Fans pick 100 books like A Business and Its Beliefs

By Thomas J. Watson Jr.,

Here are 100 books that A Business and Its Beliefs fans have personally recommended if you like A Business and Its Beliefs. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Soul of a New Machine

Alex Tapscott Author Of Web3: Charting the Internet's Next Economic and Cultural Frontier

From my list on technological innovation and what drives it.

Why am I passionate about this?

It was while on the job as an investment banker that I first heard about this new thing called Bitcoin, before the word "web3" entered the vernacular. Initially I was skeptical but curious. But I became convinced the underlying technology of blockchains was ushering in nothing short of a new internet. My father Don Tapscott and I agreed to collaborate on a major research initiative that became the international best-seller, Blockchain Revolution. Since then, I have traveled to 40 countries and seen first-hand how blockchain and now Web3 is changing the world, setting the stage for a new digital age. My new book charts a course for this coming transformation.

Alex's book list on technological innovation and what drives it

Alex Tapscott Why did Alex love this book?

Kidder’s book follows the lives of a group of brilliant, funny, and maniacally driven entrepreneurs as they race to get their new minicomputer, the “Data General Eclipse MV/8000,” to market.

The technology is totally obsolete – who under the age of 40 has heard of a minicomputer? – but the story is somehow timeless. The book won the Pulitzer and is still a fun and riveting tale of what it takes to get a product to market on an ever-changing technological frontier.

By Tracy Kidder,

Why should I read it?

5 authors picked The Soul of a New Machine as one of their favorite books, and they share why you should read it.

What is this book about?

Tracy Kidder's "riveting" story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry.

Computers have changed since 1981 when The Soul of a New Machine first examined the culture of the computer revolution. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations.

The Soul…


Book cover of Crucial Conversations: Tools for Talking When Stakes Are High

Maryanne O'Brien Author Of The Elevated Communicator: How to Master Your Style and Strengthen Well-Being at Work

From my list on communication and building trusted relationships.

Why am I passionate about this?

I am a work in progress, on my way to becoming a conscious communicator and an even better human being. I believe that intentional communication and (the) quality of our relationships determines the quality of our lives, careers, and societies. I’ve spent decades guiding people and cultures to foster open communication, cultivate self-understanding, and deepen trust, from large Fortune 500 to small businesses. Building communication skills is a practice that leads to self-transformation and finding meaning, and happiness. Each of these books will help you to better understand yourself and others, and learn to communicate at the level of trust.

Maryanne's book list on communication and building trusted relationships

Maryanne O'Brien Why did Maryanne love this book?

If you’ve been avoiding having a difficult conversation, this book is for you.

It provides a step-by-step guide for preparing to have difficult conversations and navigating the waters once you’re in them, both personally and professionally. You’ll learn to see your own defensive barriers to communicating well (defensiveness to silence) and how to apply strategies for overcoming these obstacles and creating a safe and productive environment.

It’s a valuable resource you’ll come back to again and again, because people are complex, and communication is the bridge to building trust. 

By Kerry Patterson, Joseph Grenny, Ron McMillan , Al Switzler

Why should I read it?

8 authors picked Crucial Conversations as one of their favorite books, and they share why you should read it.

What is this book about?

The New York Times and Washington Post bestseller that changed the way millions communicate

"[Crucial Conversations] draws our attention to those defining moments that literally shape our lives, our relationships, and our world. . . . This book deserves to take its place as one of the key thought leadership contributions of our time."
-from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People

"The quality of your life comes out of the quality of your dialogues and conversations. Here's how to instantly uplift your crucial conversations."
-Mark Victor Hansen, cocreator of the #1…


Book cover of The Second Mountain: The Quest for a Moral Life

Les Cowan Author Of Benefit of the Doubt: He Fled, Danger Followed

From my list on crime/thriller for characters and character.

Why am I passionate about this?

When I first thought about crime writing I was probably too lazy to do the research on police procedures so decided instead to feature an “ordinary” character with no official role but who still intervenes when evil seems to be triumphing and nobody is paying attention. Key elements of this are reflected in my list—the importance of stories and storytelling, some great thrillers, and thoughtful consideration of why someone would put themselves in jeopardy for others. Having worked with many criminals and victims I have seen that ordinary people can make a difference. In a way my books ask the question, “What would you do in David Hidalgo’s shoes?”

Les' book list on crime/thriller for characters and character

Les Cowan Why did Les love this book?

