Fans pick 85 books like Orality and Literacy

By Walter J. Ong,

Here are 85 books that Orality and Literacy fans have personally recommended if you like Orality and Literacy. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Book cover of The Head Trip: Adventures on the Wheel of Consciousness

Tom Stafford Author Of Mind Hacks: Tips & Tools for Using Your Brain

From my list on understanding the human mind.

Why am I passionate about this?

I am now a Professor of Cognitive Science at the University of Sheffield, UK. I co-wrote Mind Hacks with technologist Matt Webb; we had great fun doing it. My research has always been in cognitive psychology and cognitive neuroscience, using experiments to understand the mind and brain and how they fit together. 

Tom's book list on understanding the human mind

Tom Stafford Why did Tom love this book?

This book captures what is so exciting about psychology - that our own minds are at once so familiar yet so deeply weird. There’s so much to be explored!

Warren is a perfect guide, sharing his learning but not getting bogged down with it, as he visits different states of consciousness, some of which we visit every day, like the daydream or the feeling of falling asleep, others, like the lucid dream, might be less familiar.

It’s profound but never loses its sense of fun.

By Jeff Warren,

Why should I read it?

2 authors picked The Head Trip as one of their favorite books, and they share why you should read it.

What is this book about?

This book will change the way you think, sleep, and dream for good. It is a book of psychology and neuroscience, and also of adventure wherein the author explores the extremes to which consciousness can be stretched, from the lucid dream to the quasi-mystical substratum of awareness known as the Pure Conscious Event. Replete with stylish graphics and brightened by comic panels conceived and drawn by the author, The Head Trip is an instant classic, a brilliant and original description of the shifting experience of consciousness that's also a practical guide to enhancing creativity and mental health. This book does…


Book cover of The Illusion of Conscious Will

Tom Stafford Author Of Mind Hacks: Tips & Tools for Using Your Brain

From my list on understanding the human mind.

Why am I passionate about this?

I am now a Professor of Cognitive Science at the University of Sheffield, UK. I co-wrote Mind Hacks with technologist Matt Webb; we had great fun doing it. My research has always been in cognitive psychology and cognitive neuroscience, using experiments to understand the mind and brain and how they fit together. 

Tom's book list on understanding the human mind

Tom Stafford Why did Tom love this book?

A brilliant and accessible explanation for one of the central mysteries: how and why do we feel like we decide to act? Sometimes, we think we cause events when we don’t; other times, we act without knowing it. What gives?!

Through the story of his research programme, Wegner shows how each experiment fits together to build a satisfying explanation for how the mind fabricates for us a feeling of agency. As well as experiments, the book covers a set of fascinating phenomena, Ouija boards, hypnosis, and possession, and tries to show how they can be made sense of.

The whole thing is a window into how experimental psychologists do their work, as well as a compelling account of the nature of conscious will.

By Daniel M. Wegner,

Why should I read it?

2 authors picked The Illusion of Conscious Will as one of their favorite books, and they share why you should read it.

What is this book about?

A novel contribution to the age-old debate about free will versus determinism.

Do we consciously cause our actions, or do they happen to us? Philosophers, psychologists, neuroscientists, theologians, and lawyers have long debated the existence of free will versus determinism. In this book Daniel Wegner offers a novel understanding of the issue. Like actions, he argues, the feeling of conscious will is created by the mind and brain. Yet if psychological and neural mechanisms are responsible for all human behavior, how could we have conscious will? The feeling of conscious will, Wegner shows, helps us to appreciate and remember our…


Book cover of Exhalation

Robin Reames Author Of The Ancient Art of Thinking For Yourself: The Power of Rhetoric in Polarized Times

From my list on transforming how you think about language.

Why am I passionate about this?

I’ve always been fascinated by the power of language to propel everything we think—from our values and beliefs, to political views, to what we take for absolute truth. Once I learned there’s a whole field devoted to studying language called “rhetoric”—the field in which I’m now an expert—there was no turning back. Rhetoric has been around for more than 2,000 years, and since its inception, it has taught people to step back from language and appraise it with a more critical eye to identify how it works, why it’s persuasive, and what makes people prone to believe it. By studying rhetoric, we become less easily swayed and more comfortable with disagreement. 

Robin's book list on transforming how you think about language

Robin Reames Why did Robin love this book?

I love Ted Chiang’s short stories. Chiang’s background is in computer science, and he’s drawn to questions concerning the relationship between language, technology, cognition, and the physical universe. 

