100 books like Nation Branding

By Keith Dinnie,

Here are 100 books that Nation Branding fans have personally recommended if you like Nation Branding. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Imagined Communities: Reflections on the Origin and Spread of Nationalism

Vinícius Guilherme Rodrigues Vieira Author Of Shaping Nations and Markets: Identity Capital, Trade, and the Populist Rage

From my list on understanding the transformation of capitalism and globalisation.

Why am I passionate about this?

Since 2008, I have conducted research on themes related to International Political Economy. I am currently the co-chair of the research committee on this topic at the International Political Science Association (IPSA) and am passionate about making sense of the interplay between material and symbolic factors that shape capitalism and globalisation. Being based in Brazil, I was stuck when the country—which did not have salient identity cleavages in politics—came to be, after 2008, a hotspot of religious-based right-wing populism associated with the defence of trade liberalisation as globalisation started to face meaningful backlash from White-majority constituencies who are relatively losers of the post-Cold War order in the advanced industrialised democracies.

Vinícius' book list on understanding the transformation of capitalism and globalisation

Vinícius Guilherme Rodrigues Vieira Why did Vinícius love this book?

I love Anderson’s narrative about the formation of nations in the 19th Century and what he calls print capitalism, promoted through books and newspapers. A market organised around the same language fosters both the economy and the very much-needed feeling of community required to organise the state and foster industrial capitalism.

More than four decades after its publication, the book remains thought-provoking as it makes me ask whether a single language suffices to hold nations and markets together.

By Benedict Anderson,

Why should I read it?

5 authors picked Imagined Communities as one of their favorite books, and they share why you should read it.

What is this book about?

What are the imagined communities that compel men to kill or to die for an idea of a nation? This notion of nationhood had its origins in the founding of the Americas, but was then adopted and transformed by populist movements in nineteenth-century Europe. It became the rallying cry for anti-Imperialism as well as the abiding explanation for colonialism. In this scintillating, groundbreaking work of intellectual history Anderson explores how ideas are formed and reformulated at every level, from high politics to popular culture, and the way that they can make people do extraordinary things. In the twenty-first century, these…


Book cover of The Image: A Guide to Pseudo-Events in America

Landon Y. Jones Author Of Celebrity Nation: How America Evolved into a Culture of Fans and Followers

From my list on celebrity culture and what it is doing to America.

Why am I passionate about this?

I’ve been fascinated by celebrities and heroes ever since I was a child. That compulsion became something I wanted to understand. I got my chance as the head editor of People magazine. Over the years, I met more than my share of celebrities – Ronald Reagan, Tom Hanks, Malcolm X, and Princess Diana, to name only a few. I began to take notes about my brushes with fame and think about celebrities in history and why they have recently become so dominant in our culture. Celebrity Nation is the result. Enjoy it!

Landon's book list on celebrity culture and what it is doing to America

Landon Y. Jones Why did Landon love this book?

Daniel Boorstin’s The Image is an amazing study by the former Librarian of Congress that first set in place many of the ideas about celebrities that are still with us today.

“The celebrity is a person who is known for [their] well-knowness,” Boorstin wrote. He describes “pseudo-events”, the manufactured illusions that we mistake for reality in a media-saturated world.

Drawing on examples like Charles Lindbergh, Boorstin shows how we come closer and closer to degrading all fame into notoriety. Thus, the heroes of the past are blurred before our eyes and eventually disappear.

The Image is the first book I read about celebrity and it remains one of the best.

By Daniel J. Boorstin,

Why should I read it?

3 authors picked The Image as one of their favorite books, and they share why you should read it.

What is this book about?

First published in 1962, this wonderfully provocative book introduced the notion of “pseudo-events”—events such as press conferences and presidential debates, which are manufactured solely in order to be reported—and the contemporary definition of celebrity as “a person who is known for his well-knownness.” Since then Daniel J. Boorstin’s prophetic vision of an America inundated by its own illusions has become an essential resource for any reader who wants to distinguish the manifold deceptions of our culture from its few enduring truths.


