Why am I passionate about this?
Joanne McNeil has written about internet culture for over fifteen years. Her book considers the development of the internet from a user's perspective since the launch of the World Wide Web. Her interest in digital technology spans from the culture that enabled the founding of major companies in Silicon Valley to their reception in broader culture.
Joanne's book list on the origins of the tech industry
Why did Joanne love this book?
Until the 1980s, it seemed like Route 128 in Massachusetts was set to be the dominant location for the tech industry. What could have been a dry look at comparative corporate organizational structures is instead a compelling analysis of the contrasting cultures, business climates, and other forces resulting in the ultimate victory of Silicon Valley. The book is full of fascinating details that I haven’t read anywhere else like the role that California community colleges played in ensuring companies could swiftly train new employees.
1 author picked Regional Advantage as one of their favorite books, and they share why you should read it.
Why is it that in the '90s, business in California's Silicon Valley flourished, while along Route 128 in Massachusetts it declined? The answer, Annalee Saxenian suggests, has to do with the fact that despite similar histories and technologies, Silicon Valley developed a decentralized but cooperative industrial system while Route 128 came to be dominated by independent, self-sufficient corporations. The result of more than one hundred interviews, this compelling analysis highlights the importance of local sources of competitive advantage in a volatile world economy.