100 books like Buying Power

I’m a Colorado-raised and California-based historian, professor, and writer. I recently published my first book, Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism, which explores the history of one of the longest-running consumer boycotts in American history – the boycott of Coors beer. In telling this particular history, I became fascinated with the boycott as a tool of protest and activism. The boycott is an iconic and regular feature of American politics and history, but it is often dismissed as ineffective or passive. The books on this list (as well as many others) have helped to convince me that the boycott and consumer activism can be powerful forms of solidarity-building and protest.

I’m a Colorado-raised and California-based historian, professor, and writer. I recently published my first book, Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism, which explores the history of one of the longest-running consumer boycotts in American history – the boycott of Coors beer. In telling this particular history, I became fascinated with the boycott as a tool of protest and activism. The boycott is an iconic and regular feature of American politics and history, but it is often dismissed as ineffective or passive. The books on this list (as well as many others) have helped to convince me that the boycott and consumer activism can be powerful forms of solidarity-building and protest.

I’m a Colorado-raised and California-based historian, professor, and writer. I recently published my first book, Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism, which explores the history of one of the longest-running consumer boycotts in American history – the boycott of Coors beer. In telling this particular history, I became fascinated with the boycott as a tool of protest and activism. The boycott is an iconic and regular feature of American politics and history, but it is often dismissed as ineffective or passive. The books on this list (as well as many others) have helped to convince me that the boycott and consumer activism can be powerful forms of solidarity-building and protest.

I’m a Colorado-raised and California-based historian, professor, and writer. I recently published my first book, Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism, which explores the history of one of the longest-running consumer boycotts in American history – the boycott of Coors beer. In telling this particular history, I became fascinated with the boycott as a tool of protest and activism. The boycott is an iconic and regular feature of American politics and history, but it is often dismissed as ineffective or passive. The books on this list (as well as many others) have helped to convince me that the boycott and consumer activism can be powerful forms of solidarity-building and protest.

I grew up in Los Angeles, the mecca of global consumer culture. I became a historian to escape from what I saw as this shallow, surface culture but through my work, I have returned to the mall. My work uses history to show how consumer desires are not natural. Instead, I ask why people consume particular things in particular places, and I show how they attribute meaning to the things they buy. I am not a specialist on China but while researching and writing on tea's global political economy and consumer culture I became fascinated by how China contributed to the making of global tastes, desires, and material culture. These books illuminate the history and cultural life of tea, opium, porcelain, and other things within and beyond China.

Frank R. Kardes, Ph.D. is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati. He is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, and a Fellow of five national professional societies. His research focuses on omission neglect, consumer judgment, and inference processes, persuasion and advertising, and consumer and managerial decision making. He was Co-Editor of Advances in Consumer Research, Journal of Consumer Psychology, the Handbook of Consumer Psychology, and Marketing Letters, and serves or has served on seven editorial boards. He has published nine books and over 100 articles and chapters on consumer psychology.

I became curious about US imperialism and Latin American history after reading Gabriel García Marquez’s One Hundred Years of Solitude. While pursuing a BA in History and Spanish at Dalhousie and an MA and PhD in Latin American Studies and History at Georgetown, I learned that Marquez's fictional banana worker massacre really happened in 1928 Colombia. What made me focus on sugar, rather than bananas, is the fact that sugar’s not really food... it often takes over land where food was planted, and the lack of food leads to a potentially revolutionary situation. I've used the following books in my classes about Revolution, Populism, and Commodities in Latin America at York University's Glendon College.

As an author of historical fiction, I have a number of time periods that I go back to again and again. Both the 1960s (specifically, the late 1960s) and the 1990s are two of those eras that I just can’t get enough of. The parallels between these two time periods are very compelling: both were times of political upheaval and amazing music, with young people leading the charge, hoping to create a better world than the one they were disenchanted with. 

As a historian and someone who grew up in Cold War Berlin, I am constantly inspired by efforts to curb the devastating effects of industrialised warfare. I love learning about people who had the courage to speak up, and how their historical understanding of the military abuse of power enables us to think differently about present-day warfare. So much of my research has been inspired by social movements and their difficult efforts to improve the world. While I am no expert on Vietnamese history, I have been fortunate to have learned a lot about how ingenious the Vietnamese revolutionaries were in actively pedalling the global emergence of Vietnam War protest. 

I don’t know when I became aware of and bothered by racial inequality but looking back, I see touchstones that lighted my path even before Martin Luther King’s “I Have a Dream” speech stiffened my spine in middle school. I participated in sit-ins at lunch counters and sat in the back of buses. Even though I was a white kid in a predominately white school, it became personal to me. The injustice and unfairness of prejudice and discrimination was the antithesis of what I believed was the promise of America. In recent years, the quiet background noise of racial inequity has amplified to an ugly level. I recommend these books as a start to understanding and rectifying the current unacceptable situation.