Here are 100 books that The NeuroGeneration fans have personally recommended if you like
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As a techno-optimist, I believe that technology can make us better! Technology should make us stronger and healthier, technology should enable us to do things we couldn’t do without it, and technology should create an equitable future. In 25 years, I want superhuman eyesight, joints, and memory. I want to travel with family and friends both physically and virtually through the metaverse. And I want to make sure that all of our data is used responsibly and ethically to optimize our home and community. All of the books I selected (including mine!) build on these themes painting a picture of a future that is optimistic, and show us how we can be active participants in creating the future we want to see.
Science journalist Sally Adee brings alive the fact that yes, we are electric.
If we could truly understand the way our bodies work electrically and not just chemically, it could open the doors to a revolution in medicine. We would look at the brain and the nervous system in a whole different light; pharmaceuticals would be replaced by electroceuticals; and we might sleep better and live longer.
I recommend this book because I enjoyed going on this journey through history to the future!
Science journalist Sally Adee breaks open the field of bioelectricity—the electric currents that run through our bodies and every living thing—its misunderstood history, and why new discoveries will lead to new ways around antibiotic resistance, cleared arteries, and new ways to combat cancer.
You may be familiar with the idea of our body's biome: the bacterial fauna that populate our gut and can so profoundly affect our health. In We Are Electric we cross into new scientific understanding: discovering your body's electrome.
Every cell in our bodies—bones, skin, nerves, muscle—has a voltage, like a tiny battery. It is the reason…
As a techno-optimist, I believe that technology can make us better! Technology should make us stronger and healthier, technology should enable us to do things we couldn’t do without it, and technology should create an equitable future. In 25 years, I want superhuman eyesight, joints, and memory. I want to travel with family and friends both physically and virtually through the metaverse. And I want to make sure that all of our data is used responsibly and ethically to optimize our home and community. All of the books I selected (including mine!) build on these themes painting a picture of a future that is optimistic, and show us how we can be active participants in creating the future we want to see.
Dr. Rana el Kaliouby is an Egyptian-born computer scientist and tech entrepreneur who co-founded the company Affectiva based on her pioneering work on Emotion AI, a subfield of Artificial Intelligence.
Emotion AI is designed to understand, respond to, and simulate human emotions. Rana believes this technology has profound implications across various sectors, including mental health, education, transportation, and robotics. It can enhance our digital interactions, create empathetic robots, improve road safety by monitoring driver attention, and aid in mental health diagnosis and treatment.
I recommend this book because what’s not to love about building empathy and emotion into technology!
'Rana el Kaliouby's vision for how technology should work in parallel with empathy is bold, inspired and hopeful' Arianna Huffington, founder and CEO of Thrive Global
'This lucid and captivating book by a renowned pioneer of emotion-AI tackles one of the most pressing issues of our time: How can we ensure a future where this technology empowers rather than surveils and manipulates us?' Max Tegmark, professor of physics at Massachusetts Institute of Technology and author of Life 3.0
We are entering an empathy crisis. Most of our communication is conveyed through non-verbal cues - facial expressions, tone of voice, body…
As a techno-optimist, I believe that technology can make us better! Technology should make us stronger and healthier, technology should enable us to do things we couldn’t do without it, and technology should create an equitable future. In 25 years, I want superhuman eyesight, joints, and memory. I want to travel with family and friends both physically and virtually through the metaverse. And I want to make sure that all of our data is used responsibly and ethically to optimize our home and community. All of the books I selected (including mine!) build on these themes painting a picture of a future that is optimistic, and show us how we can be active participants in creating the future we want to see.
Neuroscientist Dr. Lisa Mosconi dives into the fascinating world of women's brain health and its connection to Alzheimer's disease. She presents cutting-edge research and insights that aim to empower women to take charge of their cognitive well-being.
One of the reasons I love this book is the exploration of various technologies that are revolutionizing the field. Lisa introduces us to advanced brain imaging techniques like PET scans and MRI, which provide valuable insights into brain health and potential early signs of Alzheimer's.
She also delves into the emerging field of precision medicine, discussing genetic testing and personalized interventions for optimal brain health. In addition, Lisa sheds light on the role of lifestyle factors such as diet, exercise, and sleep in maintaining cognitive vitality.
Lisa’s informal style makes complex scientific concepts accessible and engaging, ensuring that readers can apply the knowledge gained to their own lives.
"In The XX Brain, Lisa meticulously guides us in the ways we can both nourish and protect ourselves, body and mind, to ensure our brains remain resilient throughout our lives." --from the foreword by Maria Shriver
The first book to address cognitive enhancement and Alzheimer's prevention specifically in women--and to frame brain health as an essential component of Women's Health.
