100 books like The Brand Gap

By Marty Neumeier,

Here are 100 books that The Brand Gap fans have personally recommended if you like The Brand Gap. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Delivering Happiness: A Path to Profits, Passion, and Purpose

Fabian Geyrhalter Author Of Bigger Than This: How to turn any venture into an admired brand

From my list on on creating an admired brand.

Why am I passionate about this?

I am a Creative Director turned Brand Strategist who loves creating clarity for brand transformations. I do so for small companies and Fortune 500s alike, but the thrill is the same. At the end of the day that hands-on (actually more of a ‘brain on’) work coupled with my books on branding and my podcast Hitting The Mark (where I talk with some of today’s most mesmerizing founders about the intersection of brand clarity and startup success) is doing my part in creating more admired brands in this world. I hope the books on this list will inspire and enable you to do the same for your own company.

Fabian's book list on on creating an admired brand

Fabian Geyrhalter Why did Fabian love this book?

It was a tough decision, and I definitely still want you to read Seth Godin’s books, but I settled on the late Tony Hsieh’s Delivering Happiness since great company culture is the foundation to an admired brand. I strongly believe in that and spreading how Tony created the phenomenon that is the Zappos culture, you will realize that paying your top employees hard cash to quit is actually one of the many ways to set your company on the path of becoming an admired brand.

By Tony Hsieh,

Why should I read it?

2 authors picked Delivering Happiness as one of their favorite books, and they share why you should read it.

What is this book about?

- Pay brand-new employees $2,000 to quit
- Make customer service the responsibility of the entire company-not just a department
- Focus on company culture as the #1 priority
- Apply research from the science of happiness to running a business
- Help employees grow-both personally and professionally
- Seek to change the world
- Oh, and make money too . . .

Sound crazy? It's all standard operating procedure at Zappos, the online retailer that's doing over $1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine's annual "Best Companies to Work For"…


Book cover of Good to Great: Why Some Companies Make the Leap and Others Don't

Rusty Komori Author Of Superior: Creating a Superior Culture of Excellence

From my list on building excellence in leadership.

Why am I passionate about this?

I was the Head Coach of the Punahou School Boys Varsity Tennis Team for 22 years, and we were fortunate to win 22 consecutive State Championships. Since retiring as head coach in 2015, I felt compelled to become an author and share my system of coaching excellence which led to this unprecedented winning streak. I know there are distinct differences between great and superior which can be applied to everyone in business, sports, and life. I want to inspire everyone to maximize their potential and have peak performance as a parent, son or daughter, coach or player, leader or team member.

Rusty's book list on building excellence in leadership

Rusty Komori Why did Rusty love this book?

I loved this book because we all want to achieve greatness, and it clearly identifies practices, strategies, and habits that can take a good team and make them great. It’s a reminder for me to be disciplined as a person, control myself with disciplined thoughts, and exhibit disciplined actions.

I like how Jim Collins emphasizes strategic focus, disciplined decision-making, and the importance of sustained excellence for long-term success. His "Hedgehog Concept" is a great reminder for me to reflect on what I’m deeply passionate about, what I can be the best at, and what drives my economic engine.

By Jim Collins,

Why should I read it?

16 authors picked Good to Great as one of their favorite books, and they share why you should read it.

What is this book about?

________________________________
Can a good company become a great one? If so, how?

After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.

Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded…


Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen

Ray Edwards Author Of How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

From my list on marketing your business or brand.

Why am I passionate about this?

I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.

Ray's book list on marketing your business or brand

Ray Edwards Why did Ray love this book?

The first time I read this book, it hit me like a bolt of lightning. This simple book about how to state your marketing message clearly in a way that makes people decide they must buy your product or service is revolutionary.

Lots of people talk about "telling stories" as a powerful form of communication and persuasion. But Don is the only person I know who does a great job giving you the practical, hands-on, how-to approach so that you can actually do this for yourself. This is a book I reread at least once a year.

By Donald Miller,

Why should I read it?

10 authors picked Building a Storybrand as one of their favorite books, and they share why you should read it.

What is this book about?

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…


Book cover of Designing Brand Identity: An Essential Guide for the Whole Branding Team

Fabian Geyrhalter Author Of Bigger Than This: How to turn any venture into an admired brand

From my list on on creating an admired brand.

Why am I passionate about this?

