was very driven to earn this right. As a sales professional, I have continued that passion and channeled it into sales. In addition, due to my experience in sports, I am really passionate about coaching others. I feel that with the right direction, the right motivation, and the right information, anyone can be successful in sales. All of the authors for the sales books I have recommended are also giving back to society in their own way. 

Nico's book list on sales fundamentals

Nico D'Alessandro Why did Nico love this book?

In selling high-value products or services, closing increases your chance of success. It is essential to describe the benefits of your product or service to the customer. Objection handling is an important skill, and open questions are more effective than closed questions.

I recommend this book because it focuses on customer conversation and the art of asking questions, identifying the hook, and “turning the knife.” I like how Neil harnesses the power of listening techniques to identify customer pain points. Then he teaches you how to exploit their pain to leverage your sale in a very positive manner that is win-win. It’s a must-read for any seller that interfaces with customers.

By Neil Rackham,

Why should I read it?

2 authors picked Spin Selling as one of their favorite books, and they share why you should read it.

What is this book about?

The international bestseller that revolutionized high-end selling!

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple,…


Book cover of The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

Nico D'Alessandro Author Of People Buy from Me: A Comprehensive Guide to Growing Sales by Building Lasting Connections with your Customers

From my list on sales fundamentals.

Why am I passionate about this?

As a youth, I was very athletic and always aspired to be the captain of the team. I worked hard and was very driven to earn this right. As a sales professional, I have continued that passion and channeled it into sales. In addition, due to my experience in sports, I am really passionate about coaching others. I feel that with the right direction, the right motivation, and the right information, anyone can be successful in sales. All of the authors for the sales books I have recommended are also giving back to society in their own way. 

Nico's book list on sales fundamentals

Nico D'Alessandro Why did Nico love this book?

I have used the teachings from this book for every stage of my sales career. The way Miller-Heinman breaks down an opportunity helping to identify the strengths and the weaknesses of your position is so basic yet groundbreaking. Anyone in the technical sales world must pick up this book.  

By Robert B. Miller, Stephen E. Heiman, Tad Tuleja

Why should I read it?

1 author picked The New Strategic Selling as one of their favorite books, and they share why you should read it.

What is this book about?

Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman - the global lead in sales and development. Strategic Selling presented the idea of selling as a joint venture, introducing the influential concept of 'win-win' and making it one of the bestselling books on sales ever published. The response to 'win-win' was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list…


Book cover of How To Be A GREAT Salesperson...By Monday Morning!

Nico D'Alessandro Author Of People Buy from Me: A Comprehensive Guide to Growing Sales by Building Lasting Connections with your Customers

From my list on sales fundamentals.

Why am I passionate about this?

As a youth, I was very athletic and always aspired to be the captain of the team. I worked hard and was very driven to earn this right. As a sales professional, I have continued that passion and channeled it into sales. In addition, due to my experience in sports, I am really passionate about coaching others. I feel that with the right direction, the right motivation, and the right information, anyone can be successful in sales. All of the authors for the sales books I have recommended are also giving back to society in their own way. 

Nico's book list on sales fundamentals

Nico D'Alessandro Why did Nico love this book?

There are many closing techniques in this book your sales reps can start using immediately to increase their sales.

I recommend this book because David does a really good job describing closing techniques. I like how he gives readers the confidence to have impactful conversations with customers that will yield immediate results. If you are in a sales funk and need help closing deals, this is a must-read.

By David Cook,

Why should I read it?

1 author picked How To Be A GREAT Salesperson...By Monday Morning! as one of their favorite books, and they share why you should read it.

What is this book about?

"I love Dave's book. Now he has an online Master Class!"
- Jack Canfield - New York Times Bestselling Author, Chicken Soup for The Soul.

THE PERFECT GIFT!!! - ORDER FOR YOUR ENTIRE TEAM! - YOU HAVE FOUND THE BOOK YOU ARE LOOKING FOR!! - JUMP-START YOUR 'NEW YEAR' SALES NOW!! - Selected Top 10 "Must-Read" Book by Top Sales World!