In this revolutionary book, Dr. Lisa Mosconi, director of the Women's Brain Initiative at Weill Cornell Medical College, provides women with the first plan to address the unique risks of the female brain.
Green sketching opened my eyes to the beauty and joy in my life that I’d never noticed before, beauty and joy that cost nothing to me or the planet. It quietened my busy brain, reduced my anxiety, and made me much more resilient. I’m now trying to help others put down their phones and pick up a pencil. Because when we change what we look at, we can change how we feel. And I’m convinced that once we see and appreciate nature’s beauty with fresh eyes, we’ll start to love and take care of it again.
As someone who straddles the sciences and the arts, I devoured this book and loved learning more about why participating in the arts, whether as a creator or a beholder, brings me so much joy.
I had no idea the cells in my heart actively respond to aesthetic stimuli!
NEW YORK TIMES BESTSELLER • A life-altering journey through the science of neuroaesthetics, which offers proof for how our brains and bodies transform when we participate in the arts—and how this knowledge can improve our health, enable us to flourish, and build stronger communities.
“This book blew my mind!”—Angela Duckworth, #1 New York Times bestselling author of Grit
Many of us think of the arts as entertainment—a luxury of some kind. In Your Brain on Art, authors Susan Magsamen and Ivy Ross show how activities from painting and dancing to expressive writing, architecture, and more are essential to our lives.…
I’m the Founder & CEO of Widerfunnel, and the author of You Should Test That!. I launched Widerfunnel as the "anti-agency" with a purpose to prove that evidence-based decisions get the best results. Today, we run the experimentation, conversion rate optimization, qualitative research, and behavioral science programs for companies such as HP, Microsoft, Dollar Shave Club, The Motley Fool, TaylorMade Golf Company, and many more across all industries. I've spoken at over 300 events globally, sharing case studies, planning frameworks, and best practices of leading growth brands.
Every company wants to innovate, but it's not always clear how to do that in practice. Competing Against Luck highlights the importance of understanding what "jobs" your customer "hires" your product to do. The ‘Jobs to be Done Theory’ is one of the best frameworks I have seen to drive toward innovation and product-market fit. In the CRO world, we typically think about optimizing experience, but optimizing the product-market fit is equally as important.
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he…
Over my lifetime I have been involved in myriad policy issues running from 1970s anti-inflation policies, through the creation of NAFTA in the 1980s, to dealing with climate change in the 2000s. My interest and that of my co-author in technological change and economic growth entailed involvement in innovation policy. We are particularly worried because many citizens have no realisation of the important part that public policy has played in technological changes. Ignorance of this is dangerous in that it may lead legislatures to inhibit the public sector’s future role in such developments without which we have a much-diminished chance of dealing with climate change and holding our own in international economic competition.
While all the books listed earlier provide detailed, in-depth, case studies of public-private sector cooperation in developing selected new technologies, the last two chapters of this book provide necessarily brief coverages of the myriad ways in which this cooperation had been successfully manifested beyond encouraging specific technologies.
Although the book’s main purpose is to show how a series of important technologies have transformed economic, social, and political life over the millennia, the last two chapters show how knowledge of these transformations sheds light on the wider use of public policy to achieve economic goals.
While many public initiatives have succeeded, others have failed. The authors isolate the reasons for these successes and failures and offer their template for designing and administering policies that are more likely to succeed than fail.
This book examines the long term economic growth that has raised the West's material living standards to levels undreamed of by counterparts in any previous time or place. The authors argue that this growth has been driven by technological revolutions that have periodically transformed the West's economic, social and political landscape over the last 10,000 years and allowed the West to become, until recently, the world's only dominant technological force.
Unique in the diversity of the analytical techniques used, the book begins with a discussion of the causes and consequences of economic growth and technological change. The authors argue that…
The constellation we know as Taurus goes all the way back to cave paintings of aurochs at Lascaux. This book traces the story of the bull in the sky, a journey through the history of what has become known as the sacred bull.
I’m a journalist and a tinkerer. I’m fascinated not only by how things work but by how small levers can move mountains. Growing up in the workshop of my grandfather, an old Boston boatwright, I was mesmerized by the idea that a small rudder could maneuver a huge vessel. In college, I fell in love with how a small idea or expression could redirect a course of research or a country. As a self-taught maker of things, I appreciate how technologies empower us. I’ve chosen these books because they’re examples of how small ideas become things, lines of research, or patterns of thinking that shift human progress in unknowable ways.
I recommend The Inversion Factorbecause it’s a deep dive into the Internet of Things from some of the people who made the IoT possible: the geniuses at MIT.
The book’s take on commerce alone is fascinating, the idea that in the future, demand will be driven not by companies deciding what to make and sell but by a flow of consumer data coming from connected devices telling companies, “Here’s what you need to make next.”