Book cover of Orientalism

Robert Govers Author Of Imaginative Communities: Admired Cities, Regions and Countries

From my list on managing the reputation of cities and countries.

Why am I passionate about this?

Driving cars through Europe and the Sahara Desert to sell them in Niger and exploring China and Russia on the Trans-Siberia Express (1992) as a student, I quickly realised that what we think we know about the world is very superficial, cliché, and stereotype. This made me embark on a PhD supervised by Erasmus University Rotterdam professor Frank M. Go (may he rest in peace), to whom I am forever grateful for suggesting the classic literature on this page. Now I advise governments, I am founding chairman of the International Place Branding Association, co-editor of the journal of Place Branding and Public Diplomacy, and a passionate visiting scholar in Beijing, London, Milan, Rotterdam, and Turin.  

Robert's book list on managing the reputation of cities and countries

Robert Govers Why did Robert love this book?

Another classic work that inspired my passion for the domain that I work in.

Saïd thoroughly illustrates how media agenda setting and framing, socio-cultural biases and generalisation impact the way we see the world. It is largely driven by clichés and stereotypes. What is needed is “respect for the concrete detail of human experience, understanding that arises from viewing the Other compassionately, knowledge gained and diffused through moral and intellectual honesty.”

I couldn’t agree more.

By Edward W. Said,

Why should I read it?

5 authors picked Orientalism as one of their favorite books, and they share why you should read it.

What is this book about?

The seminal work that has redefined our understanding of colonialism and empire, with a preface by the author

'Stimulating, elegant and pugnacious' Observer
'Magisterial' Terry Eagleton

In this highly-acclaimed work, Edward Said surveys the history and nature of Western attitudes towards the East, considering orientalism as a powerful European ideological creation - a way for writers, philosophers and colonial administrators to deal with the 'otherness' of eastern culture, customs and beliefs. He traces this view through the writings of Homer, Nerval and Flaubert, Disraeli and Kipling, whose imaginative depictions have greatly contributed to the West's romantic and exotic picture of…


Book cover of The Good Country Equation: How We Can Repair the World in One Generation

Robert Govers Author Of Imaginative Communities: Admired Cities, Regions and Countries

From my list on managing the reputation of cities and countries.

Why am I passionate about this?

Driving cars through Europe and the Sahara Desert to sell them in Niger and exploring China and Russia on the Trans-Siberia Express (1992) as a student, I quickly realised that what we think we know about the world is very superficial, cliché, and stereotype. This made me embark on a PhD supervised by Erasmus University Rotterdam professor Frank M. Go (may he rest in peace), to whom I am forever grateful for suggesting the classic literature on this page. Now I advise governments, I am founding chairman of the International Place Branding Association, co-editor of the journal of Place Branding and Public Diplomacy, and a passionate visiting scholar in Beijing, London, Milan, Rotterdam, and Turin.  

Robert's book list on managing the reputation of cities and countries

Robert Govers Why did Robert love this book?

My dear colleague Simon Anholt is the founding father of the idea of the city, region or nation as brand.

He created the Anholt Ipsos Nation Brands Index and the Good Country Index; has written extensively on the subject; and has inspired me throughout my career. In his latest book The Good Country Equation he clearly proves – through the data that he’s collected – that for places to be admired, they have to be admirable.

In other words, places are respected for what they contribute to humanity and the planet, not for their propaganda. This is obviously an important discovery that forces governments and their stakeholders to focus on meaningful strategy, policy and cooperation as opposed to image promotion.

I also enjoyed reading Simon’s book as he shares his personal experiences as a government advisor.

By Simon Anholt,

Why should I read it?

1 author picked The Good Country Equation as one of their favorite books, and they share why you should read it.

What is this book about?

"Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future."
--H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia

Why doesn't the world work? Why, despite all the power, technology, money and knowledge that humanity has accumulated, are we are still unable to defeat global challenges like climate change, war, poverty, migration, extremism, and inequality?