- Over 100,000 Books and Master Classes Sold! - Read The Reviews. Read The Table of Contents. If you are looking for ways to increase your sales, you have found THE BOOK you are looking for. Period!After Reading This…


Book cover of Sales Secrets: The World's Top Salespeople Share Their Secrets to Success

Nico D'Alessandro Author Of People Buy from Me: A Comprehensive Guide to Growing Sales by Building Lasting Connections with your Customers

From my list on sales fundamentals.

Why am I passionate about this?

As a youth, I was very athletic and always aspired to be the captain of the team. I worked hard and was very driven to earn this right. As a sales professional, I have continued that passion and channeled it into sales. In addition, due to my experience in sports, I am really passionate about coaching others. I feel that with the right direction, the right motivation, and the right information, anyone can be successful in sales. All of the authors for the sales books I have recommended are also giving back to society in their own way. 

Nico's book list on sales fundamentals

Nico D'Alessandro Why did Nico love this book?

This book is the ultimate playbook from hundreds of sales experts, sharing their top secrets to increasing sales no matter what you sell or who you sell to.

I recommend this book because it offers a way to learn from the success of others. Brandon does a great job harnessing the experience of so many successful sellers. I like how we, as readers, can learn from other sellers and then try it out for ourselves. It is a fun and exciting read.  

By Brandon Bornancin,

Why should I read it?

1 author picked Sales Secrets as one of their favorite books, and they share why you should read it.

What is this book about?

“Sales Secrets” unlocks all the secrets to sell anything to anyone from interviews with the world’s top sales experts.

This book is the ultimate playbook from hundreds of sales experts on their top secrets to increasing your sales no matter what you sell or who you sell to.

For the last two years, Brandon Bornancin has interviewed hundreds of world-class sales performers for his #1 podcast “Sales Secrets.” The guests range from infamous celebrities like Gary Vaynerchuk, Jordan Belfort, and Ryan Serhant to legendary sales performers like Heather Monahan, Trish Bertuzzi, Anthony Iannarino, Jeffrey Gitomer, Jarrod Glandt, and others.

This…


Book cover of The Conscience of a Conservative

Michael G. Pento Author Of The Coming Bond Market Collapse: How to Survive the Demise of the U.S. Debt Market

From my list on fiscal destruction of America’s foundation of freedom.

Why am I passionate about this?

My passion is to prepare clients' investments for the impending debt crisis. That is why I started Pento Portfolio Strategies and created the Inflation/Deflation and Economic Cycle Model. The US faces an entirely new paradigm – due to onerous debt, central banks are forced to either massively monetize the nation's debt or allow a cathartic deflationary depression to reset the economy. Our government is now compelled to seek a condition of perpetual inflation to maintain the illusion of prosperity and solvency. Our central bank is now walking the economy on a tightrope between inflation and deflation. This will require a vastly different and active investment strategy to fit the new dynamic.

Michael's book list on fiscal destruction of America’s foundation of freedom

Michael G. Pento Why did Michael love this book?

I read this book in college, and it helped define my political beliefs.

Although Goldwater refers to himself as a Conservative, the ideas expressed in this book would be considered Libertarian by today's standards. This book defines the basic principles of limited government and what a government should and should not provide to its constituents. 

By Barry Goldwater,

Why should I read it?

1 author picked The Conscience of a Conservative as one of their favorite books, and they share why you should read it.

What is this book about?

2011 Reprint of 1960 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. "The Conscience of a Conservative" was published by Goldwater when he was an Arizona Senator and a potential 1964 Republican presidential candidate. The book reignited the American conservative movement and made Barry Goldwater a political star. The book has influenced countless conservatives in the United States, helping to lay the foundation for the Reagan Revolution in 1980. The book is considered to be a significant statement of politically and economically American conservative ideas which were to gain influence during the following decades. The…


Book cover of Invisible Hands: The Businessmen's Crusade Against the New Deal

Donald Cohen Author Of The Privatization of Everything: How the Plunder of Public Goods Transformed America and How We Can Fight Back

From my list on the battle between democracy and oligarchy.

