Why did I love this book?
Gerth's sweeping research, eye for detail, and beautiful prose help us understand how the rejection of foreign commodities was critical to the creation of Chinese nationalism and state-building in the early twentieth century. Rather than reject consumer culture per se, the Government and businesses pushed the Chinese to consume only "Chinese" goods. This nationalistic consumer culture was built though with the same tools we find in the West--advertising, exhibitions, and fashion. Chinese consumer culture can be seen then as both global and local.