Why am I passionate about this?
Anytime we imagine ourselves to be smarter or more clever than Madison Avenue or sponsored content on your social media feeds or a well-designed advertisement a nostalgia unlocking tweet will prove you wrong. We are all vulnerable to their manipulations, and it is from this belief that I explore the histories, the conflicts, and the techniques that strengthen capitalism’s hold on our imaginations. And yet, despite the lures of the marketplace, I believe that people can come together and outmaneuver corporations and their enablers. Whether it’s a fast-food restaurant that crashed and burned in the 1980s or the most popular toy of 1973 or failed TV spinoffs, I see these cultural contributions as rich texts to understand race, gender, and American identities.
Marcia's book list on racial capitalism
Why did Marcia love this book?
By looking at the role of influential Black marketing researchers and advertisers, Represented delves into the murky relationship between activist politics and the marketplace through the ads for cars and colas that featured African-Americans. By looking at the dissonance between segregated lunch counters and photographs representing happy, Black consumers, Greer links the ways that advertising fuels fantasies about individual and communal progress.
1 author picked Represented as one of their favorite books, and they share why you should read it.
In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corporate America. His personal phone book also included the names of countless black celebrities, such as bandleader Duke Ellington, singer-actress Pearl Bailey, and boxer Joe Louis, with whom he had built relationships in the course of developing marketing campaigns for his numerous federal and corporate clients. Kendrix, along with Ebony publisher John H. Johnson…