100 books like The Third Wave

This book is old, like early 1900s. It was first drafted by William Strunk, Jr., who distributed a version to his students at Columbia University in 1919. E.B. White (author of Charlotte’s Web) modernized it in the ’50s. It went on to sell millions of copies and become one of the most influential guides to English. Why the history lesson? Because it’s remarkable how relevant it remains in 2022. It can feel dusty and literary, but it offers nuggets of wisdom like “omit needless words” that influence writers like me today. I shamelessly ripped off the concept of “elements” for my book. The “little book” is short—the fourth edition is 42 pages—but mighty. It deserves a spot on your physical or virtual bookshelf.    

This book is a revelation! The author (1907-1977) was a scientist (a naturalist, anthropologist, and paleontologist), and, boy, could he write. The title refers to the arc of time on this planet. There are chapters that describe and ponder fossils, evolution, so-called missing links, “the great deeps,” and so forth in the most captivating, poetic language. But the chapter to read is “How Flowers Changed the World.” I consider it the most important and insightful essay ever written on the dramatic arrival of angiosperms (flowering plants)—because he takes into account all context, and because he marvels. As we should.

I was introduced to this book in a Human-Computer Interaction course at university but most of it barely mentions computers at all. It radically changed the way I thought about design of all everything, including all the software I have written since, to aim to be as intuitive and natural as possible.

Tip: read this on paper or on an iPad rather than an iPhone or Kindle as the pictures as essential.

I’m recommending this book (and the second one in the series) because it a.) is about malfunctioning technology, and b.) is laugh-out-loud funny. I write funny fiction myself and spend most of my reading time on favorite humorists like Douglas Adams, Carl Hiaasen, and Christopher Moore, but I’m always looking for new funny writers. Benjamin Wallace is my new favorite so far. Junkers is sort of sci-fi, but not so far-fetched as a galaxy far, far, away. And it’s about malfunctioning robots—I even wrote a musical comedy about that. It’s a funny topic.

I remember first reading Future Shock after buying a battered, orange-coloured paperback edition at a bargain price from one of the second-hand bookshops that once saturated London’s Charing Cross Road.

It hadn’t really occurred to me before how much the increasingly rapid technological changes around us might create a sense of shock—‘future shock’— for some people. It changed my thinking about the influence of technology on our world and the impact it has on people, society, economics, and politics.

Even after all these years, many of Alvin Toffler’s insights and ideas remain just as topical today.

Describes in depth a brave new world of uncertain constant acceleration and continued change in institutions and social relations.

I like the way Bauman depicts a condensing resonance, a new way of “being in the world.” Specifically, this is an increasing fluidity and fragmentation of social solidarities, where nothing is secure and where everything can be made redundant.

A world that Ulrich Beck, even before the new century, referred to as “the Second Modernity.”

The British edition of this provocative book has the modest title The Scottish Enlightenment with the subheading The Scots’ Invention of the Modern World. I have the original in-your-face American edition though, which rejoices in a title that no Scot would have the brass neck to come up with: How the Scots Invented the Modern World with the subheading The True Story of How Western Europe’s Poorest Nation Created Our World & Everything in It. It was given to me by a Philipino-Californian surfing lawyer, Jesse Quinsaat, who studied with me at Edinburgh University in the early 1970s and continues his interest in Scottish culture when surf’s not up or the cases are not too demanding! He had bought the book in San Diego, loved it, and passed it on to me during a visit to Edinburgh.

If you want to learn about the history of the concept of authenticity and how it is understood in the western world, this is probably the best book to read (after my book, of course!). Charles Taylor is one of the most prominent living philosophers of selfhood, and this book (topping out at only a little over 100 pages) is an easy-to-read digestion of the ideas that he elaborated in his much-longer book Sources of the Self. Taylor is ambivalent about whether personal authenticity is a good or a bad thing in our era. He recognizes the harms imposed by some of the debased forms that it takes in modern society, but Taylor also tries to articulate an ethics that could rehabilitate authenticity in a way that affirms the dignity of and respect for each individual. I don’t like the fence-sitting, but this remains required reading.

Brook uses artifacts portrayed in six paintings by the Dutch Golden Age painter Johannes Vermeer to show how, several centuries before the World Wide Web, the local and the global were intimately connected. He surprises his readers by showing that people and goods and ideas moved around the 17th-century world in ways that – rather like us – their ancestors would have considered impossible. Perhaps because Brook is a Canadian historian of China who is familiar with Europe, he provides a truly global history and almost every page contains a “gee whiz” fact. I also love the idea that “Every picture tells a story.”

It’s a little weird that this book should find a place on my list. It’s a book about how society has become resistant to anything that is difficult and painful and the kinds of people that we have become as a result. But mathematics is difficult! To understand mathematics you have to think hard, sometimes for a long time. Moreover understanding something hard is discontinuous, it requires a leap to a new way of thinking. You have to start with a problem and this problem might be an ambiguity or a contradiction. A is true and B is true but A and B seem to contradict one another. When you sort out this problem you will have learned something.

The moral here is to embrace things that are difficult if you want to learn significant new things. “No pain, no gain.” You don’t have to worry about some super AI… show more.