Here are 100 books that Right to Ride fans have personally recommended if you like
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I’m a Colorado-raised and California-based historian, professor, and writer. I recently published my first book, Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism, which explores the history of one of the longest-running consumer boycotts in American history – the boycott of Coors beer. In telling this particular history, I became fascinated with the boycott as a tool of protest and activism. The boycott is an iconic and regular feature of American politics and history, but it is often dismissed as ineffective or passive. The books on this list (as well as many others) have helped to convince me that the boycott and consumer activism can be powerful forms of solidarity-building and protest.
My copy of Buying Power is extremely dog-eared and worn – this was an essential resource as I wrote Brewing a Boycott. Glickman offers a compelling and wide-ranging account of Americans’ efforts since the 18th century to raise consumer consciousness and boycott offending products. In this book, we see clearly that boycotting is an “American political tradition” that ties together many moments in American history, from colonists engaging in what they called “non-consumption” to abolitionists in the antebellum North and Ralph Nader’s fight for a Consumer Protection Agency in the 1970s. As a bonus, Glickman includes an informative appendix that breaks down consumer movements’ members, tactics, and significance.
A definitive history of consumer activism, "Buying Power" traces the lineage of this political tradition back to our nation's founding, revealing that Americans used purchasing power to support causes and punish enemies long before the word boycott even entered our lexicon. Taking the Boston Tea Party as his starting point, Lawrence B. Glickman argues that the rejection of British imports by revolutionary patriots inaugurated a continuous series of consumer boycotts, campaigns for safe and ethical consumption, and efforts to make goods more broadly accessible. He explores abolitionist-led efforts to eschew slave-made goods, African American consumer campaigns against Jim Crow, a…
I’m a Colorado-raised and California-based historian, professor, and writer. I recently published my first book, Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism, which explores the history of one of the longest-running consumer boycotts in American history – the boycott of Coors beer. In telling this particular history, I became fascinated with the boycott as a tool of protest and activism. The boycott is an iconic and regular feature of American politics and history, but it is often dismissed as ineffective or passive. The books on this list (as well as many others) have helped to convince me that the boycott and consumer activism can be powerful forms of solidarity-building and protest.
Women – and housewives – have long done most of a household’s shopping, making them the arbiters of family consumer habits. But as Twarog details in this fascinating book, many working-class American women have used their status as housewives to engage in protest and build power. Politics of the Pantry focuses particularly on battles over the cost of food – especially meat – in the 20th century. Women-led meat boycotts occurred in 1935, 1966, 1969, and 1973, for example. This slim volume is readable, engaging, and highlights the important role that women have played in consumer politics.
The history of women's involvement in politics has focused most heavily on electoral politics, but throughout the twentieth century a far wider range of women has engaged in political activity when they found it increasingly challenging to feed their families and balance their household ledgers. The Politics of the Pantry examines the rise and fall of the American housewife as a political constituency group. It examines how working- and middle-class housewives' relationship with the state evolved over the course of the century. Shifting the focus away from the workplace as a site of protest, it looks to the homefront as…
I’m a Colorado-raised and California-based historian, professor, and writer. I recently published my first book, Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism, which explores the history of one of the longest-running consumer boycotts in American history – the boycott of Coors beer. In telling this particular history, I became fascinated with the boycott as a tool of protest and activism. The boycott is an iconic and regular feature of American politics and history, but it is often dismissed as ineffective or passive. The books on this list (as well as many others) have helped to convince me that the boycott and consumer activism can be powerful forms of solidarity-building and protest.
The literature on Cesar Chavez, the United Farm Workers, and their boycott campaigns is quite extensive. Matt Garcia’s is one of the best accounts of the Farm Workers’ strategy of boycotting grapes, lettuce, and other items to build power and win a union. What I especially appreciate about Garcia’s account is, first, his focus on the innovations in consumer activism brought about by the UFW. Organizers and workers made their boycott succeed by going into cities, living together in boycott houses, and appealing to urban consumers. Garcia’s accounts of boycott houses and organizers’ efforts from Los Angeles to Toronto and London are excellent. Second, Garcia doesn’t stray from critiquing the boycott tactic and noting places where it fell short – making this a cautionary tale for activists today.
From the Jaws of Victory:The Triumph and Tragedy of Cesar Chavez and the Farm Worker Movement is the most comprehensive history ever written on the meteoric rise and precipitous decline of the United Farm Workers, the most successful farm labor union in United States history. Based on little-known sources and one-of-a-kind oral histories with many veterans of the farm worker movement, this book revises much of what we know about the UFW. Matt Garcia's gripping account of the expansion of the union's grape boycott reveals how the boycott, which UFW leader Cesar Chavez initially resisted, became the defining feature of…
I’m a Colorado-raised and California-based historian, professor, and writer. I recently published my first book, Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism, which explores the history of one of the longest-running consumer boycotts in American history – the boycott of Coors beer. In telling this particular history, I became fascinated with the boycott as a tool of protest and activism. The boycott is an iconic and regular feature of American politics and history, but it is often dismissed as ineffective or passive. The books on this list (as well as many others) have helped to convince me that the boycott and consumer activism can be powerful forms of solidarity-building and protest.