His stories are fascinating thought experiments: They depict how a change in the medium or format of language transforms meaning and opens new possibilities for what language can be and do, what humans can think and know, and what it means to be a thinking, speaking human against the backdrop of a vast, infinitely complex universe. His stories are often backed by years of detailed research.

When I read Chiang, I find myself entangled in a strong emotional bond with his characters even as I ruminate on larger questions about what it means to be a language-using human. 

By Ted Chiang,

Why should I read it?

3 authors picked Exhalation as one of their favorite books, and they share why you should read it.

What is this book about?

'Lean, relentless, and incandescent.' Colson Whitehead, Pulitzer Prize winning author of The Underground Railroad and The Nickel Boys

This much-anticipated second collection of stories is signature Ted Chiang, full of revelatory ideas and deeply sympathetic characters. In 'The Merchant and the Alchemist's Gate,' a portal through time forces a fabric seller in ancient Baghdad to grapple with past mistakes and the temptation of second chances. In the epistolary 'Exhalation,' an alien scientist makes a shocking discovery with ramifications not just for his own people, but for all of reality. And in 'The Lifecycle of Software Objects,' a woman cares for…


Book cover of Metaphors We Live By

Marco te Brömmelstroet Author Of Movement: how to take back our streets and transform our lives

From my list on how your language shapes the way you think (and act).

Why am I passionate about this?

I am a professor in Urban Mobility Futures and, as such, am fascinated by how we think about our mobility present and past and how this limits us in imagining different futures. The problems in our mobility system are so urgent and overwhelming that I like to actively search for alternative ways of seeing and acting and teach others to do the same. Personally, I love to experience the incredible freedom of mind that I find in doing this. Also, see the Shepherd list of recommendations by my co-author, Thalia Verkade.

Marco's book list on how your language shapes the way you think (and act)

Marco te Brömmelstroet Why did Marco love this book?

Did you ever say, "Time is Money?" And do you believe it is true?

This book offers a deep dive into the philosophy of how our language is full of useful and less useful metaphors. Human communication is built on them since it makes it easier to talk about complex topics, such as life, love, and time. But they do not create a mirror of reality, but a lens.

These metaphors make us act in accordance with them. If time is money, we can exchange one for the other. But is it really? Think about it. And that is also the overall tip from this book: think about it!

By George Lakoff, Mark Johnson,

Why should I read it?

4 authors picked Metaphors We Live By as one of their favorite books, and they share why you should read it.

What is this book about?

People use metaphors every time they speak. Some of those metaphors are literary - devices for making thoughts more vivid or entertaining. But most are much more basic than that - they're "metaphors we live by", metaphors we use without even realizing we're using them. In this book, George Lakoff and Mark Johnson suggest that these basic metaphors not only affect the way we communicate ideas, but actually structure our perceptions and understandings from the beginning. Bringing together the perspectives of linguistics and philosophy, Lakoff and Johnson offer an intriguing and surprising guide to some of the most common metaphors…


Book cover of Into the Silent Land: Travels in Neuropsychology

Tom Stafford Author Of Mind Hacks: Tips & Tools for Using Your Brain

From my list on understanding the human mind.

Why am I passionate about this?

I am now a Professor of Cognitive Science at the University of Sheffield, UK. I co-wrote Mind Hacks with technologist Matt Webb; we had great fun doing it. My research has always been in cognitive psychology and cognitive neuroscience, using experiments to understand the mind and brain and how they fit together. 

Tom's book list on understanding the human mind

Tom Stafford Why did Tom love this book?

Broks draws upon his experience as a neuropsychologist to tell illuminating case studies of those with brain injury and other anomalies of experience. Woven through are reflections on the philosophy of what it means to have a mind which is based on the meat of the brain and what it means for our sense of selves to have damage to that brain.

Humane and moving, with flashes of dark humour, Broks brings back from the outlying lands of human experiences lessons that are relevant for all of us.

By Paul Broks,

Why should I read it?

2 authors picked Into the Silent Land as one of their favorite books, and they share why you should read it.


Book cover of Natural-Born Cyborgs: Minds, Technologies, and the Future of Human Intelligence

Tom Stafford Author Of Mind Hacks: Tips & Tools for Using Your Brain

From my list on understanding the human mind.

Why am I passionate about this?

