100 books like Smart Mobs

By Howard Rheingold,

Here are 100 books that Smart Mobs fans have personally recommended if you like Smart Mobs. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Atlas Shrugged

DL Tolleson Author Of The Gray Stopgap

From my list on movie-ready thrills and good plots.

Why am I passionate about this?

In childhood, I memorized the Encyclopedia’s human anatomy pages, leading the family physician to explain, “Children like this become doctors or writers.” Good call, Doc! I wrote 14 of the 92 entries in my high school’s annual literary magazine (the most by one student). In college I earned a Bachelor’s, two Associates and Intercollegiate Press Association awards for Journalism and photography. I followed that with years of photography, photographic surveillance, 14 years of law firm litigation support, a temporary appointment as an SBA Paralegal Specialist, and 7 years of contract compliance at RadioShack headquarters. And, of course, my debut novel took 20 years of 8 drafts—I’m methodical that way.

DL's book list on movie-ready thrills and good plots

DL Tolleson Why did DL love this book?

Few novels epitomize excellence in as many areas as Ayn Rand’s book. I don't know if it was because it never came up during the years of my formal education, but I put off reading it for years after I became vaguely aware of it. And then I read it twice.

One might think of it in terms of being part one of Orwell’s 1984. The two books are nowhere near similar, but whereas 1984 is a dystopian future without regard for how society would get to such a point, Atlas Shrugged is the embryonic steps that could lead to an Orwellian future.

The most remarkable aspect of it, is its portrayal of an economic downtrend imposed upon free-market capitalism and its resulting impact on the country. The crux of Rand’s novel is that if the giants of industry shrugged—or rather just walked away from the imposition of tyranny—everything…

By Ayn Rand,

Why should I read it?

9 authors picked Atlas Shrugged as one of their favorite books, and they share why you should read it.

What is this book about?

Published in 1957, Atlas Shrugged was Ayn Rand's greatest achievement and last work of fiction. In this novel she dramatizes her unique philosophy through an intellectual mystery story that integrates ethics, metaphysics, epistemology, politics, economics, and sex. Set in a near-future U.S.A. whose economy is collapsing as a result of the mysterious disappearance of leading innovators and industrialists, this novel presents an astounding panorama of human life-from the productive genius who becomes a worthless playboy...to the great steel industrialist who does not know that he is working for his own destruction...to the philosopher who becomes a pirate...to the woman who…


Book cover of The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

Patrick D. Anderson Author Of Cypherpunk Ethics: Radical Ethics for the Digital Age

From my list on history surveillance techniques in the USA.

Why am I passionate about this?

I have always been suspicious of government and corporate power, but it was only when my officemate in graduate school started teaching me about digital technologies that I really focused on the power relations involved in institutionalized surveillance. Eventually, I discovered the cypherpunk movement, which opposes surveillance. I wanted to know what they knew, so I started to read everything I could about surveillance. I found that few journalists and almost no academics attended to the powerful message of the cypherpunks, so I decided that I would write the first academic book about the movement, hoping that I could do my part to raise awareness about this crucial issue. 

Patrick's book list on history surveillance techniques in the USA

Patrick D. Anderson Why did Patrick love this book?

Before reading Zuboff, I tended to think of surveillance only in terms of government surveillance. Zuboff showed me how wrong that was. I learned that corporations conduct as much, if not more, surveillance than governments. What’s more, corporations also collaborate with governments, which expands the overall surveillance apparatus to frightening degrees. 

Zuboff convincingly shows how seemingly unrelated phenomena came together to change capitalism. I learned that Google and Facebook created the framework for surveillance capitalism by combining behavioral psychology with data collection and advertising practices.

These tech giants are not interested in serving free citizens; they are interested in creating docile consumers. While Snowden first showed me the dangers of government surveillance, Zuboff showed me that corporate surveillance may be even more dangerous. 

By Shoshana Zuboff,

Why should I read it?

10 authors picked The Age of Surveillance Capitalism as one of their favorite books, and they share why you should read it.

What is this book about?

THE TOP 10 SUNDAY TIMES BESTSELLER

'Everyone needs to read this book as an act of digital self-defense.' -- Naomi Klein, Author of No Logo, the Shock Doctrine, This Changes Everything and No is Not Enough

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.

The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell…


Book cover of Future Shock

Jerry Fishenden Author Of Fracture. The collision between technology and democracy-and how we fix it

From my list on technology and democracy.

Why am I passionate about this?

I’ve always loved technology. I like the constant change, the sense of creativity and invention, of how it can act as an incredible force for good and human progress and betterment in the world. I can’t remember a time when I wasn’t tinkering with gadgets—taking radios apart to mend them or learn how they worked; designing electronic circuits for music synthesis; programming computers. But I’ve also always been interested in politics and the complex intersection of technology and public policy. So much so that most of my working life has been spent at this intersection, which is why I love these books—and hope you will too.