You’ll never look at table grapes the same after reading Tinsman’s excellent Buying into the Regime. Her book takes a different approach from the texts above – instead of looking at a single movement, she focuses on a single industry (Chilean grapes) in multiple contexts: cultivation in Chile, Cold War consumption in the United States, and consumer activism and grape boycotts in both nations. The result is a remarkable transnational history that underscores how consumption itself is a “terrain of political struggle.” Tinsman’s expansive perspective, which engages a number of different fields, also offers lessons for activists in the age of globalization, notably that building transnational alliances is incredibly difficult work.
Buying into the Regime is a transnational history of how Chilean grapes created new forms of consumption and labor politics in both the United States and Chile. After seizing power in 1973, Augusto Pinochet embraced neoliberalism, transforming Chile's economy. The country became the world's leading grape exporter. Heidi Tinsman traces the rise of Chile's fruit industry, examining how income from grape production enabled fruit workers, many of whom were women, to buy the commodities-appliances, clothing, cosmetics-flowing into Chile, and how this new consumerism influenced gender relations, as well as pro-democracy movements. Back in the United States, Chilean and U.S. businessmen…
I first learned about Fannie Lou Hamer more than a decade ago, and I have been deeply inspired by her life story and her words. I didn’t initially think I would write a book about her. But the uprisings of 2020 motivated me to do so. Like so many people, I struggled to make sense of everything that was unfolding, and I began to question whether change was possible. The more I read Hamer’s words, the more clarity I found. Her vision for the world and her commitment to improving conditions for all people gave me a renewed sense of hope and purpose.
Maegan Parker Brooks’ work on Fannie Lou Hamer was indispensable as I wrote my book. A Voice That Could Stir an Armyfocuses on Hamer’s use of rhetorical symbols and her public persona in a way that helps elevate Hamer’s legacy and demonstrates the importance of rhetoric to social movements. Brooks has helped bring Hamer’s words and ideas to a broader audience.
A sharecropper, a warrior, and a truth-telling prophet, Fannie Lou Hamer (1917-1977) stands as a powerful symbol not only of the 1960s black freedom movement, but also of the enduring human struggle against oppression. A Voice That Could Stir an Army is a rhetorical biography that tells the story of Hamer's life by focusing on how she employed symbols - images, words, and even material objects such as the ballot, food, and clothing - to construct persuasive public personae, to influence audiences, and to effect social change. Drawing upon dozens of newly recovered Hamer texts and recent interviews with Hamer's…
Anytime we imagine ourselves to be smarter or more clever than Madison Avenue or sponsored content on your social media feeds or a well-designed advertisement a nostalgia unlocking tweet will prove you wrong. We are all vulnerable to their manipulations, and it is from this belief that I explore the histories, the conflicts, and the techniques that strengthen capitalism’s hold on our imaginations. And yet, despite the lures of the marketplace, I believe that people can come together and outmaneuver corporations and their enablers. Whether it’s a fast-food restaurant that crashed and burned in the 1980s or the most popular toy of 1973 or failed TV spinoffs, I see these cultural contributions as rich texts to understand race, gender, and American identities.
By looking at the role of influential Black marketing researchers and advertisers, Represented delves into the murky relationship between activist politics and the marketplace through the ads for cars and colas that featured African-Americans. By looking at the dissonance between segregated lunch counters and photographs representing happy, Black consumers, Greer links the ways that advertising fuels fantasies about individual and communal progress.
In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corporate America. His personal phone book also included the names of countless black celebrities, such as bandleader Duke Ellington, singer-actress Pearl Bailey, and boxer Joe Louis, with whom he had built relationships in the course of developing marketing campaigns for his numerous federal and corporate clients. Kendrix, along with Ebony publisher John H. Johnson…
I’m the author of five books on subjects ranging from comedy and music to sports and pants (specifically, blue jeans). I’m a longtime Boston Globe contributor, a former San Francisco Chronicle staff critic, and a onetime editor for Rolling Stone. I help develop podcasts and other programming for Sirius and Pandora. I teach in the Journalism department at Emerson College, and I am the Program Director for the Newburyport Documentary Film Festival and the co-founder of Lit Crawl Boston.
Now teaching at UT Austin after founding the Center for the Study of Race and Democracy at Tufts University, Joseph recently wrote a twin biography of Malcolm X and Martin Luther King, Jr. called The Sword and the Shield. His first published book, Waiting ‘Til the Midnight Hour (2006), was a thriller; it helped shift the prevailing narrative of the core years of the Civil Rights era toward the essential legacies of Stokely Carmichael, Huey Newton, and other Black “radicals” whose contributions were too long willfully neglected.
