100 books like The Pentagon of Power

Published in 1985 partly to explain how a mediocre but persuasive Hollywood actor could become president of the United States, this influential book posits that television, by its very nature, debases civic discourse by replacing education with simplistic, misleading, and often violent entertainment.

It is the theoretical analog of Ray Bradbury’s Fahrenheit 451 and proposes that Aldous Huxley’s Brave New World was a more accurate predictor of today than George Orwell’s Nineteen Eighty-Four because pleasure is a more effective means of mass control than force.

Like Mumford, Postman was critical of many of the uses of technology that were eagerly adopted by most. Dying in 2003, he did not live to see universal addiction to hand-held screens, but he accurately predicted the political and social consequences.

I first read this book while living in Venice in the winter of 1985. Morris writes of a sea voyage along the ancient trade route and to the maritime colonies of her beloved lagoon city and, in the process, reveals much about the aggression and rapacity required by its merchant rulers to build one of humanity’s most beautiful and audacious creations.

Her book, along with Mumford’s, was formative for my understanding of the dependence of imperial cities upon an expansive hinterland and the role of warfare in its acquisition. In Venice’s case, its ship-building Arsenale made possible the splendid palaces that line the Grand Canal and the immense pile of loot that is the Basilica San Marco.

This book opened my eyes to the often cataclysmic consequences of European exploration and colonization of islands and continents beyond itself, a shockwave of transformations and extinctions that have impoverished the human and biological diversity of the Earth continuing to the present.

Crosby—a pioneer of environmental history—often writes with wry humor about a very serious topic. His chapter on the invasion of the eastern Atlantic islands and its aftermath ("The Fortunate Isles") is especially good. 

I originally intended to write a chapter in my book about how the birth of San Francisco (and other imperial cities) sent out a shock wave of deforestation, but I only touched lightly upon it in my chapter on mining.

Greg King has filled that need in his magisterial book about how ruthlessly and quickly the city’s magnates converted one of the Earth’s most magnificent forests and remarkable ecosystems into stumps as well as cash, credit, and dynastic fortunes on the city’s markets so that today only four percent of California’s old-growth redwoods remain.

Depressing as his narrative might otherwise be, King also reveals how the epic fight to save what remains has—like the campaign to stop whaling—changed popular perceptions of our living colleagues so that what once seemed a heroic enterprise now appears to many an epic crime. 

Using McLuhan’s classic Understanding Media as a point of reference, the editors have assembled an impressive collection of essays that succeed in critically extending his ideas into a range of new directions. These include the biases of contemporary urban planning, transport (from a race perspective), gendered domestic and office space, and Black feminist activism. While remaining true to the exploratory spirit of McLuhan’s “probes,” the essays demonstrate both the shortcomings and potentialities of his body of work.

Philip Kotler, “The Father of Modern Marketing,” credited with developing the 4 Ps of the marketing mix is still contributing to the field. In this book with his co-authors, he builds upon the foundations he helped to set up decades ago to show us how the practice of marketing has evolved and where it is headed. You’ll learn the challenges marketers face in a digital world, new strategies for tech-powered marketing, and new tactics for leveraging marketing tech. What I really learned from this book is the practice of human-centric marketing where brands behave like humans treating customers as friends. It’s all about POV where value proposition messages become useful and valuable content.

I love books that cause me to view things in ways I never had before. Connections did that over and over again.

Burke views history through the lens of technical innovation. What his book revealed to me was that everything has its antecedents; things that came before that were the building blocks of what was to come. The more I read, the more I noticed that I was looking at things differently, not only seeing links but thinking about what could come next based on where something came from and the direction our culture was moving. This is a transformative book.

Is tech a science? Close enough.

I was on my way home from the grocery store, and I heard Naomi Alderman in an interview about this, her latest book, on NPR’s All Things Considered. It's a good thing I didn’t buy ice cream that day because I sat in the car in the driveway, listening until the end. Hearing her, I knew I had to read the book. And when I did, I couldn’t put it down (the reading equivalent of sitting in the driveway listening to the radio?).

Populated with extraordinary characters, from genuinely good to incredibly greedy, this book both frightened me and gave me hope, but it never let me go until, well, after the last page (yeah, there’s a little bit of a trick at the end).

Most of my work experiences have been with startups, but that statement is a bit misleading. To be more accurate, I worked at early-stage companies, since the smallest company I worked for was already 35 people. Chaos Monkeys conveys both the excitement and drudgery of founding a real start-up (Antonio starts with two other co-founders).

Antonio’s book takes us from his cushy job on Wall Street to making the leap to running his own venture. Antonio’s flavorful style is the perfect voice as he takes you into those meetings at which money is exchanged, contracts are signed, and options are handed out. His company’s exit and his summation of what was gained and lost are the bread and butter conversations of anyone who’s ever worked in a high-tech startup. This is an illuminating and insightful book.

Kara Swisher has spent decades writing about and reporting on the tech kings of the world, including Elon Musk, Bill Gates, and others. Her insights into the rise of tech giants from the early 1990s to the present illuminate the forces that have shaped our world

I loved Swisher’s insight into these powerful men. She’s blunt, funny, and direct in how she exposes their flaws, and the book feels like it’s written by someone who understands and is fed up with these white, controlling male demigods of tech. I imagine the book’s title refers to how she’s burning all bridges by telling all.

As a journalist who was raised pre-internet, I could deeply relate to Swisher’s outrage in lines such as “What struck me was how easily people could be manipulated by fear and rage, and how facts could be destroyed without repercussions.”