Here are 100 books that The NeuroGeneration fans have personally recommended if you like
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As a techno-optimist, I believe that technology can make us better! Technology should make us stronger and healthier, technology should enable us to do things we couldn’t do without it, and technology should create an equitable future. In 25 years, I want superhuman eyesight, joints, and memory. I want to travel with family and friends both physically and virtually through the metaverse. And I want to make sure that all of our data is used responsibly and ethically to optimize our home and community. All of the books I selected (including mine!) build on these themes painting a picture of a future that is optimistic, and show us how we can be active participants in creating the future we want to see.
Science journalist Sally Adee brings alive the fact that yes, we are electric.
If we could truly understand the way our bodies work electrically and not just chemically, it could open the doors to a revolution in medicine. We would look at the brain and the nervous system in a whole different light; pharmaceuticals would be replaced by electroceuticals; and we might sleep better and live longer.
I recommend this book because I enjoyed going on this journey through history to the future!
Science journalist Sally Adee breaks open the field of bioelectricity—the electric currents that run through our bodies and every living thing—its misunderstood history, and why new discoveries will lead to new ways around antibiotic resistance, cleared arteries, and new ways to combat cancer.
You may be familiar with the idea of our body's biome: the bacterial fauna that populate our gut and can so profoundly affect our health. In We Are Electric we cross into new scientific understanding: discovering your body's electrome.
Every cell in our bodies—bones, skin, nerves, muscle—has a voltage, like a tiny battery. It is the reason…
As a techno-optimist, I believe that technology can make us better! Technology should make us stronger and healthier, technology should enable us to do things we couldn’t do without it, and technology should create an equitable future. In 25 years, I want superhuman eyesight, joints, and memory. I want to travel with family and friends both physically and virtually through the metaverse. And I want to make sure that all of our data is used responsibly and ethically to optimize our home and community. All of the books I selected (including mine!) build on these themes painting a picture of a future that is optimistic, and show us how we can be active participants in creating the future we want to see.
Dr. Rana el Kaliouby is an Egyptian-born computer scientist and tech entrepreneur who co-founded the company Affectiva based on her pioneering work on Emotion AI, a subfield of Artificial Intelligence.
Emotion AI is designed to understand, respond to, and simulate human emotions. Rana believes this technology has profound implications across various sectors, including mental health, education, transportation, and robotics. It can enhance our digital interactions, create empathetic robots, improve road safety by monitoring driver attention, and aid in mental health diagnosis and treatment.
I recommend this book because what’s not to love about building empathy and emotion into technology!
'Rana el Kaliouby's vision for how technology should work in parallel with empathy is bold, inspired and hopeful' Arianna Huffington, founder and CEO of Thrive Global
'This lucid and captivating book by a renowned pioneer of emotion-AI tackles one of the most pressing issues of our time: How can we ensure a future where this technology empowers rather than surveils and manipulates us?' Max Tegmark, professor of physics at Massachusetts Institute of Technology and author of Life 3.0
We are entering an empathy crisis. Most of our communication is conveyed through non-verbal cues - facial expressions, tone of voice, body…
As a techno-optimist, I believe that technology can make us better! Technology should make us stronger and healthier, technology should enable us to do things we couldn’t do without it, and technology should create an equitable future. In 25 years, I want superhuman eyesight, joints, and memory. I want to travel with family and friends both physically and virtually through the metaverse. And I want to make sure that all of our data is used responsibly and ethically to optimize our home and community. All of the books I selected (including mine!) build on these themes painting a picture of a future that is optimistic, and show us how we can be active participants in creating the future we want to see.
Neuroscientist Dr. Lisa Mosconi dives into the fascinating world of women's brain health and its connection to Alzheimer's disease. She presents cutting-edge research and insights that aim to empower women to take charge of their cognitive well-being.
One of the reasons I love this book is the exploration of various technologies that are revolutionizing the field. Lisa introduces us to advanced brain imaging techniques like PET scans and MRI, which provide valuable insights into brain health and potential early signs of Alzheimer's.
She also delves into the emerging field of precision medicine, discussing genetic testing and personalized interventions for optimal brain health. In addition, Lisa sheds light on the role of lifestyle factors such as diet, exercise, and sleep in maintaining cognitive vitality.
Lisa’s informal style makes complex scientific concepts accessible and engaging, ensuring that readers can apply the knowledge gained to their own lives.
"In The XX Brain, Lisa meticulously guides us in the ways we can both nourish and protect ourselves, body and mind, to ensure our brains remain resilient throughout our lives." --from the foreword by Maria Shriver
The first book to address cognitive enhancement and Alzheimer's prevention specifically in women--and to frame brain health as an essential component of Women's Health.
