The Brand Gap
Book description
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to…
Why read it?
1 author picked The Brand Gap as one of their favorite books. Why do they recommend it?
From brand strategy to design, from validation to cultivation, Marty’s delightful read will make you not only understand what branding is, but you will turn into a design advocate along the way. And, more importantly, it will make you understand what’s at the heart of any great brand: Customer experience. Marty further has a captivating style of storytelling. I promise you won’t be putting this book down once you started. Large typography and fun design make it a quick ‘airplane read,’ which is a format that definitely inspired me as an author.
From Fabian's list on on creating an admired brand.
Want books like The Brand Gap?
Our community of 12,000+ authors has personally recommended 100 books like The Brand Gap.
Share your top 3 reads of 2024!
And get a beautiful page showing off your 3 favorite reads.
1,206
readers submitted
so far, will you?
