By Brenna Wynn Greer,

Book cover of Represented: The Black Imagemakers Who Reimagined African American Citizenship

Book description

In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corporate America. His personal…

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Why read it?

1 author picked Represented as one of their favorite books. Why do they recommend it?

By looking at the role of influential Black marketing researchers and advertisers, Represented delves into the murky relationship between activist politics and the marketplace through the ads for cars and colas that featured African-Americans. By looking at the dissonance between segregated lunch counters and photographs representing happy, Black consumers, Greer links the ways that advertising fuels fantasies about individual and communal progress.

From Marcia's list on racial capitalism.

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