The Opinion Makers

By David W. Moore,

Book cover of The Opinion Makers: An Insider Exposes the Truth Behind the Polls

Book description

With a new afterword by the author

Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore—praised as a "scholarly crusader" by the New York Times—reveals that pollsters don't report public opinion, they manufacture it. In this highly critical…

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked The Opinion Makers as one of their favorite books. Why do they recommend it?

Early in my career I was responsible for running the UK brand tracking and customer experience studies of a global brand. I was constantly battling to reconcile what the research told me with what the real data from the business showed was actually going on. This book, written by someone who was a senior editor at the Gallup market research company for years, helped me appreciate some of the reasons that survey results are inaccurate. It also reveals how opinion polls can be used to distort elections and manipulate people – scary stuff.

Want books like The Opinion Makers?

Our community of 12,000+ authors has personally recommended 100 books like The Opinion Makers.

Browse books like The Opinion Makers

Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions
Book cover of Strangers to Ourselves: Discovering the Adaptive Unconscious
Book cover of Counselling for Toads: A Psychological Adventure

Share your top 3 reads of 2024!

And get a beautiful page showing off your 3 favorite reads.

1,176

readers submitted
so far, will you?

5 book lists we think you will like!

Interested in mass media, Harry S. Truman, and presidential biography?

Mass Media 24 books
Harry S. Truman 7 books