Fans pick 100 books like Incentivology

By Jason Murphy,

Here are 100 books that Incentivology fans have personally recommended if you like Incentivology. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Lord of the Flies

Pedro Domingos Author Of 2040: A Silicon Valley Satire

From my list on satires that changed our view of the world.

Why am I passionate about this?

Like a caricature, satire lets you see reality better by exaggerating it. When satire is done right, every element, from the overall plot to the characters to paragraph-level details, is there to cast an exposing light on some part of our real world. They are books that exist on many levels, expose hubris and essential misunderstandings, and generally speak truth to power. They should leave the reader reassessing core assumptions about how the world works. I’ve written a best-selling nonfiction book about machine learning in the past, and I probably could have taken that approach again, but AI and American politics are both ripe for satire.

Pedro's book list on satires that changed our view of the world

Pedro Domingos Why did Pedro love this book?

I couldn’t look at society the same way after reading this tale of how a group of schoolboys stranded on an island descends, step by step, into savagery. The savagery is inside all of us, and the veneer of civilization that our education puts on it is very thin and easily cracks. Haunting. 

By William Golding,

Why should I read it?

15 authors picked Lord of the Flies as one of their favorite books, and they share why you should read it.

What is this book about?

A plane crashes on a desert island and the only survivors, a group of schoolboys, assemble on the beach and wait to be rescued. By day they inhabit a land of bright fantastic birds and dark blue seas, but at night their dreams are haunted by the image of a terrifying beast. As the boys' delicate sense of order fades, so their childish dreams are transformed into something more primitive, and their behaviour starts to take on a murderous, savage significance.

First published in 1954, Lord of the Flies is one of the most celebrated and widely read of modern…


Book cover of Defining Moments: When Managers Must Choose Between Right and Right

Dennis Gentilin Author Of The Origins of Ethical Failures: Lessons for Leaders

From my list on business ethics students and practitioners.

Why am I passionate about this?

My interest in business ethics was forged in the fire of personal experience. In 2004, shortly after commencing my career in the banking and finance industry, I was publicly named as one of the “whistleblowers” in a trading scandal that rocked one of Australia’s largest financial institutions. The fallout was everything you’d expect from a major governance failure: the resignation of the Chair and CEO, large financial losses, significant reputational damage, and criminal charges for the traders involved. The experience caused me to ask, “Why?” Specifically, why do ethical failures happen? And why will they continue to happen? In the years since, I have spent considerable time reflecting deeply on these questions.

Dennis' book list on business ethics students and practitioners

Dennis Gentilin Why did Dennis love this book?

My writing focuses on ethical failure, situations where people, when given the choice between the morally right and the morally wrong, choose the latter. Tackling the thornier “right versus right” ethical dilemmas is far more challenging. To do it requires an individual who is both a masterful thinker and writer. Joseph Badaracco is just that. In this brilliant book, Badaracco takes the reader into the minds of business people, at different levels of seniority, facing right versus right ethical dilemmas of increasing complexity. By doing so Badaracco not only provides insight into how challenging these dilemmas are to navigate, but also how finding a sensible path through is possible. This book is a must-read for business ethics students and practitioners.

By Joseph L. Badaracco Jr.,

Why should I read it?

1 author picked Defining Moments as one of their favorite books, and they share why you should read it.

What is this book about?

When Business and Personal Values Collide "Defining moments" occur when managers face business decisions that trigger conflicts with their personal values. These moments test a person's commitment to those values and ultimately shape their character. But these are also the decisions that can make or break a career. Is there a thoughtful, yet pragmatic, way to make the right choice? Bestselling author Joseph Badaracco shows how to approach these dilemmas using three case examples that, when taken together, represent the escalating responsibilities and personal tests managers face as they advance in their careers. The first story presents a young manager…


Book cover of The Theory of Moral Sentiments

Doug White Author Of Wounded Charity: Lessons Learned from the Wounded Warrior Project Crisis

From my list on the complex worlds of philanthropy and nonprofits.

Why am I passionate about this?

The nonprofit sector is important to society and I often marvel at how many of us – which is to say all of us – have been touched by the generosity of others. With few exceptions, anyone who has graduated from college, who has been admitted to a hospital, who has attended a faith-based service, who has examined art at a gallery, who – literally, and there are no exceptions here – breathes air has benefited from the work of nonprofit organizations and the philanthropists who support them. It is therefore important to me to understand how the system works and how important charities are to society and a functioning democracy. 

Doug's book list on the complex worlds of philanthropy and nonprofits

Doug White Why did Doug love this book?

Our love for humanity – which is how “philanthropy” is defined – is rooted in our sense of morality. 