I am now a Professor of Cognitive Science at the University of Sheffield, UK. I co-wrote Mind Hacks with technologist Matt Webb; we had great fun doing it. My research has always been in cognitive psychology and cognitive neuroscience, using experiments to understand the mind and brain and how they fit together. 

Tom's book list on understanding the human mind

Tom Stafford Why did Tom love this book?

The evolution of the mind is not over yet!

Clark is a philosopher and shows with wit and many great examples how our minds evolved to be a tight meshing between our brains, bodies, and the environment. In this account, our human endowment is to naturally absorb technologies, whether as simple as a stick or as complex as the internet, into our thinking and so warp and expand our consciousness and our capacity for thought.

So much discussion of artificial intelligence is about what computers will do better than humans or instead of humans. This book explodes the whole notion: intelligence has always been artificial, and the most interesting questions are about how we’re going to use technology to think. Onwards!

By Andy Clark,

Why should I read it?

1 author picked Natural-Born Cyborgs as one of their favorite books, and they share why you should read it.

What is this book about?

From Robocop to the Terminator to Eve 8, no image better captures our deepest fears about technology than the cyborg, the person who is both flesh and metal, brain and electronics. But philosopher and cognitive scientist Andy Clark sees it differently. Cyborgs, he writes, are not something to be feared-we already are cyborgs.
In Natural-Born Cyborgs, Clark argues that what makes humans so different from other species is our capacity to fully incorporate tools and supporting cultural practices into our existence. Technology as simple as writing on a sketchpad, as familiar as Google or a cellular phone, and as potentially…


Book cover of Course in General Linguistics

Robin Reames Author Of The Ancient Art of Thinking For Yourself: The Power of Rhetoric in Polarized Times

From my list on transforming how you think about language.

Why am I passionate about this?

I’ve always been fascinated by the power of language to propel everything we think—from our values and beliefs, to political views, to what we take for absolute truth. Once I learned there’s a whole field devoted to studying language called “rhetoric”—the field in which I’m now an expert—there was no turning back. Rhetoric has been around for more than 2,000 years, and since its inception, it has taught people to step back from language and appraise it with a more critical eye to identify how it works, why it’s persuasive, and what makes people prone to believe it. By studying rhetoric, we become less easily swayed and more comfortable with disagreement. 

Robin's book list on transforming how you think about language

Robin Reames Why did Robin love this book?

Another classic. This book launched the intellectual movement known as structuralism, a theory that calls into question the idea of human autonomy and individual will. Even though I may feel like I am in conscious control of all my words, thoughts, and actions, structuralism says this is an illusion, especially where language is concerned. 

Saussure introduced the radical idea that “language eludes the control of our will.” The larger symbolic system of meaning predetermines what can be said and thought more than my individual intention does. That system developed slowly over time, and we never observed its long process of development, yet we are always constrained by it, like being caught in a web.

Saussure claims it’s not us but language that’s in charge; we’re just along for the ride. 

By Ferdinand la Saussure,

Why should I read it?

1 author picked Course in General Linguistics as one of their favorite books, and they share why you should read it.

What is this book about?

The Cours de linguistique generale, reconstructed from students' notes after Saussure's death in 1913, founded modern linguistic theory by breaking the study of language free from a merely historical and comparativist approach. Saussure's new method, now known as Structuralism, has since been applied to such diverse areas as art, architecture, folklore, literary criticism, and philosophy.


Book cover of On Rhetoric: A Theory of Civic Discourse

Robin Reames Author Of The Ancient Art of Thinking For Yourself: The Power of Rhetoric in Polarized Times

From my list on transforming how you think about language.

Why am I passionate about this?

I’ve always been fascinated by the power of language to propel everything we think—from our values and beliefs, to political views, to what we take for absolute truth. Once I learned there’s a whole field devoted to studying language called “rhetoric”—the field in which I’m now an expert—there was no turning back. Rhetoric has been around for more than 2,000 years, and since its inception, it has taught people to step back from language and appraise it with a more critical eye to identify how it works, why it’s persuasive, and what makes people prone to believe it. By studying rhetoric, we become less easily swayed and more comfortable with disagreement. 

Robin's book list on transforming how you think about language

Robin Reames Why did Robin love this book?

I love tracing things back to their roots. Rhetoric was the first discipline devoted to the study of language, and this was the first book written on that subject. Although it’s over 2,000 years old, many of Aristotle’s insights floor me with their timely relevance. 

