Here are 64 books that Winning in Sports Business fans have personally recommended if you like
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I am a goal-setting expert with a specialty in Event Outcome Optimization. Through speaking, workshops, and consulting, I help individuals and teams get the most value from the events they attend. Conferences are essential for professional development, whether in-person or virtual. And they can be more than just fun. When you set goals and approach them properly, conferences can be a bounty of new connections, education, and information!
Whenever you meet new people, you Google them, right? You check out their website and connect on LinkedIn. Guess what? They do the same for you.
Before you attend any event, make sure your digital presence is a positive reflection of who you are and how you help. 101 Ways to Rock LinkedIn is a comprehensive guide that helps you put your best digital foot forward.
Authors LinkedIn expert Viveka von Rosen and “Rock Star” entrepreneur Dayna Steele have made it easy to give your LinkedIn a likely overdue makeover that helps you stand out from the crowd.
The year 2020 forced us to pivot, to understand the importance of our business and our personal brand, and to learn how to create virtual business. Not only has business changed, so has the entire world. So many more of us are working from home and/or are creating new home-based businesses. That means it’s even more important to create a strong personal brand, so that you stand out from your competition.
“LinkedIn is perhaps the most powerful social media platform for business today. Viveka von Rosen (considered among the world’s foremost experts on this platform) and ‘Rock Star’ entrepreneur Dayna…
I’m obsessed with spreading the word about best practices when it comes to the accounts payable function. It’s a lot more complicated than you might imagine – if you want to avoid fraud, excess costs, duplicate payments, problems with the IRS, etc. I regularly speak at both online and live events. As the host of the AP Now YouTube channel, I’m able to share opinions, interview industry thought leaders, and share the latest business intelligence needed to run an efficient, cost-effective accounts payable and payment function. I’ve written over 20 business books, most of them focusing on various aspects of the accounts payable function.
In today’s business environment, having a LinkedIn profile is essential. But just slapping some basic information up there is no longer adequate.
If you want to compete for the very best positions, recognized by those looking to hire without posting, and simply put your best foot forward when it comes to marketing yourself and networking, then you need some expert help – which Bernstein provides by the truckload.
LinkedIn, owned by Microsoft, hosts the profiles of nearly 800 million people in over 200 countries and 2.8 million locales -- and up to 47% of them are active users. LinkedIn reports 97 million monthly unique visitors worldwide, 57% of whom log on via mobile devices. In the U.S., 27% of adults (180+ million users) have LinkedIn profiles. Over 30 million companies have company pages on LinkedIn. Furthermore, according to LinkedIn, there are executives from every Fortune 500 company using this social network, and 95% of those companies use LinkedIn's licensed recruiting software to search for job candidates.
I’ve been a writer since I was fourteen (possibly before that) and I’ve been an official freelance proofreader/copyeditor since 2019. I’ve published over thirty books and proofread or copyedited over sixty-two manuscripts as of this writing. I’ve garnered enough experience in both fields to, at least, be considered.
I connected with the author on LinkedIn and fell in love with the grammar tips she would post. Then I discovered her book on proofreading tips and had to grab my copy. Every single page had me grinning and bobbing my head. I love how she can turn a grammar rule into something fun and memorable. Whether you’re a writer, editor, proofreader, or even publisher, I would recommend adding this fantastic read to your collection.
English can be beastly. With all its soundalike and lookalike words, its peculiar punctuation rules, its ridiculous spelling inconsistencies, and those teeny-tiny apostrophes that love landing in all the wrong places, writing can get downright intimidating.
HAVE NO FEAR! Unflubbify Your Writing is here! Packed with fun examples, this book shows you how to:
Keep spellings straight: capital and capitol, stationary and stationery, forego and forgo, etc.
Avoid comma splices and grocer’s apostrophes.
Pluralize last names.
Understand when to use fewer instead of less.
Use i.e. and e.g. correctly.
Know when—and when not—to…
Although I have been a professional artist for over forty years, I have never yet gotten to the point where I imagine I have it all figured out. There are always new techniques to learn, and new mediums to explore. The books on this list are ones I have found helpful in nudging me in new and productive directions.
I owe Francis D.K. Ching big time. What I learned about perspective in art school served me well enough during my first few years as a working illustrator, but there came a time when I faced a perspective problem beyond my experience on deadline, and I needed to pick up new skills fast. I knew the neighbor in the next apartment over was a graphic designer, so I knocked on her door to ask if she had any books on perspective, and this is what she had on the shelf. The perspective section is only a small part of this elegantly drawn and hand-lettered book, but the information in it was enough to solve my immediate problem and set me to exploring perspective on my own (and some thirty years later, I found my neighbor again on LinkedIn and returned her copy).
The bestselling guide to architectural drawing, with new information, examples, and resources Architectural Graphics is the classic bestselling reference by one of the leading global authorities on architectural design drawing, Francis D.K. Ching. Now in its sixth edition, this essential guide offers a comprehensive introduction to using graphic tools and drafting conventions to translate architectural ideas into effective visual presentations, using hundreds of the author's distinctive drawings to illustrate the topic effectively. This updated edition includes new information on orthographic projection in relation to 3D models, and revised explanations of line weights, scale and dimensioning, and perspective drawing to clarify…
I love reading about strong main characters stuck in lousy situations that they have to pull up their big girl panties to get out of. I want a read where no one follows the rules, come what may. Wit and clever dialog are definitely one of the things that keep me reading. And all of the books on this list have that in spades.
K.F. Breene is one of those authors that once you read one of her books, you need to binge on the rest. Her heroines are strong, sassy, deeply flawed, and honestly don’t give a crap.
