Here are 100 books that Writing Without Bullshit fans have personally recommended if you like
Writing Without Bullshit.
Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.
Throughout my career, I’ve come across so many everyday people with awesome ideas of life-changing potential for a select group of people. And most of them struggle to reach the people they can most help. This is such an incredible shame! I’m passionate about connecting those entrepreneurs and business owners who have great ideas with the people who will most benefit from their solutions, so both parties win. A big part of that is ensuring their marketing engages their target audience, hence this book list.
This book was like a trusted mentor in book form, helping me craft content that’s clear, engaging, and downright effective. Ann strips away the boring writing advice everyone seems to give and delivers practical advice (which aligns with my own copywriting philosophy) with warmth and wit. It’s not just about grammar or structure—it’s about connecting with your audience in a way that feels authentic.
What I loved most is how versatile this book is. Whether I’m writing blog posts, website copy, or emails, I’m always using something Ann taught me. Her book is packed with actionable tips and relatable examples, and her conversational tone made it a joy to read. This is another book in my toolkit that I flick through whenever I need inspiration.
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by…
After spending years as a freelance writer and content marketer, I turned my attention to exploring the inner workings of why writing works and how it fails. I’m an unabashed nonfiction geek on a mission to help people make a positive impact with their words—whether they’re writing emails, blog posts, or nonfiction books.
Have you ever found that you unintentionally offended someone with an innocuous message? Or perhaps no one responds to your emails, even when you think they should.
We lose so much meaning and context when we interact online rather than in person. In a world of virtual and hybrid work, it’s not enough to write well. We must also master the non-verbal signals that accompany our words. This book is an essential guide to mastering the subtle ins and outs of writing emails, messages, texts, social media posts, and more.
Digital Body Language
How to Build Trust and Connection, No Matter the Distance
The book we all read right now: the definitive guide to communicating and connecting wherever you are.
Email replies that show up a week later. Video chats full of 'oops sorry no you go' and 'can you hear me?!' Ambiguous text-messages. Weird punctuation you can't make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other?
Humans rely on body language to connect and build trust, but…
After spending years as a freelance writer and content marketer, I turned my attention to exploring the inner workings of why writing works and how it fails. I’m an unabashed nonfiction geek on a mission to help people make a positive impact with their words—whether they’re writing emails, blog posts, or nonfiction books.
Erin Lebacqz is an experienced business writing teacher, and her practical and practiced bent shows in this book. It offers solid advice for clear and effective writing, covering topics like word choice, sentence structure, and more. The numerous examples will serve people new on the job as well as those who simply want to sharpen their skills and tighten their prose.
Even as someone who writes about writing, I found fresh approaches and ideas in this book. For example, Lebacqz suggests that as writers, we should act like “hosts” for our readers. I love that.
Write to both inform and connect, and use intentional word choice to avoid misunderstandings and build strong relationships. Get confident about your business writing, emailing, posting on socials, and all the other ways you connect with the people you know through writing.
Down-to-earth, conversational, and brief, High-Value Writing: Real Strategies for Real-World Writing helps you manage the writing challenges you face at work and elsewhere in life. The book provides strategies, tips and tricks, examples, revision examples, and lots of practical advice you can apply in your writing this week.
Learn to make writing choices you feel good about; and…
Tap Dancing on Everest, part coming-of-age memoir, part true-survival adventure story, is about a young medical student, the daughter of a Holocaust survivor raised in N.Y.C., who battles self-doubt to serve as the doctor—and only woman—on a remote Everest climb in Tibet.
After spending years as a freelance writer and content marketer, I turned my attention to exploring the inner workings of why writing works and how it fails. I’m an unabashed nonfiction geek on a mission to help people make a positive impact with their words—whether they’re writing emails, blog posts, or nonfiction books.
Why include a book about humor in a business writing list? Because it can make a major impact on the business environment. This book shares research about how humor influences behavior, affects negotiations, and strengthens bonds. That’s all relevant to the workplace!
You’ll find advice here that might inspire you to infuse a little levity into your emails. And, as you might expect, the book itself is entertaining to read.
WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business.
Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now.
“The ultimate guide to using the magical power of funny as a tool for leadership and a force for good.”—Daniel H. Pink, #1 New York Times bestselling author of When and Drive
We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives.…
During my career, I’ve worked on projects large and small (1 - 60+ people) in a wide variety of fields (like repair dispatch, ticket sales, and professional football coaching--the NFL kind not the FIFA kind). All of them, and particularly the big ones, were like antique clocks: they had lots of moving pieces and if any piece broke, the whole thing wouldn’t work. (Unfortunately, failed software projects don’t look nice on your mantelpiece.) In this list, I’ve tried to pick some books that you might not discover if you look only for programming books. Read those, too, but don’t ignore the more human-oriented dimensions of software development. Hopefully you’ll find these choices interesting and useful.
When people think about software engineering they mostly think about programming, but that’s not where a project starts. It starts with requirements.
(Really it sometimes starts with company politics, bickering, excuses, and backstabbing, but requirements gathering is often the official start.)
A good set of requirements keeps developers pulling in the same direction; a bad one can make the team inefficient, cause endless arguments, set developers against each other, and make the project feel like Lord of the Flies. I’ve seen projects scrapped and restarted from scratch or even canceled due to poor documentation.
Every software developer should know at least a little about writing so they can produce clear requirements and documentation.
This book isn’t specifically about writing documentation (which is something of an art in itself), but it can help you learn how to make your business writing more effective. This book won’t turn you into Shakespeare,…
Designed for advanced professional, technical or business writing courses, this concise text covers basic principles, correspondence and reports, and provides a guide to common problems.
I'm a writer and consultant on marketing and creating online courses. I’m obsessed with “cracking the marketing code.” Ever since I saw firsthand what a huge impact even small marketing changes could have on a business's success I’ve been determined to figure out what the really big impact but low workload changes are. I’ve written about some of them in my book Email Persuasion and I share others in my blogs and videos.
David Ogilvy said, “Drayton Bird knows more about direct marketing than anyone in the world,” and you can see why he said it in this book.
At some point in your marketing you need to get your potential customers to become paying customers. To actually part with their hard-earned cash. This book is a masterclass on how to do that in print – either on your website or in letters, adverts, brochures, or flyers. Bird’s writing has that amazing quality of charm, of being able to get you to buy without feeling you’ve been sold to. The book shows you how to get something similar yourself and is chock full of examples to learn from.
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
When I think of who I am, as a writer and a human being, I remember the words of prolific Portland poet Dan Rapheal, who wrote the foreword to my book of poetry, Blue Reverie in Smoke: “...the reader must look carefully to get a full picture of the poet herself—tender, no nonsense, quietly observing and juggernauting to make things as she thinks they should be.” I’ve never forgotten Dan’s astute appraisal of me, and it surprised me. It seems that's how I’ve always been—someone who quietly observes, never unmoved by what I see, just trying to make sense of it, sometimes successful in that endeavor, and oftentimes, not successful at all.
How do we decipher mundane truth from sophisticated deception? Who holds the gaze and who is the protagonist if they’re not readily revealed? Vulpius, a popular actor in a dubious era, develops an obsession with an unknown spectator, who he believes comes only to see him. The reader watches his life slowly unravel because Vulpius can never seem to capture the woman watching. Capriolo draws the reader into the insanity and narcissism of obsession, revealing how it can make perfect sense to the afflicted. I loved this book because of the strangeness of the extreme passive voice, probably because it's translated from Italian to English. Also, there is a complete lack of dialogue. I loved Capriolo’s masterful teasing of the reader, revealing just enough to keep you coming back, wondering just what’s going to happen to Vulpius. Will he survive, or will he destroy himself in the end?
