Here are 100 books that Stronger Than Dirt fans have personally recommended if you like
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I’ve always been drawn to social history, so the chance to learn what people used for toilet paper in the middle ages or how deodorant was invented and popularized in the early 20th century was perfect for me. The three years I spent researching The Dirt on Clean included trips to see the bathing facilities in Pompeii and actually bathing in ancient mineral baths and spas in Hungary, Switzerland, and Germany, and what’s not to like about that?
A coffee table book, but a sublime one. If you want to read one book on this subject (after The Dirt on Clean, of course), The Book of the Bath is it. Not only is the text intelligent, comprehensive, and readable, it is sumptuously illustrated with paintings, photographs, and ads. Covering "The Story of Water", "Private Baths", "Public Bath"s, and "The Modern Bathroom", it concludes (perhaps because the author is French) with "The Sensual Delights of the Bath". Highly recommended.
For over 2000 years, in the Far East as in the West, bathing and showering have been more than practical necessities. Bathing has become a rite and a refuge, and this is the first book to lavish due attention on the history of the bath across the centuries and around the world.
Although the room for bathing as we know it has existed for only a century, public baths wee institution in ancient cultures; and, of course, beginning n the Renaissance, bathing was not just hygienic, but a sensual and sybaritic event. In The Book of the Bath, abundant illustrations-…
I’ve always been drawn to social history, so the chance to learn what people used for toilet paper in the middle ages or how deodorant was invented and popularized in the early 20th century was perfect for me. The three years I spent researching The Dirt on Clean included trips to see the bathing facilities in Pompeii and actually bathing in ancient mineral baths and spas in Hungary, Switzerland, and Germany, and what’s not to like about that?
How did Americans in the 19th century, who were described by one traveller as “filthy, bordering on the beastly,” transform themselves into arguably the cleanest people in the Western world? Hint: unexpected things such as the rise of hotels, the Civil War, and the growth of advertising are important parts of this journey towards obsessive cleanliness. Hoy charts this surprising transformation with wit and skill.
Americans in the early 19th century were, as one foreign traveller bluntly put it, "filthy, bordering on the beastly"-perfectly at home in dirty, bug-infested, malodorous surroundings. Many a home swarmed with flies, barnyard animals, dust, and dirt; clothes were seldom washed; men hardly ever shaved or bathed. Yet gradually all this changed, and today, Americans are known worldwide for their obsession with cleanliness-for their sophisticated plumbing, daily bathing, shiny hair and teeth, and spotless clothes. In Chasing Dirt, Suellen Hoy provides a colorful history of this remarkable transformation from "dreadfully dirty" to "cleaner than clean," ranging from the pre-Civil War…
I’ve always been drawn to social history, so the chance to learn what people used for toilet paper in the middle ages or how deodorant was invented and popularized in the early 20th century was perfect for me. The three years I spent researching The Dirt on Clean included trips to see the bathing facilities in Pompeii and actually bathing in ancient mineral baths and spas in Hungary, Switzerland, and Germany, and what’s not to like about that?
Ierley’s deftly researched and written book follows the evolution of heating, light, kitchens, and bathrooms in the American house from 1805 to the present, but the sections on bathing and bathrooms alone are worth the price of admission. His use of graphic charts is particularly enlightening: a standout is the history of comfort and convenience in the Eisenhower household of Abilene, Kansas (home of President Dwight Eisenhower), as it progresses from 1898 to the 1930s.
The Age of Technology is nowhere made more personal than at home. Modern convenience shapes our daily routine, making today's American house a place of comfort, the like of which has never been known. Yet of all aspects of modern technology, it is the evolution of what is in the household that has been least written about.
In The Comforts of Home, an unprecedented work written for a general audience with no particular knowledge of science or technology, social historian Merritt Ierley weaves in aspects of architecture, social history, and technology to present an underexplored but central feature of American…
I’ve always been drawn to social history, so the chance to learn what people used for toilet paper in the middle ages or how deodorant was invented and popularized in the early 20th century was perfect for me. The three years I spent researching The Dirt on Clean included trips to see the bathing facilities in Pompeii and actually bathing in ancient mineral baths and spas in Hungary, Switzerland, and Germany, and what’s not to like about that?
Europeans had feared water since the Black Death of 1347 when the doctors of the Sorbonne pronounced that people who took warm baths were more susceptible to the plague. There followed what the French historian Jules Michelet called (with some hyperbole) “five hundred years without a bath.” Goubert’s scholarly but always readable book describes the gradual and tentative death of this longstanding myth. Beginning in the 18th century, the emergence of the idea of water as a benefit and not a danger to public health was complicated and touched many areas of life. Goubert is adept at moving from social to cultural to administrative sectors, with just the right balance of theory and anecdotes.