I am a Creative Director turned Brand Strategist who loves creating clarity for brand transformations. I do so for small companies and Fortune 500s alike, but the thrill is the same. At the end of the day that hands-on (actually more of a ‘brain on’) work coupled with my books on branding and my podcast Hitting The Mark (where I talk with some of today’s most mesmerizing founders about the intersection of brand clarity and startup success) is doing my part in creating more admired brands in this world. I hope the books on this list will inspire and enable you to do the same for your own company.

Fabian's book list on on creating an admired brand

Fabian Geyrhalter Why did Fabian love this book?

Admired brands usually look great. And they do so on purpose, and consistently. If I may tempt you to dig a bit deeper into the wonderful visual journey that is brand identity you may just get hooked. Alina’s book was a big inspiration for my first book and it will show you the power of great branding and design. If anything, you will turn into an educated client the next time you hire a designer. Those savings alone will be worth the money you spend on this book pick.

By Alina Wheeler,

Why should I read it?

1 author picked Designing Brand Identity as one of their favorite books, and they share why you should read it.

What is this book about?

The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition,…


Book cover of ZAG: The #1 Strategy of High-Performance Brands

Koyaki Author Of You Are Ketchup: And Other Fly Music Industry Tales

From my list on helping parents feel better about you being a musician.

Why am I passionate about this?

I’m a Grammy-nominated musician and creative who actually loves music, not as a vocation but as a cathartic practice and art form. Because I love music and the process of creating I also understood that no matter how much I love music that the love of it had nothing to do with the business of selling music. If I wanted to maintain the love I had to learn the business and find a way to continue to cherish the art while familiarizing myself with the business of art. I found peace and a deeper understanding of where I stood in the business and understanding that helps to keep the artist sane.

Koyaki's book list on helping parents feel better about you being a musician

Koyaki Why did Koyaki love this book?

This is the quintessential bible for anyone that is into branding and marketing from the man that created iconic advertising and marketing campaigns. The title implies it all, in this business of music or rather entertainment overall, at times, the ideas get stale and redundant, it’s in those moments that you have to move against the fray of society and trends and simply ZAG, while everyone else is Zigging. I found this to be a necessity in understanding how to navigate in a sea of people that do exactly what I did, the concepts and information given are evergreen. Whether an independent creative or one attached to a machine, your personal brand messaging (and at times you are a brand) is important and Marty has the answers.

By Marty Neumeier,

Why should I read it?

1 author picked ZAG as one of their favorite books, and they share why you should read it.

What is this book about?

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough-today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:

- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the…


Book cover of Brand Hijack: Marketing Without Marketing

Jason Falls Author Of Winfluence: Reframing Influencer Marketing to Ignite Your Brand

From my list on word of mouth marketing.

Why am I passionate about this?

Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.

Jason's book list on word of mouth marketing

Jason Falls Why did Jason love this book?

This was the book that inspired me to switch careers. Wipperfürth details the rise of brands like Doc Martens, Napster and Pabst Blue Ribbon, all of which were WOM success stories. But he did so before the practice of word-of-mouth was openly practiced and promoted by agencies and consultants around the world. Still, you can see the brilliance behind the power of turning your brand over to your customers and how engineering that can happen.

By Alex Wipperfürth,

Why should I read it?

1 author picked Brand Hijack as one of their favorite books, and they share why you should read it.

What is this book about?

A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.


Book cover of The Hidden Power of Advertising

Daryl Weber Author Of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

From my list on to help you understand the mind of your customer.

Why am I passionate about this?

Since I was young, I was fascinated with how the mind works; how all of our thoughts, feelings, memories, decisions, and actions come out of this lump of flesh in our heads. I studied consciousness, psychology, and neuroscience both at university, and on my own for decades. Once I started working in marketing, for many of the biggest and best brands in the world, I realized that marketers tend to have deep misconceptions and misunderstandings for how the mind actually works. My goal is to bridge the gap between all of the knowledge we have about the brain, and how that could be helpful to brands and marketers. 

Daryl's book list on to help you understand the mind of your customer

Daryl Weber Why did Daryl love this book?

The Hidden Power of Advertising opened my eyes to a whole new way of understanding brands and marketing. He makes a compelling case for how advertising works at an unconscious level, and how marketers mostly ignore this powerful and hidden side of brands. He shares powerful, eye-opening studies done directly on advertising campaigns, and uses real-world examples to give practical advice that’s far from the usual marketing advice. 

