Why am I passionate about this?
I grew up in Los Angeles, the mecca of global consumer culture. I became a historian to escape from what I saw as this shallow, surface culture but through my work, I have returned to the mall. My work uses history to show how consumer desires are not natural. Instead, I ask why people consume particular things in particular places, and I show how they attribute meaning to the things they buy. I am not a specialist on China but while researching and writing on tea's global political economy and consumer culture I became fascinated by how China contributed to the making of global tastes, desires, and material culture. These books illuminate the history and cultural life of tea, opium, porcelain, and other things within and beyond China.
Erika's book list on understanding tea and other Chinese things
Why did Erika love this book?
Gerth's sweeping research, eye for detail, and beautiful prose help us understand how the rejection of foreign commodities was critical to the creation of Chinese nationalism and state-building in the early twentieth century. Rather than reject consumer culture per se, the Government and businesses pushed the Chinese to consume only "Chinese" goods. This nationalistic consumer culture was built though with the same tools we find in the West--advertising, exhibitions, and fashion. Chinese consumer culture can be seen then as both global and local.
1 author picked China Made as one of their favorite books, and they share why you should read it.
"Chinese people should consume Chinese products!" This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern "nation" with its own "national products." From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China's burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message-patriotic Chinese bought…