Simon Anholt has spent decades helping countries from Austria to Zambia to improve…


Book cover of Those Angry Days: Roosevelt, Lindbergh, and America's Fight Over World War II, 1939-1941

Lew Paper Author Of In the Cauldron: Terror, Tension, and the American Ambassador's Struggle to Avoid Pearl Harbor

From my list on why America was unprepared for Pearl Harbor attack.

Why am I passionate about this?

I'm a lawyer (Harvard Law School) who loves to write. My books reflect my eclectic interests. I've written nonfiction books about John Kennedy’s presidency, Supreme Court Justice Louis D. Brandeis, CBS Founder William S. Paley, Don Larsen’s perfect game in the 1956 World Series between the New York Yankees and the Brooklyn Dodgers, and Pearl Harbor. Each of my nonfiction books tries to focus on something with respect to a particular person or event that had not been addressed in detail in any other book. I've also written a thriller (Deadly Risks) which revolves around JFK’s assassination and can be likened to John Grisham’s book, The Pelican Brief.

Lew's book list on why America was unprepared for Pearl Harbor attack

Lew Paper Why did Lew love this book?

Although not technically about the Pearl Harbor attack, Those Angry Days is an excellent companion to understand the mood in America in those months before the attack.  While Grew was focused on avoiding an almost inevitable conflict between Japan and the United States, Olson shows that Americans in general and President Roosevelt in particular were far more focused on whether and how to engage in the ongoing conflict in Europe.

By Lynne Olson,

Why should I read it?

1 author picked Those Angry Days as one of their favorite books, and they share why you should read it.

What is this book about?

NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW AND KIRKUS REVIEWS

From the acclaimed author of Citizens of London comes the definitive account of the debate over American intervention in World War II—a bitter, sometimes violent clash of personalities and ideas that divided the nation and ultimately determined the fate of the free world.

At the center of this controversy stood the two most famous men in America: President Franklin D. Roosevelt, who championed the interventionist cause, and aviator Charles Lindbergh, who as unofficial leader and spokesman…


Book cover of Moral Contagion: Black Atlantic Sailors, Citizenship, and Diplomacy in Antebellum America

Kevin Kenny Author Of The Problem of Immigration in a Slaveholding Republic: Policing Mobility in the Nineteenth-Century United States

From my list on US immigration in the nineteenth century.

Why am I passionate about this?

I write and teach about nineteenth-century US history, and I am interested in immigration for both personal and professional reasons. A native of Dublin, Ireland, I did my undergraduate work in Edinburgh, Scotland, completed my graduate degree in New York City, moved to Austin, Texas for my first academic job and to Boston for my second job, and then returned to New City York to take up my current position at NYU, where I teach US immigration history and run Glucksman Ireland House. The key themes in my work—migration, diaspora, and empire—have been as central to my life journey as to my research and teaching. 

Kevin's book list on US immigration in the nineteenth century

Kevin Kenny Why did Kevin love this book?

Moral Contagion tells the shocking story of the Seamen Acts, under which free Black sailors were imprisoned during their stay in southern ports during the antebellum era.

At least 20,000 free Black maritime workers, mostly from Britain and northern US states, were confined—and an unknown number, abandoned by their captains, were sold into slavery. The presence of free Black people in the South—widely feared as a source of “moral contagion”—contradicted the logic of slavery and threatened the very survival of that institution.

Why do I include this book on a list about US immigration history in the nineteenth century? Because, as Michael Schoeppner powerfully demonstrates, that history cannot be understood without considering the laws and policies controlling the movement of Black people in a slaveholding republic.

By Michael A. Schoeppner,

Why should I read it?

1 author picked Moral Contagion as one of their favorite books, and they share why you should read it.

What is this book about?