Brooks is interested in what makes for a good society and how we as individuals can lead moral, principled lives that benefit others. This must be a subject of interest to everyone but I think has a particular application for writers trying to portray men and women of character and moral purpose. In Brooks’ metaphor the first mountain consists of career, family, wealth, reputation, and everything you would put into your CV. The second mountain is what they might say about you after you die when none of that matters anymore. The issue now is character not achievements. Were you kind, hospitable, generous, compassionate, and humble in your outlook, or ego-centric and proud? For any one trying to write a character with character this is fascinating reading.

By David Brooks,

Why should I read it?

2 authors picked The Second Mountain as one of their favorite books, and they share why you should read it.

What is this book about?

#1 NEW YORK TIMES BESTSELLER • Everybody tells you to live for a cause larger than yourself, but how exactly do you do it? The author of The Road to Character explores what it takes to lead a meaningful life in a self-centered world.

“Deeply moving, frequently eloquent and extraordinarily incisive.”—The Washington Post

Every so often, you meet people who radiate joy—who seem to know why they were put on this earth, who glow with a kind of inner light. Life, for these people, has often followed what we might think of as a two-mountain shape. They get out of…


Book cover of A Guide to Liberating Your Soul

Grant Tate Author Of Hand on the Shoulder: Finding Freedom in the Confluence of Love and Career

From my list on disillusionment and transformation.

Why am I passionate about this?

For years, I’ve asked myself why I crashed. What was the complex web of principles and circumstances that landed a successful, upstanding, highly qualified person into a psychiatrist’s office? And, further, what inner strengths led me to ultimate transformation and a better understanding of myself and my environment? This book has been a project of self-exploration, of the stories and decisions that helped me climb, fall, and recover—exploring the confluence of love and career.

Grant's book list on disillusionment and transformation

Grant Tate Why did Grant love this book?

Richard Barrett’s book is like the engineer's guide to self-enlightenment. Like David Brooks in the second mountain, the author describes a personal journey to discover one’s inner purpose and soul.

The book's first section explores ways to develop self-knowledge, even providing a variety of charts to explain the author's philosophical concepts: exploring consciousness, self-identity, and beliefs. Part two defines ways to discover one’s purpose and then articulates pathways and strategies to live that purpose.

Had I read and studied this book in my early life, my path might have been much different. That is, of course, if I had the mind to follow Barrett’s suggestions.

By Richard Barrett,

Why should I read it?

1 author picked A Guide to Liberating Your Soul as one of their favorite books, and they share why you should read it.

What is this book about?

Everything you need to know about personal transformation. Drawing on leading-edge theories of science, religion and psychology, Richard Barrett provides a detailed account of the interactions of the personality with the soul. He weaves together a comprehensive model of consciousness with the soul at the center. He teaches you ten strategies for attaining soul consciousness and how to see and live life from the perspective of the soul.


Book cover of Flirting with French: How a Language Charmed Me, Seduced Me, and Nearly Broke My Heart

Julie Barlow Author Of The Bonjour Effect: The Secret Codes of French Conversation Revealed

From my list on understanding the French.

Why am I passionate about this?

I have been writing books about France and the French for two decades. The adventure began when I moved to Quebec in my early 20s and married a Quebecker. He became my life partner and co-author. I learned his language, immersed myself in Canada’s French-language culture and began writing articles in French. In 1999 we moved to France for three years to study the French. Three books later, we returned to Paris with our daughters to try to demystify French conversation. The result is The Bonjour Effect. I am grateful to the authors on my list for helping me refine my understanding of France, the French and their language. 

Julie's book list on understanding the French

Julie Barlow Why did Julie love this book?

Alexander’s book is a sort of memoir that recounts how, at a quite advanced age, he set out to become fluent in French. It’s funny, insightful, peppered with great observations, and has quite an amazing twist in the plot. His determination to master French – but also the research he explores about language learning in the process – will be inspiring for readers of all ages. A fun and motivating read.

By William Alexander,

Why should I read it?

1 author picked Flirting with French as one of their favorite books, and they share why you should read it.

What is this book about?

William Alexander is not just a Francophile, he wants to be French. It's not enough to explore the country, to enjoy the food and revel in the ambiance, he wants to feel French from the inside. Among the things that stand in his way is the fact that he can't actually speak the language. Setting out to conquer the language he loves (but which, amusingly, does not seem to love him back), Alexander devotes himself to learning French, going beyond grammar lessons and memory techniques to delve into the history of the language, the science of linguistics, and the art…


Book cover of HR from the Outside In: Six Competencies for the Future of Human Resources

Jon Younger Author Of Agile Talent: How to Source and Manage Outside Experts

From my list on talent management.

