Here are 100 books that The NeuroGeneration fans have personally recommended if you like
The NeuroGeneration.
Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.
Shepherd is reader supported. When you buy books, we may earn an affiliate commission.
As a techno-optimist, I believe that technology can make us better! Technology should make us stronger and healthier, technology should enable us to do things we couldn’t do without it, and technology should create an equitable future. In 25 years, I want superhuman eyesight, joints, and memory. I want to travel with family and friends both physically and virtually through the metaverse. And I want to make sure that all of our data is used responsibly and ethically to optimize our home and community. All of the books I selected (including mine!) build on these themes painting a picture of a future that is optimistic, and show us how we can be active participants in creating the future we want to see.
Science journalist Sally Adee brings alive the fact that yes, we are electric.
If we could truly understand the way our bodies work electrically and not just chemically, it could open the doors to a revolution in medicine. We would look at the brain and the nervous system in a whole different light; pharmaceuticals would be replaced by electroceuticals; and we might sleep better and live longer.
I recommend this book because I enjoyed going on this journey through history to the future!
Science journalist Sally Adee breaks open the field of bioelectricity—the electric currents that run through our bodies and every living thing—its misunderstood history, and why new discoveries will lead to new ways around antibiotic resistance, cleared arteries, and new ways to combat cancer.
You may be familiar with the idea of our body's biome: the bacterial fauna that populate our gut and can so profoundly affect our health. In We Are Electric we cross into new scientific understanding: discovering your body's electrome.
Every cell in our bodies—bones, skin, nerves, muscle—has a voltage, like a tiny battery. It is the reason…
As a techno-optimist, I believe that technology can make us better! Technology should make us stronger and healthier, technology should enable us to do things we couldn’t do without it, and technology should create an equitable future. In 25 years, I want superhuman eyesight, joints, and memory. I want to travel with family and friends both physically and virtually through the metaverse. And I want to make sure that all of our data is used responsibly and ethically to optimize our home and community. All of the books I selected (including mine!) build on these themes painting a picture of a future that is optimistic, and show us how we can be active participants in creating the future we want to see.
Dr. Rana el Kaliouby is an Egyptian-born computer scientist and tech entrepreneur who co-founded the company Affectiva based on her pioneering work on Emotion AI, a subfield of Artificial Intelligence.
Emotion AI is designed to understand, respond to, and simulate human emotions. Rana believes this technology has profound implications across various sectors, including mental health, education, transportation, and robotics. It can enhance our digital interactions, create empathetic robots, improve road safety by monitoring driver attention, and aid in mental health diagnosis and treatment.
I recommend this book because what’s not to love about building empathy and emotion into technology!
'Rana el Kaliouby's vision for how technology should work in parallel with empathy is bold, inspired and hopeful' Arianna Huffington, founder and CEO of Thrive Global
'This lucid and captivating book by a renowned pioneer of emotion-AI tackles one of the most pressing issues of our time: How can we ensure a future where this technology empowers rather than surveils and manipulates us?' Max Tegmark, professor of physics at Massachusetts Institute of Technology and author of Life 3.0
We are entering an empathy crisis. Most of our communication is conveyed through non-verbal cues - facial expressions, tone of voice, body…
As a techno-optimist, I believe that technology can make us better! Technology should make us stronger and healthier, technology should enable us to do things we couldn’t do without it, and technology should create an equitable future. In 25 years, I want superhuman eyesight, joints, and memory. I want to travel with family and friends both physically and virtually through the metaverse. And I want to make sure that all of our data is used responsibly and ethically to optimize our home and community. All of the books I selected (including mine!) build on these themes painting a picture of a future that is optimistic, and show us how we can be active participants in creating the future we want to see.
Neuroscientist Dr. Lisa Mosconi dives into the fascinating world of women's brain health and its connection to Alzheimer's disease. She presents cutting-edge research and insights that aim to empower women to take charge of their cognitive well-being.
One of the reasons I love this book is the exploration of various technologies that are revolutionizing the field. Lisa introduces us to advanced brain imaging techniques like PET scans and MRI, which provide valuable insights into brain health and potential early signs of Alzheimer's.
She also delves into the emerging field of precision medicine, discussing genetic testing and personalized interventions for optimal brain health. In addition, Lisa sheds light on the role of lifestyle factors such as diet, exercise, and sleep in maintaining cognitive vitality.
Lisa’s informal style makes complex scientific concepts accessible and engaging, ensuring that readers can apply the knowledge gained to their own lives.
"In The XX Brain, Lisa meticulously guides us in the ways we can both nourish and protect ourselves, body and mind, to ensure our brains remain resilient throughout our lives." --from the foreword by Maria Shriver
The first book to address cognitive enhancement and Alzheimer's prevention specifically in women--and to frame brain health as an essential component of Women's Health.