By Robert Heath,

Why should I read it?

1 author picked The Hidden Power of Advertising as one of their favorite books, and they share why you should read it.

What is this book about?

The way advertising works is not so transparent after all. Advertising does have some sort of hidden power which enables it to influence us without our realising it.

The Hidden Power of Advertising presents a radical new challenge to traditional thinking about the way consumers interact with and process brand communication. For over 70 years the universal assumption has been that advertising is only effective if it consciously persuades consumers to choose a particular brand. In such circumstances attention is critical, which is why most of the advertising industry's creative resource is focused on achieving the highest possible levels of…


Book cover of The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Peter Leeds Author Of Penny Stocks for Dummies

From my list on to get more from capitalism.

Why am I passionate about this?

I am always trying to get a leg up in life, and I figured one of the best ways to do that is through investments. I have learned that by understanding how capitalism and business works, I was able to spot plenty of major opportunities in the economy all around us.

Peter's book list on to get more from capitalism

Peter Leeds Why did Peter love this book?

With The 22 Immutable Laws, you will get an enhanced understanding of how business works, and what kinds of approaches are most likely to be highly successful. Just about every product or service is about branding, first and foremost, and in The 22 Immutable Laws, you will clearly see how.

By Al Ries, Laura Ries,

Why should I read it?

2 authors picked The 22 Immutable Laws of Branding as one of their favorite books, and they share why you should read it.

What is this book about?

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service…


Book cover of What Clients Love: A Field Guide to Growing Your Business

J.W. Huebner Author Of The Irrelevant Old Brand: A Business Fable about Taking Your Brand from Mediocre to Must-Have

From my list on improving your relevancy in business and in life.

Why am I passionate about this?

I’ve spent most of my career helping companies figure out how to become more relevant to their customers. And the more time I spent understanding what makes a brand relevant, the more I realized it was the same thing that makes a life relevant. Just as a brand needs to uniquely give something to its customers, human beings also need to give in some way to be relevant in this world. So if what I write—and the books I recommend—can even in the smallest way guide some company or individual toward a more important, more meaningful, more relevant life…well then, I guess my job here will be done.

J.W.'s book list on improving your relevancy in business and in life

J.W. Huebner Why did J.W. love this book?

This book is a game-changer for anyone who wants to grow their business and make their clients fall in love with them.

It's all about understanding what your clients really want and need, and then delivering it to them in a way that is authentic and meaningful. 

I love Beckwith's short-chapter writing style as it’s very easy to read, and his insights are incredibly valuable.

Putting his thoughts into practice, like “Respect your client’s time,” “Be specific,” “Before you pick a name, test it.” “Take time and write notes by hand.”…will all help make you more relevant and more trusted by your clients.

So if you’re looking to create a roadmap on how your team can better connect with your own clients and make them feel truly appreciated, What Clients Love will help you build it.

By Harry Beckwith,

Why should I read it?

1 author picked What Clients Love as one of their favorite books, and they share why you should read it.

What is this book about?

In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as 'Thinking and Planning', 'Communicating' and 'Serving The Client', Beckwith shows how effective marketeers need to be brief, succinct and 'cut to the close'.

WHAT CLIENTS LOVE also reveals the very nature of a service and…


Book cover of The Contagious Commandments: Ten Steps to Brand Bravery

Robin Landa Author Of Advertising by Design: Generating and Designing Creative Ideas Across Media

From my list on creative advertising, art direction, and typography.

Why am I passionate about this?

I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.

Robin's book list on creative advertising, art direction, and typography

Robin Landa Why did Robin love this book?

You can find the latest international advertising news and views at Contagious.com and you can find what makes advertising contagious in this book. Contagious is a global resource for the marketing industry and this book encapsulates their secrets. It’s a must-read for any strategist, creative, producer, or marketing pro. What I admire about The Contagious Commandments' approach is they emphasize thinking about the intersection of creativity, technology, and behavioral psychology, and never forgetting that the ideas you generate should not only positively impact the brand but society as well. 

By Paul Kemp-Robertson, Chris Barth,

Why should I read it?

1 author picked The Contagious Commandments as one of their favorite books, and they share why you should read it.

What is this book about?

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?

Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.

Taking inspiration from disruptive campaigns from the likes of…


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