Why am I passionate about this?
I’m a law professor who has been teaching and writing in the area of intellectual property for 20 years. As my career went along, I came to realize how important it is to not just mechanically apply the legal rules but to think about why they are there. Intellectual property law—a 7 trillion-dollar legal regime governing one-third of the U.S. economy—continually guesses as to how the minds of artists and audiences work. The more I read about neuroscientific advances, the more I realized that these guesses are often wrong and need to be updated for a new technological age.
Mark's book list on how neuroscience will change our lives
Why did Mark love this book?
This book does a great job of describing what is possible and what is not when it comes to neuroscience. Poldrack, a professor of psychology at Stanford, makes sure we don’t lose the forest for the trees, boiling down the basics of functional magnetic resonance imaging (fMRI) in a way that anyone can understand. He is particularly strong on describing about how this technology might be used outside of university laboratories, discussing potential applications in law, advertising, and treatment of mental illness.
1 author picked The New Mind Readers as one of their favorite books, and they share why you should read it.
A revealing insider's account of the power-and limitations-of functional MRI
The ability to read minds has long been a fascination of science fiction, but revolutionary new brain-imaging methods are bringing it closer to scientific reality. The New Mind Readers provides a compelling look at the origins, development, and future of these extraordinary tools, revealing how they are increasingly being used to decode our thoughts and experiences-and how this raises sometimes troubling questions about their application in domains such as marketing, politics, and the law.
Russell Poldrack takes readers on a journey of scientific discovery, telling the stories of the visionaries…