In this revolutionary book, Dr. Lisa Mosconi, director of the Women's Brain Initiative at Weill Cornell Medical College, provides women with the first plan to address the unique risks of the female brain.
My whole life has been about the power of making. I’m a writer and educator specialising in craft. Previously, I worked at the Crafts Council in London, and now I write for craft magazines with a particular interest in the connective nature of craft in communities and the relationship between craft and wellbeing. I’m also a parent to a learning-disabled adult, so understand learning differences (and care). I recently started Quickthorn Books to showcase more makers. I run workshops in darning, crochet, knitting, and, most recently, making rag rugs. I’m proud to be a trustee of Heritage Crafts, and I can usually be found knitting in the corner.
It has some great links to recent research in the US on the neurology of creativity and how it’s good for you that I quote in my book. Magsamen and Ross focus on creativity in general, that is painting and drawing which the authors say can extend your life by taking part in just one creative activity a month. That’s a quick win.
I applaud anything that gets the message out to more people about the importance of our creative lives.
NEW YORK TIMES BESTSELLER • A life-altering journey through the science of neuroaesthetics, which offers proof for how our brains and bodies transform when we participate in the arts—and how this knowledge can improve our health, enable us to flourish, and build stronger communities.
“This book blew my mind!”—Angela Duckworth, #1 New York Times bestselling author of Grit
Many of us think of the arts as entertainment—a luxury of some kind. In Your Brain on Art, authors Susan Magsamen and Ivy Ross show how activities from painting and dancing to expressive writing, architecture, and more are essential to our lives.…
I’m a professional screenwriter with a passion for story structure. I’ve worked on film & TV projects for more than 25 years – not only as a writer for independent producers and studios such as Warner and Universal – but also as a development exec and creative consultant. Over time, I was shocked to see how many talented storytellers felt stuck between prescriptive paradigms and a “seat-of-the-pants” approach. So I set out to fill that void and defined a more flexible yet powerful method in my first book, Screenwriting Unchained, which I’ve now enthusiastically applied to TV series. I hope you enjoy the books on this list as much as I have!
This fantastic book is full of useful tips on the craft, contains many interviews and is thoroughly documented.
It’s especially relevant for streaming. I love to discuss theory, but one of the best ways to learn is from practitioners. That’s why I’m a big fan of interviews. Not only do they give you a chance to learn from the masters, but they’re also inspiring. I always go back to my own writing with more energy when I’ve listened to someone talk passionately about their work.
Neil Landau’s book is a great resource, and it was very hard to decide between this one and The TV Showrunner’s Roadmap, another excellent work of his featuring interviews.
TV Writing On Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today's audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we've ever seen. No longer is there a distinction between broadcast, cable and streaming. It's all content. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter.
I’ve worked top-down with dozens of governments worldwide and bottom-up with many campaigns, start-ups, and social enterprises. I realised that the connecting thread is how to mobilise shared intelligence to address the big challenges like cutting carbon emissions or reducing inequality, and how to avoid the collective stupidity we all see around us. We waste so much of the insight and creativity that sits in peoples’ heads. I thought we were missing both good theory and enough practical methods to make the most of technologies – from the Internet to generative AI – that could help us. I hope that my book – and the work I do – provides some of the answers.
This is a recent book and it does what it says in the title, showing through dozens of examples across history how collective intelligence evolved. It includes some familiar recent examples, like Zooniverse and Foldit, Citizens Assemblies, and Taiwan, as well as surprising ones from Athens to medieval Europe.
The core of the book provides a theoretical perspective that distinguishes what the author calls ‘human swarm’, ‘stigmergic’, and ‘collaborative’ problem solving, in each case linking contemporary examples to historical ones.
In the era of digital communication, collective problem solving is increasingly important. Large groups can now resolve issues together in completely different ways, which has transformed the arts, sciences, business, education, technology, and medicine. Collective intelligence is something we share with animals and is different from machine learning and artificial intelligence. To design and utilize human collective intelligence, we must understand how its problem-solving mechanisms work. From democracy in ancient Athens, through the invention of the printing press, to COVID-19, this book analyzes how humans developed the ability to find solutions together. This wide-ranging, thought-provoking book is a game-changer for…
When I began my doctorate many years ago I was somewhat disenchanted with the static nature of much economic analysis whereas it was apparent that the world is very much dynamic and continually changing. I thus committed myself then, and in a long career that followed, to exploring the ways in which Economics could be used to clarify and address the major issues that arise from innovation generation and diffusion. I present these choices as a way that other like-minded individuals may begin the exploration of innovation and discover the breadth and depth of the contribution that has been made by economists.
This major textbook written for students with some basic knowledge of economics, written by one of the best expositors in the field, provides a comprehensive yet very accessible introduction to the economics of innovation and as such represents an excellent place to start.
