100 books like Nation Branding

By Keith Dinnie,

Here are 100 books that Nation Branding fans have personally recommended if you like Nation Branding. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Imagined Communities: Reflections on the Origin and Spread of Nationalism

Vinícius Guilherme Rodrigues Vieira Author Of Shaping Nations and Markets: Identity Capital, Trade, and the Populist Rage

From my list on understanding the transformation of capitalism and globalisation.

Why am I passionate about this?

Since 2008, I have conducted research on themes related to International Political Economy. I am currently the co-chair of the research committee on this topic at the International Political Science Association (IPSA) and am passionate about making sense of the interplay between material and symbolic factors that shape capitalism and globalisation. Being based in Brazil, I was stuck when the country—which did not have salient identity cleavages in politics—came to be, after 2008, a hotspot of religious-based right-wing populism associated with the defence of trade liberalisation as globalisation started to face meaningful backlash from White-majority constituencies who are relatively losers of the post-Cold War order in the advanced industrialised democracies.

Vinícius' book list on understanding the transformation of capitalism and globalisation

Vinícius Guilherme Rodrigues Vieira Why did Vinícius love this book?

I love Anderson’s narrative about the formation of nations in the 19th Century and what he calls print capitalism, promoted through books and newspapers. A market organised around the same language fosters both the economy and the very much-needed feeling of community required to organise the state and foster industrial capitalism.

More than four decades after its publication, the book remains thought-provoking as it makes me ask whether a single language suffices to hold nations and markets together.

By Benedict Anderson,

Why should I read it?

5 authors picked Imagined Communities as one of their favorite books, and they share why you should read it.

What is this book about?

What are the imagined communities that compel men to kill or to die for an idea of a nation? This notion of nationhood had its origins in the founding of the Americas, but was then adopted and transformed by populist movements in nineteenth-century Europe. It became the rallying cry for anti-Imperialism as well as the abiding explanation for colonialism. In this scintillating, groundbreaking work of intellectual history Anderson explores how ideas are formed and reformulated at every level, from high politics to popular culture, and the way that they can make people do extraordinary things. In the twenty-first century, these…


Book cover of The Image: A Guide to Pseudo-Events in America

Landon Y. Jones Author Of Celebrity Nation: How America Evolved into a Culture of Fans and Followers

From my list on celebrity culture and what it is doing to America.

Why am I passionate about this?

I’ve been fascinated by celebrities and heroes ever since I was a child. That compulsion became something I wanted to understand. I got my chance as the head editor of People magazine. Over the years, I met more than my share of celebrities – Ronald Reagan, Tom Hanks, Malcolm X, and Princess Diana, to name only a few. I began to take notes about my brushes with fame and think about celebrities in history and why they have recently become so dominant in our culture. Celebrity Nation is the result. Enjoy it!

Landon's book list on celebrity culture and what it is doing to America

Landon Y. Jones Why did Landon love this book?

Daniel Boorstin’s The Image is an amazing study by the former Librarian of Congress that first set in place many of the ideas about celebrities that are still with us today.

“The celebrity is a person who is known for [their] well-knowness,” Boorstin wrote. He describes “pseudo-events”, the manufactured illusions that we mistake for reality in a media-saturated world.

Drawing on examples like Charles Lindbergh, Boorstin shows how we come closer and closer to degrading all fame into notoriety. Thus, the heroes of the past are blurred before our eyes and eventually disappear.

The Image is the first book I read about celebrity and it remains one of the best.

By Daniel J. Boorstin,

Why should I read it?

3 authors picked The Image as one of their favorite books, and they share why you should read it.

What is this book about?

First published in 1962, this wonderfully provocative book introduced the notion of “pseudo-events”—events such as press conferences and presidential debates, which are manufactured solely in order to be reported—and the contemporary definition of celebrity as “a person who is known for his well-knownness.” Since then Daniel J. Boorstin’s prophetic vision of an America inundated by its own illusions has become an essential resource for any reader who wants to distinguish the manifold deceptions of our culture from its few enduring truths.