Adam Smith explains that morality is not driven only by reason, but is built into us because we are social beings. To understand philanthropy, therefore, I think we need a grounding in how and why we want to help others.  This book explores that desire, or need, to empathize. 

Smith says that when we see people happy or sad, we feel happy or sad too, that we derive pleasure when people do things we approve of. Even though The Theory of Moral Sentiments is almost three centuries old, it teaches us much about why nonprofits can be successful in the modern world.

By Adam Smith,

Why should I read it?

3 authors picked The Theory of Moral Sentiments as one of their favorite books, and they share why you should read it.

What is this book about?

The foundation for a general system of morals, this 1749 work is a landmark in the history of moral and political thought. Readers familiar with Adam Smith from The Wealth of Nations will find this earlier book a revelation. Although the author is often misrepresented as a calculating rationalist who advises the pursuit of self-interest in the marketplace, regardless of the human cost, he was also interested in the human capacity for benevolence — as The Theory of Moral Sentiments amply demonstrates.
The greatest prudence, Smith suggests, may lie in following economic self-interest in order to secure the basic necessities.…


Book cover of Giving Voice to Values: How to Speak Your Mind When You Know What's Right

Dennis Gentilin Author Of The Origins of Ethical Failures: Lessons for Leaders

From my list on business ethics students and practitioners.

Why am I passionate about this?

My interest in business ethics was forged in the fire of personal experience. In 2004, shortly after commencing my career in the banking and finance industry, I was publicly named as one of the “whistleblowers” in a trading scandal that rocked one of Australia’s largest financial institutions. The fallout was everything you’d expect from a major governance failure: the resignation of the Chair and CEO, large financial losses, significant reputational damage, and criminal charges for the traders involved. The experience caused me to ask, “Why?” Specifically, why do ethical failures happen? And why will they continue to happen? In the years since, I have spent considerable time reflecting deeply on these questions.

Dennis' book list on business ethics students and practitioners

Dennis Gentilin Why did Dennis love this book?

The contribution Mary Gentile has made to modern-day business ethics education is unparalleled and it is in Giving Voice to Values that the story behind the curriculum she has developed resides. This book outlines the assumptions, research, and principles associated with the unique approach to business ethics education Gentile has developed. But more importantly, it provides the reader with practical guidance and advice on how they can prepare for and engage in those (at times challenging) conversations that aim to address issues with ethical import in their organisations. After reading this book, tools like pre-scripting, practice, and peer coaching will become part of your repertoire, and you will be better for it.

By Mary C. Gentile,

Why should I read it?

1 author picked Giving Voice to Values as one of their favorite books, and they share why you should read it.

What is this book about?

An innovative approach to standing up for your values in the workplace-inspired by a popular program from the Aspen Institute

"In business and in life, we often know what is the right thing to do, but we have trouble implementing it. This book, developed in conjunction with the Aspen Institute's Business and Society Program, shows how we can all give voice to values and make the right things happen. It is a wonderful guide to help us enter an era of responsibility and of leadership based on values."-Walter Isaacson, CEO of the Aspen Institute

"Inspiring and empowering. Instead of thinking…


Book cover of You Owe You: Ignite Your Power, Your Purpose, and Your Why

Jonathan Conyers Author Of I Wasn't Supposed to Be Here: Finding My Voice, Finding My People, Finding My Way

From my list on helping to shape your view of the world and yourself.

Why am I passionate about this?

I've always had a passion for reading deep personal stories that provide me with a better understanding of the world and equip me with the tools and life lessons I need to continue growing as a person. I believe that storytelling's vulnerability is one of the most powerful instruments for self-reflection, self-healing, and ultimately, for us to evolve into better versions of ourselves through introspection.

Jonathan's book list on helping to shape your view of the world and yourself

Jonathan Conyers Why did Jonathan love this book?

ET is a formidable force, and this book unequivocally proves it.

It underscores the importance of taking control of your life and embarking on the journey to become the best version of yourself – something we all aspire to. ET breaks down this journey and shares the secrets to waking up, taking action, and uncovering your "why."

I highly recommend this book to anyone in search of motivation and a roadmap for achieving their full potential. It serves as a vital first step that we all must take, which in return will lead us to build a support network of village members on our path towards greatness.

By Eric Thomas,

Why should I read it?

1 author picked You Owe You as one of their favorite books, and they share why you should read it.

What is this book about?

