100 books like The Opinion Makers

By David W. Moore,

Here are 100 books that The Opinion Makers fans have personally recommended if you like The Opinion Makers. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions

Emily Guy Birken Author Of Making Social Security Work for You: Advice, Strategies, and Timelines That Can Maximize Your Benefits

From my list on changing the way you look at money.

Why am I passionate about this?

When I was about 8, I remember taking all the money out of my piggy bank, counting it, and carefully putting it back in again. My sister called me Ms. Moneybags. But I wasn’t worried about accumulating money. I was fascinated by money’s pure potential. I could do anything with it! From that early interest in the potential of money, I grew to be an avid reader of financial books–and that led to a surprise career as a money writer. I still love to think about money’s potential and the best ways to allocate that potential, and I love to bring my readers with me on the fascinating journey.

Emily's book list on changing the way you look at money

Emily Guy Birken Why did Emily love this book?

As of 2023, behavioral economics is no longer a surprising new look at old economics principles–but that doesn’t change just how entertaining, surprising, and challenging you will find the experiments detailed in Predictably Irrational. 

In one notable experiment, Dr. Ariely placed six-packs of soft drinks next to plates of cash inside of communal dorm fridges–to prove we tend to be honest about cash but feel no compunction about swiping someone else’s Coke. In another memorable experiment, male volunteers were asked moral questions when they were in a state of arousal–which helped prove that morals are flexible depending on the circumstances. 

Reading this book will make you realize just how often you make decisions–especially financial decisions–that are weird, illogical, and irrational.

By Dan Ariely,

Why should I read it?

13 authors picked Predictably Irrational as one of their favorite books, and they share why you should read it.

What is this book about?

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…


Book cover of Strangers to Ourselves: Discovering the Adaptive Unconscious

Valerie Tiberius Author Of What Do You Want Out of Life? A Philosophical Guide to Figuring Out What Matters

From my list on understanding what's really important.

Why am I passionate about this?

When I entered my fifties, I was very surprised to discover that I didn’t have my life all figured out. This was especially surprising since the nature of a good human life has been my research topic for decades. What I have learned, from philosophy and from my collaborations with psychologists, is that it’s always going to be a process. We have to figure out what matters and how to get it, we have to navigate value conflicts, and we have to accept that the answers will change as our circumstances change. The books I’ve recommended aren’t guides to life, but I think they’re great for understanding the process. 

Valerie's book list on understanding what's really important

Valerie Tiberius Why did Valerie love this book?

To achieve the things that matter to us, we have to know what they are.

We tend to think we know ourselves really well – certainly better than anyone else knows us. But in this book, psychologist Timothy Wilson presents fascinating evidence that we don’t know ourselves as well as we think we do.

In particular, we tend to rationalize our choices after the fact in ways that don’t actually reflect our deeper, emotional state.

This book opened my mind to the idea that we need to “look under the hood” to figure out what matters to us most. 

By Timothy D. Wilson,

Why should I read it?

3 authors picked Strangers to Ourselves as one of their favorite books, and they share why you should read it.

What is this book about?

"Know thyself," a precept as old as Socrates, is still good advice. But is introspection the best path to self-knowledge? What are we trying to discover, anyway? In an eye-opening tour of the unconscious, as contemporary psychological science has redefined it, Timothy D. Wilson introduces us to a hidden mental world of judgments, feelings, and motives that introspection may never show us.

This is not your psychoanalyst's unconscious. The adaptive unconscious that empirical psychology has revealed, and that Wilson describes, is much more than a repository of primitive drives and conflict-ridden memories. It is a set of pervasive, sophisticated mental…


Book cover of Counselling for Toads: A Psychological Adventure

Angie Clarke Author Of Sh*t Creek to Somewhere Else: The options to change even when all the odds are against you

From my list on how to instigate professional and personal change.

Why am I passionate about this?

Helping others and getting help has been an integral part of my life and career. Over 30 years in the mental health world allowed me to explore many books, individuals and the simple ones are the best. They get to the core of change quickly which is vital sometimes to keep people alive. Supporting others is my passion and the truth is reading has allowed me to continue without burnout and some of my reading list are my go to books when this feels like it maybe coming.

Angie's book list on how to instigate professional and personal change

Angie Clarke Why did Angie love this book?

I love this book it recognises the dynamics we all play using the simple structure of the wind in the willows book to make and important point.

I read this every year without fail and if you have ever had a problem in your family about who is bossing you about and how to get through this as an adult then have a read.

By Robert de Board,

Why should I read it?

3 authors picked Counselling for Toads as one of their favorite books, and they share why you should read it.

