Why am I passionate about this?
When I began research on For the Love of Hops about 70 percent of the hops grown worldwide were valued simply for the bitterness they added to beer, but that was about to flip completely. Today, new varieties like Citra and Mosaic are powerful brands, with aromas and flavors that hops never exhibited in the past. That’s why the book begins with a deep dive into how and why we smell and taste what we do, something these books helped me better understand.
Stan's book list on about aroma and flavor
Why did Stan love this book?
Gordon Shepherd gave the developing science of neurogastronomy – which studies how the human brain perceives food from the information processed through smell, taste, sight, touch, and hearing – its name. A leading expert on olfaction, he is perfectly qualified to draw the link between aroma and flavor, and why Luca Turin would claim that smell provides 90 percent of what we taste. His description of the importance of retronasal smell, and the mechanics involved, turned a term that was fun to toss around tasting beer with friends into a revelation.
1 author picked Neurogastronomy as one of their favorite books, and they share why you should read it.
Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed. Shepherd begins Neurogastronomy with the mechanics of smell, particularly the way it stimulates the nose from the back of the mouth. As we eat, the brain conceptualizes smells as spatial patterns, and from these and the other senses it constructs the perception…