In 1966, a group of black activists, including Stokely Carmichael and Huey P. Newton, turned their backs on Martin Luther King's pacifism in order to build on the legacy of Malcolm X. The result? The Black Power movement, a radical new approach to the fight for equality. Joseph traces the history of the men and women of the movement - many famous and infamous, some forgotten. Drawing on original archival research and more than 60 original oral histories, this narrative history vividly reports the way in which Black Power redefined black identity in the USA.
As a white child bused to African American schools in Richmond, Virginia in the 1970s, I unwittingly stepped into a Civil Rights experiment that would shatter social norms and put me on a path to learning history not taught in textbooks. At first, I never expected to look back at this fraught time. Then I had children. The more I tried to tell them about my past, the more I wanted to understand the context. Why did we fall so short of America’s founding ideals? I have been reading and writing about American history ever since, completing a master’s degree and publishing books, essays, and poems.
Raised in a working-class white family in segregated Richmond in the 1930s and 1940s, Peeples grows up to challenge the racism around him. His transformation – how he learned to think critically and become a “traitor to the race” – is both unusual and compelling. He spends the rest of his life fighting for racial equality, first in the U.S. Navy and later at the university where he teaches. His perspective as someone who rejects his upbringing and energetically defends equal treatment for all races, as well as broader human rights, shows how much one individual can do to overcome the hate in his past and improve the world.
Scalawag tells the surprising story of a white working-class boy who became an unlikely civil rights activist. Born in 1935 in Richmond, where he was sent to segregated churches and schools, Ed Peeples was taught the ethos and lore of white supremacy by every adult in his young life. That message came with an equally cruel one-that, as the child of a wage-earning single mother, he was destined for failure.
But by age nineteen Peeples became what the whites in his world called a ""traitor to the race."" Pushed by a lone teacher to think critically, Peeples found his way…
I am a children’s author best known for digging up fascinating stories about famous people—and forgotten people who deserve to be famous again. As a kid, I loved reading about the old days, but I wasn’t very interested in “history,” which seemed to be dull facts about a few Great Men. In college, though, I studied social movements and discovered that we all make history together, and that it takes the combined efforts of countless unsung heroes—just as brave, hardworking, and persistent as the big names everybody knows—to achieve real change.
Joseph McNeil. Franklin McCain. David Richmond. Ezell Blair. These aren’t household names, but they should be. These four college boys—still in their teens—organized the 1960 sit-in at a Woolworth’s lunch counter in Greensboro, North Carolina. This book shows how their daring not only drew in more protestors to join them, but set off a wave of sit-ins all across the South, and ultimately led to the formation of the Student Nonviolent Coordinating Committee, with the slogan “We are all leaders.” Pinkney even squeezes in a shout-out to the grassroots organizer Ella Baker.
A picture book celebration of the 50th anniversary of the momentous Woolworth's lunch counter sit-in, when four college kids staged a peaceful protest that became a defining moment in the struggle for racial equality and the growing civil rights movement. Andrea Davis Pinkney uses poetic, powerful prose to tell the story of these four young men, who followed Dr Martin Luther King Jr.'s words of peaceful protest and dared to sit at the 'whites only' Woolworth's lunch counter. Brian Pinkney embraces a new artistic style, creating expressive paintings filled with emotion that mirrors the hope, strength and determination that fueled…
I first learned about Fannie Lou Hamer more than a decade ago, and I have been deeply inspired by her life story and her words. I didn’t initially think I would write a book about her. But the uprisings of 2020 motivated me to do so. Like so many people, I struggled to make sense of everything that was unfolding, and I began to question whether change was possible. The more I read Hamer’s words, the more clarity I found. Her vision for the world and her commitment to improving conditions for all people gave me a renewed sense of hope and purpose.
This is a book that inspired me as a historian and in my approach to activism. Barbara Ransby’s biography of Ella Baker excavates the activist’s life, placing the reader at the nexus of some of the most important moments in civil rights history. Ella Baker’s life also provides a blueprint for local activism and group-centered leadership. It’s a compelling story of how Ella Baker became a mentor, inspiring, listening to, and supporting local activists.
One of the most important African American leaders of the twentieth century and perhaps the most influential woman in the civil rights movement, Ella Baker (1903-1986) was an activist whose remarkable career spanned fifty years and touched thousands of lives. In this deeply researched biography, Barbara Ransby chronicles Baker's long and rich political career as an organizer, an intellectual, and a teacher, from her early experiences in depression-era Harlem to the civil rights movement of the 1950s and 1960s. Ransby paints a vivid picture of the African American fight for justice and its intersections with other progressive struggles worldwide across…