What is this book about?

'Toad', the famous character in Kenneth Grahame's The Wind in the Willows is in a very depressed state and his good friends Rat, Mole and Badger, are 'worried that he might do something silly'...
First they nursed him. Then they encouraged him. Then they told him to pull himself together... Finally, Badger could stand it no longer. That admirable animal, though long on exhortation, was short on patience.
'Now look here Toad, this can go on no longer', he said sternly. 'There is only one thing left. You must have counselling!'
Robert de Board's engaging account of Toad's experience of…


Book cover of The Science of Influence: How to Get Anyone to Say "yes" in 8 Minutes or Less!

Marty Boardman Author Of Foreclosure Secrets: How I Built a 7-Figure Business Flipping Houses Most Investors Are Too Afraid to Buy

From my list on to build great habits as a real estate investor.

Why am I passionate about this?

I built a 7-figure business buying foreclosures in multiple states and with my book you’ll discover how to duplicate my success and drastically reduce your learning curve.  I've flipped hundreds of houses buying directly from homeowners in foreclosure and at auctions in Arizona, Illinois, and Wisconsin. I was guest #1 on the popular BiggerPockets podcast as well as a featured contributor to the website. I've also been featured in numerous real estate articles for USA Today, Reuters, and the Arizona Republic. And I'm the founder of FixandFlipHub.com, a real estate education company that has helped hundreds of real estate entrepreneurs start and scale their businesses.

Marty's book list on to build great habits as a real estate investor

Marty Boardman Why did Marty love this book?

How do you feel about being a salesperson and influencer? Because if you’re going to be a real estate investor you must have basic sales and marketing skills. You’ll need them to raise capital, negotiate with buyers and sellers, and even to lease your properties if you’re a landlord. In Kevin Hogan’s book you’ll discover how people think and make their decisions. He writes, “once we know our prospects’ needs, wants, and desires are, we can use this information to prepare a message that firmly impresses on the mind how we can help them.”

By Kevin Hogan,

Why should I read it?

2 authors picked The Science of Influence as one of their favorite books, and they share why you should read it.

What is this book about?

Get customers, clients, and co-workers to say "yes!" in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable. * Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble * Make people feel instantly comfortable in your presence * Decode body…


Book cover of The War Beat, Europe: The American Media at War Against Nazi Germany

Richard Fine Author Of The Price of Truth: The Journalist Who Defied Military Censors to Report the Fall of Nazi Germany

From my list on American war reporting.

Why am I passionate about this?

I’ve been curious about how reporters covered D-Day, and their interactions with the army, for more than thirty years, and my research into media-military relations, begun in earnest fifteen years ago has led to more than a dozen archives in several countries. Most accounts suggest that the press and the military fully cooperated during World War II, but documentary evidence reveals a far more nuanced story, with far more conflict between officials and the press than is supposed. After publishing work about the campaign in French North Africa, and a book about Ed Kennedy’s scoop of the German surrender, I’m now back where I started, working on a book about press coverage of D-Day.

Richard's book list on American war reporting

Richard Fine Why did Richard love this book?

This is a book I wish I had written, far and away the best book about coverage of the Second World War in Europe. 

It is based on a wealth of archival research and features both celebrated reporters like Ernie Pyle and Edward R. Murrow, and less well-known ones like Homer Bigart and Don Whitehead. Although award-winning scholarship, Casey’s work is accessible to any curious reader. Casey is English but understands well the American military, the American press, and American culture generally.

Casey explores the war in the Pacific theater in a subsequent book, The War Beat, Pacific: The American Media at War Against Japan.

By Steven Casey,

Why should I read it?

1 author picked The War Beat, Europe as one of their favorite books, and they share why you should read it.

What is this book about?

From the North African desert to the bloody stalemate in Italy, from the London blitz to the D-Day beaches, a group of highly courageous and extremely talented American journalists reported the war against Nazi Germany for a grateful audience. Based on a wealth of previously untapped primary sources, War Beat, Europe provides the first comprehensive account of what these reporters witnessed, what they were allowed to publish, and how their reports shaped the
home front's perception of some of the most pivotal battles in American history.

In a dramatic and fast-paced narrative, Steven Casey takes readers from the inner councils…


Book cover of Myth, Media, and the Southern Mind

John Shelton Reed Author Of Mixing It Up: A South-Watcher's Miscellany

From my list on on the South that you’ve probably never heard of.

Why am I passionate about this?

