Why am I passionate about this?
Driving cars through Europe and the Sahara Desert to sell them in Niger and exploring China and Russia on the Trans-Siberia Express (1992) as a student, I quickly realised that what we think we know about the world is very superficial, cliché, and stereotype. This made me embark on a PhD supervised by Erasmus University Rotterdam professor Frank M. Go (may he rest in peace), to whom I am forever grateful for suggesting the classic literature on this page. Now I advise governments, I am founding chairman of the International Place Branding Association, co-editor of the journal of Place Branding and Public Diplomacy, and a passionate visiting scholar in Beijing, London, Milan, Rotterdam, and Turin.
Robert's book list on managing the reputation of cities and countries
Why did Robert love this book?
Another classic work that inspired my passion for the domain that I work in.
Saïd thoroughly illustrates how media agenda setting and framing, socio-cultural biases and generalisation impact the way we see the world. It is largely driven by clichés and stereotypes. What is needed is “respect for the concrete detail of human experience, understanding that arises from viewing the Other compassionately, knowledge gained and diffused through moral and intellectual honesty.”
I couldn’t agree more.
5 authors picked Orientalism as one of their favorite books, and they share why you should read it.
The seminal work that has redefined our understanding of colonialism and empire, with a preface by the author
'Stimulating, elegant and pugnacious' Observer
'Magisterial' Terry Eagleton
In this highly-acclaimed work, Edward Said surveys the history and nature of Western attitudes towards the East, considering orientalism as a powerful European ideological creation - a way for writers, philosophers and colonial administrators to deal with the 'otherness' of eastern culture, customs and beliefs. He traces this view through the writings of Homer, Nerval and Flaubert, Disraeli and Kipling, whose imaginative depictions have greatly contributed to the West's romantic and exotic picture of…
- Coming soon!