Jerry's book list on technology and democracy

Jerry Fishenden Why did Jerry love this book?

I remember first reading Future Shock after buying a battered, orange-coloured paperback edition at a bargain price from one of the second-hand bookshops that once saturated London’s Charing Cross Road.

It hadn’t really occurred to me before how much the increasingly rapid technological changes around us might create a sense of shock—‘future shock’— for some people. It changed my thinking about the influence of technology on our world and the impact it has on people, society, economics, and politics.

Even after all these years, many of Alvin Toffler’s insights and ideas remain just as topical today.

By Alvin Toffler,

Why should I read it?

4 authors picked Future Shock as one of their favorite books, and they share why you should read it.

What is this book about?

NEW YORK TIMES BESTSELLER • The classic work that predicted the anxieties of a world upended by rapidly emerging technologies—and now provides a road map to solving many of our most pressing crises. 

“Explosive . . . brilliantly formulated.” —The Wall Street Journal 

Future Shock is the classic that changed our view of tomorrow. Its startling insights into accelerating change led a president to ask his advisers for a special report, inspired composers to write symphonies and rock music, gave a powerful new concept to social science, and added a phrase to our language. Published in over fifty countries, Future…


Book cover of Stand on Zanzibar

Robert Zwilling Author Of Asteroid Fever

From my list on science fiction books where the big break doesn't change anything.

Why am I passionate about this?

I have always been fascinated by science and everything mysterious. I love to read science fiction and mystery stories. I use art and literature to explore reality. Writing or painting allows me to link seemingly unrelated topics together to create my own explanations for why things are the way they appear to be. The biggest things in the universe are replicated on Earth right down to sub-atomic size. I call that life imitating stars. Life is an endless resource found everywhere in the universe, and it's not restricted to just light or heat to grow; it only needs energy.

Robert's book list on science fiction books where the big break doesn't change anything

Robert Zwilling Why did Robert love this book?

This book was written in the late 60s, when everything was breaking loose from traditional values, including writing styles. Brunner did a very good job of anticipating how technology and changing social norms would change the world in the not-so-distant future.

It's all there: sexual freedom, legal drugs, religion, computers, crazy mass killers called muckers, corporate empires, a 7 billion population, global events, and the personalized internet.

I like the way the story was written, a new wave pop art style intermixed with traditional passages blaring out a series of seemingly unrelated events that are strung together by a group of unrelated characters who carry the complex story through to a surprising ending.

By John Brunner,

Why should I read it?

3 authors picked Stand on Zanzibar as one of their favorite books, and they share why you should read it.

What is this book about?

Now in a Tor Essentials edition, the Hugo Award-winning, uncannily prophetic Stand on Zanizbar is a science fiction novel unlike any before in that remains an insightful look at America’s downfall that allows us to see what has been, what is, and what is to come.

“There are certain things John Brunner achieved, which no one has done before or since.” ― Bruce Sterling

Genetic engineering is routine, corporations have usurped democracy, technology governs human relationship, and mass-marketed psychosomatic drugs keep billions docile. The systems of the United States are universal in reach and out of control. Every citizen is…


Book cover of Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World

Eric J. Rzeszut Author Of 10 Don'ts on Your Digital Devices: The Non-Techie's Survival Guide to Cyber Security and Privacy

From my list on to help you protect your personal information.

Why am I passionate about this?

I have been an information technology and cybersecurity professional for over two decades. I’ve learned over and over again that “people are the weakest link.” You can build the most secure system in the world, with stringent password requirements. But if the user writes their password down and leaves it where someone else can see it, system security is irrelevant! The easiest way to gain access to a system is via “social engineering” – to trick a human being into giving you the access you need, rather than trying to hack the system itself. The books on this list will help the reader lower their chances of being exploited like this.

Eric's book list on to help you protect your personal information

Eric J. Rzeszut Why did Eric love this book?

Security expert Bruce Schneier wrote this excellent book, talking about the “Goliaths” who are looking to exploit individuals’ data. Focusing more on politics (specifically US politics) than the other books on this list, Schneier talks about the Edward Snowden classified information reveal. He talks about mass surveillance conducted by the US and other governments around the world, and lays out in detail why this should concern us all.

By Bruce Schneier,

Why should I read it?

1 author picked Data and Goliath as one of their favorite books, and they share why you should read it.

What is this book about?

Data is everywhere. We create it every time we go online, turn our phone on (or off) or pay with a credit card. This data is stored, studied, bought and sold by companies and governments for surveillance and for control. "Foremost security expert" (Wired) Bruce Schneier shows how this data has led to a double-edged Internet-a Web that gives power to the people but is abused by the institutions on which those people depend.