Book cover of Orientalism

Radhika Natarajan Author Of Hear Our Voices: A Powerful Retelling of the British Empire Through 20 True Stories

From my list on why imperial history matters today.

Why am I passionate about this?

I first became interested in the history of the British Empire as an undergraduate. Understanding this history helped me relate my parents’ experiences growing up in a postcolonial nation with the history of the United States, where I grew up. As an academic historian, my research and teaching emphasize connections—between disparate places, between the past and present, and between our personal experiences and those of people born in distant times and places. My first children’s book allowed me to translate my scholarly work for a young audience. I hope this list of books that inspire my approach to history encourages your own investigations of imperialism and its pasts!

Radhika's book list on why imperial history matters today

Radhika Natarajan Why did Radhika love this book?

Reading Edward Said’s book as an undergraduate expanded my intellectual horizons and made me want to be a historian. Said showed that empire not only included the events—war, exploitation, extraction—that happened “out there” but also shaped metropolitan ways of knowing about and relating to areas of the world under colonial domination.

Said shows us that the power to know about a place and its people and to shape how that place and its people are known was central to the consolidation of imperial rule in the nineteenth century and its continuance in the twentieth.

More than that, however, Said showed the fundamental continuity between forms of knowledge in the past and structures of imperial power in the present. Imperialism is an unfinished history.

By Edward W. Said,

Why should I read it?

6 authors picked Orientalism as one of their favorite books, and they share why you should read it.

What is this book about?

The seminal work that has redefined our understanding of colonialism and empire, with a preface by the author

'Stimulating, elegant and pugnacious' Observer
'Magisterial' Terry Eagleton

In this highly-acclaimed work, Edward Said surveys the history and nature of Western attitudes towards the East, considering orientalism as a powerful European ideological creation - a way for writers, philosophers and colonial administrators to deal with the 'otherness' of eastern culture, customs and beliefs. He traces this view through the writings of Homer, Nerval and Flaubert, Disraeli and Kipling, whose imaginative depictions have greatly contributed to the West's romantic and exotic picture of…


Book cover of The Good Country Equation: How We Can Repair the World in One Generation

Robert Govers Author Of Imaginative Communities: Admired Cities, Regions and Countries

From my list on managing the reputation of cities and countries.

Why am I passionate about this?

Driving cars through Europe and the Sahara Desert to sell them in Niger and exploring China and Russia on the Trans-Siberia Express (1992) as a student, I quickly realised that what we think we know about the world is very superficial, cliché, and stereotype. This made me embark on a PhD supervised by Erasmus University Rotterdam professor Frank M. Go (may he rest in peace), to whom I am forever grateful for suggesting the classic literature on this page. Now I advise governments, I am founding chairman of the International Place Branding Association, co-editor of the journal of Place Branding and Public Diplomacy, and a passionate visiting scholar in Beijing, London, Milan, Rotterdam, and Turin.  

Robert's book list on managing the reputation of cities and countries

Robert Govers Why did Robert love this book?

My dear colleague Simon Anholt is the founding father of the idea of the city, region or nation as brand.

He created the Anholt Ipsos Nation Brands Index and the Good Country Index; has written extensively on the subject; and has inspired me throughout my career. In his latest book The Good Country Equation he clearly proves – through the data that he’s collected – that for places to be admired, they have to be admirable.

In other words, places are respected for what they contribute to humanity and the planet, not for their propaganda. This is obviously an important discovery that forces governments and their stakeholders to focus on meaningful strategy, policy and cooperation as opposed to image promotion.

I also enjoyed reading Simon’s book as he shares his personal experiences as a government advisor.

By Simon Anholt,

Why should I read it?

1 author picked The Good Country Equation as one of their favorite books, and they share why you should read it.

What is this book about?

"Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future."
--H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia

Why doesn't the world work? Why, despite all the power, technology, money and knowledge that humanity has accumulated, are we are still unable to defeat global challenges like climate change, war, poverty, migration, extremism, and inequality?

