Here are 100 books that Stronger Than Dirt fans have personally recommended if you like
Stronger Than Dirt.
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I’ve always been drawn to social history, so the chance to learn what people used for toilet paper in the middle ages or how deodorant was invented and popularized in the early 20th century was perfect for me. The three years I spent researching The Dirt on Clean included trips to see the bathing facilities in Pompeii and actually bathing in ancient mineral baths and spas in Hungary, Switzerland, and Germany, and what’s not to like about that?
A coffee table book, but a sublime one. If you want to read one book on this subject (after The Dirt on Clean, of course), The Book of the Bath is it. Not only is the text intelligent, comprehensive, and readable, it is sumptuously illustrated with paintings, photographs, and ads. Covering "The Story of Water", "Private Baths", "Public Bath"s, and "The Modern Bathroom", it concludes (perhaps because the author is French) with "The Sensual Delights of the Bath". Highly recommended.
For over 2000 years, in the Far East as in the West, bathing and showering have been more than practical necessities. Bathing has become a rite and a refuge, and this is the first book to lavish due attention on the history of the bath across the centuries and around the world.
Although the room for bathing as we know it has existed for only a century, public baths wee institution in ancient cultures; and, of course, beginning n the Renaissance, bathing was not just hygienic, but a sensual and sybaritic event. In The Book of the Bath, abundant illustrations-…
I’ve always been drawn to social history, so the chance to learn what people used for toilet paper in the middle ages or how deodorant was invented and popularized in the early 20th century was perfect for me. The three years I spent researching The Dirt on Clean included trips to see the bathing facilities in Pompeii and actually bathing in ancient mineral baths and spas in Hungary, Switzerland, and Germany, and what’s not to like about that?
How did Americans in the 19th century, who were described by one traveller as “filthy, bordering on the beastly,” transform themselves into arguably the cleanest people in the Western world? Hint: unexpected things such as the rise of hotels, the Civil War, and the growth of advertising are important parts of this journey towards obsessive cleanliness. Hoy charts this surprising transformation with wit and skill.
Americans in the early 19th century were, as one foreign traveller bluntly put it, "filthy, bordering on the beastly"-perfectly at home in dirty, bug-infested, malodorous surroundings. Many a home swarmed with flies, barnyard animals, dust, and dirt; clothes were seldom washed; men hardly ever shaved or bathed. Yet gradually all this changed, and today, Americans are known worldwide for their obsession with cleanliness-for their sophisticated plumbing, daily bathing, shiny hair and teeth, and spotless clothes. In Chasing Dirt, Suellen Hoy provides a colorful history of this remarkable transformation from "dreadfully dirty" to "cleaner than clean," ranging from the pre-Civil War…
I’ve always been drawn to social history, so the chance to learn what people used for toilet paper in the middle ages or how deodorant was invented and popularized in the early 20th century was perfect for me. The three years I spent researching The Dirt on Clean included trips to see the bathing facilities in Pompeii and actually bathing in ancient mineral baths and spas in Hungary, Switzerland, and Germany, and what’s not to like about that?
Ierley’s deftly researched and written book follows the evolution of heating, light, kitchens, and bathrooms in the American house from 1805 to the present, but the sections on bathing and bathrooms alone are worth the price of admission. His use of graphic charts is particularly enlightening: a standout is the history of comfort and convenience in the Eisenhower household of Abilene, Kansas (home of President Dwight Eisenhower), as it progresses from 1898 to the 1930s.
The Age of Technology is nowhere made more personal than at home. Modern convenience shapes our daily routine, making today's American house a place of comfort, the like of which has never been known. Yet of all aspects of modern technology, it is the evolution of what is in the household that has been least written about.
In The Comforts of Home, an unprecedented work written for a general audience with no particular knowledge of science or technology, social historian Merritt Ierley weaves in aspects of architecture, social history, and technology to present an underexplored but central feature of American…
I’ve always been drawn to social history, so the chance to learn what people used for toilet paper in the middle ages or how deodorant was invented and popularized in the early 20th century was perfect for me. The three years I spent researching The Dirt on Clean included trips to see the bathing facilities in Pompeii and actually bathing in ancient mineral baths and spas in Hungary, Switzerland, and Germany, and what’s not to like about that?
Europeans had feared water since the Black Death of 1347 when the doctors of the Sorbonne pronounced that people who took warm baths were more susceptible to the plague. There followed what the French historian Jules Michelet called (with some hyperbole) “five hundred years without a bath.” Goubert’s scholarly but always readable book describes the gradual and tentative death of this longstanding myth. Beginning in the 18th century, the emergence of the idea of water as a benefit and not a danger to public health was complicated and touched many areas of life. Goubert is adept at moving from social to cultural to administrative sectors, with just the right balance of theory and anecdotes.