"The preoccupation with water is, according to Jean-Pierre Goubert, one of the subdivisions of the religion of progress. . . . Goubert's research is entirely interdisciplinary, and his procedure is highly original. The first in his field, the author has at all points built up a study which never departs from its faithfulness to texts, documents and facts."--From the introduction
This book is the first major study of the social and cultural conquest of water during the nineteenth and twentieth centuries. Jean-Pierre Goubert discloses the changing meanings of everyday reality as he explores the transition from water-scarce cultures, in which…
Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
If you want to run ads that work, you need to learn what makes them work. This book tells you. John Caples is widely regarded to be one of history’s most iconic advertising copywriters. The man knew how to influence people to buy. This classic book gets down to the very foundation of advertising effectiveness and is loaded with examples and success "recipes" that you can immediately apply to your own ads--no matter what you sell. 100% practical, too. Look for the 4th edition or earlier for a book that's “totally Caples” without dilution by editors to "modernize" (er, weaken!) it. Miss this, and you’re missing the Queen Mary
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
I am a historian of modern Germany at Vanderbilt University and have followed this field for more than thirty years. After a bit of respite, interest in Imperial Germany is suddenly chic again, as 2021 Germany looks back on the past 150 years of its unification in 1871. These five books, all published since 2000, are major recent contributions to the history of Imperial Germany’s prewar period; they also raise questions about the extent to which this conflict-ridden era represents a distant if imperfect mirror for our own contentious times.
Full with arresting interpretations of visual material, this book shows how modern advertising subtly influenced racist templates. The prose is carefully-wrought and elegant. The dissection of racist images is done with patience and subtlety. And in the process, we learn how, in the age of high imperialism, advertising reinforced ordinary racism and white supremacy became a default position.
At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the meaning of commodities through advertising. These developments, distinct in the world of political economy, were intertwined in the world of visual culture.
David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the "African native" had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first…
The constellation we know as Taurus goes all the way back to cave paintings of aurochs at Lascaux. This book traces the story of the bull in the sky, a journey through the history of what has become known as the sacred bull.
Growing up in the 1970s, I loved my family’s cheap plastic Polaroid OneStep camera and the magic pictures that developed right before my eyes. Thirty years later, I was incredibly lucky to be the first researcher to get access to the Polaroid archive just as the company was going bust. For me, the key to Polaroid photography is that it is fun, and all the books on my list are, in one way or another, about the lighter, playful side of photography. I hope that they take you off the beaten track of the history of popular photography and into some quirky and interesting corners.
This has been an incredibly important book for my thinking about photography. I always knew how instrumental Kodak advertising had been to popular ideas about amateur photography, but I learnt from this book how Kodak’s advertising changed over time.
In its early years, it emphasised the sheer pleasure of taking pictures, while only later did it start to promote photography as a tool of memory. It was those early years that interested me most because they pointed to another history of photography as playful and fun.
The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-19th century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or…
I taught writing and copywriting at Columbus College of Art & Design in Ohio for thirty-seven years (retiring as an ancient-but-somehow-still-living fossil in 2014). I taught all our majors, but most of my copywriting students were advertising and design majors. During those decades I wrote nonfiction for newspapers and magazines and copy as a freelancer for ad agencies and design studios. My copywriting book emerged from my experiences in and out of the classroom. I hope I’ve given good advice on advertising: how to think about it and how to write it. But you’ll be the judge.
Howard Luck Gossage was an advertising innovator—a genius, really—whose ideas leapt far ahead of traditional advertising. Working in San Francisco during the Mad Men era, he created unusual campaigns that got people involved, inviting them to reply, assist, and even create the ads themselves; in short, he devised interactive advertising before there was such a thing. His iconoclastic, liberating ideas influenced everyone. As Jeff Goodby put it, “When Goodby, Berlin & Silverstein was opened in 1983, we ran an ad with Howard’s picture and the headline: 'An advertising agency founded by a man who’s been dead for 14 years.' Gossage was the plastic guy on our dashboard and we were out there hitting the gas in his honor.” When you read about how he worked, how he thought, and what he created, you’ll press the pedal to the metal yourself.
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
“The opposite of a good idea can still be a good idea.” Rory Sutherland is full of practical tips and examples from big brands and projects that can be applied to any business. By not being afraid of asking the dumb and obvious questions, you can open up a whole world of possibilities in your branding and experience.
HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.
"Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year")
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external…
A fresh take on the difference between trauma and hardship in order to help accurately spot the difference and avoid over-generalizations.
The book integrates the latest findings in brain science, child development, psycho-social context, theory, and clinical experiences to make the case that trauma is much more than a cluster…
Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
Here’s a classic by the man who started it all. Claude Hopkins is regarded as one of the greatest copywriters of all time. He pioneered the “Reason-Why” style of copywriting (telling people why to buy your product). It’s filled with priceless stories, humor, and practical lessons you can apply to your ads immediately. Get this classic if you're truly serious about learning to create effective ads! While your competitors are floundering around scratching their heads because their ads aren’t working, you’ll know exactly what to do to influence people to buy NOW!
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