NEW YORK TIMES BESTSELLER • “You Owe You is full of insight and guidance for those seeking their inner selves.”—MICHAEL B. JORDAN
 
No matter your story or your struggle, Eric Thomas—celebrated motivational guru, educator, and problem-solver to many of the top athletes and business leaders—will “help you work harder, discover your real motivation, and crack the code of enduring success” (Ed Mylett, #1 bestselling author of The Power of One More)

If you feel like success is for others, that only certain people get to have their dreams fulfilled, Eric Thomas’s You Owe You is your wake-up call. His urgent…


Book cover of The Obstacle Is the Way

Joshua Womack Author Of You are not that funny: Stories from Cleveland Stand-Up

From my list on discipline, writing, and disciplined writing.

Why am I passionate about this?

The reason I’m so fascinated by stand-up and books on writing is because I have done both. For a brief time I was a comedian, and the lessons in creativity and writing I learned along the way helped me find the career of copywriting. I’m passionate about learning how great writers write, and more importantly, keep writing, even when they don’t feel like it. I like to be inspired with lessons I can bring with me to every Word doc I open up.

Joshua's book list on discipline, writing, and disciplined writing

Joshua Womack Why did Joshua love this book?

Ryan Holiday, like Steven Pressfield, is a no-nonsense writer whose words inspire you to start that project you’ve been putting off.

Already started it but running into some, well, obstacles? Holiday describes in his book how obstacles are a good thing and inspires us to look for creative solutions. This book made me reframe how I look at challenges, both personally and professionally.

By Ryan Holiday,

Why should I read it?

6 authors picked The Obstacle Is the Way as one of their favorite books, and they share why you should read it.

What is this book about?

We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better.

If the competition threatens you, it's time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you…


Book cover of The Last Pick: The Boston Marathon Race Director's Road to Success

Paul C. Clerici Author Of Born to Coach: The Story of Bill Squires, the Legendary Coach of the Greatest Generation of American Distance Runners

From my list on the sport of running.

Why am I passionate about this?

Born and raised in the Boston area, I’ve always loved history and running. Fortunately, I’ve been able to combine those passions for decades as a newspaper sports editor, magazine writer, and author, who has covered the sport for decades; runner, who has run hundreds of races, from the mile to the marathon, including 43 marathons (Boston 23 times); and public speaker and media guest about the sport. I enjoy delving deep into the history of races, athletes, records, etc. – everything within the sport – which has afforded me the great pleasure to meet, interview, and become friends with many Olympians, champions, record-setters, and Hall of Famers.

Paul's book list on the sport of running

Paul C. Clerici Why did Paul love this book?

The Last Pick is proof positive that anything is possible. He is the race director of the Boston Marathon and Falmouth Road Race. He has his own business which organizers athletic events throughout the world. He has run extraordinary distances for charity, including across America! He is revered, respected, and renowned. But as he unabashedly explains in his life story, he fought hard against many obstacles and slights to develop a level of perseverance and determination that constantly drives his success and benevolence. As evidenced in the book, he has also become one of the finest personable ambassadors of the sport, whether contributing to causes or promoting the many benefits of running. And on a personal note, he wrote a foreword for one of my books.

By David J. McGillivray, Linda Glass Fechter,

Why should I read it?

1 author picked The Last Pick as one of their favorite books, and they share why you should read it.

What is this book about?

Always the last pick for team sports because of his small stature, David McGillivray drove himself to excel at individual sports. When he was 16, he set himself up for the one "failure" that would motivate the rest of his life. He attempted to run in his first Boston Marathon - without training for the event. Not crossing the finish line could have been a crushing blow. Instead, he went on to complete 115 marathons and eventually to become the Boston Marathon's race director. At age 23, McGillivray completed his celebrated 3,452-mile run across the United States to raise money…


Book cover of Will It Make the Boat Go Faster?

Liz O'Riordan Author Of Under the Knife: Life Lessons from the Operating Theatre

From my list on to help you cope when life throws you a curve-ball.

Why am I passionate about this?

As a breast surgeon who’s had breast cancer three times, I’ve had my share of knocks along the way. A friend once asked me to speak to her nursing colleagues about how I had coped, and I immediately thought of my books. The ones I read on repeat at night to get me through the weekly wobbles. To remind me to have fun and that life is for living. They’re not too serious, some of them have a lot of swearing (sorry Dad), and everyone I’ve leant them to has thanked me for knowing exactly what was going on inside their head. I hope they do the same for you.

Liz's book list on to help you cope when life throws you a curve-ball

Liz O'Riordan Why did Liz love this book?

When I was a little girl my only goal was to become a surgeon. And no sooner had I made it then I had to retire thanks to recurrent breast cancer.

I started answering questions and giving talks about my experiences, writing blogs and articles to feel like the doctor I used to be. But I was drained. I’d forgotten to focus on what I now wanted from life. This book was the key.

Every decision Ben made over four years was based on whether it would help him win gold in the mens’ eight at Sydney. My free time was precious and I had to start thinking that way too. Could I justify giving up my time for free to help other people if it meant not looking after myself?