In Data and Goliath, Schneier reveals the full extent of surveillance, censorship and propaganda in society today, examining the risks of cybercrime, cyberterrorism and cyberwar. He…


Book cover of Here Comes Everybody: The Power of Organizing Without Organizations

Geoffrey Colon Author Of Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us about Navigating the New Normal

From my list on disruptive marketers in the 21st century.

Why am I passionate about this?

Ever since touching my first computer (the Apple IIC) in 1985, broadcasting a radio show in 1988, logging onto the world wide web in 1991, launching my first podcast in 2004 or producing the highly viewed YouTube show The Download in 2020 I've been interested in what Marshall McLuhan has dubbed, "The Medium is the Message." Not only how media and technology are used but how it intersects with humanity, education, entertainment, marketing and popular culture to drive word of mouth. To me, marketing isn't just about the technology or the quantified metrics but about how it shapes long lasting impressions on people and leads to sustained behavioral change.

Geoffrey's book list on disruptive marketers in the 21st century

Geoffrey Colon Why did Geoffrey love this book?

Shirky explained the fascination with how everyone becomes media long before TikTok was even a gleam in the eye of its founder Zhang Yiming. In this world that becomes louder, faster, and where attention is harder to come by we might think that it becomes every person for themselves. Not so. Communities become stronger and we enter the age of "We" rather than the age of "Me." A fascinating read on the power of organizations that don't rely on traditional organization hierarchies. If you want to know how good ideas spread in the 21st Century, this is a good book to read.

By Clay Shirky,

Why should I read it?

1 author picked Here Comes Everybody as one of their favorite books, and they share why you should read it.

What is this book about?

“A fascinating survey of the digital age . . . An eye-opening paean to possibility.” —The Boston Globe

“Mr. Shirky writes cleanly and convincingly about the intersection of technological innovation and social change.” —New York Observer

An extraordinary exploration of how technology can empower social and political organizers

For the first time in history, the tools for cooperating on a global scale are not solely in the hands of governments or institutions. The spread of the internet and mobile phones are changing how people come together and get things done—and sparking a revolution that, as Clay Shirky shows, is changing…


Book cover of From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism

Joanne McNeil Author Of Lurking: How a Person Became a User

From my list on the origins of the tech industry.

Why am I passionate about this?

Joanne McNeil has written about internet culture for over fifteen years. Her book considers the development of the internet from a user's perspective since the launch of the World Wide Web. Her interest in digital technology spans from the culture that enabled the founding of major companies in Silicon Valley to their reception in broader culture.

Joanne's book list on the origins of the tech industry

Joanne McNeil Why did Joanne love this book?

Beginning with Stewart Brand’s influence through his projects like The Whole Earth Catalog, the WELL, and Wired magazine, this book examines the unique culture of Silicon Valley. An essential history and one that clarifies the tech industry’s seemingly contradictory values of revolution and corporate power.

By Fred Turner,

Why should I read it?

1 author picked From Counterculture to Cyberculture as one of their favorite books, and they share why you should read it.

What is this book about?

In "From Counterculture to Cyberculture", Fred Turner details the previously untold story of a highly influential group of San Francisco Bay Area entrepreneurs: Stewart Brand and the Whole Earth network. Between 1968 and 1998, via such familiar venues as the National Book Award - winning "Whole Earth Catalog", the computer-conferencing system known as WELL, and, ultimately, the launch of the wildly successful Wired magazine, Brand and his colleagues brokered a long-running collaboration between San Francisco flower power and the emerging technological hub of Silicon Valley. Thanks to their vision, counterculturalists and technologists alike joined together to reimagine computers as tools…


Book cover of The Cult of Information: A Neo-Luddite Treatise on High-Tech, Artificial Intelligence, and the True Art of Thinking

Gareth Southwell Author Of MUNKi

From my list on why we should rise up against our robot overlords.

Why am I passionate about this?

I’m a philosopher, writer, and illustrator from Wales, UK. I grew up on ’70s sci-fi—Star Wars (the original trilogy!), Battlestar Galactica (the original series!), The Black Hole (Remember that?! No? Oh well…). Space travel, flying cars, sassy computers you could banter with, cute robots who would be your best friend—it was a time when the future seemed just around the corner. But now, as these things finally start to arrive, I feel I’ve been mis-sold. Data theft? Mass surveillance? Killer drones? Election manipulation? Social media bot farms? This isn’t the future I signed up for! Or maybe I should have read the terms and conditions…

Gareth's book list on why we should rise up against our robot overlords

Gareth Southwell Why did Gareth love this book?