Simon Anholt has spent decades helping countries from Austria to Zambia to improve…


Book cover of Our Man in New York: The British Plot to Bring America into the Second World War

Robert Hutton Author Of Agent Jack: The True Story of Mi5's Secret Nazi Hunter

From my list on secret wartime histories around WW2.

Why am I passionate about this?

Robert Hutton is the author of Agent Jack, the previously untold tale of the surprisingly large number of British people who tried to help Hitler win World War 2. He spent a decade and a half following British prime ministers around the world for Bloomberg and now writes parliamentary sketches for The Critic while researching intelligence history.

Robert's book list on secret wartime histories around WW2

Robert Hutton Why did Robert love this book?

I have a vivid memory of opening the file on Britain’s efforts to bring America into the war, declassified only recently, and being astonished at the things that had gone on. Hemming’s book tells this amazing story and raises the ethical question of whether Britain’s end – defeating Hitler – was justified by its means – spreading fake news in the US and even interfering in its politics.

By Henry Hemming,

Why should I read it?

1 author picked Our Man in New York as one of their favorite books, and they share why you should read it.

What is this book about?

"A revelatory and wholly fascinating work of history. Superbly researched and written with gripping fluency, this lost secret of World War II espionage finally has its expert chronicler."
- WILLIAM BOYD

'Gripping and intoxicating, it unfolds like the best screenplay.'
NICHOLAS SHAKESPEARE

The gripping story of a propaganda campaign like no other: the covert British operation to manipulate American public opinion and bring the US into the Second World War.

When William Stephenson - "our man in New York" - arrived in the United States towards the end of June 1940 with instructions from the head of MI6 to 'organise'…


Book cover of Moral Contagion: Black Atlantic Sailors, Citizenship, and Diplomacy in Antebellum America

Kevin Kenny Author Of The Problem of Immigration in a Slaveholding Republic: Policing Mobility in the Nineteenth-Century United States

From my list on US immigration in the nineteenth century.

Why am I passionate about this?

I write and teach about nineteenth-century US history, and I am interested in immigration for both personal and professional reasons. A native of Dublin, Ireland, I did my undergraduate work in Edinburgh, Scotland, completed my graduate degree in New York City, moved to Austin, Texas for my first academic job and to Boston for my second job, and then returned to New City York to take up my current position at NYU, where I teach US immigration history and run Glucksman Ireland House. The key themes in my work—migration, diaspora, and empire—have been as central to my life journey as to my research and teaching. 

Kevin's book list on US immigration in the nineteenth century

Kevin Kenny Why did Kevin love this book?

Moral Contagion tells the shocking story of the Seamen Acts, under which free Black sailors were imprisoned during their stay in southern ports during the antebellum era.

At least 20,000 free Black maritime workers, mostly from Britain and northern US states, were confined—and an unknown number, abandoned by their captains, were sold into slavery. The presence of free Black people in the South—widely feared as a source of “moral contagion”—contradicted the logic of slavery and threatened the very survival of that institution.

Why do I include this book on a list about US immigration history in the nineteenth century? Because, as Michael Schoeppner powerfully demonstrates, that history cannot be understood without considering the laws and policies controlling the movement of Black people in a slaveholding republic.

By Michael A. Schoeppner,

Why should I read it?

1 author picked Moral Contagion as one of their favorite books, and they share why you should read it.

What is this book about?

Between 1822 and 1857, eight Southern states barred the ingress of all free black maritime workers. According to lawmakers, they carried a 'moral contagion' of abolitionism and black autonomy that could be transmitted to local slaves. Those seamen who arrived in Southern ports in violation of the laws faced incarceration, corporal punishment, an incipient form of convict leasing, and even punitive enslavement. The sailors, their captains, abolitionists, and British diplomatic agents protested this treatment. They wrote letters, published tracts, cajoled elected officials, pleaded with Southern officials, and litigated in state and federal courts. By deploying a progressive and sweeping notion…


Book cover of December 1941: 31 Days That Changed America and Saved the World

Valarie J. Anderson Author Of Pearl Harbor's Final Warning

From my list on real people struggling to understand Pearl Harbor.

