Why am I passionate about this?
I am an immigrant who has successfully pursued the American dream, living it now for 50 years. After 10 years as a Professor at the University of Massachusetts, I spent 40 years in the Sports and Entertainment business, capped by building my own marketing agency, The Aspire Group, which has generated $1.75B in revenues for 300 iconic sports properties globally. While I’ve been able to make the dream a reality for myself and my family, I believe it has become out of reach for too many. I want to show my appreciation for Americans adopting me by revitalizing the aspirational elements of that dream and making it attainable for all.
Bernie's book list on cutting edge talent development leadership
Why did Bernie love this book?
I recently turned 75, and my son told me, “Dad, you’re now entering the 4th quarter of your life.” The book quite simply spoke to me and where my head has been for the last 2 to 3 years as I made the decision to sell my company, The Aspire Group. I had plenty of time to think through the lessons of this book—what did I really need and want from selling the business? What ongoing lifestyle did I want? What outcomes did I want, and how much money did it really take to achieve those goals and live that kind of life?
During three years of extreme pressure, there was a lot of introspection while getting the business into the right shape to put it out on the market and then negotiating the sale terms. The only way to continue to run my business, stay sane and afloat, and…
1 author picked The Fourth Quarter of Your Life as one of their favorite books, and they share why you should read it.
Whether you are in the fourth quarter of life or not, this book will change the way you live the rest of your life.
Intentionality is the key to successful fourth quarter living. People don’t accidentally age gracefully. People don’t accidentally die peacefully. And people don’t accidentally leave behind legacies of hope, love, and encouragement. These all require the intentionality this book will help you develop.
The purpose of this practical guide is to help you...
Live the fourth quarter based on proven life principles Clearly establish meaning and direction for your life Develop the clarity necessary to make good…- Coming soon!