Why am I passionate about this?

I have been reading, researching, and writing on the limitations of market capitalism and the unique and important role of government in meeting public needs for almost 30 years. I have come to firmly believe that we can’t – as a nation and planet – solve our most pressing problems without rebuilding trust in government and the capacity and authority of governing institutions. We can’t eliminate poverty, eradicate structural racism, protect our environment and the planet without democratic institutions that have the power to do so. We need markets, but transferring too much power to the market has created many of the problems we face today. 

Donald's book list on the battle between democracy and oligarchy

Donald Cohen Why did Donald love this book?

This book had an enormous impact on my understanding about the long road economic conservatives and corporations took to establish the dominance of neoclassical and neoliberal economic approaches in the U.S.

It tells a detailed story about a small group of American businessmen who ultimately succeeded in building a political movement that transformed the country. It describes what they were heading for and the ways they went about it. 

By Kim Phillips-Fein,

Why should I read it?

2 authors picked Invisible Hands as one of their favorite books, and they share why you should read it.

What is this book about?

In the wake of the profound economic crisis known as the Great Depression, a group of high-powered individuals joined forces to campaign against the New Deal-not just its practical policies but the foundations of its economic philosophy. The titans of the National Association of Manufacturers and the chemicals giant DuPont, together with little-known men like W. C. Mullendore, Leonard Read, and Jasper Crane, championed European thinkers Friedrich von Hayek and Ludwig von Mises and their fears of the "nanny state." Through fervent activism, fundraising, and institution-building, these men sought to educate and organize their peers as a political force to…


Book cover of All the World

K.L. Going Author Of This Is the Planet Where I Live

From my list on pictures showing kids how we’re all connected.

Why am I passionate about this?

Growing up, my father was a biologist and my mother was a children’s librarian, so I suppose it’s no surprise that I’ve become a children’s book author who writes about valuing the planet where we we live. I’ve always had a deep love of reading and some of my most cherished childhood memories are of walking through the woods behind our house, with one parent or another identifying the plants, animals, amphibians, birds, and insects that shared our land. My very first piece of writing was a poem about an owl that I wrote in first grade, and now all these years later, I’m still reading, writing, and recommending books that celebrate our marvelous world.

K.L.'s book list on pictures showing kids how we’re all connected

K.L. Going Why did K.L. love this book?

This is my all-time favorite picture book. I love books that inspire readers to think “big” – to consider how we’re all connected to each other and to the world around us.

The text of All the World is simple and lyrical, a beautiful poem that could stand on its own, but then you add in Marla Frazee’s gorgeous illustrations, and it’s a perfect match. I’ve read this book countless times, and every time I read it, I tear up. There’s hope, beauty, and wonder all portrayed in this amazing book. 

By Liz Garton Scanlon, Marla Frazee (illustrator),

Why should I read it?

1 author picked All the World as one of their favorite books, and they share why you should read it. This book is for kids age 2, 3, 4, and 5.

What is this book about?

All the world is here. It is there. It is everywhere. All the world is right where you are. Now. Following a circle of family and friends through the course of a day from morning till night, this endearing picture book affirms the importance of all things great and small in our world, from the tiniest shell on the beach, to warm family connections, to the widest sunset sky.


Book cover of Blue-Collar Conservatism: Frank Rizzo's Philadelphia and Populist Politics

Kyle Burke Author Of Revolutionaries for the Right: Anticommunist Internationalism and Paramilitary Warfare in the Cold War

From my list on the history of American conservatism.

Why am I passionate about this?