Plus, the descriptions of the IoT home and services, tempered though they are by realities like the fact that self-driving cars aren’t very good yet at not running people over, are gripping. Great book.
Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.
In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted…
I am a global executive coach, speaker, and author with over 30 years of diverse experience. My career includes serving as a retired Lieutenant Colonel in the U.S. Marine Corps and two decades as a global leadership coach. I have collaborated with new, emerging, and executive leaders across various industries in the U.S., China, Korea, Hong Kong, Singapore, Puerto Rico, Ireland, and the Netherlands. I believe that true leadership is built on a commitment to the mission, clear expectations, and the ability to improvise, adapt, and overcome any obstacle. I hold a Ph.D. in Organization and Leadership Development from the University of Minnesota.
Author Jacqueline Byrd has spent her life researching and delivering insight on how to create innovations in organizations. The leader doesn’t have to be innovative to create breakthrough thinking.
She needs to surround herself with individuals who will challenge the status quo and leverage creativity and risk-taking to deliver novel ideas, two key tenants in the book. She’s interviewed a number of truly innovative thinkers and shares their perspectives on breakthrough thinking.
"This book is an absolute gift for those who are curious trailblazers." Jacqueline Berglund
"What characteristics does it take to be an innovator and what challenges can you expect to face? Byrd's oftentimes look at the lives of innovators gives inspiration to those who struggle to enact innovation in our organizations. The insight provided by successful innovators describing their own challenges is motivation to keep up the good fight". Brent Edwards, Ph.D
In the VOICE OF THE INNOVATOR, Dr Jacqueline Byrd provides: -seven powerful drivers for reigniting creativity and risk-taking in ourselves -insights from world famous innovators on what drove…
I like understanding television as culturally situated. Television is constructed along a number of sites: cultural, institutional, ideological, historical, or via the different ways audiences understand it. Interrogating television and what it does as a medium was historically relevant because it was a mass medium. But how can we evaluate the medium in times of highly fragmented audiences? Because of this, exploring Netflix as a new form of ‘television’ has become so important to me. The authors all try to get to terms with how television has changed over its short existence. This helps us understand the medium better, as well as our current moment.
This is one of my favorite books about contemporary television.
It deals with the processes that changed how television was viewed following the changes in HBO-style ‘quality’ television. It also critically explores the ways legitimization and associated words like ‘quality’ work as an ultimately classist system where television works as cultural capital.
Netflix established itself on the back of this legitimization, using HBO-style ‘quality’ TV series like House of Cards and Orange is the New Black. But HBO also used DVDs to ‘filter’ the individual program out from the ‘flow’ of television, which helped Netflix to establish itself as television.
Legitimating Television: Media Convergence and Cultural Status explores how and why television is gaining a new level of cultural respectability in the 21st century. Once looked down upon as a "plug-in drug" offering little redeeming social or artistic value, television is now said to be in a creative renaissance, with critics hailing the rise of Quality series such as Mad Men and 30 Rock. Likewise, DVDs and DVRs, web video, HDTV, and mobile devices have shifted the longstanding conception of television as a household appliance toward a new understanding of TV as a sophisticated, high-tech gadget.
A fresh take on the difference between trauma and hardship in order to help accurately spot the difference and avoid over-generalizations.
The book integrates the latest findings in brain science, child development, psycho-social context, theory, and clinical experiences to make the case that trauma is much more than a cluster…
Rupert Scofield is the President & CEO of a global financial services empire spanning 20 countries of Latin America, Africa, Eurasia and the Middle East, serving millions of the world’s poorest families, especially women. Scofield has spent the better part of his life dodging revolutions, earthquakes and assassins in the Third World, and once ran for his life from a mob in Mogadishu, Somalia.
This book is a guide to surviving an existential crisis – what Grove calls a Strategic Inflection Point – when your business is subjected to one or more of six external forces, which, if powerful enough, could destroy the business. Some of them are obvious – competitors, regulators, customers, vendors – but others more esoteric, like “the possibility your business could be done a different way”, what today we would call being disrupted. I read it in 2015, when the company I run, FINCA International, was facing five of these six forces, each of which clobbered us with a 10x force compared to the first three decades of our existence, when competition was weak and most external forces enabled our success. How does a CEO respond to this challenge? Grove’s answer is summarized in the title: remain in a permanent state of dread, which to outsiders might appear on the…
The President and CEO of Intel, the world's largest chipmaker, reveals how to identify and exploit the key moments of change in any industry that generates either drastic failure or incredible success. Under Andrew Grove's leadership, Intel has become the world's largest computer chipmaker, the 5th most admired company in America, and the 7th most profitable company among the Fortune 500. Few CEOs can claim this level of success. Grove attributes much of it to the philosophy and strategy he has learned the hard way as he steered Intel through a series of potential major disasters. There are moments in…