In this revolutionary book, Dr. Lisa Mosconi, director of the Women's Brain Initiative at Weill Cornell Medical College, provides women with the first plan to address the unique risks of the female brain.
Green sketching opened my eyes to the beauty and joy in my life that I’d never noticed before, beauty and joy that cost nothing to me or the planet. It quietened my busy brain, reduced my anxiety, and made me much more resilient. I’m now trying to help others put down their phones and pick up a pencil. Because when we change what we look at, we can change how we feel. And I’m convinced that once we see and appreciate nature’s beauty with fresh eyes, we’ll start to love and take care of it again.
As someone who straddles the sciences and the arts, I devoured this book and loved learning more about why participating in the arts, whether as a creator or a beholder, brings me so much joy.
I had no idea the cells in my heart actively respond to aesthetic stimuli!
NEW YORK TIMES BESTSELLER • A life-altering journey through the science of neuroaesthetics, which offers proof for how our brains and bodies transform when we participate in the arts—and how this knowledge can improve our health, enable us to flourish, and build stronger communities.
“This book blew my mind!”—Angela Duckworth, #1 New York Times bestselling author of Grit
Many of us think of the arts as entertainment—a luxury of some kind. In Your Brain on Art, authors Susan Magsamen and Ivy Ross show how activities from painting and dancing to expressive writing, architecture, and more are essential to our lives.…
I’m a professional screenwriter with a passion for story structure. I’ve worked on film & TV projects for more than 25 years – not only as a writer for independent producers and studios such as Warner and Universal – but also as a development exec and creative consultant. Over time, I was shocked to see how many talented storytellers felt stuck between prescriptive paradigms and a “seat-of-the-pants” approach. So I set out to fill that void and defined a more flexible yet powerful method in my first book, Screenwriting Unchained, which I’ve now enthusiastically applied to TV series. I hope you enjoy the books on this list as much as I have!
This fantastic book is full of useful tips on the craft, contains many interviews and is thoroughly documented.
It’s especially relevant for streaming. I love to discuss theory, but one of the best ways to learn is from practitioners. That’s why I’m a big fan of interviews. Not only do they give you a chance to learn from the masters, but they’re also inspiring. I always go back to my own writing with more energy when I’ve listened to someone talk passionately about their work.
Neil Landau’s book is a great resource, and it was very hard to decide between this one and The TV Showrunner’s Roadmap, another excellent work of his featuring interviews.
TV Writing On Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today's audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we've ever seen. No longer is there a distinction between broadcast, cable and streaming. It's all content. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter.
For as long I can remember, I’ve been an ideas guy. I even like the idea of ideas…I guess that makes me a meta-idea guy. But not just any ideas. Ideas that achieve the maximum impact with the minimum means. Oliver Wendell Holmes once wrote, “I wouldn’t give a fig for simplicity on this side of complexity, but I’d give my life for simplicity on the other side of complexity.” Creative ideas are the main event of the imagination, and the simpler the better. I've written and published several books, hundreds of articles and blogs, and even had dozens of songs published. But by far my favorite creative accomplishment is winning the New Yorker cartoon caption contest in 2008.
I love contrarian thinking. It’s by definition creative…new, novel, useful. That’s what David Burkus does with this book. There are a lot of conventional thoughts about creativity and the generation of innovative ideas that are held out as universal truths, but just aren’t. True, that is. David takes them all to task, pokes holes in them with science and logic and good old thoughtful insight, and dispels an entire family of mythology...misconceptions all relating to creative thinking: brainstorming, collaborating, incentivizing, and about a dozen more. Prepare to have much of your current understanding of creativity shaken.
How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical…
I’ve worked top-down with dozens of governments worldwide and bottom-up with many campaigns, start-ups, and social enterprises. I realised that the connecting thread is how to mobilise shared intelligence to address the big challenges like cutting carbon emissions or reducing inequality, and how to avoid the collective stupidity we all see around us. We waste so much of the insight and creativity that sits in peoples’ heads. I thought we were missing both good theory and enough practical methods to make the most of technologies – from the Internet to generative AI – that could help us. I hope that my book – and the work I do – provides some of the answers.
This is a recent book and it does what it says in the title, showing through dozens of examples across history how collective intelligence evolved. It includes some familiar recent examples, like Zooniverse and Foldit, Citizens Assemblies, and Taiwan, as well as surprising ones from Athens to medieval Europe.
