100 books like The Third Wave

I love language and its power to inform, inspire, and influence. As I wrote Seven Cs: The Elements of Effective Writing, I researched what others have said about writing well and honed it down to these resources, which I quote. During my decades as a journalist and marketer, I developed and edited scores of publications, books, and websites. I also co-wrote two travel guides—100 Secrets of the Smokies and 100 Secrets of the Carolina Coast. I’ve written for such publications as National Geographic Traveler and AARP: The Magazine. A father of three women, I live in Springfield, Pennsylvania, outside Philadelphia, with my wife, daughter, son-in-law, and granddaughter. 

Hiking in the flower-covered hillsides of Central California as a nature-loving kid, I couldn’t help but wonder about my companions. One of my first purchases (with babysitting money!) was a wildflower guide. I’ve moved around the country many times and every time I’ve had to start over, make new plant acquaintances and discoveries—always an orienting process. Of course, I’ve also studied plants formally, in college and in my career, and (honestly, best of all) via mentors and independent study. All this has shown me that flowers are more than just beautiful! They’re amazingly diverse, and full of fascinating behaviors and quirks. In fact, they are essential parts of the complex habitats we share.

I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.

I am fascinated by the big picture—never mind what street corner I’m on, where am I on the map of the world? In fact, where am I in the plane of the solar system? (Gazing at the setting moon, I’ve worked this out!) As an engineering manager, I helped engineers debug systems with diverse technology, and found (and wrote about) principles that apply as much today as they did in 1975, using examples drawn from 30 years of my life and career. I developed a love for other timeless, classic books that helped me see the forest beyond the trees.

I’ve always loved technology. I like the constant change, the sense of creativity and invention, of how it can act as an incredible force for good and human progress and betterment in the world. I can’t remember a time when I wasn’t tinkering with gadgets—taking radios apart to mend them or learn how they worked; designing electronic circuits for music synthesis; programming computers. But I’ve also always been interested in politics and the complex intersection of technology and public policy. So much so that most of my working life has been spent at this intersection, which is why I love these books—and hope you will too.

Rich Weiner co-edited this featured volume with Francesca Forno. He is a political sociologist with a strong foundation in the history of political and social thought. He has served for twenty-two years as dean of the faculty of arts and sciences. His focus has been on non-statist political organizations and social movements with a perspective of middle-range theorizing enriched by three generations of Frankfurt School critical theory of society.

I’m a journalist in Edmonton, Canada, who covered former premier Jason Kenney’s rise through Alberta politics, in which he tapped into the populist zeitgeist of Donald Trump and Brexit, and his eventual implosion. I have a newsletter on Substack, "The Orchard," where I cover the intersection of politics, the media, and corporate power. Through my journalism, I’ve developed a keen interest in this age of mass discontent we find ourselves in, with right-wing political and economic elites promising to blow up the entire system they embody while feckless liberal politicians seek to tinker around the edges to make the established order more palatable. 

I am a classicist (Greek and Latin) and a serious student of history. Modernity has obsessed me for the last 10 years, how it unfolds, what its implications are, whether it generates more gains than losses, whether it’s changing us profoundly and whether we can dodge it or not. Because of this interest (which I lecture on often) I am fascinated to see modernity’s gleanings in earlier times and always curious to see what other critics make of it. Because its effects will only grow down the road, the task of understanding its mechanisms and outcomes is one of extreme urgency, as these books illustrate in different ways.

I’m an associate professor of economics at Grove City College, where I love introducing students to the economic point of view. My first book, listed below, pursues the relentless logic of tradeoffs. My second book (co-authored with Art Carden), Mere Economics: Lessons for and from the Ordinary Business of Life, is due out in early 2025. It examines how human beings expand their options through cooperation. For me, internalizing the economic point of view is a lifelong project. I think it will become yours, too, if you try these books! 

In 2005 I realised that society was gradually, inexorably, headed off a cliff. So I quit a job I loved – a great decision! – and followed John Michael Greer's advice to “collapse now and avoid the rush”. Through that I’ve written a film, books, and peer-reviewed articles, co-founded organisations and movements, been arrested for direct action, advised governments, and come to live at a money-free pub! And now lead the ‘Surviving the Future: Conversations for Our Time’ online program, through Vermont’s Sterling College. I haven’t learned to change the course of history, but have discovered the ‘dark optimism’ of meaningful – even joyous – paths through such times, with eyes wide open.