Why am I passionate about this?

In 2013, I found a red suitcase under my mother’s guestroom bedroom filled with letters and radiograms. I shipped it home, combined its contents with her brother’s papers, and my family’s Pearl Harbor story emerged but questions remained. Seven years later, after a lot of research which included the books I’ve listed for your consideration, and the help of many people, I was able to answer the question of why Pearl Harbor was taken by surprise. I also unpacked my family’s story, long-buried for fear of prosecution. My book shows the civilian Pearl Harbor story as it weaves its way through the world of cryptology, spies, and 1941 radio technology

Valarie's book list on real people struggling to understand Pearl Harbor

Valarie J. Anderson Why did Valarie love this book?

December 1941 is an important contribution to the history of WWII that reads more like a novel than dry, historical non-fiction. Craig summarizes each day in December of 1941, grounding the reader with a worldview of the ongoing wars and political arenas in Europe and Asia before delving into America’s mindset and current events.

By Craig Shirley,

Why should I read it?

1 author picked December 1941 as one of their favorite books, and they share why you should read it.

What is this book about?

In the days before the attack on Pearl Harbor, eyes in America were focused on the war in Europe or distracted by the elevated mood sweeping the country in the final days of the Great Depression. But when planes dropped out of a clear blue sky and bombed the American naval base and aerial targets in Hawaii, all of that changed. December 1941 takes readers into the moment-by-moment ordeal of a nation waking to war.

Best-selling author Craig Shirley celebrates the American spirit while reconstructing the events that called it to shine with rare and piercing light. By turns nostalgic…


Book cover of The False Promise of Liberal Order: Nostalgia, Delusion and the Rise of Trump

Philip Cunliffe Author Of The New Twenty Years’ Crisis 1919-2019: A Critique of International Relations

From my list on liberal international order in the 21st century.

Why am I passionate about this?

Having come of age at the End of History in the late 1990s, it seemed to me back then that the only big political questions left were international ones. Everything in domestic politics appeared to be settled. As I pursued this interest through my scholarly work as an academic, I came to understand how questions of international and domestic order were intertwined – and that one could not be understood without the other. As we’re now living through the end of the End of History, unsurprisingly we’re seeing tremendous strain on political systems at both the national and international level. These books will provide, I hope, some signposts as to what comes next.  

Philip's book list on liberal international order in the 21st century

Philip Cunliffe Why did Philip love this book?

Despite having been maligned for so long in the British academy, in this book Porter shows the continuing vitality of the intellectual tradition of classical realism for understanding power politics today. He gratifyingly sweeps away the dewy-eyed nostalgia for the so-called ‘rules-based order’ that supposedly crumbled on Trump’s election to the White House in 2016. In addition to usefully reminding us of all the hypocrisy bound up with liberal internationalism, Porter also forces us to reckon with the core question of all politics – how far power is needed to underpin political order. Although I demur from some of his conclusions, Porter scrapes the tablet clean, offering the possibility of a more forthright and meaningful debate. 

By Patrick Porter,

Why should I read it?

1 author picked The False Promise of Liberal Order as one of their favorite books, and they share why you should read it.

What is this book about?

In an age of demagogues, hostile great powers and trade wars, foreign policy traditionalists dream of restoring liberal international order. This order, they claim, ushered in seventy years of peace and prosperity and saw post-war America domesticate the world to its values.

The False Promise of Liberal Order exposes the flaws in this nostalgic vision. The world shaped by America came about as a result of coercion and, sometimes brutal, compromise. Liberal projects - to spread capitalist democracy - led inadvertently to illiberal results. To make peace, America made bargains with authoritarian forces. Even in the Pax Americana, the gentlest…


Book cover of Brexit: Why Britain Voted to Leave the European Union

Jonathan Charteris-Black Author Of Metaphors of Brexit: No Cherries on the Cake?