The core of the book provides a theoretical perspective that distinguishes what the author calls ‘human swarm’, ‘stigmergic’, and ‘collaborative’ problem solving, in each case linking contemporary examples to historical ones.
In the era of digital communication, collective problem solving is increasingly important. Large groups can now resolve issues together in completely different ways, which has transformed the arts, sciences, business, education, technology, and medicine. Collective intelligence is something we share with animals and is different from machine learning and artificial intelligence. To design and utilize human collective intelligence, we must understand how its problem-solving mechanisms work. From democracy in ancient Athens, through the invention of the printing press, to COVID-19, this book analyzes how humans developed the ability to find solutions together. This wide-ranging, thought-provoking book is a game-changer for…
I have firsthand experience in some of the harshest environments on the planet. I’ve survived sub-zero temperatures, hurricane force winds, sudden avalanches…and a career on Wall Street. I served as team captain of the first American Women’s Everest Expedition, climbed the highest peak on every continent (the “7 Summits”), and skied to both the North and South Poles. I spent four years as an adjunct professor at the US Military Academy at West Point. Awarded the 2019 Ellis Island Medal of Honor. I have a beer named after me. I love dogs. Three heart surgeries could not slow me down. NY Times bestselling author of On the Edge. I’ve had some high profile failures and have been the butt of late night talk show opening monologue jokes. Come at me!
So often we get “stuck” because we think we have to come up with a really big idea in order to have an impact and to achieve substantial results. Nope! Linkner explains why it is a mistake to put pressure on ourselves to “Go Big.” It’s often the little ideas that lead to the best, most significant results. This book chronicles all kinds of amazingly accomplished people – Lin Manuel Miranda, Lady Gaga, Steven Spielberg, etc. Linkner’s story-telling will convince you to focus on small things and will help you unlock your creativity.
A surprisingly simple approach to help everyday people become everyday innovators.
The pressure to generate big ideas can feel overwhelming. We know that bold innovations are critical in these disruptive and competitive times, but when it comes to breakthrough thinking, we often freeze up.
Instead of shooting for a $10-billion payday or a Nobel Prize, the most prolific innovators focus on Big Little Breakthroughs-small creative acts that unlock massive rewards over time. By cultivating daily micro-innovations, individuals and organizations are better equipped to tackle tough challenges and seize transformational opportunities.
How did a convicted drug dealer launch and scale a…
I have written four books of popular science, and edited a fifth collection of my favorite science writers. I have been a judge for the 2022 Science in Society Book Awards for the National Association of Science Writers. I taught popular science writing for 34 years to undergraduates and graduates alike. Most of all, I love the wonder and awe of understanding the world around us.
This is a fascinating and compelling journey through the most neglected and significant public health innovation since vaccines and nutritional guidelines, the modern toilet.
Author Chelsea Flanagan takes us on a wild ride through the history of this neglected and highly significant home appliance, including contemporary efforts to make toilets more environmentally friendly and even less expensive. Relatively inexpensive, safe sewage saves millions of lives a year, more than all our modern medicines combined.
Finalist for the 2022 NASW Science in Society Journalism Award Longlisted for the 2022 AAAS/Subaru SB&F Prize for Excellence in Science Books
From an award-winning science journalist, a “deeply researched, entertaining, and impassioned exploration of sanitation” (Nature) and the future of the toilet—for fans of popular science bestsellers by Mary Roach.
Most of us do not give much thought to the centerpiece of our bathrooms, but the toilet is an unexpected paradox. On the one hand, it is a modern miracle: a ubiquitous fixture in a vast sanitation system that has helped add decades to the human life span by…
Rupert Scofield is the President & CEO of a global financial services empire spanning 20 countries of Latin America, Africa, Eurasia and the Middle East, serving millions of the world’s poorest families, especially women. Scofield has spent the better part of his life dodging revolutions, earthquakes and assassins in the Third World, and once ran for his life from a mob in Mogadishu, Somalia.
This is the follow up to The Art of Innovation which describes the strategies of the world-famous design firm, IDEO, which has dissected the process of innovation and, in this book, identified the types of “personas” a CEO should attract in order to tackle big, difficult problems with novel, creative approaches. I could definitely relate to the first persona described, The Anthropologist, who spends an inordinate amount of time with the clients, listening and observing, in order to understand what they really desire and what has prevented them thus far from achieving or obtaining it. I also found The Cross-Pollinator interesting, which argued that you should sometimes involve people from other sectors or countries which may at first glance seem irrelevant to the job at hand but, if given the chance to be “heard”, could lead to a solution. The author makes the case for another eight personas, who may…
A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these…
