Writing Without Bullshit

As you might have guessed from the title, Josh Bernoff calls it like he sees it. And he sees a lot of sloppy business writing! Let this be your direct wake-up call to clean up your writing act. The book is a terrific guide to effective business writing, filled with stories and concrete examples. 

I believe firmly in Bernoff’s Iron Imperative: “Treat the reader’s time as more valuable than your own.” Invest a little time in this book to serve your readers better.