Aristotle was the first to explain how language creates emotional effects and how negative emotions especially prompt us to act. Because it feels as though emotions well up inside our bodies, we feel that what stirs them must be real. Negative emotions are particularly persuasive in this regard because, Aristotle observed, we enjoy feeling them.

It’s fascinating to me that Aristotle discovered what brain science has discovered only recently: We’re negativity junkies, and the way we talk can change the way we feel.

By Aristotle, George A. Kennedy (translator),

Why should I read it?

1 author picked On Rhetoric as one of their favorite books, and they share why you should read it.

What is this book about?

Based on careful study of the Greek text and informed by the best modern scholarship, the second edition of this highly acclaimed translation offers the most faithful English version ever published of On Rhetoric. Updated in light of recent scholarship, the new edition features a revised introduction--with two new sections--and revised appendices that provide new and additional supplementary texts (relevant ancient works).


Book cover of Nicely Said: Writing for the Web with Style and Purpose

Rachel McConnell Author Of Why You Need a Content Team and How to Build One

From my list on copywriters looking to move into UX content design.

Why am I passionate about this?

I moved into content design from a career in brand and marketing, at a time when the discipline was emerging and not many people really knew what it was. Much of my time since has been spent educating people and organisations and sharing knowledge to help them make better content decisions. Throughout this time, I’ve learnt most of what I know through the experience of working with the design teams, but so many books have also helped me along the way and made my work so much better. I love content design – having the power to improve people's experiences with brands through words is so rewarding, and these books will inspire others to do the same.

Rachel's book list on copywriters looking to move into UX content design

Rachel McConnell Why did Rachel love this book?

I’m picking this book because it’s actually useful for anyone in content, whether you’re a marketing strategist, UX writer, or content designer. It’s easy to read, and a lovely overview of creating more effective content – with guidance on how to adapt tone for different scenarios, and a brilliant exercise for proposition development. It was one of the first books I read about web content, and still one of the books I refer back to again and again.

By Nicole Fenton, Kate Kiefer-Lee,

Why should I read it?

1 author picked Nicely Said as one of their favorite books, and they share why you should read it.

What is this book about?

Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals.

Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.
Topics include:

* Write marketing copy, interface flows, blog posts, legal policies, and emails
* Develop…


Book cover of The Alphabet Versus the Goddess: The Conflict Between Word and Image

Nancy Reyner Author Of Create Perfect Paintings: An Artist's Guide to Visual Thinking

From my list on for painters to stay creative.

Why am I passionate about this?

When I was nine years old, I saved enough allowance money to buy a big box of oil pastels. I was mesmerized by its amazing display of gorgeous colors. Never could figure out why my girlfriends played with dolls when it was more exciting to paint. It wasn’t until high school, and time to apply to colleges that I made the decision to go to art school. Another key moment for me was after graduating from art school and landing in New York City. It was then that I made a brave decision to never waitress again, and instead do whatever it takes to stay in the arts. 

Nancy's book list on for painters to stay creative

Nancy Reyner Why did Nancy love this book?

In this book, Shlain reveals his unusual take on the power of images throughout history. His discussion using contemporary ideas about our creative right-brain side brings interesting connections between the Goddess, images, and feminine values. Shlain's earlier book, Art & Physics was very popular expressing his breakthrough theory, ad revealing an astonishing parallel with these two seemingly different topics. I find that books like this, not dedicated to learning specific painting techniques, end up being more helpful towards how I think as an artist. A good writer, it is easy to read and very inspiring.

By Leonard Shlain,

Why should I read it?

1 author picked The Alphabet Versus the Goddess as one of their favorite books, and they share why you should read it.

What is this book about?

This groundbreaking book proposes that the rise of alphabetic literacy reconfigured the human brain and brought about profound changes in history, religion, and gender relations. Making remarkable connections across brain function, myth, and anthropology, Dr. Shlain shows why pre-literate cultures were principally informed by holistic, right-brain modes that venerated the Goddess, images, and feminine values. Writing drove cultures toward linear left-brain thinking and this shift upset the balance between men and women, initiating the decline of the feminine and ushering in patriarchal rule. Examining the cultures of the Israelites, Greeks, Christians, and Muslims, Shlain reinterprets ancient myths and parables in…


Book cover of The Head Trip: Adventures on the Wheel of Consciousness
Book cover of The Illusion of Conscious Will
Book cover of Exhalation

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