By Ben Hunt-Davis, Harriet Beveridge,

Why should I read it?

1 author picked Will It Make the Boat Go Faster? as one of their favorite books, and they share why you should read it.

What is this book about?

With its winning mix of gripping narrative and easy-to-implement performance-raising tips, this book has become a best-selling classic. It's garnered 5-star reviews and wide-ranging endorsements - from Sebastian Coe and Dame Kelly Holmes to Lord Digby Jones. The book tells the inspiring story of how Ben Hunt-Davis - an ordinary guy in an ordinary team - achieved something pretty extraordinary: Olympic Gold. Co-author Harriet Beveridge, Executive Coach, then gives a simple, engaging account of how we can apply these strategies to raise our own game... in sport, in business and in life.
Building on the huge success of the original,…


Book cover of Smarter Faster Better: The Transformative Power of Real Productivity

Joe Contrera Author Of Extraordinary Results for Life: Discover Your Path to Be UN-ordinary

From my list on transforming your business and your life!.

Why am I passionate about this?

For nearly 40 years, I have studied and written about blending the business world and the spiritual side of life together. By spiritual, I mean everything to do with our purpose and why we exist. I refer to this as being ALIVE @ WORK ®. We spend countless hours at work doing a j-o-b, when what we want most is knowing that we are making a difference in our lives and the lives of others. The key is taking 100% responsibility for our lives, knowing we have the power to change them in an instant. You will find this thread woven through all of my books and those I recommend.

Joe's book list on transforming your business and your life!

Joe Contrera Why did Joe love this book?

A very well-written book by a reporter from the New York Times (also the author of The Power of Habit). The author's style of writing, which is then blended with stories of people and organizations, kept me glued as if I was reading a news story.

It is one of the best books written on productivity I have ever read! There is such a broad range of people and stories, but all wrapped up into eight key concepts about focus and productivity. This book can help you understand why some folks (organizations) are so much more productive than others.

By Charles Duhigg,

Why should I read it?

5 authors picked Smarter Faster Better as one of their favorite books, and they share why you should read it.

What is this book about?

In his international bestseller The Power of Habit, Pulitzer Prize-winner Charles Duhigg explained why we do what we do. Now he applies the same relentless curiosity and masterful analysis to the question: how can each of us achieve more?

Drawing on the very latest findings in neuroscience, psychology and behavioural economics, he demonstrates the eight simple principles that govern productivity. He demonstrates how the most dynamic and effective people - from CEOs to film-makers to software entrepreneurs - deploy them. And he shows how you can, too.

'Charles has some wonderful advice for increasing productivity . . . the tips…


Book cover of Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being

Anne Jacoby Author Of Born to Create: How Creativity Sparks Connection, Innovation, and Belonging in Our New World of Work

From my list on organizational culture to spark creativity and connection.

Why am I passionate about this?

I’m on a mission to cultivate creativity at work! After starting my career in the performing arts, I made a pivot to corporate life over 20 years ago and haven’t looked back. What I’ve discovered is how essential creativity is in any workplace, and how its impact on organizational culture is underrated. Effective leaders prioritize connection, creativity, and make culture a strategic priority. After learning from hundreds of artists, entrepreneurs, and business leaders, I wrote this book to highlight their stories—unpacking how they bring creativity to life in their work. My hope is readers leave with tools to spark more meaningful connection and creative work experiences.

Anne's book list on organizational culture to spark creativity and connection

Anne Jacoby Why did Anne love this book?

Many of us are looking for the secrets to a happy life, so I was delighted to discover Shawn Achor’s book, Big Potential, include a bundle of them.

Combining ample scientific research and compelling narrative, this book is packed with memorable stories and strategies to immediately apply to work environments. I often return to its dog-eared pages to get inspired and isolate the behaviors that lead to greater connection.

For readers who aim to develop talent in others or are looking to tap into their own potential, this is a thoughtful and generous read.  

By Shawn Achor,

Why should I read it?

1 author picked Big Potential as one of their favorite books, and they share why you should read it.

What is this book about?

Forget everything you thought you knew about being your best. It's not about your own skills or talents. Instead, real success in work and life comes from your connections and relationships - the teams you build around you, the friends you make - and getting the best out of them. You hugely amplify your own potential by helping others around you to realise theirs.

A TED talk star with over 16 million views, Shawn Achor is one of the world's leading experts on happiness and personal success - and author of the positive psychology classic The Happiness Advantage. Now, in…


Book cover of Lord of the Flies
Book cover of Defining Moments: When Managers Must Choose Between Right and Right
Book cover of The Theory of Moral Sentiments

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