The dialogue in these is great, and there are laugh-out-loud moments that keep you turning pages.
From the time I first learned to write, I knew this was something in my blood I had to pursue and that I’d one day make a comfortable living at it. Writing is a solitary craft to be sure, and although I worked in other industries for a number of years, I knew I’d eventually have to take a leap of faith and pursue this professionally. I’m passionate about encouraging fellow wordsmiths and dreamers, and the business books I’ve written reflect my expertise in Audience Analysis and Message Design, a specialization I’ve also tapped for my novels and stage plays.
Just like any new habit you want to incorporate into your lifestyle, it takes a conscientious effort to practice that habit every single day. Being your own boss is much, much harder than working for someone else (I know this from personal experience!) and Ms. Bolon provides the tools and tips one needs to successfully give structure to an otherwise wildly unstructured venture. Her tone is fun and conversational and makes one feel as if they have just come away from an energizing coffee date with an old friend.
As a solopreneur, you wanted to work for yourself so that you would have more freedom with your lifestyle, more fun with your family and more flexibility with your schedule. There's never been a better time to earn more money by starting a part-time solo venture. But being your own boss can be a challenge or feel scary if you’ve never been in charge of your own calendar before.
In The Thriving Solopreneur, Janine Bolon answers questions every solopreneur has had about creating a business and building a strong client base. It's a…
Professionally, I’ve been a journalist, author, speaker, marketer, adjunct professor, consultant, startup founder, and more; but at my core, I’m a storyteller and a lifelong student. I read voraciously about creativity, writing, media, marketing, psychology, and design, and I’m fascinated by drawing connections between these things. (I’m still allowed to say “read” when I mostly consume audiobooks, right?) I’m currently focused on helping other creators and storytellers master their craft, refine their big ideas, and figure out their unique differentiators, through The Creator Kitchen, the mastermind program I run with fellow creator Jay Acunzo.
Ok, you caught me. I recommended the first edition of this book in a previous list. But this, my friends, is the second edition which, as the cover art indicates, is 10% funnier than the first.
Ann’s work is a testament to the power of honing your unique voice in a way that makes your work easy to identify, clearly differentiated, and dang near impossible to recreate well. Now that we’re battling it out against generative AI, not just other writers, this book serves as both an instructional guide and a case study on developing a distinct voice, in and of itself.
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by…
After years of struggling to start my own business, I had a revelation that changed everything for me. The best marketers weren’t marketers—they were resourceful punks, propagandists, cult leaders, and other assorted riff-raff. I began to adopt their tactics, and I started having some success—first as a freelance copywriter and then as a marketing agency owner. Ever since, I’ve been obsessed by the weird psychology we fall into when we’re with other humans and how people can hack that psychology to make others do what they want.
This was the book that kicked off my obsession with mind control, social psychology, and media hacking. Ryan Holiday is one of the modern era's best marketers, and he's a pretty great writer as well. When he ran the marketing at American Apparel (at twenty-something), he took hype to new heights.
A small list of some of his stunts: Hiring a porn star to pose in nothing but socks in an ad for a clothing company, secretly defacing his own clients' billboards to generate publicity, and provoking a famous Internet media startup legend to threaten to punch him in the face in order to drive up book sales.
In this book, he reveals all his tricks while delivering a scathing critique of the broken system that let him do what he did.
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.
I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.
IN TODAY'S CULTURE... Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and…
Conflict and disagreement have always interested me. I was a middle child, so I naturally fell into the role of peacemaker. But I also had strong opinions, and I always thought I knew the right answer. The pursuit of education, love, and a career brought me to rural Montana, an Asian metropolis, and everywhere in between. These experiences deepened my fascination regarding how people could have such different beliefs, and how we are to live together despite those differences. A PhD in Science and Technology Studies, supervised by a political scientist, sent me on the path to diagnosing what ails American democracy, and what the cure might be.
This book is a classic. I recommend it to all my students. While the events discussed are dated: Three Mile Island, silicone breast implants, the Exxon Valdez oil spill, I found the lessons to be perennial.
Lawrence Susskind and Patrick Field show that when companies or government agencies focus on defending themselves during a crisis and fail to take responsibility, public confidence is only further eroded. I really enjoyed that, in the end, Dealing with an Angry Public is a practical guide to restoring and keeping trust, one that professionals in nuclear energy, public health, and other controversial fields would do well to read and understand.
Some portion of the American public will react negatively to almost any new corporate initiative, as Disney discovered when it announced its plans to build an historical theme park in Virginia. Similarly, government efforts to change policy or shift budget priorities are invariably met with stiff resistance. In this enormously practical book, Lawrence Susskind and Patrick Field analyze scores of both private and public-sector cases, as well as crisis scenarios such as the Alaskan oil spill, the silicone breast implant controversy, and nuclear plant malfunction at Three Mile Island. They show how resistance to both public and private initiatives can…
We’ve had the privilege to be part of a profession that has developed beyond all recognition. Both of us worked in senior public relations roles and know how difficult leadership can be in this context. A desire to combine what we’d learned with the best research resulted in us becoming professors in a university business school. Our aim is to provide a bridge between practice and academia, an ambition that has led us to work with inspiring practitioners and researchers around the world. We’ve had a great time and as you’ll see from our ‘book picks’ we draw on many perspectives to inform our work as authors, educators, and researchers.
What is public relations actually all about: the good, the bad, and the ugly? I found this book by Lee Edwards to be one of the most thoughtful texts ever written about an increasingly important profession. Taking the stance that public relations is not only used by organisations, but is deeply embedded in our society and culture, this book provides a comprehensive overview of how it shapes our lives and societies in all kinds of ways. It’s a powerful and challenging read.
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.
Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:
