100 books like The Master Switch

By Tim Wu,

Here are 100 books that The Master Switch fans have personally recommended if you like The Master Switch. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Constitution of Knowledge: A Defense of Truth

Tom Wheeler Author Of From Gutenberg to Google: The History of Our Future

From my list on today’s roadmap to tomorrow.

Why am I passionate about this?

I have been fortunate to have spent the last 40 years of my professional life dealing with new networks and new technology. From the early days of cable television and mobile communications to the development of digital video and the transmission of data over cable lines and satellite. It was a career topped off with the privilege of being the Chairman of the Federal Communications Commission (FCC) with regulatory responsibly for approximately 1/6th of the American economy (on which the other 5/6s depended). 

Tom's book list on today’s roadmap to tomorrow

Tom Wheeler Why did Tom love this book?

At a time when new technology has delivered us to a world of misinformation, disinformation, and malinformation, we have lost our shared understanding of just what facts and truth are.

Jonathan Rauch helps us recall the importance of facts and truth to the liberal democratic process. He challenges us to reinstate knowledge and truth. 

By Jonathan Rauch,

Why should I read it?

2 authors picked The Constitution of Knowledge as one of their favorite books, and they share why you should read it.

What is this book about?

Arming Americans to defend the truth from today's war on facts.

Disinformation. Trolling. Conspiracies. Social media pile-ons. Campus intolerance. On the surface, these recent additions to our daily vocabulary appear to have little in common. But together, they are driving an epistemic crisis: a multi-front challenge to America's ability to distinguish fact from fiction and elevate truth above falsehood.

In 2016 Russian trolls and bots nearly drowned the truth in a flood of fake news and conspiracy theories, and Donald Trump and his troll armies continued to do the same. Social media companies struggled to keep up with a flood…


Book cover of Tools and Weapons: The Promise and the Peril of the Digital Age

Tom Wheeler Author Of From Gutenberg to Google: The History of Our Future

From my list on today’s roadmap to tomorrow.

Why am I passionate about this?

I have been fortunate to have spent the last 40 years of my professional life dealing with new networks and new technology. From the early days of cable television and mobile communications to the development of digital video and the transmission of data over cable lines and satellite. It was a career topped off with the privilege of being the Chairman of the Federal Communications Commission (FCC) with regulatory responsibly for approximately 1/6th of the American economy (on which the other 5/6s depended). 

Tom's book list on today’s roadmap to tomorrow

Tom Wheeler Why did Tom love this book?

Microsoft president Brad Smith’s thoughtful book is basically about responsibility in the digital age.

Smith takes an approach that is different from most corporate executive books in that he calls out the threats represented by digital technology his company is built on rather than trying to sugarcoat them.

Then he suggests responsible steps that everyone – individuals, public policy, and companies like his – should take to mitigate those threats.

By Brad Smith, Carol Ann Browne,

Why should I read it?

2 authors picked Tools and Weapons as one of their favorite books, and they share why you should read it.

What is this book about?

The New York Times bestseller, now updated with new material on cyber attacks, digital sovereignty, and tech in a pandemic.

From Microsoft's president and one of the tech industry's broadest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates.

"A colorful and insightful insiders' view of how technology is both empowering and threatening us. From privacy to cyberattacks, this timely book is a useful guide for how to navigate the digital future." -Walter Isaacson

Microsoft president Brad Smith operates by a simple core belief: When your technology changes…


Book cover of Future Shock

Jerry Fishenden Author Of Fracture. The collision between technology and democracy-and how we fix it

From my list on technology and democracy.

Why am I passionate about this?

I’ve always loved technology. I like the constant change, the sense of creativity and invention, of how it can act as an incredible force for good and human progress and betterment in the world. I can’t remember a time when I wasn’t tinkering with gadgets—taking radios apart to mend them or learn how they worked; designing electronic circuits for music synthesis; programming computers. But I’ve also always been interested in politics and the complex intersection of technology and public policy. So much so that most of my working life has been spent at this intersection, which is why I love these books—and hope you will too.

Jerry's book list on technology and democracy

Jerry Fishenden Why did Jerry love this book?

I remember first reading Future Shock after buying a battered, orange-coloured paperback edition at a bargain price from one of the second-hand bookshops that once saturated London’s Charing Cross Road.

It hadn’t really occurred to me before how much the increasingly rapid technological changes around us might create a sense of shock—‘future shock’— for some people. It changed my thinking about the influence of technology on our world and the impact it has on people, society, economics, and politics.

Even after all these years, many of Alvin Toffler’s insights and ideas remain just as topical today.