I’m a professor of modern US and global history at Hartwick College in upstate New York. I have been reading and researching the history of conservative and right-wing movements in the United States and the wider world for almost two decades. My first book, Revolutionaries for the Right: Anticommunist Internationalism and Paramilitary Warfare in the Cold War, was published by University of North Carolina Press in 2018. My articles, essays, and reviews have appeared in Jacobin, Diplomatic History, Terrorism and Political Science, H-War, and H-Diplo. I’m currently at work on two projects: a history of the transatlantic white power movement and a film documentary about the short-lived white supremacist nation of Rhodesia and its contemporary legacies.

Kyle's book list on the history of American conservatism

Kyle Burke Why did Kyle love this book?

As the modern conservative movement gained ground, many working-class white, ethnic voters, especially in struggling Northern and Midwestern cities joined its ranks, even as they continued to vote for Democrats in local elections. Blue-Collar Conservatism explores how that happened by focusing on the divisive tenure of Philadelphia mayor Frank Rizzo.

Elected as a Democrat in 1971, Rizzo was the first former police commissioner to serve as Philly's mayor, and he gained election by harping on “law and order” issues and opposing civil rights reforms in schools, housing, and workplaces, harnessing white claims that such policies were unearned and unfair. In this cauldron of resentment and resistance, historian Tim Lombardo shows, blue-collar whites began to reject the promises of liberalism.

By Timothy J. Lombardo,

Why should I read it?

1 author picked Blue-Collar Conservatism as one of their favorite books, and they share why you should read it.

What is this book about?

The postwar United States has experienced many forms of populist politics, none more consequential than that of the blue-collar white ethnics who brought figures like Ronald Reagan and Donald Trump to the White House. Blue-Collar Conservatism traces the rise of this little-understood, easily caricatured variant of populism by presenting a nuanced portrait of the supporters of Philadelphia Mayor Frank Rizzo.
In 1971, Frank Rizzo became the first former police commissioner elected mayor of a major American city. Despite serving as a Democrat, Rizzo cultivated his base of support by calling for "law and order" and opposing programs like public housing,…


Book cover of Chez Bob

Becky Scharnhorst Author Of My School Stinks!

From my list on fiercely funny friendships.

Why am I passionate about this?

Three of my favorite things are reading, writing, and laughing. So, of course, my favorite books are usually the ones that make me giggle. I also have a slightly dark sense of humor which means I have a soft spot for books where one of the characters may get eaten. But I think the very best books are ones where unexpected friendships occur instead. So often our perceptions about others are wrong, and if we just take the time to get to know the animal (or person) behind those extra sharp teeth, we may find we have more in common than we realized. 

Becky's book list on fiercely funny friendships

Becky Scharnhorst Why did Becky love this book?

A book about a lazy alligator who opens a restaurant on his nose so he doesn’t have to chase birds before eating them? Yes, please! I’ve always been a huge fan of Bob Shea’s work, but this book is next-level awesome. The voice is impeccable! It’s impossible to read this book without slipping into your best lazy alligator voice. The masterfully chosen words will draw it right out of you. I didn’t even know I had a lazy alligator voice until I read this book. My husband is not nearly as enamored with children’s books as I am, but even he loved Chez Bob and laughed a total of 11 times. There is no doubt this book is fiercely funny, but it is also utterly charming. Seeing Bob’s affection grow for his feathered friends is what makes him an endearing and enduring character. 

By Bob Shea,

Why should I read it?

1 author picked Chez Bob as one of their favorite books, and they share why you should read it. This book is for kids age 4, 5, 6, and 7.

What is this book about?

Welcome to Chez Bob, which seems like a real restaurant...until you realize...it's on an alligator's NOSE! Bob's got a hidden plan for his customers: "Birds will come to eat, but I will eat the birds!" As they fly in from all over the world to dine on Bob's face, something starts to happen that takes the lazy, hungry reptile by surprise -- the birds stay. "More yummy birds!" he rejoices -- he'll want for nothing! But when the time is right, will Bob make the right choice?

Comic genius Bob Shea cooks up a tasty tale that proves anyone, even…


5 book lists we think you will like!

Interested in conservatism in the USA, conservatism, and politics?

Conservatism 33 books
Politics 763 books