Why am I passionate about this?
I moved into the profession of selling almost by accident. I certainly wasn’t planning on a career in sales, but after leaving university I was offered a job taking incoming calls from customers. I loved dealing with customers, and it became a natural progression to follow my passion and pursue a career as a sales professional. I have always been fascinated by psychology and am an avid reader and lover of learning, so I became a committed reader of anything related to the profession of selling. In time, I became a professional speaker, consultant, and trainer on the topic and have written several books on the subject.
Simon's book list on sell ethically and effectively
Why did Simon love this book?
Why do people say yes? How can we influence our customers effectively and ethically? The answers, or at least some of them, lie within the pages of this book. I was impressed with the depth of research behind this book and was enthralled by the stories and relatable examples it contained as I discovered the six principles of influence.
I have been able to successfully apply many of the principles in this book to my own marketing activity and sales approach with positive results. Despite the scientific rigor behind this book, I found it easy to read, understand, and, most importantly, apply. A side benefit is that it also helps you to defend yourself from manipulative and unethical persuasion attempts. All in all, a powerful book!
25 authors picked Influence as one of their favorite books, and they share why you should read it.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…