Between 1822 and 1857, eight Southern states barred the ingress of all free black maritime workers. According to lawmakers, they carried a 'moral contagion' of abolitionism and black autonomy that could be transmitted to local slaves. Those seamen who arrived in Southern ports in violation of the laws faced incarceration, corporal punishment, an incipient form of convict leasing, and even punitive enslavement. The sailors, their captains, abolitionists, and British diplomatic agents protested this treatment. They wrote letters, published tracts, cajoled elected officials, pleaded with Southern officials, and litigated in state and federal courts. By deploying a progressive and sweeping notion…


Book cover of Japan and the Wider World: From the Mid-Nineteenth Century to the Present

S.C.M. Paine Author Of The Sino-Japanese War of 1894-1895: Perceptions, Power, and Primacy

From my list on the origin of the Asian balance of power.

Why am I passionate about this?

Growing up during the Cold War, I wondered how the United States and the Soviet Union became locked into an existential struggle that threatened to vaporize the planet. So, I studied Russian, Chinese, and Japanese (along with French, Spanish, and German) to learn more. At issue was the global order and the outcome of this struggle depended on the balance of power—not only military power that consumed Soviet attention but also economic power and standards of living that Western voters emphasized. Yet it was Japan that had the workable development model as proven by the Four Asian Tigers (Hong Kong, Singapore, South Korea, Taiwan) during the 1960s to 1990s.

S.C.M.'s book list on the origin of the Asian balance of power

S.C.M. Paine Why did S.C.M. love this book?

Shakespeare commented that brevity is the soul of wit. No wasted words in this short book that provides a whirlwind tour of Japanese foreign policy from the mid-nineteenth century to the 1980s. Iriye starts with Japan’s emergence as a great power and takes the story through the end of the Cold War.

By Akira Iriye,

Why should I read it?

1 author picked Japan and the Wider World as one of their favorite books, and they share why you should read it.

What is this book about?

Akira Iriye assesses Japan's international relations, from a Japanese perspective, in the century and a half since she ended her self-imposed isolation and resumed her place in the international community. The book is the author's own adaptation of two highly successful short studies, up to and after 1945, that he wrote for Japan. It ends with a consideration of Japan's international relations since the end of the Cold War, and her place in the world today. This is history written from within - and there could be no better interpreter of Japan to the West than this most distinguished of…


Book cover of Twilight Struggle: American Power and Nicaragua, 1977-1990

Russell C. Crandall Author Of "Our Hemisphere"? The United States in Latin America, from 1776 to the Twenty-First Century

From my list on U.S. involvement in Latin America.

Why am I passionate about this?

I've been interested in U.S.-Latin American relations ever since my junior year in college when I studied abroad in Chile, a country that had only two years prior been run by dictator Augusto Pinochet. Often referred to as America’s “backyard,” Latin America has often been on the receiving end of U.S. machinations and expansions. In terms of the history of American foreign policy, it's never a dull moment in U.S. involvement in its own hemisphere. I have now had the privilege to work inside the executive branch of the U.S. government on Latin America policy, stints which have forced me to reconsider some of what I had assumed about U.S. abilities and outcomes. 

Russell's book list on U.S. involvement in Latin America

Russell C. Crandall Why did Russell love this book?

Penned by a conservative scholar who held a high-level Latin America foreign policy position in the Reagan administration, I don’t always agree with Kagan’s logic or evidence. But he is a fantastic writer and gives readers a riveting, albeit controversial, first-person account of the Reagan team’s adversarial relationship and interventions in Marxist revolutionary Nicaragua. 

By Robert Kagan,

Why should I read it?

1 author picked Twilight Struggle as one of their favorite books, and they share why you should read it.

What is this book about?

A detailed history and analysis of the Nicaraguan Revolution and the American response to it


Book cover of The Nixon Tapes: 1973

Geoff Shepard Author Of The Nixon Conspiracy: Watergate and the Plot to Remove the President

From my list on recent books about Richard Nixon.

Why am I passionate about this?

I joined the Nixon administration as a White House Fellow upon Harvard Law School graduation in 1969, so I wasn’t part of Nixon’s 1968 campaign. I served for five years, rising to associate director of the Domestic Council and ending as deputy counsel on Nixon’s Watergate defense team. Given my personal involvement at the time, coupled with extensive research over the past fifteen years, I’m among the foremost authorities on the Watergate scandal, but essentially unknowledgeable about people and events preceding the Nixon presidency. My five recommended books have nicely fill that gap – principally by friends and former colleagues who were actually “in the arena” during those heady times. 