From my list on the truth of the origins, issues, passions of Brexit.

Why am I passionate about this?

If there was ever one word that seems to have changed the foundations of modern Britain it is the word 'Brexit': something that had seemed so antediluvian shifted from being impossible to becoming reality. I could not believe this was happening and I wanted to explore the influence of language in creating this reality. I decided to apply the approach I had originally authored known as Critical Metaphor Analysis to unravel the metaphors through which the arguments of Leavers and Remainers were articulated. In doing so I tried to tell the story of Brexit through its metaphors because the role of language itself is often overlooked in accounts of persuasion.

Jonathan's book list on the truth of the origins, issues, passions of Brexit

Jonathan Charteris-Black Why did Jonathan love this book?

I enjoyed reading this comprehensive and convincing account of how people voted in the Brexit referendum. It has an approach rooted in political science and makes effective use of surveys and election results to provide an understanding of the identity of people living in what later became referred to as the ‘Red Wall’ seats – former Labour areas that switched to Conservative often over Brexit. It gave insights into the attitudes and beliefs of those who really had felt left behind.

By Harold D. Clarke, Matthew Goodwin, Paul Whiteley

Why should I read it?

1 author picked Brexit as one of their favorite books, and they share why you should read it.

What is this book about?

In June 2016, the United Kingdom shocked the world by voting to leave the European Union. As this book reveals, the historic vote for Brexit marked the culmination of trends in domestic politics and in the UK's relationship with the EU that have been building over many years. Drawing on a wealth of survey evidence collected over more than ten years, this book explains why most people decided to ignore much of the national and international community and vote for Brexit. Drawing on past research on voting in major referendums in Europe and elsewhere, a team of leading academic experts…


Book cover of Morgenthau: Power, Privilege, and the Rise of an American Dynasty

Kathleen Stone Author Of They Called Us Girls: Stories of Female Ambition from Suffrage to Mad Men

From my list on family biographies with regional history as a role.

Why am I passionate about this?

I read (and write) biography as much for history as for an individual life story. It’s a way of getting a personalized look at an historical period. When the book is a family biography, the history is amplified by different family members' perspectives, almost like a kaleidoscope, and it stretches over generations, allowing the historical story to blossom over time. The genre also opens a window into the ethos that animated this unique group of individuals who are bound together by blood. Whether it's a desire for wealth or power, the zeal for a cause, or the need to survive adversity, I found it in these family stories.  

Kathleen's book list on family biographies with regional history as a role

Kathleen Stone Why did Kathleen love this book?

In 1866, Lazarus Morganthau emigrated from Germany, intent on rebuilding the fortune he had lost. He died destitute but, like the Biblical Lazarus, his descendants rose again.

Family members made a fortune in New York real estate before turning to public service, with Henry Sr. becoming an Ambassador, Henry Jr. a confidant of FDR and Secretary of the Treasury, and Robert the longest-serving District Attorney in Manhattan’s history. We get a detailed look at New York's interlocking spheres of society, finance, and politics, and at how the Morgenthaus, as Jews, found acceptance despite the antisemitism of the time.  

By Andrew Meier,

Why should I read it?

1 author picked Morgenthau as one of their favorite books, and they share why you should read it.

What is this book about?

* NEW YORK TIMES EDITORS' CHOICE *

An "epic and intimate" (David M. Kennedy) portrait of four generations of the Morgenthau family, a dynasty of power brokers and public officials with an outsize—and previously unmapped—influence extending from daily life in New York City to the shaping of the American Century.

"A work of important and enduring history...from the making of New York, to the Greatest Generation, to surviving one of the toughest jobs in law and order: Manhattan DA.  The Morgenthau name and the contributions of this historic family will endure forever." --Tom Brokaw

After coming to America from Germany…


Book cover of Imagined Communities: Reflections on the Origin and Spread of Nationalism
Book cover of The Image: A Guide to Pseudo-Events in America
Book cover of Orientalism

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