From the list on boycotts & consumer activism.
Who am I?
I’m a Colorado-raised and California-based historian, professor, and writer. I recently published my first book, Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism, which explores the history of one of the longest-running consumer boycotts in American history – the boycott of Coors beer. In telling this particular history, I became fascinated with the boycott as a tool of protest and activism. The boycott is an iconic and regular feature of American politics and history, but it is often dismissed as ineffective or passive. The books on this list (as well as many others) have helped to convince me that the boycott and consumer activism can be powerful forms of solidarity-building and protest.
Allyson's book list on boycotts & consumer activism
Why did Allyson love this book?
One of the most iconic and best-known boycotts of the 20th century is the 1955-1956 Montgomery Bus Boycott, launched by Rosa Parks’ famous act of civil disobedience. But as Blair L.M. Kelley demonstrates in Right to Ride, the Montgomery movement grew out of a longer tradition of boycotts and protest in the United States. In the 1850s, Black women in New York City protested segregation in the city’s streetcars. Decades later, Black activists boycotted segregated streetcars in at least twenty-five southern cities between 1900 and 1907. Kelley’s book, which tells this forgotten and, at times, failed history, reminds us that boycott movements are important forms of resistance – even under threats of violence and in the face of significant obstacles.