By Alvin Toffler,

Why should I read it?

4 authors picked Future Shock as one of their favorite books, and they share why you should read it.

What is this book about?

NEW YORK TIMES BESTSELLER • The classic work that predicted the anxieties of a world upended by rapidly emerging technologies—and now provides a road map to solving many of our most pressing crises. 

“Explosive . . . brilliantly formulated.” —The Wall Street Journal 

Future Shock is the classic that changed our view of tomorrow. Its startling insights into accelerating change led a president to ask his advisers for a special report, inspired composers to write symphonies and rock music, gave a powerful new concept to social science, and added a phrase to our language. Published in over fifty countries, Future…


Book cover of The Exponential Age: How Accelerating Technology is Transforming Business, Politics and Society

Tom Wheeler Author Of From Gutenberg to Google: The History of Our Future

From my list on today’s roadmap to tomorrow.

Why am I passionate about this?

I have been fortunate to have spent the last 40 years of my professional life dealing with new networks and new technology. From the early days of cable television and mobile communications to the development of digital video and the transmission of data over cable lines and satellite. It was a career topped off with the privilege of being the Chairman of the Federal Communications Commission (FCC) with regulatory responsibly for approximately 1/6th of the American economy (on which the other 5/6s depended). 

Tom's book list on today’s roadmap to tomorrow

Tom Wheeler Why did Tom love this book?

Tech analyst and investor Azeem Azhar concisely pulls together his take on how the arc of technology has moved from linear to exponential both in its development as well as its impact on society and business.

Azhar brings great insight into how exponential growth – creating an “exponential gap” – has put strains not only on businesses, but also on government and society writ large. 

By Azeem Azhar,

Why should I read it?

1 author picked The Exponential Age as one of their favorite books, and they share why you should read it.

What is this book about?

*2021 Financial Times Best Book of the Year*


A bold exploration and call-to-arms over the widening gap between AI, automation, and big data—and our ability to deal with its effects


We are living in the first exponential age.

High-tech innovations are created at dazzling speeds; technological forces we barely understand remake our homes and workplaces; centuries-old tenets of politics and economics are upturned by new technologies. It all points to a world that is getting faster at a dizzying pace.


Azeem Azhar, renowned technology analyst and host of the Exponential View podcast, offers a revelatory new model for understanding how…


Book cover of Working-Class Network Society: Communication Technology and the Information Have-Less in Urban China

Margaret Hillenbrand Author Of On the Edge: Feeling Precarious in China

From my list on the cultural lives of China’s migrant workers.

Why am I passionate about this?

I’m a professor of Chinese studies, and I’m especially interested in what the close study of culture can reveal about aspects of contemporary Chinese life that are usually dominated by the perspectives of historians, sociologists, anthropologists, and political scientists. I’m fascinated not so much by how cultural practices reflect social change but by how they sometimes make it happen, particularly in societies where overt political action is blocked. As my book picks show, I’m intrigued by the inventiveness and drive of people who create culture, often new forms of culture, under conditions of oppression, exploitation, and duress.

Margaret's book list on the cultural lives of China’s migrant workers

Margaret Hillenbrand Why did Margaret love this book?

This book made a big impact on me because it shifts the study of culture in working-class China from familiar genres such as poetry to the vast domain of the digital.

Qiu argues that a working-class network society has taken firm shape in 21st-century China, made up of migrants, laid-off workers, retired people, young people, and small-scale entrepreneurs. In one sense, these people are the “information have-less” because they belong to the social classes typically on the wrong side of the digital divide.

But Qiu’s book shows that cheap internet access and extensive cell phone penetration in China have enabled the “have-less” to create class identity through their use of information technology. From community-building to memory-making, the book really nuanced my understanding of digital networks as a transformatively cultural force.

By Jack Linchuan Qiu,

Why should I read it?

1 author picked Working-Class Network Society as one of their favorite books, and they share why you should read it.

What is this book about?

An examination of how the availability of low-end information and communication technology has provided a basis for the emergence of a working-class network society in China.

The idea of the “digital divide,” the great social division between information haves and have-nots, has dominated policy debates and scholarly analysis since the 1990s. In Working-Class Network Society, Jack Linchuan Qiu describes a more complex social and technological reality in a newly mobile, urbanizing China. Qiu argues that as inexpensive Internet and mobile phone services become available and are closely integrated with the everyday work and life of low-income communities, they provide a…


Book cover of Tangle's Game

Allen Stroud Author Of Resilient

From my list on fantasy and sci-fi with fresh takes and characters.

Why am I passionate about this?

I’m a science fiction writer and academic who is interested in the big themes that challenge us as individuals and as a civilisation. My recent writing explores the representation of disability in science fiction. I want to create characters who readers can identify with and who provide different perspectives on the fictional future I am writing about. These characters are not trying to overcome any limitations, they live and accept who and what they are as we all do. The writers and stories I have chosen in this list do the same, showing us something about the human condition that we may not have thought about before.

Allen's book list on fantasy and sci-fi with fresh takes and characters

Allen Stroud Why did Allen love this book?

Tangle’s Game is a clever examination of the near future with an exploration of prejudice that is massively relevant in today’s society. The very best science fiction offers us a mirror to our own circumstances and situations. In the world of Tangle’s Game, we see the cultural behemoths of blockchain technology and social media as even more dominant forces than they are today.

Hotston uses this story to offer an informed and nuanced perspective on the world. Amanda’s descent from conformity highlights the ways in which we are measured and judged.

By Stewart Hotston,

Why should I read it?

1 author picked Tangle's Game as one of their favorite books, and they share why you should read it.

What is this book about?

Nowhere to Run. Nowhere to Hide.

Yesterday, Amanda Back's life was flawless: the perfect social credit score, the perfect job, the perfect home. Today, Amanda is a target, an enemy of the system holding information dangerous enough to disrupt the world's all-consuming tech-a fugitive on the run. But in a world where an un-hackable blockchain links everyone and everything, there is nowhere to run...


Book cover of Exposed: Desire and Disobedience in the Digital Age

Colin Koopman Author Of How We Became Our Data: A Genealogy of the Informational Person

From my list on data ethics (and data politics).

Why am I passionate about this?

Colin Koopman researches and teaches about technology ethics at the University of Oregon, where he is a Professor of Philosophy and Director of the interdisciplinary certificate program in New Media & Culture.  His research pursuits have spanned from the history of efforts in the early twentieth century to standardize birth certificates to our understanding of ourselves as effects of the code inscribed into our genes.  Koopman is currently at work on a book that will develop our understanding of what it takes to achieve equality and fairness in data systems, tentatively titled Data Equals.

Colin's book list on data ethics (and data politics)

Colin Koopman Why did Colin love this book?

Harcourt’s Exposed takes the reader inside the contemporary social, political, and legal configurations that haunt our online lives by paradoxically pulling on the strings of our desires and wants. Harcourt exposes how the insidious technologies of mega-cap high-tech coax out of us a desire to expose ourselves, that too-familiar desire to share so much (and so often too much) online. Harcourt is one of the leading voices in contemporary critical theory and at the same time a practicing death-penalty lawyer. He knows both the inside of our political-legal systems and can gain a broad view of the wider social dynamics of social media. 

By Bernard E. Harcourt,

Why should I read it?

1 author picked Exposed as one of their favorite books, and they share why you should read it.

What is this book about?

Social media compile data on users, retailers mine information on consumers, Internet giants create dossiers of who we know and what we do, and intelligence agencies collect all this plus billions of communications daily. Exploiting our boundless desire to access everything all the time, digital technology is breaking down whatever boundaries still exist between the state, the market, and the private realm. Exposed offers a powerful critique of our new virtual transparence, revealing just how unfree we are becoming and how little we seem to care.

Bernard Harcourt guides us through our new digital landscape, one that makes it so…


Book cover of Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World

Eric J. Rzeszut Author Of 10 Don'ts on Your Digital Devices: The Non-Techie's Survival Guide to Cyber Security and Privacy

From my list on to help you protect your personal information.

Why am I passionate about this?

I have been an information technology and cybersecurity professional for over two decades. I’ve learned over and over again that “people are the weakest link.” You can build the most secure system in the world, with stringent password requirements. But if the user writes their password down and leaves it where someone else can see it, system security is irrelevant! The easiest way to gain access to a system is via “social engineering” – to trick a human being into giving you the access you need, rather than trying to hack the system itself. The books on this list will help the reader lower their chances of being exploited like this.

Eric's book list on to help you protect your personal information

Eric J. Rzeszut Why did Eric love this book?

Security expert Bruce Schneier wrote this excellent book, talking about the “Goliaths” who are looking to exploit individuals’ data. Focusing more on politics (specifically US politics) than the other books on this list, Schneier talks about the Edward Snowden classified information reveal. He talks about mass surveillance conducted by the US and other governments around the world, and lays out in detail why this should concern us all.

By Bruce Schneier,

Why should I read it?