Technology is always moving on. And so it should be forgiven the author that many of the concrete examples in this book are now somewhat dated. They provide some interesting insight into the history of computing and media technology, but the real value of Roszak’s argument lies in his analysis of how—thanks to computer technology—society has become obsessed with “information”. It’s almost a cult. But information is not knowledge, data does not in itself provide understanding. In fact, in a peculiarly paradoxical way, the more information we have, the less we actually know. Thirty years later, as we swim daily in the disinformation of the murky waters of social media and disappear down Youtube rabbit holes, Roszak’s point seems more pertinent than ever.

By Theodore Roszak,

Why should I read it?

1 author picked The Cult of Information as one of their favorite books, and they share why you should read it.

What is this book about?

As we devote ever-increasing resources to providing, or prohibiting, access to information via computer, Theodore Roszak reminds us that voluminous information does not necessarily lead to sound thinking. "Data glut" obscures basic questions of justice and purpose and may even hinder rather than enhance our productivity. In this revised and updated edition of "The Cult of Information", Roszak reviews the disruptive role the computer has come to play in international finance and the way in which "edutainment" software and computer games degrade the literacy of children. At the same time, he finds hopeful new ways in which the library and…


Book cover of The Equality Machine: Harnessing Digital Technology for a Brighter, More Inclusive Future

Darren McKee Author Of Uncontrollable: The Threat of Artificial Superintelligence and the Race to Save the World

From my list on understanding how AI will shape our lives.

Why am I passionate about this?

I'm an author, advisor, speaker, podcaster, and citizen concerned about humanity’s relationship with advanced artificial intelligence. After following developments in AI for many years, I noticed a disconnect between the rapid rate of progress in AI and the public’s understanding of what was happening. The AI issue affects everyone, so I want everyone to be empowered to learn more about how AI will have a large impact on their lives. As a senior policy advisor and a member of the Board of Advisors for Canada's leading safety and governance network, books such as these help me stay informed about the latest developments in advanced artificial intelligence. I hope my recommendations will help you to critically consider how humans should co-exist with this revolutionary technology.

Darren's book list on understanding how AI will shape our lives

Darren McKee Why did Darren love this book?

AI algorithms are increasingly used to decide what you see, if you’re hired, and who you match with socially or romantically.

There is much cause for concern because many of these algorithms are biased and return responses that indicate some degree of sexism or racism.

The main value of this book is that all those issues are recognized, but so is the notion that when an algorithm is biased, it is much easier to discover that and correct it than with a person.

Consequently, reforming algorithms likely presents a better option to reduce bias when people or things are sorted or assessed.

By Orly Lobel,

Why should I read it?

1 author picked The Equality Machine as one of their favorite books, and they share why you should read it.

What is this book about?

Much has been written about the challenges tech presents to equality and democracy. But we can either criticize big data and automation or steer it to do better. Lobel makes a compelling argument that while we cannot stop technological development, we can direct its course according to our most fundamental values.

With provocative insights in every chapter, Lobel masterfully shows that digital technology frequently has a comparative advantage over humans in detecting discrimination, correcting historical exclusions, subverting long-standing stereotypes, and addressing the world's thorniest problems: climate, poverty, injustice, literacy, accessibility, speech, health, and safety.

Lobel's vivid examples-from labor markets to…


Book cover of Machine, Platform, Crowd: Harnessing Our Digital Future

Bryce G. Hoffman Author Of American Icon: Alan Mulally and the Fight to Save Ford Motor Company

From my list on thinking leaders.

Why am I passionate about this?

I'm a bestselling business author, top-rated leadership speaker, and unconsultant who helps individuals and organizations think more critically, lead more effectively, and make better decisions. Prior to writing American Icon, I spent 20 years as a business reporter, covering the high-tech, biotech, and automotive industries for newspapers in California and Michigan. After that, I quit my job in order to help CEOs understand and implement the game-changing leadership I described in it. In 2017, I published my second book, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything and started my own company, Red Team Thinking, to train organizations in this revolutionary approach to decision-making because I believe that who thinks wins.

Bryce's book list on thinking leaders

Bryce G. Hoffman Why did Bryce love this book?

If you read one book on AI, make sure it is this one. Machine, Platform, Crowd cuts through the hype and science fiction that surrounds the artificial intelligence revolution to uncover the real opportunities created by this rapidly evolving technology. This book has shaped my own thinking about AI, which I now see as a force multiplier for human decision-makers, rather than as a replacement for them. It will help you better understand the challenges and opportunities this creates for you and your organization as well.

By Andrew McAfee, Erik Brynjolfsson,

Why should I read it?

1 author picked Machine, Platform, Crowd as one of their favorite books, and they share why you should read it.

What is this book about?

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories.

Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and…


Book cover of Atlas Shrugged
Book cover of The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
Book cover of Future Shock

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