I have known Peter for a number of years and he always offers in his writings (and lectures) both valuable insights into his subject and a sense of excitement.
This major textbook provides a comprehensive yet accessible introduction to the economics of innovation, written for students with some basic knowledge of economics. G.M. Peter Swann contends that innovation is one of the most important economic and business phenomena of our time and a topic of great practical and policy interest, with widespread implications for our economy and society. This book engages with the reader to explore some of the key economic issues concerning innovation.
Bridging a gap in the literature, this timely textbook addresses critical questions such as: How should different aspects of innovation be described and classified? What…
I’m the Founder & CEO of Widerfunnel, and the author of You Should Test That!. I launched Widerfunnel as the "anti-agency" with a purpose to prove that evidence-based decisions get the best results. Today, we run the experimentation, conversion rate optimization, qualitative research, and behavioral science programs for companies such as HP, Microsoft, Dollar Shave Club, The Motley Fool, TaylorMade Golf Company, and many more across all industries. I've spoken at over 300 events globally, sharing case studies, planning frameworks, and best practices of leading growth brands.
Every company wants to innovate, but it's not always clear how to do that in practice. Competing Against Luck highlights the importance of understanding what "jobs" your customer "hires" your product to do. The ‘Jobs to be Done Theory’ is one of the best frameworks I have seen to drive toward innovation and product-market fit. In the CRO world, we typically think about optimizing experience, but optimizing the product-market fit is equally as important.
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he…
As an avid reader, I have been fascinated by children’s reading development and began researching this topic with a specific interest in the personal motivation of young readers. I examined children’s reading in various digital formats, including e-books made by families and children themselves. Today, I work as Professor in Norway and the UK and enjoy working across academia and industry. I feel very passionate about communicating research in an accessible way to children’s teachers, caregivers, and policy-makers. The books on my list do this exceptionally well, and I hope you will enjoy them as much as I did.
In this book, Baron provides an accessible and comprehensive guide to the latest knowledge on a specific digital activity: reading with screens. Her focused and nuanced perspective on a specific aspect of living with screens is a refreshing approach. I enjoyed reading about research on digital reading from various perspectives and the practical advice for applying this knowledge to my own reading habits. I particularly liked the engaging account of the differences between reading print and digital books and how that is different from audio stories. As someone who has been researching young children’s reading in relation to new media, I found the summary of research on various types of text particularly interesting.
An engaging and authoritative guide to the impact of reading medium on learning, from a foremost expert in the field
We face constant choices about how we read. Educators must select classroom materials. College students weigh their textbook options. Parents make decisions for their children. The digital revolution has transformed reading, and with the recent turn to remote learning, onscreen reading may seem like the only viable option. Yet selecting digital is often based on cost or convenience, not on educational evidence. Now more than ever it is imperative to understand how reading medium actually impacts learning-and what strategies we…
As an organizational consultant, and a business writer, I’ve always been fascinated by Mark Twain’s comment that he would've written a shorter letter if he had more time. It’s a wonderful reminder that simplicity and clarity require hard work and won’t happen by itself. As part of the consulting team that worked with Jack Welch to transform GE in the 1990s, I saw firsthand that leaders actually have the power to simplify their organizations, and that it can make a huge difference. What they need is a playbook for how to do this, and that was my intention when I wrote Simply Effective. Since then I’ve seen “simplicity” become a driving force for business success.
Yes, Stella is a book – but it’s really a fable about how to cut through corporate inertia and bureaucracy to drive innovation.
When I first read it, I was blown away – a story about farm animals saving their farm from bankruptcy – with lots of clear and compelling messages. And it was actually fun to read. Since I first learned about it from one of the authors (we were working with a common client), I’ve recommended it to lots of other executives, and it’s made a difference.
One of the key lessons from Stella is that truly transformative innovation often needs to be separated from the core business – with different resources, budgets, metrics, and expectations. Otherwise it’s going to be in competition with the core business – and it will end up getting the short end of the stick in terms of money and people.
Inspired by George Orwell's Animal Farm and the international bestseller Our Iceberg is Melting, How Stella Saved the Farm is a simple parable about embracing change and managing innovation in difficult times.
Bankruptcy, or the grim prospect of being acquired by a hostile human competitor, threatens Windsor Farm. But when a young sheep called Stella comes up with a bold idea, will the other animals be able to respond to her ambitious call to action?
Grounded in over a decade of academic research, How Stella Saved the Farm will resonate for organizations of all types, from global corporations to small…
Interested in
innovation,
neuroscience,
and
the brain?
10,000+ authors have recommended their favorite books and what they love about them.
Browse their picks for the best books about
innovation,
neuroscience,
and
the brain.