What is the nature of the actor's mask? At what point do performer and performance merge? Vulpius, a much admired young actor in a provincial rep company, develops an obssession with an unknown spectator whose gaze seems only for him, at first kindling fresh fervour in his mastery of each role, then leaving him a slave to artistic perfection. With philosophical elegance and black macabre sense of comedy, Paola Capriolo draws the reader deep into obssession, exploring the most compelling recesses of the theatrical experience where ritual and stylisation run rampant. Dark questions emerge about the power of representation and…
I love language and its power to inform, inspire, and influence. As I wrote Seven Cs: The Elements of Effective Writing,I researched what others have said about writing well and honed it down to these resources, which I quote. During my decades as a journalist and marketer, I developed and edited scores of publications, books, and websites. I also co-wrote two travel guides—100 Secrets of the Smokiesand 100 Secrets of the Carolina Coast.I’ve written for such publications as National Geographic Travelerand AARP: The Magazine. A father of three women, I live in Springfield, Pennsylvania, outside Philadelphia, with my wife, daughter, son-in-law, and granddaughter.
This book is old, like early 1900s. It was first drafted by William Strunk, Jr., who distributed a version to his students at Columbia University in 1919. E.B. White (author of Charlotte’s Web) modernized it in the ’50s. It went on to sell millions of copies and become one of the most influential guides to English. Why the history lesson? Because it’s remarkable how relevant it remains in 2022. It can feel dusty and literary, but it offers nuggets of wisdom like “omit needless words” that influence writers like me today. I shamelessly ripped off the concept of “elements” for my book. The “little book” is short—the fourth edition is 42 pages—but mighty. It deserves a spot on your physical or virtual bookshelf.
You know the authors' names. You recognize the title. You've probably used this book yourself. This is The Elements of Style, the classic style manual, now in a fourth edition. A new Foreword by Roger Angell reminds readers that the advice of Strunk & White is as valuable today as when it was first offered.This book's unique tone, wit and charm have conveyed the principles of English style to millions of readers. Use the fourth edition of "the little book" to make a big impact with writing.
I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.
As a graphic designer who moved into UX/UI design, this book really appeals to me.
It is super smart, as it takes branding firmly into the digital age by integrating classic visual identity design with the latest thinking on building digital brand experiences. It represents what graphic design in the twenty-first century should be about…
The book is also beautifully laid out and illustrated with lots of infographics explaining the design process from start to finish, taking the reader from discovery, planning, and designing to delivering and distributing design to the marketplace.
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.
This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It…
UNWRITTEN: The Thought Leader’s Guide to Not Overthinking Your Business Book is a business book about how to write a business book. Written by a business owner (a ghostwriter) for other business owners, it shows you the easiest way to fit writing a book into running your business. And most…
As an experimental social psychologist, who has conducted years of empirical research on bullshitting behavior and bullshit detection, I’ve found compelling evidence that the worst outcomes of bullshit communications are false beliefs and bad decisions. I’m convinced that all of our problems, whether they be personal, interpersonal, professional, or societal are either directly or indirectly linked to mindless bullshit reasoning and communication. I’m just sick and tired of incompetent, bullshit artists who capitalize by repackaging and selling what I and other experimental psychologists do for free. It’s time the masses learn that some of us who actually do the research on the things we write about can actually do it better.
I found Everything is Bullshit to be so interesting that I wasn’t able to put it down once discovered in a random, one-off, used bookstore. This book is a sleeping beauty. It opened my eyes to all the scams that big companies use and how they have the money and power to keep getting away with them. The explanations for why many of our society’s most cherished traditions are actually based on bullshit reasoning are well-researched and compelling. The book helped me understand why diamond engagement rings are so expensive, why wine is so expensive, how art becomes “art”, why non-profit organizations ask us to donate our cars to them, why college costs so much, and why so many pets die in animal shelters.
Many of our society’s most cherished traditions are actually based on historical accident, the profit motives of a few companies, or the agenda of someone who died long ago. A lot of what we believe and do is bullshit, yet we walk around thinking our way of doing things is inherently correct. Why do we exchange diamond engagement rings? Why is wine so expensive? How does art become “art”? Why do so many non-profits want us to donate cars to them? Why does college cost so much? Why do so many pets die in animal shelters? Why is the world…