Why am I passionate about this?
I am a Creative Director turned Brand Strategist who loves creating clarity for brand transformations. I do so for small companies and Fortune 500s alike, but the thrill is the same. At the end of the day that hands-on (actually more of a ‘brain on’) work coupled with my books on branding and my podcast Hitting The Mark (where I talk with some of today’s most mesmerizing founders about the intersection of brand clarity and startup success) is doing my part in creating more admired brands in this world. I hope the books on this list will inspire and enable you to do the same for your own company.
Fabian's book list on on creating an admired brand
Why did Fabian love this book?
It was a tough decision, and I definitely still want you to read Seth Godin’s books, but I settled on the late Tony Hsieh’s Delivering Happiness since great company culture is the foundation to an admired brand. I strongly believe in that and spreading how Tony created the phenomenon that is the Zappos culture, you will realize that paying your top employees hard cash to quit is actually one of the many ways to set your company on the path of becoming an admired brand.
2 authors picked Delivering Happiness as one of their favorite books, and they share why you should read it.
- Pay brand-new employees $2,000 to quit
- Make customer service the responsibility of the entire company-not just a department
- Focus on company culture as the #1 priority
- Apply research from the science of happiness to running a business
- Help employees grow-both personally and professionally
- Seek to change the world
- Oh, and make money too . . .
Sound crazy? It's all standard operating procedure at Zappos, the online retailer that's doing over $1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine's annual "Best Companies to Work For"…