From the Jaws of Victory
Book description
From the Jaws of Victory:The Triumph and Tragedy of Cesar Chavez and the Farm Worker Movement is the most comprehensive history ever written on the meteoric rise and precipitous decline of the United Farm Workers, the most successful farm labor union in United States history. Based on little-known sources and…
Why read it?
1 author picked From the Jaws of Victory as one of their favorite books. Why do they recommend it?
The literature on Cesar Chavez, the United Farm Workers, and their boycott campaigns is quite extensive. Matt Garcia’s is one of the best accounts of the Farm Workers’ strategy of boycotting grapes, lettuce, and other items to build power and win a union. What I especially appreciate about Garcia’s account is, first, his focus on the innovations in consumer activism brought about by the UFW. Organizers and workers made their boycott succeed by going into cities, living together in boycott houses, and appealing to urban consumers. Garcia’s accounts of boycott houses and organizers’ efforts from Los Angeles to Toronto and…
From Allyson's list on boycotts & consumer activism.
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