Why am I passionate about this?

I’m a Grammy-nominated musician and creative who actually loves music, not as a vocation but as a cathartic practice and art form. Because I love music and the process of creating I also understood that no matter how much I love music that the love of it had nothing to do with the business of selling music. If I wanted to maintain the love I had to learn the business and find a way to continue to cherish the art while familiarizing myself with the business of art. I found peace and a deeper understanding of where I stood in the business and understanding that helps to keep the artist sane.


I wrote

You Are Ketchup: And Other Fly Music Industry Tales

By Koyaki,

Book cover of You Are Ketchup: And Other Fly Music Industry Tales

What is my book about?

No soapbox or pontificating 212 pages and 3 decades worth of upbeat and informative anecdotes and advice about the business…

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

The books I picked & why

Book cover of Everything You'd Better Know About the Record Industry

Koyaki Why did I love this book?

Unlike most music business books that are full of legalese and require an advanced degree, this book is written by a musician who appreciated the business but held firm to their creativity. The explanations of terms and anecdotes about why those terms matter and their practical application, helped me navigate a number of contracts as well as learning how to cope with and make lemonade from my bad business decisions. Though a little out of date in regards to advanced technologies and changes in the current business of music, there is still valuable information as we have to remember that the entertainment business builds new structures on top of old concepts. At its core these scenarios, terms, and industry hustles still apply.

By Kashif, Gary Greenberg,

Why should I read it?

1 author picked Everything You'd Better Know About the Record Industry as one of their favorite books, and they share why you should read it.

What is this book about?

Offers information for songwriters, performers and singers, and producers on the industry, including hiring managers and accountants, establishing a budget, and copyright and contract law


Book cover of ZAG: The #1 Strategy of High-Performance Brands

Koyaki Why did I love this book?

This is the quintessential bible for anyone that is into branding and marketing from the man that created iconic advertising and marketing campaigns. The title implies it all, in this business of music or rather entertainment overall, at times, the ideas get stale and redundant, it’s in those moments that you have to move against the fray of society and trends and simply ZAG, while everyone else is Zigging. I found this to be a necessity in understanding how to navigate in a sea of people that do exactly what I did, the concepts and information given are evergreen. Whether an independent creative or one attached to a machine, your personal brand messaging (and at times you are a brand) is important and Marty has the answers.

By Marty Neumeier,

Why should I read it?

1 author picked ZAG as one of their favorite books, and they share why you should read it.

What is this book about?

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough-today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:

- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the…


Book cover of Do Cool Sh*t: Quit Your Day Job, Start Your Own Business, and Live Happily Ever After

Koyaki Why did I love this book?

A great guide to starting over, Do Cool Sh*t resonated with me so much while I was working a 9-5, touring, and being a multi-hyphenate at the same time. This book is about shedding the idea of what is “practical” while embracing the concepts of taking chances, failing, learning, failing some more, and understanding that all of these steps are necessary to convert dreams into realities. It’s a personal journey to being content, not complacent, understanding that sometimes it’s leaping off the edge, both feet at the same damn time. 

By Miki Agrawal,

Why should I read it?

1 author picked Do Cool Sh*t as one of their favorite books, and they share why you should read it.

What is this book about?

Miki Agrawal opened Slice Perfect, her first farm-to-table pizzeria in New York City with zero experience and no capital. Since then she has watched her business grow exponentially, including a partnership with Zappos.com founder and bestselling author Tony Hsieh with whom she is opening her dream restaurant, Slice: Las Vegas. She's also become become an angel investor for other promising start-ups. In Do Cool Sh*t, she shares her own adventures in entrepreneurship, offering solid, easy-to-follow advice aspiring entrepreneurs can use to start their own business, fund it on a shoestring budget, convene the perfect brain trust to brainstorm a business…


Book cover of The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

Koyaki Why did I love this book?

Woooo. Lord, where to begin. I can’t emphasize enough that this hydra that we call the entertainment business, whether music, visual art, music, film, or any industry where you are subject to opinions that are subjective at the core, you are in what I call a “thick-skinned business.” I mean Wall Street brokerage managers and CEOs of Fortune 500 companies could say the same and they would be correct, especially given the quantifiable data by which “performance” is judged in these industries. This book hits home when you are feeling like you can’t get past yourself and that “self” being doubt, imposter syndrome, or fear. This book moves you to take stock of what your “values” are, what you can control, what you cannot, and the reason as to why you shouldn’t waste any energy looking for validation.  