I’ve written a couple of books about other subjects, but most of my professional life has been devoted to writing, speaking, and teaching about the South. I’ve been doing it ever since I went north to college and graduate school in the 1960s. My early books and articles were written as a sociologist, mostly for other sociologists, but in the 1970s I started writing what I learned to call “familiar essays” for a more general readership, and lately I’ve been writing about Southern foodways—three books about barbecue (so far), one of them a cookbook. I’ve also written several country songs (only one of them recorded).

John's book list on on the South that you’ve probably never heard of

John Shelton Reed Why did John love this book?

Smith, professor of communications at the University of Arkansas, examines the stories that Southerners have told about themselves—the “myths” of the South. The Old South/Lost Cause/New South myths “controlled Southern culture and Southern rhetoric for one hundred fifty years,” he argues, but by the mid-twentieth century, the strain between myth and reality finally became too great and “a period of mythic confusion,” ensued. By the 1970s, however, Southern artists, scholars, journalists, politicians, and preachers—both Black and white—had forged a new myth, based on the themes of distinctiveness, racial civility, and community. When Smith wrote, he was confident that there will always be some myth of the South, that it won’t become a mere quadrant of the U.S. with a "dysfunctional amythic culture." We shall see.

By Stephen A. Smith,

Why should I read it?

1 author picked Myth, Media, and the Southern Mind as one of their favorite books, and they share why you should read it.

What is this book about?

Book by Smith, Stephen A.


Book cover of Media Scandals: Morality and Desire in the Popular Culture Marketplace

Igor Prusa Author Of Scandal in Japan: Transgression, Performance and Ritual

From my list on scandal and why it matters.

Why am I passionate about this?

I'm a Czech scholar in Japanese studies and media studies who became spontaneously interested in the way media scandals unfold in Japan. For ten years, I was studying Japanese scandals at The University of Tokyo (Ph.D. 2017), and I developed a new approach to Japanese scandal as a highly mediatized social ritual that tends to preserve the status quo while generating commercial profit. After my return from Japan, I continued my scandal research at the Czech Academy of Sciences, and I'm currently teaching media & communication theory at Ambis University Prague. In 2023, Routledge finally published the results of my decade-long research in my new book titled Scandal in Japan: Transgression, Performance and Ritual.

Igor's book list on scandal and why it matters

Igor Prusa Why did Igor love this book?

This book is a must for those who want to explore the social phenomenon of media scandal.

What I liked about the book was that it is not only about theory – the authors discuss scandals and controversies revolving around Kurt Cobain to Michael Jackson, and from O.J. Simpson to Magic Johnson. In this volume, I personally loved John B. Thompson’s chapter “Scandal and Social Theory”, which was an eye-opener to me, and later it contributed to building my own theoretical framework.

The book taught me a lot about what happens when personal desire goes beyond moral boundaries in the lives of social elites worldwide. The book was written in 1997, but it still stimulates much discussion about this fascinating subject.         

By James Lull (editor), Stephen Hinerman (editor),

Why should I read it?

1 author picked Media Scandals as one of their favorite books, and they share why you should read it.

What is this book about?

Are scandals a form of legitimate journalism, or are they a sign of a society in moral degeneration? These questions are addressed and assessed in Media Scandals, the first book to take a comprehensive look at how scandals are produced and played out in modern culture.


Book cover of Subaltern China: Rural Migrants, Media, and Cultural Practices

Margaret Hillenbrand Author Of On the Edge: Feeling Precarious in China

From my list on the cultural lives of China’s migrant workers.

Why am I passionate about this?

I’m a professor of Chinese studies, and I’m especially interested in what the close study of culture can reveal about aspects of contemporary Chinese life that are usually dominated by the perspectives of historians, sociologists, anthropologists, and political scientists. I’m fascinated not so much by how cultural practices reflect social change but by how they sometimes make it happen, particularly in societies where overt political action is blocked. As my book picks show, I’m intrigued by the inventiveness and drive of people who create culture, often new forms of culture, under conditions of oppression, exploitation, and duress.

Margaret's book list on the cultural lives of China’s migrant workers

Margaret Hillenbrand Why did Margaret love this book?

This path-breaking book was a huge inspiration to me as I began to dig deeper into the relationship between culture and labor in contemporary China.

By the time Sun’s book came out in 2014, anthropologists, sociologists, and political scientists inside and outside China had already carried out extensive studies of the largest migration in human history and the scorching inequalities that mass movement of people has generated. But Sun shows in compelling detail that this exodus from the Chinese countryside is a deeply cultural movement, too.

Blending ethnography with probing and compassionate analysis of poetry, videos, photography, and activist protest, Sun argues that culture can be the crucible of political consciousness for working people trapped in the grinder of underclass life. I’ve returned to this book again and again.