Why am I passionate about this?

The future of talent management is now. I’m a teacher, consultant, and board member who is deeply interested in the social and economic impact of the freelance revolution. Millions of people around the world are now working for themselves as independent professionals or “solopreneurs”. Millions more are taking on freelance assignments to augment their income or increase their expertise and experience. Technology makes it possible for professionals in many fields to work remotely and free themselves from the limitations of their local economy. These benefits organizations by offering greater access to talent and gives professionals greater access to opportunity. 

Jon's book list on talent management

Jon Younger Why did Jon love this book?

This book brought global survey data, case examples, and thought leadership together in recommending a new approach to HR that has since become a standard: driving the organizational capabilities the business needs to flourish competitively, and deliver superior value to customers. Six critical HR competencies based on research are described and best practices shared. The new model of HR proposed in this book has been broadly adopted.

By Dave Ulrich, Jon Younger, Wayne Brockbank , Mike Ulrich

Why should I read it?

1 author picked HR from the Outside In as one of their favorite books, and they share why you should read it.

What is this book about?

"This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective."
-Edward E. Lawler III, Professor, University of Southern California

"This book is a crucial blueprint of what it takes to succeed. A must have for every HR professional."
-Lynda Gratton, Professor, London Business School

"One single concept changed the HR world forever: 'HR business partner'. Through consistent cycles of research and practical application, Dave and his team have produced and update the most comprehensive set of HR competencies ever."
-Horacio Quiros, President, World Federation of People Management Associations…


Book cover of Ingenius: A Crash Course on Creativity

Matthew E. May Author Of Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking

From my list on creative thinking.

Why am I passionate about this?

For as long I can remember, I’ve been an ideas guy. I even like the idea of ideas…I guess that makes me a meta-idea guy. But not just any ideas. Ideas that achieve the maximum impact with the minimum means. Oliver Wendell Holmes once wrote, “I wouldn’t give a fig for simplicity on this side of complexity, but I’d give my life for simplicity on the other side of complexity.” Creative ideas are the main event of the imagination, and the simpler the better. I've written and published several books, hundreds of articles and blogs, and even had dozens of songs published. But by far my favorite creative accomplishment is winning the New Yorker cartoon caption contest in 2008.

Matthew's book list on creative thinking

Matthew E. May Why did Matthew love this book?

This book is a practitioner’s guide to applied creativity in business, from yet another Stanford University professor. What is it about Stanford? I learned Design Thinking at Stanford, and I’ve had the honor of spending time with Tina Seelig. In many respects, this book is volume two of Creativity in Business a few decades apart. She introduces a conceptual model she calls the Innovation Engine, which explains how creativity is produced on the inside…our “in-genius,”…but is then influenced by the outside world. For anyone looking to create something from scratch, this book is for you.

By Tina Seelig,

Why should I read it?

1 author picked Ingenius as one of their favorite books, and they share why you should read it.

What is this book about?

Is the ability to creatively tackle problems innate or can it be learned? Like most human traits, both answers are correct. Some people are inherently more innovative than others. But, just like maths, or writing, everyone can improve with practice. Tina Seelig, PhD teaches creativity every day in her courses on innovation at Stanford School of Engineering. After ten years of experience, she confidently asserts that not only can creativity be taught but that there are a clear set of tools, skills and approaches that can unlock anyone's creative potential.

In InGenius, Seelig reminds us that creativity is not just…


Book cover of Good Power: Leading Positive Change in Our Lives, Work, and World

Trudy Worth Author Of Heartful Business: Leading with the World in Mind

From my list on leadership to change the world of work for good.

Why am I passionate about this?

I’ve experienced good organisations and less so in my working life. Likewise, I've experienced the good and less so of leadership. In leading teams and organisations during my career, I, too, have been an example of both, so I’m passionate about helping leaders grow their capability to ‘avoid the less so’ and lead well, with humanity and greater consciousness, to create workplaces where people flourish and organisations that contribute positively to the future of our world.

Trudy's book list on leadership to change the world of work for good

Trudy Worth Why did Trudy love this book?

Power has gotten a bad rap over the years due to its selfish/self-interested misuse in all walks of life. For me, Rometty’s book resets the dial with its refreshing focus on using power for the greater good and creating positive change in organisations and wider society.

