Fans pick 100 books like The Opinion Makers

This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.

Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.

To achieve the things that matter to us, we have to know what they are.

We tend to think we know ourselves really well – certainly better than anyone else knows us. But in this book, psychologist Timothy Wilson presents fascinating evidence that we don’t know ourselves as well as we think we do.

In particular, we tend to rationalize our choices after the fact in ways that don’t actually reflect our deeper, emotional state.

This book opened my mind to the idea that we need to “look under the hood” to figure out what matters to us most. 

I love this book it recognises the dynamics we all play using the simple structure of the wind in the willows book to make and important point.

I read this every year without fail and if you have ever had a problem in your family about who is bossing you about and how to get through this as an adult then have a read.

How do you feel about being a salesperson and influencer? Because if you’re going to be a real estate investor you must have basic sales and marketing skills. You’ll need them to raise capital, negotiate with buyers and sellers, and even to lease your properties if you’re a landlord. In Kevin Hogan’s book you’ll discover how people think and make their decisions. He writes, “once we know our prospects’ needs, wants, and desires are, we can use this information to prepare a message that firmly impresses on the mind how we can help them.”

This is a book I wish I had written, far and away the best book about coverage of the Second World War in Europe. 

It is based on a wealth of archival research and features both celebrated reporters like Ernie Pyle and Edward R. Murrow, and less well-known ones like Homer Bigart and Don Whitehead. Although award-winning scholarship, Casey’s work is accessible to any curious reader. Casey is English but understands well the American military, the American press, and American culture generally.

Casey explores the war in the Pacific theater in a subsequent book, The War Beat, Pacific: The American Media at War Against Japan.

For me, every book by Clifford (Cliff) Christians is always a celebration. I met Cliff in 1996 and we kept in touch ever since then. Christians has contributed to the field of media ethics more than any other scholar I know. In this book, Christians explores the fundamentals of ethics and justice in moral theory. In addition to “the usual suspects,” i.e., Aristotle, Immanuel Kant, Rene Descartes, John Stuart Mill, Auguste Comte, and Max Weber, Christians explores modern liberal philosophy, feminist philosophy, African philosophy, Latin American liberation theology, Confucianism, and Islam. He does this in his usual dazzling and most comprehensive style, exhibiting wide knowledge of the literature and brilliant analysis that adds layers upon layers of sharp insights. As in his previous books, Christians invokes an ethics of care and humanity in order to alleviate poverty, homelessness, and unemployment, issues that trouble Western and non-Western societies, albeit in different… show more.

The best true crime books are similar to any good biography, in that they are crafted, powerfully-researched lives of unusual people. With true crime, the life of the subject usually goes awry, however, by degrees from childhood, culminating in disaster, which affects others. Crime takes different forms. This gripping book charts the downfall of the brilliant but unscrupulous media baron Robert Maxwell, ending in his mysterious death in 1991. Had he lived, he may well have gone to jail, like his daughter, Ghislaine. Author John Peston has an eye for grotesques and a nice sense of humour. 

This book is a must for those who want to explore the social phenomenon of media scandal.

What I liked about the book was that it is not only about theory – the authors discuss scandals and controversies revolving around Kurt Cobain to Michael Jackson, and from O.J. Simpson to Magic Johnson. In this volume, I personally loved John B. Thompson’s chapter “Scandal and Social Theory”, which was an eye-opener to me, and later it contributed to building my own theoretical framework.

The book taught me a lot about what happens when personal desire goes beyond moral boundaries in the lives of social elites worldwide. The book was written in 1997, but it still stimulates much discussion about this fascinating subject.         

This path-breaking book was a huge inspiration to me as I began to dig deeper into the relationship between culture and labor in contemporary China.

By the time Sun’s book came out in 2014, anthropologists, sociologists, and political scientists inside and outside China had already carried out extensive studies of the largest migration in human history and the scorching inequalities that mass movement of people has generated. But Sun shows in compelling detail that this exodus from the Chinese countryside is a deeply cultural movement, too.

Blending ethnography with probing and compassionate analysis of poetry, videos, photography, and activist protest, Sun argues that culture can be the crucible of political consciousness for working people trapped in the grinder of underclass life. I’ve returned to this book again and again.

Smith, professor of communications at the University of Arkansas, examines the stories that Southerners have told about themselves—the “myths” of the South. The Old South/Lost Cause/New South myths “controlled Southern culture and Southern rhetoric for one hundred fifty years,” he argues, but by the mid-twentieth century, the strain between myth and reality finally became too great and “a period of mythic confusion,” ensued. By the 1970s, however, Southern artists, scholars, journalists, politicians, and preachers—both Black and white—had forged a new myth, based on the themes of distinctiveness, racial civility, and community. When Smith wrote, he was confident that there will always be some myth of the South, that it won’t become a mere quadrant of the U.S. with a "dysfunctional amythic culture." We shall see.