By Wanning Sun,

Why should I read it?

1 author picked Subaltern China as one of their favorite books, and they share why you should read it.

What is this book about?

Behind China's growing economic and political power is a vast underworld of marginalized social groups. In this powerful and timely book, Wanning Sun focuses on the country's hundreds of millions of rural migrant workers, who embody China's most intractable problems of inequality. Drawing on rich and extensive fieldwork, the author argues that despite the critical role their labor has played in enabling and sustaining the country's remarkable economic growth, workers and peasants have become the nation's "subalterns."

Sun focuses especially on the role of media and culture in negotiating the unequal relationships that exist between various social groups. She shows…


Book cover of Political Scandal: Power and Visability in the Media Age

Igor Prusa Author Of Scandal in Japan: Transgression, Performance and Ritual

From my list on scandal and why it matters.

Why am I passionate about this?

I'm a Czech scholar in Japanese studies and media studies who became spontaneously interested in the way media scandals unfold in Japan. For ten years, I was studying Japanese scandals at The University of Tokyo (Ph.D. 2017), and I developed a new approach to Japanese scandal as a highly mediatized social ritual that tends to preserve the status quo while generating commercial profit. After my return from Japan, I continued my scandal research at the Czech Academy of Sciences, and I'm currently teaching media & communication theory at Ambis University Prague. In 2023, Routledge finally published the results of my decade-long research in my new book titled Scandal in Japan: Transgression, Performance and Ritual.

Igor's book list on scandal and why it matters

Igor Prusa Why did Igor love this book?

The author of this book, John B. Thompson, is one of my favorites.

I love his 1995 masterpiece Media and Modernity which offers a general social theory of the media. In 1997, Thompson published a chapter on the social theory of scandal, and finally in 2000, he published the book I am now recommending here.

What I love about Political Scandal is that the book is both incisive and disturbing, and that the author succeeds in showing us how scandal unlocks essential secrets about power and politics today. This book is a very useful source for the students in media, political, and critical discourse analysis.    

By John B. Thompson,

Why should I read it?

1 author picked Political Scandal as one of their favorite books, and they share why you should read it.

What is this book about?

Political scandals have become a pervasive feature of many societies today. From Profumo to the cash-for-questions scandal, from Watergate to the Clinton-Lewinsky affair, scandals have come to play a central role in politics and in the shaping of public debate. What are the characteristics of political scandals and why have they come to assume such prominence today? What are the social and political consequences of the preoccupation with political scandal in the public domain?

In this major new book Thompson develops a systematic and wide-ranging analysis of the phenomenon of political scandal. He shows that the rise of political scandal…


Book cover of The Age of American Unreason

Joel Stein Author Of In Defense of Elitism: Why I'm Better Than You and You Are Better Than Someone Who Didn't Buy This Book

From my list on saving democracy from populism.

Why am I passionate about this?

I started worrying about populism in 2008, when vice-presidential candidate Sarah Palin chastised the elitists, whom she defined as “people who think they’re better than anyone else.” Meanwhile, she thought she was so much better than anyone else that she could serve as backup leader of the world despite the fact that she believed that the political leader of the United Kingdom is the queen. After she lost she vowed, “I’m never going to pretend like I know more than the next person. I’m not going to pretend to be an elitist. In fact, I’m going to fight the elitist.” She was unaware that there is a third option: to study so that you know more than the next person. 

Joel's book list on saving democracy from populism

Joel Stein Why did Joel love this book?

If you’ve ever wondered if people today are dumber than people in the past, you should watch Idiocracy. And then read this book. It shows how we’ve devolved into people who look at lists of the best five books and never actually read those books. In 2008, for a column for the L.A. Times, I had her take a quiz from the author of the book How Dumb Are You?: The Great American Stupidity Quiz and she got two wrong. I got 11 wrong. The point is: Read her book instead of mine.

By Susan Jacoby,

Why should I read it?

1 author picked The Age of American Unreason as one of their favorite books, and they share why you should read it.

What is this book about?

A cultural history of the last forty years, The Age of American Unreasonfocuses on the convergence of social forces—usually treated as separate entities—that has created a perfect storm of anti-rationalism. These include the upsurge of religious fundamentalism, with more political power today than ever before; the failure of public education to create an informed citizenry; and the triumph of video over print culture. Sparing neither the right nor the left, Jacoby asserts that Americans today have embraced a universe of “junk thought” that makes almost no effort to separate fact from opinion.


5 book lists we think you will like!

Interested in mass media, Harry S. Truman, and presidential biography?

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