"The preoccupation with water is, according to Jean-Pierre Goubert, one of the subdivisions of the religion of progress. . . . Goubert's research is entirely interdisciplinary, and his procedure is highly original. The first in his field, the author has at all points built up a study which never departs from its faithfulness to texts, documents and facts."--From the introduction
This book is the first major study of the social and cultural conquest of water during the nineteenth and twentieth centuries. Jean-Pierre Goubert discloses the changing meanings of everyday reality as he explores the transition from water-scarce cultures, in which…
Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
If you want to run ads that work, you need to learn what makes them work. This book tells you. John Caples is widely regarded to be one of history’s most iconic advertising copywriters. The man knew how to influence people to buy. This classic book gets down to the very foundation of advertising effectiveness and is loaded with examples and success "recipes" that you can immediately apply to your own ads--no matter what you sell. 100% practical, too. Look for the 4th edition or earlier for a book that's “totally Caples” without dilution by editors to "modernize" (er, weaken!) it. Miss this, and you’re missing the Queen Mary
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
I am a historian of modern Germany at Vanderbilt University and have followed this field for more than thirty years. After a bit of respite, interest in Imperial Germany is suddenly chic again, as 2021 Germany looks back on the past 150 years of its unification in 1871. These five books, all published since 2000, are major recent contributions to the history of Imperial Germany’s prewar period; they also raise questions about the extent to which this conflict-ridden era represents a distant if imperfect mirror for our own contentious times.
Full with arresting interpretations of visual material, this book shows how modern advertising subtly influenced racist templates. The prose is carefully-wrought and elegant. The dissection of racist images is done with patience and subtlety. And in the process, we learn how, in the age of high imperialism, advertising reinforced ordinary racism and white supremacy became a default position.
At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the meaning of commodities through advertising. These developments, distinct in the world of political economy, were intertwined in the world of visual culture.
David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the "African native" had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first…
Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
Here’s a classic by the man who started it all. Claude Hopkins is regarded as one of the greatest copywriters of all time. He pioneered the “Reason-Why” style of copywriting (telling people why to buy your product). It’s filled with priceless stories, humor, and practical lessons you can apply to your ads immediately. Get this classic if you're truly serious about learning to create effective ads! While your competitors are floundering around scratching their heads because their ads aren’t working, you’ll know exactly what to do to influence people to buy NOW!
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
By 18 I had read all the books I chose for this essay. During high school, I read biographies of John D. Rockefeller, Andrew Carnegie, Thomas Jefferson, Geronimo, Anne Bonny, J. Pierpont Morgan, Winston Churchill, Sophocles, and more. In addition to panoramic, sweeping, epic fiction—Harold Robbins, Tai-Pan, Lawrence of Arabia, Faulkner, Doctor Zhivago (read in Russian and English)—I studied and reread self-help, “how-to” books on everything: writing, cooking, fishing, whatever. I read Ted Williams’ book on hitting a baseball, but, alas, it didn’t help.
Obvious Adams is a gem of a “book.” It is 58 pages long, and was originally published as a short story in the Saturday Evening Post magazine in 1916. Adams becomes an advertising superstar because he does one hard thing: he thinks. By thinking, he discovers obvious solutions to knotty problems. Did you ever here someone say, “I wish I thought of that?” The answer is simple: you didn’t study, analyze, think, hard enough. When my mother read my first book, “How to Become CEO,” she said, “Jeffrey, much of this is obvious.” “Correct Mom, but nobody does it.”
OBVIOUS ADAMS was first published as a short story in the Saturday Evening Post in April, 1916. Though it was the story of an advertising man, it was quickly recognized as presenting a germ idea basic to outstanding success in the business world and the professions. Harper & Brothers brought out the story in book form in September of the year of its publication in the Post. The book met with a ready sale. In reviewing it, the New York Times said, "The young man who is going to seek his fortune in the advertising business should have Obvious Adams…
I taught writing and copywriting at Columbus College of Art & Design in Ohio for thirty-seven years (retiring as an ancient-but-somehow-still-living fossil in 2014). I taught all our majors, but most of my copywriting students were advertising and design majors. During those decades I wrote nonfiction for newspapers and magazines and copy as a freelancer for ad agencies and design studios. My copywriting book emerged from my experiences in and out of the classroom. I hope I’ve given good advice on advertising: how to think about it and how to write it. But you’ll be the judge.
Howard Luck Gossage was an advertising innovator—a genius, really—whose ideas leapt far ahead of traditional advertising. Working in San Francisco during the Mad Men era, he created unusual campaigns that got people involved, inviting them to reply, assist, and even create the ads themselves; in short, he devised interactive advertising before there was such a thing. His iconoclastic, liberating ideas influenced everyone. As Jeff Goodby put it, “When Goodby, Berlin & Silverstein was opened in 1983, we ran an ad with Howard’s picture and the headline: 'An advertising agency founded by a man who’s been dead for 14 years.' Gossage was the plastic guy on our dashboard and we were out there hitting the gas in his honor.” When you read about how he worked, how he thought, and what he created, you’ll press the pedal to the metal yourself.
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These…
Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
What’s it like to climb inside the mind of one of advertising’s most iconic legends? Reading this book is probably the closest thing to it. You’re sure to come out with a dramatically changed view on how the industry works, and doesn’t. I’ve quoted him often in Cashvertising because his no-bull approach to advertising resonates strongly with everything I’ve been teaching for nearly four decades. Make his words your own and then--when you speak to others about advertising--you’ll be speaking with the voice of unquestionable authority.
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