By Mark Manson,

Why should I read it?

8 authors picked The Subtle Art of Not Giving a F*ck as one of their favorite books, and they share why you should read it.

What is this book about?

New York Times Bestseller In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we've been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let's be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn't sugarcoat or equivocate. He tells it like it is-a dose of raw, refreshing, honest truth that is sorely lacking today.…


Book cover of Show Your Work! 10 Ways to Share Your Creativity and Get Discovered

Koyaki Why did I love this book?

I wish I could add the trilogy of Austin Kleon books; with Steal Like an Artist and Keep Going completing the trilogy. Show Your Work was the first book that I read that spoke to me about letting your supporters in on the creating. The sharing of exclusive content has become a staple for independent and major-label artists, Instagram, Tik Tok, and social platforms all rely on the need to share. For me this book was the progenitor of this line of thinking, encouraging the creative to share and disperse with the secrecy of process and move toward converting investors in one's product to investing in the person. 

By Austin Kleon,

Why should I read it?

1 author picked Show Your Work! 10 Ways to Share Your Creativity and Get Discovered as one of their favorite books, and they share why you should read it.

What is this book about?

In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by stealing from the community of other movers and shakers. Now, in an even more forward-thinking and necessary book, he shows how to take that critical next step on a creative journey getting known. Show Your Work! is about why generosity trumps genius. It s about getting findable, about using the network instead of wasting time networking. It s not self-promotion, it s self-discovery let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and…


Explore my book 😀

You Are Ketchup: And Other Fly Music Industry Tales

By Koyaki,

Book cover of You Are Ketchup: And Other Fly Music Industry Tales

What is my book about?

No soapbox or pontificating 212 pages and 3 decades worth of upbeat and informative anecdotes and advice about the business of music (because it’s show business, not show friends). An atypical self-help book from a Grammy-nominated artist to assist in recognizing and honing in on one’s worth, perspectives, and path.

Book cover of Everything You'd Better Know About the Record Industry
Book cover of ZAG: The #1 Strategy of High-Performance Brands
Book cover of Do Cool Sh*t: Quit Your Day Job, Start Your Own Business, and Live Happily Ever After

Share your top 3 reads of 2024!

And get a beautiful page showing off your 3 favorite reads.

1,187

readers submitted
so far, will you?

You might also like...

Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

By Margot Machol Bisnow,

Book cover of Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

Margot Machol Bisnow Author Of Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

New book alert!

Why am I passionate about this?

I’ve become passionate about telling parents how to raise happy, resilient, creative, confident, entrepreneurial children who are doing something that gives them joy. So many young people are unhappy; parents don’t understand how to help. They think their children should follow their path, but that no longer works for many. For the last 10 years, I’ve been speaking to parent groups; I was an Advisor to EQ Generation, an after-school program that gives children the skills to succeed; on the Advisory Board of MUSE School, preparing young people with passion-based learning; and on the Board of Spark the Journey, mentoring low-income high school students to achieve college and career success. 

Margot's book list on learn how to raise confident children

What is my book about?

This book shakes longstanding assumptions of parenting.

Through 99 stories of people who are now changing the world, it shows how to raise creative, confident, resilient children who are filled with joy and purpose. Based on interviews with top entrepreneurs and their parents, it guides you to help your children identify their passion and figure out how they can spend their professional lives doing something they love. 

Parents' well-intentioned efforts often boomerang. By ignoring their children’s skills and interests, parents can inadvertently create pressure and anxiety, thwarting their children's ability to excel and find happiness. Too often, following your heart…

Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

By Margot Machol Bisnow,

What is this book about?

Learn how successful entrepreneurs were raised! Could your children start a company that disrupts existing industries? Or a non-profit that helps people around the world? Or follow their passion as an artist or activist? And most important, lead a life of joy and purpose, to be happy and fulfilled? Margot Machol Bisnow, mother of two thriving entrepreneurs, reveals how to raise creative, confident, resilient, fearless kids who achieve their dreams, through 99 stories of families who did it.

Read stories from 70 families who raised true game changers. See family photos of these thriving entrepreneurs, both when they were young…


5 book lists we think you will like!

Interested in life satisfaction, creativity, and self-actualization?

Life Satisfaction 225 books
Creativity 144 books
Self-Actualization 230 books