Geoff's book list on recent books about Richard Nixon

Geoff Shepard Why did Geoff love this book?

Because of the secret taping system that recorded Nixon’s conversations from February 1971 to the system’s exposure in July 1973, President Nixon’s time in office is better documented than that of any other president, before or since. But the system itself was hardly ideal for researchers. Separate recorders were placed in the Oval Office, as well as in the Cabinet Room, the President’s EOB hide-away office, and even in Aspen Lodge at Camp David. The result is some 3,700 hours of recordings, almost haphazardly located on dozens of four-inch tape reels. Professor Luke Nichter is the nation’s foremost authority on these tapes, hosting his own website. This book, along with the earlier volume on 1972 tapes, does a masterful job of sorting out and analyzing these presidential conversations. The result is an incredibly helpful account of presidential decision-making, with first-hand detail unmatched by any other presidency. 

By Douglas Brinkley,

Why should I read it?

1 author picked The Nixon Tapes as one of their favorite books, and they share why you should read it.

What is this book about?

“A revealing selection . . . [a] heroic service.” — New York Times Book Review

“Endlessly fascinating . . . Essential for students of late-twentieth-century history and the American presidency.” — Kirkus Reviews

“[A] monumental effort . . . Astonishing.” — Austin American-Statesman

Between 1971 and 1973, President Richard Nixon’s voice-activated tape recorders captured 3,700 hours of conversations. Douglas Brinkley and Luke Nichter’s intrepid two-volume transcription and annotation of the highlights of this essential archive provides an unprecedented and fascinating window into the inner workings of a momentous presidency.
                The Nixon Tapes: 1973 tells the concluding chapter of the story,…


Book cover of The Last Lion: Winston Spencer Churchill: Alone, 1932-1940

Joe Salem Author Of Arrow Storm: A Modern Pacific War Technothriller

From my list on how future near peer combat will look.

Why am I passionate about this?

My father retired from the Navy, and I always assumed I’d go into the Navy. When my fellow geeks were playing Dungeons and Dragons, I was playing naval combat wargames. I did enlist as a nukee, but I was only 17 and my father wouldn’t sign the papers. He wanted me to get a degree first. I finally did enlist as a mechanic in the ANG to pay for school, I never did go to OCS, but I always kept my passion and interest in naval history and combat. History has now come full turn, and many of the same issues in the Pacific are coming to the fore again.

Joe's book list on how future near peer combat will look

Joe Salem Why did Joe love this book?

William Manchester was such a great writer that I felt the loss keenly when he announced he couldn’t finish the 3rd book.

A writer that made the mundane soar and takes the already amazing life and speeches of Winston Churchill and frames them in a story that seems timeless. Churchill wasn't perfect, but he had seen WWII approaching, predicted what would happen, and then managed to get into power at the crucial moment to keep the UK alive.

Manchester's prose sings, and the story ends at the darkest hour. I think Britain's experience in WWII is a very good example of how a future war could look. A country fighting on multiple fronts, with insufficient resources as the forces of evil encroach ever closer.

Manchester's book finishes at a point that makes the reader ask how is this winnable?

By William Manchester,

Why should I read it?

1 author picked The Last Lion as one of their favorite books, and they share why you should read it.

What is this book about?

This is the second in William Manchester's masterly 3 volume life of Winston Churchill. It contests the favoured view that Churchill's finest hour was as Britain's wartime leader, viewing his greatest period as a statesman during 1932 to 1940, ignored in Parliament and disowned by the social and political establishment as a warmonger, he stood his ground, both in the Commons and outside of it, maintaining his principles until ultimately he succeeded in drawing the country behind him. He is seen as a man with limitations who could be unkind and callous, indiscreet and reckless to the point of foolhardiness…


5 book lists we think you will like!

Interested in international relations, branding, and presidential biography?

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