Why am I passionate about this?
Anytime we imagine ourselves to be smarter or more clever than Madison Avenue or sponsored content on your social media feeds or a well-designed advertisement a nostalgia unlocking tweet will prove you wrong. We are all vulnerable to their manipulations, and it is from this belief that I explore the histories, the conflicts, and the techniques that strengthen capitalism’s hold on our imaginations. And yet, despite the lures of the marketplace, I believe that people can come together and outmaneuver corporations and their enablers. Whether it’s a fast-food restaurant that crashed and burned in the 1980s or the most popular toy of 1973 or failed TV spinoffs, I see these cultural contributions as rich texts to understand race, gender, and American identities.
Marcia's book list on racial capitalism
Why did Marcia love this book?
Race for Profit connects all the dots on the imbalances in housing in the United States today. As someone who bought a first home right before the mortgage meltdown, I’ve always wondered about the experiences of Black homebuyers historically. This is an expertly researched look at predatory inclusion, the nefarious ways that institutions—in this case the banks and real estate industry—extended opportunities for homeownership to poor, Black families to purchase homes in the late 1960s and early 1970s. Rather than create high-quality public housing or enforcing the principles of fair housing laws, the federal government supported home buying schemes that ultimately imperiled buyers. Taylor places emphasis on how discourses about Black women and housing planted the seeds for backlash against people who received public assistance and housing program users.
1 author picked Race for Profit as one of their favorite books, and they share why you should read it.
LONGLISTED FOR THE 2019 NATIONAL BOOK AWARD
By the late 1960s and early 1970s, reeling from a wave of urban uprisings, politicians finally worked to end the practice of redlining. Reasoning that the turbulence could be calmed by turning Black city-dwellers into homeowners, they passed the Housing and Urban Development Act of 1968, and set about establishing policies to induce mortgage lenders and the real estate industry to treat Black homebuyers equally. The disaster that ensued revealed that racist exclusion had not been eradicated, but rather transmuted into a new phenomenon of predatory inclusion.
Race for Profit uncovers how exploitative…