The Emperor of Scent

Luca Turin, a biophysicist and writer, is obsessed with smell. You know those poetic-seeming, almost made-up descriptors we see in wine marketing? Well, that’s how he talks about smells. Turin also wants to figure out how we smell, which we still don’t know the answer to. Ultimately, by delving into some past research and building on it, he finds some answers, though they’re still not widely embraced.

Burr shares Turin’s story about the complexities of navigating the world of sensory science, especially as a passionate iconoclast. It also left me thinking about the art and science of sensing and about… show more.

Chandler Burr eases readers into the complex world of our most mysterious sense, smell, through the eyes of Luca Turin. Turin began collecting fragrances as a lark, wrote a book reviewing the world’s perfumes, and came up with a theory about how smell works. He thought he could win a Nobel Prize. That he didn’t hardly matters, because his quest whets my appetite for more books on the topic.