Why am I passionate about this?
I draw and write the Sketchplanations newsletter, in which I'm slowly explaining the world, one sketch at a time. In it, I blend my training as a designer and entrepreneur, what I learned in my PhD at UC Berkeley, and my amateur love of sketching, and I try to share my personal lightbulb moments through simple sketches. I'm constantly looking for ideas that change how I look at the world and myself. The books here are some of those that have given me the most valuable ideas I want to share and entertained me along the way.
Jono's book list on changing how you look at the world and yourself
Why did Jono love this book?
This was a rare gift for me as it took the vast experience from his career and his knowledge of the field of behavioural science, and presented and summarised so many of the fundamentals. Daniel Kahnemen is one of the founders of behavioural science and the idea that the way we behave is so often not as rational and convenient as economists would like to believe.
I'm used to reading research papers, and this book can be dense at times, but that's also what makes it so valuable—its depth makes it a fantastic reference for learning how we make important decisions.
44 authors picked Thinking, Fast and Slow as one of their favorite books, and they share why you should read it.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…