Why am I passionate about this?
For more than 30 years I have been immersed in creative public relations and marketing from campaign development and activation to effectively engaging the primary consumer audiences. Me and my teams developed campaigns around such major sports and entertainment properties as the Olympic Games, Super Bowl, and The Rolling Stones. No matter your industry, inspiration for creativity, transformation, and innovation can come from many sources including the compelling storytelling featured in the books that I recommend.
Mark's book list on inspiring creativity, transformation, and innovation
Why did Mark love this book?
Matthew McConaughey, the globally recognized actor shares his life story and provides many valuable lessons learned along the way that all of us can apply to our own lives.
Most inspiring for today’s Gen Z students and those who may be stuck in their careers is his storytelling about his pursuit of acting and his failures and successes that empowered him to consistently innovate and transform.
3 authors picked Greenlights as one of their favorite books, and they share why you should read it.
From the Academy Award (R)-winning actor, an unconventional memoir filled with raucous stories, outlaw wisdom, and lessons learned the hard way about living with greater satisfaction.
I've been in this life for fifty years, been trying to work out its riddle for forty-two, and been keeping diaries of clues to that riddle for the last thirty-five. Notes about successes and failures, joys and sorrows, things that made me marvel, and things that made me laugh out loud. How to be fair. How to have less stress. How to have fun. How to hurt people less. How to get hurt less.…