I really liked the book's blend of memoir, practical advice and tools, and the core concept of good power—shifting from the traditional notion of leadership as control and power to a practice that puts empathy, inclusion, and service at heart. Ultimately, the book is about meaningful, positive change…something we can surely all get behind.

By Ginni Rometty,

Why should I read it?

1 author picked Good Power as one of their favorite books, and they share why you should read it.

What is this book about?

A Wall Street Journal Bestseller

Former IBM CEO Ginni Rometty delivers a powerful combination of memoir, leadership lessons, and big ideas on how we can all drive meaningful change.

Ginni Rometty led one of the world's most iconic companies, and in Good Power she recounts her groundbreaking path from a challenging childhood to becoming the CEO of IBM and one of the world's most influential business leaders. With candor and depth, Rometty shares milestones from her life and career while redefining power as a way to drive meaningful change in positive ways for ourselves, our organizations, and for the many,…


Book cover of Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms

Gena Cox Author Of Leading Inclusion: Drive Change Your Employees Can See and Feel

From my list on the need for DEI and workplace inclusion.

Why am I passionate about this?

I have been an organizational psychologist and executive coach for more than two decades, advising high-level executives, including Fortune 500 leaders, to build workplace cultures in which all employees can flourish. Yet, for many employees of color, the workplace is so challenging that many feel professionally stifled. I realized many years ago that to accomplish my own goals; I needed to take control of my career and not depend upon the vagaries of individual leaders. I needed to set goals, take a long game view, be honest with myself and my leaders, and help leaders understand how changing some habits could help them and me succeed in a disrupted world. 

Gena's book list on the need for DEI and workplace inclusion

Gena Cox Why did Gena love this book?

Shellye Archambeau is one of the most successful tech business leaders in America. And this book shows you how she did it and how you can, too. The secrets include clearly defining the goal as early in life as possible; don’t wait. This book will let you know when to say “yes,” and which enticing offers deserve a hard “no.”

By Shellye Archambeau,

Why should I read it?

2 authors picked Unapologetically Ambitious as one of their favorite books, and they share why you should read it.

What is this book about?

Full of empowering wisdom from one of high tech's first female African American CEOs, this inspiring leadership book for readers of Dare to Lead and Start with Why offers a blueprint for how to achieve your personal and professional goals, drawn from the author's own compelling story of how she weathered life's difficulties to build massive success.

Shellye Archambeau recounts how she overcame the challenges she faced as a young black woman, wife, and mother, managing her personal and professional responsibilities while climbing the ranks at IBM and subsequently in her roles as CEO. Through the busts and booms of…


Book cover of Reaching the Goal: How Managers Improve a Services Business Using Goldratt's Theory of Constraints

Uwe Techt Author Of Projects That Flow

From my list on speed for multiple projects.

Why am I passionate about this?

Business development and projects have fascinated me since my studies and my first experiences in companies. Time and again, I think I have understood what it's really all about... and shortly thereafter, completely new insights emerge that challenge previously perceived assumptions and thus enable leaps in performance. This is sometimes exhausting, but I wouldn't want to miss this path of development! Today I help management teams to improve their business results quickly and sustainably by guiding them to question assumptions, find new perspectives and thereby enable performance leaps.

Uwe's book list on speed for multiple projects

Uwe Techt Why did Uwe love this book?

Of course, when I started to apply the insights from "Critical Chain" over and over again in different companies, not everything always went smoothly. That was frustrating—for me and the people I worked with. Every company—or rather, every business—has its own idiosyncrasies. Understanding that and being able to take it into account when accelerating an entire project portfolio was crucial. Reading Reaching the Goal helped me a lot in this. Ricketts writes from his many years of experience at IBM.

By John Arthur Ricketts,

Why should I read it?

1 author picked Reaching the Goal as one of their favorite books, and they share why you should read it.

What is this book about?

"There is no doubt that this is a truly original and groundbreaking work in applying the Theory of Constraints. I run a services company and learned some things about the services business. Anyone involved in large services companies needs to look at what John is proposing. I will definitely quote this material frequently."

ChadSmith, Managing Partner, Constraints Management Group

"The information presented in this book is badly needed by service providers who struggle to balance supply and demand with their resources."

Carol A. Ptak, CFPIM, CIRM

"The techniques that John brings to light in this book are the bridge from…


Book cover of The Soul of a New Machine
Book cover of Crucial Conversations: Tools for Talking When Stakes Are High
Book cover of The Second Mountain: The Quest for a Moral Life

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