1 author picked Data and Goliath as one of their favorite books, and they share why you should read it.

What is this book about?

Data is everywhere. We create it every time we go online, turn our phone on (or off) or pay with a credit card. This data is stored, studied, bought and sold by companies and governments for surveillance and for control. "Foremost security expert" (Wired) Bruce Schneier shows how this data has led to a double-edged Internet-a Web that gives power to the people but is abused by the institutions on which those people depend.

In Data and Goliath, Schneier reveals the full extent of surveillance, censorship and propaganda in society today, examining the risks of cybercrime, cyberterrorism and cyberwar. He…


Book cover of It's Complicated: The Social Lives of Networked Teens

Sonia M. Livingstone Author Of Parenting for a Digital Future: How Hopes and Fears about Technology Shape Children's Lives

From my list on children and parents in the digital age.

Why am I passionate about this?

I’ve researched children’s digital lives since the internet first arrived in many people’s homes. Recently, I noticed parents’ concerns weren’t listened to – mostly, researchers interview parents to find out about their children rather than about parents themselves. Worse, policymakers often make decisions that affect parents without consulting them. So, in Parenting for a Digital Future we focused on parents, following my previous books on Children and the Internet and The Class: Living and Learning in the Digital Age. As a professor at the London School of Economics and Political Science, I love that moment of knocking on a family’s door, and am always curious to see what I will find!

Sonia's book list on children and parents in the digital age

Sonia M. Livingstone Why did Sonia love this book?

This book was published ten years ago, and it’s as fresh and relevant as ever. I’ve chosen to highlight it here because, honestly, it’s the classic book that catalyzed many researchers into properly listening to young people and really respecting their views.

I learned a lot from danah boyd’s fieldwork about how to put effort into gaining teens’ trust, avoiding adult assumptions, and properly listening to what teens had to say. The teens in this book are often troubled, struggling with mental health problems and difficult life circumstances – but it's not their fault, they are facing so many real-world problems – poverty, family breakdown, racism, etc.

As a result, teens turn to technology for support, privacy, intimacy, and belonging. But in key ways, technology can also make things worse. I found this book truly thought-provoking.

By Danah Boyd,

Why should I read it?

1 author picked It's Complicated as one of their favorite books, and they share why you should read it.

What is this book about?

"boyd's new book is layered and smart . . . It's Complicated will update your mind."-Alissa Quart, New York Times Book Review

"A fascinating, well-researched and (mostly) reassuring look at how today's tech-savvy teenagers are using social media."-People

"The briefest possible summary? The kids are all right, but society isn't."-Andrew Leonard, Salon

What is new about how teenagers communicate through services such as Facebook, Twitter, and Instagram? Do social media affect the quality of teens' lives? In this eye-opening book, youth culture and technology expert danah boyd uncovers some of the major myths regarding teens' use of social media. She…


Book cover of The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

Keith L. Downing Author Of Gradient Expectations: Structure, Origins, and Synthesis of Predictive Neural Networks

From my list on to keep an AI researcher awake at night.

Why am I passionate about this?

I've been working in the field of AI for 40 years, first in graduate school and then as a professor. For the most part, I have had my head in the sand, focusing on the minutiae that occasionally lead to publications, the coins of the academic realm. When deep learning started exhibiting human-level pattern recognition abilities, the number of AI books for the general public began to swell.  Unfortunately, the science-fiction scenarios were a bit much. Since understanding, recognizing, and admitting problems are vital steps toward a solution, I find these books to be the most important warnings of the impending tech-dominated future.

Keith's book list on to keep an AI researcher awake at night

Keith L. Downing Why did Keith love this book?

This book is very long, and somewhat redundant at times. But it’s extremely interesting…and chilling. 

Zuboff cites a wide variety of examples of how companies, Google foremost among them, gather information about us (legally or illegally) and then use it not only to predict our behavior, but to control it as well. That’s the really scary part.

The writing can be a bit too poetic at times, but Zuboff displays an incredible breadth and depth of knowledge on this subject. I’m a slow reader, so this one took me a while to get through, but it was time well spent.

By Shoshana Zuboff,

Why should I read it?

9 authors picked The Age of Surveillance Capitalism as one of their favorite books, and they share why you should read it.

What is this book about?

THE TOP 10 SUNDAY TIMES BESTSELLER

'Everyone needs to read this book as an act of digital self-defense.' -- Naomi Klein, Author of No Logo, the Shock Doctrine, This Changes Everything and No is Not Enough

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.

The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell…


5 book lists we think you will like!

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